Presto

Issue: 1924 2001

Presto Buyers' Guide
Analyzes and Classifies
All American P i a n o s
and in Detail Tells of
Fheir Makers.
PRESTO
Established 1884. THE AMERICAN MUSIC TRADE WEEKLY
Presto Year Book
The Only Complete
Annual Review of the
American Music In-
dustries and Trades.
10 cent.-, 92.00 <. y««r
CHICAGO, SATURDAY, NOVEMBER 29, 1924
PROBLEMS OF THE
REPRODUCING PIANO
Inability of Dealer to Provide Proper Services
for Owner, at First an Irritating Fact,
Happily Is No Longer an
Actuality.
EXPERTS NUMEROUS
Profiting by Experience at Introduction of Player-
piano Tuners and Repairmen Saw Duty in
Study of New Instrument.
the national association which has a requirement of
expertness for membership.
Interest in General.
In fact the interest of the manufacturers and deal-
ers in the vital necessity of competent men for repro-
ducing piano repairing and the helpful action of the
tuners association and individual tuners and repair-
men promises to solve one problem of the reproduc-
ing field. The reproducing piano is a most important
factor in the trade today and it is only wise as well
as just that the customer who has invested a good
sum of money for one of the instruments should
receive promptly the necessary service when the in-
s'.rument needs any form of repair or adjustment.
The obligation is directly that of the dealer who sells
the instruments, but the entire industry suffers where
there is any dissatisfaction with a reproducing piano
on the part of ;he ultimate consumer.
PRICE OF SPRUCE
TO BE STABILIZED
Producers of Wood Largely Employed in
Pianos, Phonographs and Other Musical
Instruments Meet in Portland, Ore.,
to Fix Cost to Consumers.
OTHER WESTERN ITEMS
Mason & Hamlin in Concerts, Removal in Portland
and Notes on Prominent Men and Events.
IF YOU WANT A GOOD BOOK
GET IN YOUR CORRECT ADDRESS
The Portland Civic Club presented in concert at
the public auditorium November 14 Ricardo Martin,
operatic tenor, in joint recital wi'.h Hubert Carlin,
The importance of service for the reproducing
pianist, and three of Portland's prominent musicians
piano by the dealer is one now fully recognized by
manufacturers as well as the dealers themselves. The From Trip Around World, Geo. P. Bent's Story —May Dearborn Schwab, soprano; Ella Connell
Jesse, pianist, and Christian Pool, 'cellist. A Mason
interest of the manufacturer is evidenced by the en-
Grows Into '"History of My Life." .
& Hamlin concert grand piano was used, furnished
couragement they give to free schools; that of the
There is going to be an outbreak of nervous pros- through the courtesy of the Wiley B. Allen Co., the
dealers of the progressive kind in extending their
Portland representatives of the Mason & Hamlin.
tration among piano men unless Mr. Bent's book of
service activities and providing service staffs of
The club voted three honorary members at their
reminiscences and philosophy comes out soon. It
proved efficiency.
The National Association of Piano Tuners also has has been awaited with growing impatience, and it is meeting prior to the concert, consisting of those who
in their judgment were conspicuous in their support
now about ready. So have patience in the thought
recognized by word and action the importance of
of
the musical life of the city. Those elected were
that,
instead
of
a
little
booklet,
the
"story
of
his
life"
service for the reproducing piano. Its drive for a
will contain around 750 or 1,000 pages—"a good- G. F. Johnson, of the G. F. Johnson Piano Co.;
larger membership this month is largely based on
James B. Kerr, president of the Portland Symphony
sized book on account of the distance between
the desire to make the association more comprehen-
sive in its relation to the requirements of the trade. covers," as the author himself explains. And, fur- Society, and William Mansell Wilder, director of the
ther, the reason of delay in issuing the book has not Orpheus Club.
Efficiency in the work of tuning and a proper tech-
been identical with that of Mark Twain, who
Spruce Growers Meet.
nical understanding of the playerpiano and the repro-
A meeting of 30 producers of spruce from the Coos
ducing piano are made necessary requirements to "didn't want his autobiography published until ten
Bay and Columbia River districts met in Portland,
membership. The attitude of all concerned, manu- years after his death."
