Classic Mode

Presto

Issue: 1924 2002

Page 10 Text:

10
PRESTO
A. R. FARMER JOINS
STRAUCH BROS., INC.
Widely Known Traveller Acquires Interest in
Industry and Is Elected Vice-President
at Meeting.
Allen R. Farmer, well known traveler fur piano
supplies has, as was announced last week, acquired
a financial interest in Strauch Bros., Inc., New York,
and has been elected vice-president and general man-
ager. Albert T. Strauch and Albert T. Strauch, Jr.,
have resigned as officers and directors of Strauch
Rros.. Inc., the action to be effective January 1, 1925.
It is their intention to enter another line of business.
William E. Strauch will remain with the old com-
pany as president, and will continue the benefits of
December 6, 1924.
makes its efficiency for the quick and economical
production of actions and hammers a well known fact
in the piano industry. The house is one of the old-
est in the action business, being founded in 1867 by
Peter D. Strauch. After the retirement of the latter,
in 1906, the business was taken over and operated by
Albert T. and William E. Strauch.
MUSIC EXPOSITION PLANNED
FOR ATLANTIC CITY, N. J.
DEALERS SEEK MUSIC GOODS
FOR THEIR HOLIDAY TRADE
The music industries are expected to participate in
the National Art and Industry Exposition planned
for Atlantic City, N. J., in 1926, and A. Conrad
Ekholm, managing director of the exposition, believes
he has secured the hearty co-operation of many
people prominent in musical art and industry. Such
an exposition held in Atlantic City, he says, should
appeal to national advertisers in the music industry.
According to the program, the exposition will in-
clude a music trades exhibit of leading musical in-
struments, demonstrated by competent artists, em-
ployed by the manufacturers; a music course, pro-
viding instructions by famous teachers for the vari-
ous leading instruments, and the voice; a national
musical talent contest, with attractive prizes offered
to the winners; an information bureau to serve the
various musical publications and a series of recitals,
lectures and concerts.
Julius Horvath, president of the American Violin
Makers' Association, says his organization, represent-
ing over four hundred violin makers in America,
would like to avail itself of the opportunity to be
represented.
H. A. Selmer, president of the Association of Musi-
cal Instrument Dealei s of New York, gave Mr.
Ekholm assurance of hearty co-operation from the
association.
Several States Were Represented in Visitors to Lyon
& Healy, Chicago, This Week.
Dealers seen in the offices of manufacturers and
jobbers in music goods this week were mostly in
search of suitable goods for the holiday trade.
Among the buyers recently seen in the wholesale
department of Lyon & Healy, Chicago, were:
L. M. Moyer, Buchanan, Mich.; John A. Ryan,
East St. Louis, 111.; Mr. Becht, Naponee, Ind.; Mr.
Fiknart, Lincoln, 111.; Mr. Strawn, of Nordheimer
Company, Toronto, Can.; Miss Jessie R. Hand, Lake
Geneva, Wis.; representative of the Miles Music Co.,
Duluth. Minn.; Mr. Cherney, Menominee, Mich ; Mr.
Beihofif from Luebtow Music Co., Milwaukee, Wis.:
E. A. Gardner, Gardner Music Co., Iowa Falls, la.,
and Mr. Cowan, Cowan Drug Company, Bismark,
North Dakota.
SOME LATE DOINGS IN
THE RETAIL TRADE
Items of General News Value from
Throughout the Country.
iT.TC.V R. FARMER.
his technical knowledge and business experience to
the continued success of the famous action house
founded by his father. For his entire business life
Mr. Strauch has given thought and labor to create
and preserve the high quality which characterizes the
Strauch Bros, piano actions.
Mr. Farmer has a wide acquaintance among piano
manufacturers and dealers, and his knowledge of
piano supplies was gained in the actual selling field,
while traveler for the New York Piano Hardware
Co , and later the Musical Instrument Sales Co., and
more recently still as traveler for the Standard Pneu-
matic Action Co.
The plant of Strauch Bros., Inc.. at 327 Walnut
