21
PRESTO
December 6, 1924.
EASTERN ASSOCIATION MEETS
Pleasurable Meeting and ^ ncheon of Big Organiza-
tion at Cafe Boulevard, New York.
Talking Machine and Radio Men, Inc., the organ-
ization of the trade of New York, New Jersey and
Connecticut, held a meeting at the Cafe Boulevard,
Broadway and Forty-first street, New York Wednes-
day, December 3. S. O. Martin, president of the
Sonora Phonograph Co., delivered a short talk on
the future of the phonograph industry.
There was an exhibit by the Stromberg, Carlson
Telephone Manufacturing Co. of its products. An
address was delivered by one of the officers of the
concern on its business policy, and also a talk on
the products of the firm by one of its radio engineers,
R. H. Mansen. The members listened to the rendi-
tion of some of the new songs by one of the New
York publishers, and also to reports of several of
the committees of the association, of much interest
' o the trade.
The entertainment committee has decided that the
'annual dance will be held at the Hotel Pennsylvania,
on Monday, January 19, 1925. Further particulars
will be announced later.
TELLS OF CONN PUBLICITY
Printer's Ink, in Recent Issue, Prints Interesting Ar-
ticle About Manufacturer's Unique Methods.
In a recent issue, Printer's Ink prints a very inter-
esting article on the band instrument advertising of
C. G. Conn, Ltd., Elkhart, Ind., in which this is
said:
That instinct causing you to "keep step"' in re-
sponse to the rhythm of band music—perhaps it
means you have musical talent yourself. A note of
music may as well be a note falling due at the
bank, in so far as it conveys any definite meaning;
to you. Yet C. G. Conn Ltd., manufacturer of
band and orchestra instruments, Elkhart, Ind., be-
lieves if a band can cause the thrills to chase each
other up and down your backbone, and make you
march along the street, as if on parade, you prob-
ably would like to play an instrument, and not only
would like to, but could.
Thus this article introduces the subject matter.
It goes on to explain that the present Conn adver-
tising is directed toward the end that all people,
regardless of caste or position, can learn and should
learn how to master some sort of musical instru-
ment. The Conn Ltd. advertising department has
put into force an elaborate system of merchandising
VIOLIN, CELLO AND DOUBLE
BASS WOUND STRINGS
OF SUPERIOR QUALITY
Guaranteed for thirty days after they are sold
SEND FOR CATALOG
through presenting broad-casting concerns by radio,
introducing therein the greatest instrumental artists
of the day in all the larger cities of the country.
Then again in its publicity it presents the portraits
:>f all the symphony orchestra directors of America,
iogether with the wind instrument artists of big
orchestras, in the leading weekly and monthly mag-
izines, musical papers, and its own house organ,
Musical Truth, as using and endorsing the Conn
Instruments; likewise presenting the most promi-
lent of the syncopating symphonic dance orchestras
ind their leaders.
The article in Printer's Ink goes on to mention
the book, entitled "Success in Music and How to
Win It," which is presented to all those responding
to the Conn advertisements, free of charge. This
book contains articles by John Philip Sousa, giving
an autobiography calculated to inspire the prospec-
tive player with ambition, and at the same time
giving him practical instruction as to the basis of a
successful career in music, whether it be profes-
sional or amateur. Then each instrument is taken
up by artists, such as John Dolan on cornet, Ellis
McDiarmid on flute and piccolo, James Borelli on
clarinet, Simone Manlia on euphonium, August Hel-
leberg on basses, Richard Lindenhahn on French
horn, H. Benne Hentcn on saxophone, Joe Green
on drums and xylophones, etc., etc.
SCARCITY OF HAIR FOR VIOLIN BOWS.
Makers of violin bows are becoming anxious over
the growing scarcity of white horses, from the tails
of which are taken hairs for the manufacture of bow
strings, says a London dispatch. According to an
expert there is a decided shortage of white horse-
tail hair from Siberia and east Russia, whence the
best supplies come, and thus far no suitable substi-
tute has been found. When the supply of gut for
instrument strings began to dwindle, silk and metal
were successfully introduced as substitutes.
NEW BRUNSWICK SERIES.
The Brunswick Phonograph Company has just an-
nounced a new series of records, the news of which
will be interesting to every phonograph owner.