And here's a special request by Mr. Bent. He
November 14, for the purpose of discussing the form-
facturers, dealers, tuners and repairmen is a recogni-
tion of the importance of service to the industry as asks that, should any of his friends seem to be neg- ing of an association to stabilize the price of spruce.
a whole. In every phase of the industry it is under- lected in mailing the book, they may be sure it was H. W. Irwin, Portland manager and buyer for the
not intentional, and that a copy of it will be forth- J. J. Moore Co., one of the largest exporters of lum-
stood that the future success of the reproducing piano
coming if they will send their correct addresses to
ber on the Pacific coast, in an address to the body,
largely depends upon the kind of service that can
the author at 2205 Gramercy place, Los Angeles, Cal. pointed out the great need for such stabilization of
be assured and rendered to the reproducing pteno
the price of spruce and assured the producers of a
buyer after the instrument has been delivered.
steady demand for their product, stating that his
History Repeats Itself.
GRANDS IN CLEVELAND.
company had a number of inquiries, among other,
The Muehlhauser Bros. Piano Co., Cleveland, O., for spruce from England for use in the piano in-
In handling the reproducing piano the trade experi-
report an excellent business in grands, mostly, attrib-
enced a repe'ition of history. A similar problem of
dustry.
service confronted the trade following the introduc- uted to the holiday trade. The company recently
Removal in Portland.
tion of the playerpiano when men acquainted only reported the largest number of grand sales in a given
H.
W.
Heineck,
the Portland, Ore., manager of the
with the simpler problems of the straight piano were period. Of this number ight went to musicians who
Bush & Lane Piano Company, has announced a re-
available. The tuners of those days were divided in are discriminating. All were Kurtzmann grands.
moval sale from Broadway and Alder, where they
their atti'.ude towards the instrument; some evincing Four went to the Cleveland School of Music, and
have been located for years. The move is made due
indifference and others a mild interest in something to be used for studio work, according to Alfred
to the increase in rent. In announcing the sale they
new. There was general uncertainty among the tun- Arthur, director.
state that the entire stock will be sold and not a
ers that the admittedly wonderful instrument would
single instrument will be moved to their new loca-
ever be a commercial success. A great many hesi-
tion, which has not as yet been announced, awaiting
BRANCH STORE SERVICE.
tated about giving the necessary time to the study of
the arrival of Mr. Corbin, the Pacific Coast manager
The Muehlhauser Bros. Piano Co.,'s new West
the playerpiano's mechanism.
of the firm from Seattle, which is his headquarters.
Even when the intelligent tuners and repairmen Side branch serves a large territory. It is at the They advertise that "the price reductions will be noth-
intersection
of
Lorain
avenue
and
West
Twenty-fifth
realized the possibilities of the playerpiano and de-
ing less than amazing—the terms will make buying a
voted a sufficiency of their time to the study of its street, an ideal location. This store was selected
pleasure."
individual parts and the relation of one to the other because it contains unusually large window space. In
Mark Campbell Calls.
and became expert at playerpiano repairs, they found fact it is the intention of the Muehlhausers to make
windows
one
of
the
chief
attractions
in
their
stores.
Among
the
recent
visitors to the Portland, Ore.,
they had a pretty large sized problem of their own.
music trade was Mark Campbell, president of the
Dealers and owners in a great many instances
Brambach Piano Co., of New York, who made his
couldn't see how playerpiano repairs should require
MOVES IN JOPLIN, MO.
headquarters while in Portland at the Sherman, Clay
more time than straight piano repairs or why they
The music business of J. W. McMillan, formerly
& Co. store, the Portland representatives of the
should cost more money. The repairmen spiritedly
refused to be the goat and there was a diminution of at 212 West Fourth street, has just been moved to Brambach piano. While in the city Mr. Brambach
interest in the new playerpiano that caused the play- 311 Main street, where large quarters and better mer- paid his respects to the other piano dealers of
chandising facilities will be afforded.
Portland.
erpiano experts to be few and far between.
Other Personal Notes.
The Change of View.
OPENS
IN
LOCKPORT,
N.
Y.
Frank
M.
Case,
manager of the Wiley B. Allen
In time, of course, the altitude of both the dealer
Alfred J. Newman recently opened a new piano store at Portland, Ore., returned last week from a
and the playerpiano owner changed to one more
sensible and conducive of the spread of technical store at 43 Locust street, Lockport, N. Y. He has flying trip to the firm's headquarters at San Fran-
playerpiano knowledge among tuners and repairmen. been engaged in the retail piano field for many years, cisco. Mr. Case says there is a much better business
The incident, too, has had a fortunate influence on and formerly was manager of the retail store of the feeling since the election and anticipates a big volume
tuners and repairmen in determining their action Kurtzmann Piano Co. there. A full line of pianos, of trade for the holidays.
C. H. Liston has returned to the sales force in the
towards the reproducing piano. In all parts of the phonographs, records and Q R S music rolls are
piano department of the Portland, Ore., Wiley B.
country tuners and repairmen aspire to become com- handled.