avenue. New York city, covers over 100,000 square
feet, is modern in construction and its equipment
ESTABLISHED 1854
THE
BRADBURY PIANO
FOR ITS
ARTISTIC EXCELLENCE
FOR ITS
INESTIMABLE AGENCY VALUE
THE CHOICE OF
Representative Dealers the World Over
Now Produced in Several
New Models
WRITE FOR TERRITORY
Factory
Leomintter,
Man.
Executive Offices
138th St. and Walton Ave.
New York
Division W. P. HA1NES & CO., Inc.
the
Field
G. H. Schroeder and William Ogle has opened a
music store in North Platte, Neb.
A music shop was opened recently on East Maiai
street, Corry, Pa., by L. R. Tiffany.
A second store has been opened by William Beierle,
the Milwaukee dealer at 463 Mitchell street, and
carries a complete line of pianos, phonographs, radio
and small goods.
A. F. Byers, of San Antonio, Tex., recently moved
to new quarters at 318 East Houston street.
The Thornton Music Shop was opened recently at
1932 Filmore street, .San Francisco.
Miller's Music Shop, Inc., recently opened a store
on Main stret, Ansonia, Conn. A varied stock of
pianos, phonographs, records, music rolls and radio
sets is carried.
Edgar Bros, has opened a music store on East
Second street, Fordyce, Ark.
LOS ANGELES STORE BUSY.
A vigorous pursuit of the holiday piano customer
is being made by the Barks Music Co., which has re-
cently been formed in Los Angeles to represent the
Wiley B. Allen Co, and a satisfactory business is re-
ported by the warerooms at Wilton avenue and
Forty-eighth street. Mr. Barks has had many years'
experience as manager of music stores in Seattle,
Tacotna and Portland.
Trade and Industry Asked to Co-operate in Biff
Show Next Year.
WINNING WITH STARRS.
Holzwasser's, Inc., San Diego, which has just com-
pleted a successful special sale of pianos and players,
is finding great success with the line of pianos, play-
ers and phonographs of the Starr Piano Co., Rich-
mond, Ind. The results of the sale far exceeded the
expectations of both the Holzwasser store and the
Starr Piano Co. The company is now featuring the
Starr pianos and phonographs in the newspapers in a
big drive for holiday sales.
Sidney T. Nimmo & Son, piano dealers, 609 North
Eutaw street, Baltimore, Md., will move to 502 Penn-
sylvania avenue at the end of this month.
STRICH & ZEIDLER, Inc.
GRAND, UPRIGHT and PLAYER
AND
HOMER PIANOS
740-742 East 136th Street
NEW YORK
NEW STORE ACTIVE.
The Modern Music House is the title of a new
store recently opened at 34 Golden Gate avenue, San
Francisco. The firm has been busy from the start
and has increased the* stock and has added a large
line of toy musical instruments for the holiday trade.
The location is proving an excellent one and the
possibilities of a good business are very cheering.
A WISE REMOVAL.
A recent removal by Glann's Music Shop, Palo
Alto, Cal.. from Liddicoat's Market to 379 Univer-
sity, avenue, has proved a wise course according to
the management. The new store has almost twice
the floor space of the one formerly occupied, and the
location is much more desirable for music store pur-
poses. A big drive for the holiday sales is now
proceeding.
Becker Bros.
Manufacturer*
of
HIGH GRADE PIANOS
and PLAYER PIANOS
Factory and Warerooms
767-769 Tenth Avenue, New York
Schumann
PIANOS and PLAYER PIANOS
GRANDS and UPRIGHTS
Have no superiors in appearance, tone
power or other essentials of strictly
leaders in the trade.
Warning to Infringers
This Trade Mark Is cast
In the plate and also ap-
pears upon the fall board
of all genuine Schumann
Pianos, and all lnfringers
will be prosecuted. Beware
of Imitations such as Schu-
mann & Company, Schu-
mann tk Son, and also
Shuman, as all stencil
shops, dealers and users of
pianos bearing; a name in
imitation of the name
Schumann with the Inten-
tion of deceiving the public
will be prosecuted to the
fullest extent of the law.
New Catalogue on Request.
Schumann Piano Co.
W- N. VAN MATRE, President
Rockford, 111.
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/

