Presto

November 29, 1924.
PRESTO
19
SMALL GOODS AND SUPPLIES
BUYING THE PHONOGRAPHS
Ability to Offer Late Models Depends on
Dealers' Wisdom in Ordering as Much as
On Energy in Selling.
Offering only la'.e models is one way of assuring
talking machine sales. Of course there are others,
but every talking machine dealer properly estimates
the value of few stock and new styles but the thought
raises the question of what to do lo eliminate the old
models so that nothing remains in the stock but the
new styles. That problem put up to a veteran talking
machine department manager this week evoked the
following:
"It sounds 'smart' to say that a clean stock mainly
resulted from wise buying. But buying really has a
lot to do with the accumulation of passe models. A
good rule for the big as well as the little dealer is to
buy sparingly. Of course that does not mean that a
dealer should starve his stock, but the possibility of
getting new stock when ordered reasonably far
ahead should not be forgotten by the talking machine
merchant,
"I say this about buying because talking machine
men are often so concerned about sales that they
lose thought of the requirements of buying, although
.it is just as necessary to buy properly as io sell prop-
erly. The machine must be ordered and the stock
kept up but considerable thought should be given to
the matter of buying.
"It does not take a very observant head of a talk-
ing machine department to determine what models
are the best sellers in the ordinary course of business.
Then if the slow moving kind have been bought in
small quantities not enough of that kind will be found
in slock and an ordinary sales effort will sell them.
"Then the dealer can concentrate on the better
selling models and here is the place for another
warning. Buy sparingly even on the models that
sell well or sell best. I am in a position to get
stock quickly but if I were a dealer far removed
from (he distributing centers I should still buy spar-
ingly, even of the types I found sold well.
"The talking machine is no exception to the influ-
ence of the vagaries of change. Preferences in the
talking machine change as in other commodities and
the model a favorite today may be .moribune or
stone dead in a month, as far as the discriminative
buyer is concerned.
Quick selling, of course, is the other part of the
scheme of avoiding dead stock made up of passe
models, and there are numerous ways to the accom-
plishment of the main purpose.
THE LUDWIG BANJO LINE.
Ludwig & Ludwig, Chicago, manufacturers of
drums and tympani, has announced its intention of
introducing a line of banjos ranging in price from
$95 to $1,000. The standard models will be priced
from $95 to $200, and along with them will be manu-
factured a line of art models priced from $250 to
$1,000. This project is the culmination of many experi-
ments in banjo manufacture and the new addition
to its line will be placed upon the market after fair
tests in actual practice to the full satisfaction, both
of the Ludwig & Ludwig officials and of professional
musicians.
The Cable Piano Co., Bloomingtou, 111., recently
moved to larger quarters from 426 to 422 North Main
street.
ONE GRADE ONLY
The Wessell, Nickel & Gross action is a
guarantee of the grade of the instrument
in which it is found*
MPW
YORK
* V-UVIV
A SAN FRANCISCO MERGER.
The Premier Music Roll Co. and the Exhibitors'
Music Roll Co., San Francisco, were recently merged,
though the two names are still retained. S. Barnett,
proprietor of the Premier, who bought the Exhibitors,
arranges the music and cuts the rolls in his factory
for motion picture productions. He arranges the
"cue" sheets, and sends out his material to accom-
pany the motion pictures, the rolls being used for
motion picture organs.
The Universal Piano & Talking Machine Co., Phila-
delphia, will move this week from 2835 to 2840 Ger-
mantown avenue.
PIANO ACTIONS
FACTORIES:
A movement to aid band instrument sales is now
on foot in New York state for the Municipal Band
or Concert Law. Pat Conway, the famous band-
master, of Ithaca, New York, has consented to act
as state chairman in this movement, which he is car-
rying forward with the assistance of the National
Bureau for the Advancement of Music.
President Joseph N. Weber and Secretary William
J. Kerngood, of the American Federation of Musi-
cians, have given their hearty endorsement to the
plan to take the municipal concerts out of the csarity
class. Every state in the Union should have this
law and it is up to dealers, manufacturers and
musicians to push it through. George W. Landers,
who was instrumental in getting it through in Iowa,
is said to have spent only about $75 in letters, etc.
THE WORD "SHELLAC."
The Federal Trade Commission has permitted the
varnish trade to use the word "shellac" when accom-
panied by the word "compound" in equally con-
spicuous letters in connection with the marketing of
varnishes. The decision that such a practice does not
constitute a violation of the law was given in the
commission's hearing of a trial case of a varnish con-
cern of Rochester, N. Y.
Manufacturers of
45HiSt.,10fhAw. &W4«Ph. A " 1 - " • "
National Movement to That Effect Fostered by
Many Prominent Associations.
BRUNSWICK EASTERN DIVISION.
The Eastern phopograph division of the Brunswick-
Balke-Collender Co. has been reorganized, according
to H. A. Beach, sales manager of the division. E. B.
Shiddel, formerly connected with the Columbia
Phonograph Co. and well known in the Eastern trade,
has been appointed district manager of the Philadel-
phia Brunswick branch and is asssited by J. Gra-
ham. J. B. Armstrong will act as radio technician
for the Philadelphia branch.- The New York execu-
tive staff wil continue as before, and the sales force
has been rounded out and territories assigned as fol-
lows: K. R. Perkins, New York City; E. Waller-
stein, New York City and Brooklyn; H. L. Obert,
Brooklyn and northern New Jersey; J. S. Wilde,
northern New Jersey; A. J. Wilckens, Connecticut;
N. Mann, New York State; R. H. Nolan, New York
State, and F. B. Morrison( Long Island.
WESSELL, NICKEL & GROSS
HIGHEST GRADE
LAW TO AID BAND FORMATION
4S7 W .
45th SlM«t
Comstock, Cheney & Co.
TRUCKS
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With the LEA TALKING MACHINE TRUCK, one man can
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Anne, and other large makes, from show-room to any apartment
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Amk tor Circular
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Telegraph and R. R. Station: Essex, Conn.
|
Office and Factories: Ivory ton, Conn.
THE O S. KELLY CO.
Manufacturers
of
High
-
JULIUS BREGKWOLDT & SON, ING.
Manufacturers of
-
OHIO
Saw Mills
Fulton Chain
and
Tupper Lake
Piano B a c k s , Boards, Bridges, Bars,
Traplevers and Mouldings
SOLE AGENTS FOR RUDOLF GIESE WIRE
WESTERN REPRESENTATIVE:
Grade
PIANO PLATES
SPRINGFIELD
Factory and Office
DOLGEVILLE.N.Y
CENTRAL STEEL & WIRE CO.,
119-127 N. Peoria Street,
J. EVRECKWOLDT, Prea.
Chicago, 111.
W. A. BRECKWOLDT, Sec. & Treas.
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