Allen store. Mr. Liston was formerly with the firm
petent reproducing piano men. The trade schools,
and resigned last spring to take an Eastern trip.
like Polks' Tuning School, Valparaiso, Ind , provided
DIRECTOR OPENS STORE.
excellent opportunities for ambitious men to become
L. A. Morrow, New Brighton, Pa., formery direc-
proficient in reproducing piano repair work. The tor and leader of Morrow's bands and orchestras, has
The United Music Co. has leased a store in Staf-
future of the reproducing piano will suffer nothing at epened a music store at 902 Third avenue. He car- ford Springs, Conn., and will remodel it to suit a
the hands of the tuners, especially those belonging to ries a full line of musical merchandise.
growing music business.
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
PRESTO
FACTS FOR PIANO
TRADE EXPORTERS
November 29, 1924.
INTERESTING FACTORY PROCESS
Details of Growth of Business Abroad and Im-
portance of Parcel Post Phase of It Told
in Bureau Report Issued this Week
by Director Klein.
GROWTH OF SERVICE
Piano Manufacturers Relying on Foreign Supplies
of Raw Materials, Provided with Helpful Aid
By Bureau.
Export information, including the details of service
provided for the music industry, with others, by the
Bureau of Foreign and Domestic Commerce, is con-
tained in the annual report made public this week.
In a letter to Secretary Hoover summarizing the
work of the bureau for the year ending June 30, 1924,
Dr. Julius Klein, director, pointed out that the work
of the Bureau has doubled in the last two years
and during the year just ended the number of in-
stances in which it has aided American business men
have totaled nearly 1.250,000, with an average of
more than 5 000 inquiries a day at the close of the
fiscal year. On the basis of an investigation involv-
ing 3,675 inquiries addressed by business firms to the
Bureau it was found that the resulting business
amounted to about $427 per inquiry. This would
indicate several hundred millions in foreign trade
secured for the United States as the result of answers
to inquiries handled by the bureau during the year.
In certain respects the bureau's services to the Ameri-
can business community have increased as much as
. tenfold since 1922.
Foreign Facts for Americans.
Accurate estimates were given of the extent of the
damage to the economic structure of Japan. Ameri-
cans relying on raw materials from Japan were
advised of the position and prospects. During the
past year the most significant feature of the work is
to be found in this element of intimate contact and
co-operation with American manufacturers, exporters,
financiers, and domestic merchants. The increase in
the number of inquiries received from the various in-
dustries in this country is held by Dr. Klein to be
ample demonstration of the effectiveness of the
bureau.
Europe and South America.
The growing interest of American business men in
Western Europe is demonstrated by the receipt at
the Bureau in 1923-24 of not less than 340,000 in-
quiries relating to that district, as against only 32,000
during the fiscal year 1921-22. Second only to the
interest in Western Europe is that taken in Latin
America, as evidenced by more than 232,000 inquiries,
nearly all of which have to do with practical and
immediate sales problems. In 1921-22, although in-
terest in Latin America was then keen as compared
to previous years, the number of inquiries received
was less than 21,000. A rapidly growing interest in
the Far East is reflected by the 174,000 inquiries
received during the last fiscal year, as compared with
15,000 in 1921-22. In addition to the thousands of
small orders the Bureau obtained for American busi-
ness men, there were individual efforts that brought
results that ran into six figures or more.
Raw Material Facts.
A feature of the year's work has been the comple-
tion of surveys into conditions surrounding the pro-
duction and handling under the control of foreign
monopolies of a number of highly important raw
materials, such as rubber, leather, tanning materials,
nitrogen, agricultural products, and sisal, the studies
being limited to such products as must be imported
into this country in large quantities. Three new for-
eign offices were opened by the Bureau, at Alexan-
dria, Batavia and Bogota, giving it a total of thirty-
two such posts by July 1, 1924. This number has
since been raised to forty.
For the first time in the history of government
trade statistics, figures were made available showing
the export trade of the various states in this country.
These figures were warmly received and will continue
to be issued quarterly.
Foreign Parcel Post.
Another innovation was the publication of figures
on parcel post exports from this country, an item
heretofore completely ignored in compiling statistics
of our shipments abroad and especially significant for
the small manufacturer and exporter. Parcel post
exports were valued at $11,000,000 for the six months
ended June 30. Further progress is also reported in
Making bass strings is one of the most interesting
processes in the factory of the Baldwin Piano Co.,
Cincinnati, O., and as the wrapping of bass strings
is one of the many features of skill that enter into
the making of a piano, this work is carried on with
absolute precision in the Baldwin factories.