Page 11 Text:

December 6, 1924.
11
P R E S T O
fans agree the pianist's name should also be given
by the announcer.
To imaginative piano men the successful broad-
casting of piano music from great distances may
suggest an idea, and the long distance demonstra-
tion of the piano's tone may become a part of the
Success of Long Distance Transmission of publicity for the instrument. Of course it is possible
now to co-operate with local broadcasting stations
Piano Music Suggests Great Possibilities
and a dealer may make a piano number a demonstra-
to Men in Music Trade.
tion for his upright stvle OG or his small grand
XYZ.
Two facts, constituting a seeming anomaly, stand
But according to the enthusiastic radio dealers and
out as a result of the international radio tests con- the fans, the new discovery will provide the most
ducted during the last week;
amazing aids to business. The ability of any dealer
1. That broadcasting of voice and music halfway singling out a prospective piano buyer who is pro-
around the world is entirely feasible.
vided with a receiving set and giving a "sent direct"
2. That, under present conditions, it is hardly tone demonstration, will soon be enjoyed. The deal-
worth while, beyond the thrills of tuning in far er's private broadcasting station will be part of his
advertising department. By prearrangement he can
countries and the scientific and engineering values.
But a third fact interesting to the piano man is give his demonstration to one prospect or to a large
the suitability of the piano for broadcasting music. or small number and the distance will be a matter of
In Chicago more listeners on international radio no consideration.
And the same desirable privilege will be enjoyed by
night heard piano music played in Europe than the
music of any other instrument. Pianos were used to the musical merchandise and roll and record depart-
accompany vocalists and violinists in the broad- ments. Roll and record men are free to admit the
casted programs, but in every case the accompani- wonderful possibilities of demonstrating their new
numbers at a given hour over their own house broad-
ment was clearer than the solo.
Piano music, either selections or accompaniments, casting apparatus, with the customers on the buying
was caught from London, Newcastle, and other list listening in'.
points in England, Cardiff, Wales, Aberdeen, Scot-
land and s'ations in Germany, Italy and France.
ADVANTAGES OF SELLING
G. W. Campbell is a pianist who broadcasted from
an English station and whose playing'is praised by a
MUSIC ROLL CABINETS
great many of his invisible radio auditors in Chicago.
Jose Tejada was announced as the guitar soloist at
a station in Spain. Chicago fans got his name but They Help Dealers to Sell More Rolls, and Player-
piano Owners Need Cabinets.
his music was caught very faintly. The piano accom-
paniment to "Espana," a waltz, and to the national
The suggestions of the Q R S Music Co.'s adver-
air of Bolivia, however, were heard quite clearly and tising department are of distinct helpfulness to the
re'.ail piano trade. The latest is a letter in which the
best way for selling music roll cabinets is suggested.
It is accompanied by a sample folder, descriptive of
the cabinets, and parts of the letter are as follows;
"Here is an easy way for you to ask your custom-
ers to buy cabinets:
"A small folder vou can use in a regular size
envelope. People do want and need roll cabinets.
The cabinet once in the home stimulates the sale of
more rolls.
"However, customers must be solicited, as in other
lines of musical merchandise. Solicitation by mail
will help. A cabinet catalogue in the hands of your
tuners will help. A cabinet in the window or front
of the store full of rolls will bet some business."
DEMONSTRATING PIANO'S
TONE BY RADIO MEANS
Cincinnati Factories of The Baldwin Piano Company
SUCCESS
is assured the dealer who takes advantage o{
THE BALDWIN CO-OPERATION PLAN
which o^ers every opportunity to represent
under the mos favorable conditions a com-
plete line of high grade pianos, players and
reproducers
For Information Witt
$alfcujm Piano Company
LA PORTE DEALER BUSY.
Joseph C. Smith, the- dealer at 1013 Lincoln Way,
La Porte, Ind., anticipates a very large business in
music goods for the holidays. Mr. Smith is realizing
many sales as the result of his advertising at La
Porte County Fair held recently under the auspices
of the LaPorte County Agricultural Society and
which drew an attendance of 40,000. Mr. Smith
erected a special building 32x16 feet for his exhibit,
the interior representing a miniature stage complete
with footlights, draperies. His demonstration was
very effective in impressing the visitors.
fncorporatea
CINCINNATI
INDIANAPOLIS
LOUISVILLE
CHICAGO
BT. LOUIS
DALLAB
NEW YORK
DENVER
SAN FRANCWCO
The Good Old
SMITH & NIXON
Pianos and Player Pianos
Better than ever, with the same
"Grand Tone In Upright Case."
Grands and Players that every deal-
er likes to sell, for Satisfaction and
Profit.
Smith & Nixon Piano Co.
1229 Miller St., Chicago
KRAKAUER AT CONCERT.
The Boston Store, Milwaukee, representative of
the Krakauer Bros, line of pianos, recently supplied
a Krakauer grand for use at the Milwaukee Audi-
torium by the De Reszke Quartet, which gave a pro-
gram before the recent convention of the State
Teachers' Association.
The Boston Store, which
added the Krakauer line recently, is finding the pianos
and players excellent sellers to discriminative
customers.
THE
W. P. HAINES & COMPANY
PI/.NOS
THE PIANOS OF QUALITY
Three Generations of Piano Makers
All Styles—Ready Sellers
Attractive Prices
GRANDS
REPRODUCING GRANDS
UPRIGHTS and PLAYERS
AVAILABLE TERRITORY OPEN
W. P. HAINES & CO., Inc.
138th St. and Walton AT*.
New York City
E. Leins Piano Co.
Makers of Pianos and
Player Pianos That Are
Established L e a d e r s .
Correspondence from Reliable
Dealers Invited
Factory and Offices, 304 W. 42nd St.
NEW YORK
KREITER
Pianos and Players
Have No Competition Where
Beauty of Cases and Tone
Sustain Profit Making Prices.
Everything the Highest but
the Price.
Inspect them Carefully and See.
Kreiter Mfg, Co., Inc.
320-322 W. Water St., Milwaukee, Wis.
Factory: Marinette, Wi«.
BRINKERHOFF
Player-Pianos
and Pianos
The Line That Sells Easily
and Satisfies Always
The Lyon & Healy
Reproducing Piano
BRINKERHOFF PIANO CO.
A moderate priced reproducing piano,
beautiful in design and rich in tone.
Write for our new explanatory Chart,
the most complete and simple treat-
ment of the reproducing action.
OFFICES, REPUBLIC BLDG.
Wabash at Jackson - - - Chicago
209 State Street
CHICAGO
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/

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