10
PRESTO
BOOKLET OF ARIZONA
DEALER SELLS PLAYERS
Fisher's Music House, Tucson, Reaps Reward of
Persistent Advertising.
Fisher's Music House, Tuvson, Ariz., is a per-
sistent user of publicity which is not confined to dis-
play in newspapers. The firm is a strong adver-
tiser in its line of playerpianos, and in addition to
newspaper advertising and store demonstrations uses
specially written booklets and folders emphasizing
thep leasures of the playerpiano. A booklet which
has been largely distributed combats any idea that
the playerpiano is "mechanical." This is said:
"Many people who first play a player-piano seem
to confuse them with bicycles; they jump aboard, the
bench and begin pumping for 'dear life,' imagining
that they are in a bycicle race — the playerpiano
stands accused.
"To get music from a playerpiano requires a month
or so of instruction as to hoy the various parts func-
tion. One can play immediately, but if you want the
playerpiano to do just as you wanti to do, you must
give it a little study."
The booklet shows the great value of the player-
piano as a guide to children in the study of piano
playing.
SOME LATE DOINGS IN
THE RETAIL TRADE
Items of General News Value from
Throughout the Country.
the
Field
The Christmas Club of the John Church Co.'s
Chain O' Stores, La Salle, 111., is pronounced a de-
cided success.
A service department has been added by the Scott
Brothers Piano Co., Ashland, Ky.
Grinnell Bros., Muskegon, Mich., is making a great
success of a special drive for Grinnell Bros, piano.
Weiler's, Quincy, 111., is holding a lively Christmas
sale.
Alfred J. Newman, former manager of the Kurtz-
mann Piano Co., Lockoort, N. Y., has opened a music
store in 43 Locust street, that city.
A music department was opened recently in the
Poole's Court Square Store, Springfield, Mass. in
charge of H. F. Dolan and E. A. Morgan.
ESTABLISHED 1854
THE
BRADBURY PIANO
FOR ITS
ARTISTIC EXCELLENCE
FOR ITS
INESTIMABLE AGENCY VALUE
THE CHOICE OF
Representative Dealers the World Over
Now Produced in Several
New Models
WRITE FOR TERRITORY
Factory
Leominster,
Mat..
Executive Office*
138th St. and Walton Ave.
New York
The Wilson Music Shop, Inc , is a new music
house opened at Gay and Monument streets, Balti-
more, recently. Phonographs, music rolls, sheet
music and radio are handled.
R. G. Hessell recently opened a music shop on
North-eighth street, M^nitowoc, Wis.
The Wilkinson Music House, Des Moines, Iowa,
has moved to larger quarters.
In the Fraser Paterson Department Store in
Seattle, the music section has been moved to the sec-
ond floor and enlarged. New audition booths have
been added.
J. P. Smart recently opened a music store in the
Heppe Building, Hartford, Wis.
R. G. Hessell has opened a new music store on
North Eighth street, Manitowoc, Mich.
E. Tateman, formerly manager of the Montelius
Music House, Seattle, has opened a music store on
sixth Avenue, Tacoma, Wash.
Ralph P. Dunlap, music merchant, of Ossining,
N. Y., will move his business from 135 to 149 Main
street this week.
FIFTEEN FUNDAMENTALS
OF MUSIC GOODS SELLING
Excellent Set of Rules Compiled by W. H. Beasley,
Dallas, Tex., Is Printed.
A sen of condensed rules for music dealers, com-
piled by William Howard Beasley, president of the
Texas Music Merchants' Association, is said to be of
considerable influence in providing more sensible
methods of selling among the Texas trade. Mr.
Beasley calls his compilation "A Music Merchant's
Fifteen Fundamentals." They are as follows:
Buy only dependable goods; concentrade on a
few lines; Buy for four months' turnover, or faster;
finance inly on legitimate legal rate credit; sell on
"onep rice" plan; get 10 per cent cash before entering
sale; maximum terms: Pianos 24-30, talking machines
10-12; Trade ins at value to make normal profits;
permit no customer to fall down on firstfi second or
third payments; thereafter no account to become
more than three months past due; collect big interest
first; kep all equipment in good condition and use
fully; employ no non-producer; avoid waste; give a
square deal and set one. And stick strictly to your
own business.
AEOLIAN AND RED CROSS.
Reverting to the silly old saw about corporations
being "without souls," it is noticeable that the
November issue of "The Aeolian," handsome house
organ of the Aeolian Company, of New York, de-
votes the entire back cover page to the Red Cross
drive for memberships. The page is illustrated beau-
tifully in two colors, and its widespread appeal will
do a great deal to help the good cause.