"The uninitiated are likely to get the impression
that the strings of the piano give off tones directly,
but this is not the case. When struck by the hammer,
the string vibrates a certain number of times a second
according to its length, weight and stiffness and
imparts its vibration through the bridge to the sound-
board. The air set into vibration by the soundboard
brings to the ear a definite tone. The string deter-
mines the pitch and so plays an important part in the
tone production," says the Baldwin Piano Co. book-
let.
"The vibrating length of the extreme treble string
is only about two inches and it vibrates over four
thousand times a second. By the theoretical rule, if
wire of the same diameter were used, each string
should be twice as long as the one an octave above
it. This would make the extreme bass string about
twenty-seven feet long. As this is impractical, the
strings are made heavier to compensate for length,
some being covered with a single wrapping of pliable
wire and for the last ten or twelve strings in the bass
a double covering is used.
"Piano wire, sometimes called music wire, is three
times as strong as ordinary iron wire and is always
specified where great strength is needed, as in taking
deep sea soundings and in airplane construction. It
is made by drawing special steel through holes in
hardened plates, reducing the diameter only a few
thousandths of an inch at each pass. For all the
treble strings and for the core of the bass strings
this piano wire is used.
"In making the bass strings, the core wire is flat-
tened where the wrapping begins and where it ends
to prevent the covering from coming loose. The men
at the machines wear gloves and use powdered lime
to avoid tarnishing the wire."
speeding up the publication of all import and export
statistics.
In connection with the distribution of trade infor-
mation, the Bureau tended more and more during the
year toward a specialized service to bonafide Ameri-
can firms through the medium of confidential circu-
lars, a policy that lias the strong indorsement of
American exporters.
STE1NWAY & SONS
NEW LONDON LOCATION
PROGRESSIVE KENTUCKY
FIRM ADDS SERVICE SECTION
The Scott Brothers Piano Co., Ashland, Places John
A. Hewitt at Head of Department.
The Scott Brothers Piano Co., 304 West Win-
chester avenue, Ashland, Ky., has added an up to date
service section as accessory to an efficient tuning de-
partment which has been of considerable value in
pleasing its clientele. This notice has been printed in
the local newspapers:
"Scott Brothers Piano Co. are pleased to announce
to the people of Ashland and vicinity that they have
secured the services of Mr. John A. Hewitt in the
piano department. Mr. Hewitt is a man of wide
experience in the construction of pianos, having
made a careful study of the manufacture of high-
grade pianos which our stock contains. Simply call
phone 216."
Mr. Hewitt is also known in the piano field as a
salesman of great energy and originality in locating
prospective buyers. The dual ability to manage a
service department and plan and execute sales prom-
ises a busy time for him in Ashland.
GEORGE AMES ENJOYS HUNT.
George Ames, vice-president of the U. S. Music
Co., 2934 W. Lake street, Chicago, recently returned
from his home in Michigan, where he indulged in
the great outdoor sport of duck hunting. Mr. Ames
had a very successful trip among the beautiful lakes
of Michigan and bagged the game heartily. He re-
turned to Chicago feeling fresh and ready for active
business ahead.
Company Moves from 115 Wigmore Street to
Remodeled Building at the Intersection
of George and Conduit Streets.
The new Steinway Hall in London, located at
George and Conduit streets, was occupied by the
company last week, according to a cablegram to
Frederick T. Steinway, president of Steinway & Sons,
New York, from William R. Steinway, European
manager of the company.
The new Steinway Hall has the advantage of one
of the choicest locations in the West End and the
shopping district of which it is a center is famed all
over the world. The building was formerly occu-
pied by Broadwood's, an old piano manufacturing
house.
The new quarters are considerably more spacious
than those formerly occupied at 115 and 117 Wig-
more street, where for many years the old Steinway
Hall drew music lovers, native and foreign. The con-
certs given by famous musicians in the recital hall
there were noteworthy London events.
The building has been remodeled and the rear-
rangements of the space provide a large and artistic
main wareroom and special salon for displays and
demonstrations of Steinway instruments.
LIVELY CHRISTMAS SALE.
Weiler's, Quincy, 111., is holding "the greatest piano
sale of all." It is a Christmas sale and this state-
ment in the newspapers carries the appeal: "Christ-
mas is coming. Make provision for music in your
home on Christmas morn and every day thereafter
by selecting your piano at this sale and paying a
very small sum each week until Christmas. Many
have bought on this plan. Don't delay! The sooner
you choose the better, for pianos are selling fast."
The Bovard Music Store was opened recently in
Brownstown, Ind.
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/

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