Among the first selections to be announced in this
new series are such popular songs as "Memory
Lane," sung by Mario Chamlee; "Mighty Lak a
Rose," sung by Florence Easton; "Coming Home,"
sung by Marie Morrisey; "Smiling Through," sung
by John Charles Thomas, and "Blue Danube Waltz,"
sung by Maria Ivogun.
GERMAN SMALL GOODS TRADE
Depression Marks the Industries in Several Places,
According to U. S. Consuls.
There has been an industrial depression in Wur-
temberg and Baden, attributed to the fact that man-
ufacturers are unwilling to make goods for stock
as they did in times of a crisis before the war. Man-
ufacturers justify their refusal to stock by pointing
to the high bank interest rates for the necessary
manufacturing capital, interest which was as high in
one month as the American manufacturer paid for
the use of capital for a full year, according to Consul
John E. Kehl, Stuttgart, and Trade Commissioner
Douglas Miller, Berlin.
Manufacturers of musical instruments, however,
such as accordeons and mouth organs, record a slight
improvement in employment. Reductions in price
had to be made to bring on foreign and domestic
orders. This industry is largely dependent on its
overseas trade, the United States being by far Ger-
many's best market for musical instruments.
The evidences of the inflation period are plain in
the industries. During the inflation period, industrial
plants were enlarged, buildings erected, and new
machinery installed. At that time there was no
other way in which manufacturing profits, sometimes
very easily gotten, could be invested and still pre-
serve full value. At present these additional buildings
and machinery are to a large extent unused, as the
demand for German manufacturers, which during the
inflation period were ridiculously cheap, has fallen off
considerably. There is an abundance of illiquid
assets among manufacturing concerns, whereas the
liquid assets are very small and therefore foreign
financial help is eagerly sought.
SALESMEN HEAR H. E. HEWITT.
H. E. Hewitt, traveling representative of the M.
Schulz Co., Chicago, recently gave one of his enter-
taining talks to the sales force of Lehman's Music
Store, St. Louis, on the occasion of a dinner at the
Hotel Statler, given by Phil Lehman, the proprietor
of the store. Other guests of Mr. Lehman were:
John Costello, Ralph Jokerst, Robert Hertenstein,
Mike Lorett, Herman Weill, Eugene Schirmer, Har-
old Langley, A. L. Davis and M. L. Widman.
C. G. CONN, Ltd., Elkhart, Ind.
C. D. GREENLEAF, Pres.
J. F. BOYER, Sec'y
World's largest manufacturers of High Grade Band and Orchestra Instruments. Employs 1,000
expert workmen.
AH of the most celebrated Artists use and endorse Conn Instruments.
Famous Bandmasters and Orchestra Directors highly endorse and recommend the use of the
Conn Instruments in their organizations.
Conn Instruments are noted for their ease of playing, light and reliable valve or key action;
quick response, rich tonal quality, perfect intonation, tone carrying quality, artisticness of design,
beautiful finish and reliable construction.
Conn Instruments are sent to any point in the U. S. subject to ten days free trial. Branch store
or agencies will be found in all large cities. Write for catalogues, prices, etc.
C. G. CONN, Ltd.
DEPT. MS.
ELKHART, IND.
S. SIMON
8106 Chappell Avenue,
CHICAGO, ILLS.
SLINGERLAND
DEALERS and TUNERS!
May Bell
Keys Recovered and Rebushed
All work is done by expert workmen
and modern machinery and you are
assured of correct spacing which is so
important. When keys are replaced they
will appear exactly as when the instru-
ment left the factory.
PRICES FOR PYRALIN IVORY
52 heads and tails
$8.00
52 fronts
2.50
88 keys rebushed
4.00
Express or Parcel Post to
FRIELD MILLER & CO.
112 W. 30th Street
INDIANAPOLIS, INDIANA
HOW TO SSND
Remove from frame, number plainly near Capstan,
wrap or box securely, and ship Parcel Post or Express.
Please do not remove the old ivories as
there is danger of the wood being broken.
Ivories will be returned if desired.
Slingerland Banjos
are sold the country over because
they are Highest quality and sold
$;»."•;
'\
•
at a reasonable price.
Over 40 Styles of Banjos, Banjo Mandolins, Tenor Banjos
and Banjo Ukuleles, to select from.
5
'•
Write for Catalogue
SLINGERLAND BANJO CO.
1815 Orchard Street
CHICAGO
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