December 6, 1924.
11
P R E S T O
fans agree the pianist's name should also be given
by the announcer.
To imaginative piano men the successful broad-
casting of piano music from great distances may
suggest an idea, and the long distance demonstra-
tion of the piano's tone may become a part of the
Success of Long Distance Transmission of publicity for the instrument. Of course it is possible
now to co-operate with local broadcasting stations
Piano Music Suggests Great Possibilities
and a dealer may make a piano number a demonstra-
to Men in Music Trade.
tion for his upright stvle OG or his small grand
XYZ.
Two facts, constituting a seeming anomaly, stand
But according to the enthusiastic radio dealers and
out as a result of the international radio tests con- the fans, the new discovery will provide the most
ducted during the last week;
amazing aids to business. The ability of any dealer
1. That broadcasting of voice and music halfway singling out a prospective piano buyer who is pro-
around the world is entirely feasible.
vided with a receiving set and giving a "sent direct"
2. That, under present conditions, it is hardly tone demonstration, will soon be enjoyed. The deal-
worth while, beyond the thrills of tuning in far er's private broadcasting station will be part of his
advertising department. By prearrangement he can
countries and the scientific and engineering values.
But a third fact interesting to the piano man is give his demonstration to one prospect or to a large
the suitability of the piano for broadcasting music. or small number and the distance will be a matter of
In Chicago more listeners on international radio no consideration.
And the same desirable privilege will be enjoyed by
night heard piano music played in Europe than the
music of any other instrument. Pianos were used to the musical merchandise and roll and record depart-
accompany vocalists and violinists in the broad- ments. Roll and record men are free to admit the
casted programs, but in every case the accompani- wonderful possibilities of demonstrating their new
numbers at a given hour over their own house broad-
ment was clearer than the solo.
Piano music, either selections or accompaniments, casting apparatus, with the customers on the buying
was caught from London, Newcastle, and other list listening in'.
points in England, Cardiff, Wales, Aberdeen, Scot-
land and s'ations in Germany, Italy and France.
ADVANTAGES OF SELLING
G. W. Campbell is a pianist who broadcasted from
an English station and whose playing'is praised by a
MUSIC ROLL CABINETS
great many of his invisible radio auditors in Chicago.
Jose Tejada was announced as the guitar soloist at
a station in Spain. Chicago fans got his name but They Help Dealers to Sell More Rolls, and Player-
piano Owners Need Cabinets.
his music was caught very faintly. The piano accom-
paniment to "Espana," a waltz, and to the national
The suggestions of the Q R S Music Co.'s adver-
air of Bolivia, however, were heard quite clearly and tising department are of distinct helpfulness to the
re'.ail piano trade. The latest is a letter in which the
best way for selling music roll cabinets is suggested.
It is accompanied by a sample folder, descriptive of
the cabinets, and parts of the letter are as follows;
"Here is an easy way for you to ask your custom-
ers to buy cabinets:
"A small folder vou can use in a regular size
envelope. People do want and need roll cabinets.
The cabinet once in the home stimulates the sale of
more rolls.
"However, customers must be solicited, as in other
lines of musical merchandise. Solicitation by mail
will help. A cabinet catalogue in the hands of your
tuners will help. A cabinet in the window or front
of the store full of rolls will bet some business."
DEMONSTRATING PIANO'S
TONE BY RADIO MEANS
Cincinnati Factories of The Baldwin Piano Company
SUCCESS
is assured the dealer who takes advantage o{
THE BALDWIN CO-OPERATION PLAN
which o^ers every opportunity to represent
under the mos favorable conditions a com-
plete line of high grade pianos, players and
reproducers
For Information Witt
$alfcujm Piano Company
LA PORTE DEALER BUSY.
Joseph C. Smith, the- dealer at 1013 Lincoln Way,
La Porte, Ind., anticipates a very large business in
music goods for the holidays. Mr. Smith is realizing
many sales as the result of his advertising at La
Porte County Fair held recently under the auspices
of the LaPorte County Agricultural Society and
which drew an attendance of 40,000. Mr. Smith
erected a special building 32x16 feet for his exhibit,
the interior representing a miniature stage complete
with footlights, draperies. His demonstration was
very effective in impressing the visitors.
fncorporatea
CINCINNATI
INDIANAPOLIS
LOUISVILLE
CHICAGO
BT. LOUIS
DALLAB
NEW YORK
DENVER
SAN FRANCWCO
The Good Old
SMITH & NIXON
Pianos and Player Pianos
Better than ever, with the same
"Grand Tone In Upright Case."
Grands and Players that every deal-
er likes to sell, for Satisfaction and
Profit.
Smith & Nixon Piano Co.
1229 Miller St., Chicago
KRAKAUER AT CONCERT.
The Boston Store, Milwaukee, representative of
the Krakauer Bros, line of pianos, recently supplied
a Krakauer grand for use at the Milwaukee Audi-
torium by the De Reszke Quartet, which gave a pro-
gram before the recent convention of the State
Teachers' Association.
The Boston Store, which
added the Krakauer line recently, is finding the pianos
and players excellent sellers to discriminative
customers.
THE
W. P. HAINES & COMPANY
PI/.NOS
THE PIANOS OF QUALITY
Three Generations of Piano Makers
All Styles—Ready Sellers
Attractive Prices
GRANDS
REPRODUCING GRANDS
UPRIGHTS and PLAYERS
AVAILABLE TERRITORY OPEN
W. P. HAINES & CO., Inc.
138th St. and Walton AT*.
New York City
E. Leins Piano Co.
Makers of Pianos and
Player Pianos That Are
Established L e a d e r s .
Correspondence from Reliable
Dealers Invited
Factory and Offices, 304 W. 42nd St.
NEW YORK
KREITER
Pianos and Players
Have No Competition Where
Beauty of Cases and Tone
Sustain Profit Making Prices.
Everything the Highest but
the Price.
Inspect them Carefully and See.
Kreiter Mfg, Co., Inc.
320-322 W. Water St., Milwaukee, Wis.
Factory: Marinette, Wi«.
BRINKERHOFF
Player-Pianos
and Pianos
The Line That Sells Easily
and Satisfies Always
The Lyon & Healy
Reproducing Piano
BRINKERHOFF PIANO CO.
A moderate priced reproducing piano,
beautiful in design and rich in tone.
Write for our new explanatory Chart,
the most complete and simple treat-
ment of the reproducing action.
OFFICES, REPUBLIC BLDG.
Wabash at Jackson - - - Chicago
209 State Street
CHICAGO
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