C. B. HARGER SPENDS SUNDAY.
The former editor of Musical Times has regained
his health and has become as much of a baseball
fan as he was a trade paper fanner for so many
years. He was seen on Sunday at a semi-pro, double-
header at the Los Angeles ball grounds, and he
rooted like a regular piano man selling 'em at retail.
Mr. Harger is feeling so good that he wouldn't be
back trade paper editing if advs. come in as thick
as locusts were said to have scandalized Egypt.
NEW SUNBURY, PA., STORE.
Pianos, Victrolas, radio and small goods are han-
dled in a new branch of the Meiser Music House, of
Northumberland, Pa., which has been opened in the
Sclavos Building, Sunbury, Pa. George L. Weirick,
formerly a representative of Charles M. Stieff, Inc.,
has been appointed manager of the local store.
J. D. Brunsberg, of Issaquah, Wash., has opened a
music store in desirable quarters.
Division W. P. HAINES & CO., Inc.
Refer to Presto Buyers' Guide for informa-
tion about all Pianos, Players and Reproducing
Pianos.
STRICH & ZEIDLER, Inc.
Becker Bros.
GRAND, UPRIGHT and PLAYER
AND
HOMER PIANOS
740-742 East 136th Street
NEW YORK
Manufacturers of
HIGH GRADE PIANOS
and PLAYER PIANOS
Factory and Warerooms
November 29, 1924.
U. S. MUSIC CO. RELEASES
GENERAL ROLL CATALOG
All Current Numbers and Large Foreign Selection
Listed in an Attractive Book.
The U. S. Music Co., 2934 West Lake street, Chi-
cago, recently issued to the trade a handsome catalog
of all the numbers produced this year which include
a fine variety of choice selections.
The book, which contains eighty-four pages, is
divided into several sections, each giving the name
of the roll, the price and composer. A fine foreign
list is a big feature of the catalog and serves as a
reminder to dealers in large cities and industrial cen-
ters where the foreign percentage is high, to stock up
on rolls that will meet the demand of the class of cus-
tomers with which they deal.
The catalog is the first released since the price
reduction of U. S. rolls to seventy-five cents and is
a complete and handy manual for all dealers. The
relation of the player roll to the playerpiano is de-
scribed on the inside cover of the book and this is
said:
"Full appreciation of the world's greatest musical
instrument is impossible without thorough knowledge
of its operation. The playerpiano is neither an over-
grown music box nor a hurdy-gurdy for the home.
It is a highly developed, scientific instrument for in-
dividual and artistic musical expression. Its sole pur-
pose is to enable everyone to play the piano better
than the most renowned pianists.
"U. S. rolls not only provide faithful and melodious
reproductions of musical scores, but perfect tech-
nique. Only the interpretation is left to the player
pianist."
BIG HOLIDAY SALE AT
GRINNELL BROS. BRANCH
Strong Featuring of Pianos of Own Make in Mus-
kegon, Mich., Well Rewarded in Sales.
A strong drive for Christmas sales of the Grinnell
Bros, piano is being made by Grinnell Bros.', Mus-
kegon, Mich., branch, and according to the manager
of the sales efforts have already achieved results
that will make Christmas eve and Christmas morning
a strenuous time for the delivery men.
The company in its publicity claims the piano is
"without question the greatest value—dollar for dol-
lar—of any instrument anywhere, for its sweet tone,
a feature that has gained for it the commendation of
noted artists and musical authorities. It's absolutely
dependable; for we back it with as strong a guarantee
as was ever written. For it's of highest quality
throughout; for it's built in our own modern factory,
of carefully selected materials, and by thoroughly
skilled workmen."
The Novelty Shop, 75 North Colony street, Meri-
den. Conn., was opened recently under the manage-
ment of Mrs. Botidini D'Agostino.
Schumann
PIANOS and PLAYER PIANOS
GRANDS and UPRIGHTS
Have no superiors in appearance, tone
power or other essentials of strictly
leaders in the trade.
Warning to Infringers
This Trade Mark la cast
In the plate and also ap-
pears upon the fall board
of all genuine Schumann
Pianos, and all lnfringers
will be prosecuted. Beware
of imitations such as Schu-
mann & Company, Schu-
mann ft Son, and also
Shuman, as all stencil
shops, dealers and users of
pianos bearing a name in
imitation of the name
Schumann with the Inten-
tion of deceiving the public
will be prosecuted to the
fullest extent of the law.
New Catalogue on Bequest.
Schumann Piano Co.
W. N. VAN MATRE, President
767-769 Tenth Avenue, New York
Rockford, 111.
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