10
PRESTO
PRESIDENT COOLIDGE ON
NATIONAL LUMBER PROBLEM
At Conference on Utilization of Forest Products
President Scores Depletion of Wood Supplies.
The music industries and other users of wood in
manufacturing were interested in the National Con-
ference on Utilization of Forest Products, held in
Washington, D. C, on Tuesday and Wednesday of
this week. The meetings considered the question of
forest conservation and reviewed the analytical con-
ception of ho wto meet the problems of eliminating
forest waste contributed by the late Secretary of
Agriculture, Henry C. Wallace, who stated that the
country is faced with the unparalleled problem of
maintaining a perpetual supply of forest products
sufficient to meet the needs of the greatest wood-
using nation in the world.
President Coolidge scored the methods of bygone
lumber men in cutting the forests and didn't spare the
present producers of lumber in a rebuke. With a
movie film to illustrate his remarks the President
«aid:
"Between cutting timber in the woods and finally
putting the produce to use, nearly two-thirds of the
total volume is lost."
Such a statement the movie later emphasized for
Mr. Coolidge by showing unnecessarily thick saws
ripping through logs and creating so much sawdust
that in a few days veritable hills of sawdust grew up
around large mills.
"A third of this loss," said the President, "can, with
tried and tested methods, be saved, and this third of
our losses that can be saved would make a yearly
saving nearly as great as all the timber our forests
grow each year."
The movie brought that statement home to" the
President's audience of once carefree but now thor-
oughly apprehensive lumbermen from forty states
and fro m-Canada by shewing how laborious and how
slow is the back-breaking work of the trree planters
who under government auspices are trying to replant
vast areas stripped bare by men who had no eco-
nomic sense or conscience.,
This nation has left, he said, about 745,000,000,000
cubic feet of timber. The annual drain upon it is
25,000,000,000 cubic feet. Thus a man could figure it
out for himself that our loss through uneconomic
ways of cutting, sawing, dressing, and drying lumber
comes to something iife 16,666,666,000 cubic feet.
This loss between cutting and finished product
amounts to two-thirds of the cut of which, the Presi-
ESTABLISHED 1854
THE
BRADBURY PIANO
FOR ITS
ARTISTIC EXCELLENCE
FOR ITS
INESTIMABLE AGENCY VALUE
THE CHOICE OF
Representative Dealers the World Over
Now Produced in Several
New Models
WRITE FOR TERRITORY
Factory
Leominster,
Mass.
Executive Offices
138th St. and Walton Ave.
New York
dent pointed out earlier in his address, one-third could
be saved by improved methods of preparing timber
for the market.
All this, the speaker said, coupled with conscience-
less neglect of reforestation, has created what he
called "the fatal gap between cut and growth."
Unless this fatal gap is bridged it is the govern- Innovation of Q R S Music Co. Has Taken the
ment's belief that the nation is only about forty years
Trade Like the Good Thing It
from timber exhaustion.
;
,
Certainly Is.
"Our forest problem is a land problem of the first
magnitude," said the President, and closed with a
The music dealers all over the country are taking
word for posterity and a vigorous protest against hold of the new Unit Box of the Q R S Music Com-
any threat of monopoly, saying to the lumber barons pany with enthusiasm.
sitting under the dome of the national museum:
It is a convenience of the kind the trade and the
"We hold the resources of our country as a trust. playerpiano owning public wanted. The advertising
They ought to be used for the benefit of the present of the Q R S company now embraces the new Unit
generation, but they ought to be neither wasted nor Box, and one of the displays in the newspapers
destroyed. The generations to come also have a carries a catchy cut, which is reproduced, in part, in
vested interest in them."
the following copy of a recent advertisement:
"Listen, Sister—Daddy's bringing home some new
Q R S Music Rolls—in the new one-Piece Box."
ONE-PIECE ROLL BOX
ALREADY A FAVORITE
LATE FACTS GATHERED
IN THE MUSIC TRADE
Brief Items of Activities in the Business Collected
in Many States.
Papers of incorporation have been filed by the Falls
Music Co., Niagara Falls, N. Y., which will be capi-
talized at $10,000.
The C. A. House Co , Cambridge, Ohio, has opened
a new music store at Byesville.
Extensive alterations have been made in the store
of the Pacific Music Company, Modesto, Calif.
The Heim's Music Store at Danbury, Conn., has
been moved to 221 Main street.
The Walthall Music Co., San Antonio, Tex., has
taken a long-time lease on the east half of the Straus
Frank Building in that city.
O. F. Anderson, of Springfield, 111., has enlarged
his store for the fourth time in four years.
William Horton recently bought out the music
business of the Hurd Music Co., Harvey, 111.
The Windsor Music Co., Tarentum, Pa., has in-
stalled a complete radio section on the third floor.
Lee A. Cavett is manager.
Mueller Music Shops, Inc. ,Baltimore, Md., re-
cently opened a new branch at South Third street, in
that city.
F. W. Weaver has opened a new music store in
Franklin, Mass., known as Weaver's Music Store.
The second floor of the Burkham & Stamm Piano
Co., Wheeling, W. Va., has been remodeled into an
addition to the talking machine department.
The Shroyer Music Co., Bethany, Mo., is finding
holiday operations pleasant in its commodious new
home in the attractive Deal Building.
The George S. Dales Co., Akron, Ohio, has opened
a radio department.
BIG ROLL SALES.
The United States Music Co., Chicago, smashed
all previous monthly business records during Septem-
ber of this year, which was the biggest month in the
history of the organization, and the phenomenal sales
continued through October. November promises to
provide a new record. George L. Ames, vice-presi-
dent and general manager of the United States Music
Co., attributes this enormous business to a decided
stimulation of all lines of business in general and to
the specific fact that music merchants realize the big
profits to be made from good music rolls manufac-
tured and sold at the right price.
FINE PIANO LINE.
A fine line of pianos, phonographs and musical
merchandise is carried by the Curran-Wooster Music
Company, which recently opened another beautiful
new music store at 62 East State street, Sharon, Pa.
The piano lines include the Sohmer, the Hazelton,
Kohler & Campbell, the Autopiano, Behr Bros , the
Hobart M. Cable and the M. Schulz.
Division W. P. HAINES & CO., Inc.
Refer to Presto Buyers' Guide for informa-
tion about all Pianos, Players and Reproducing
Pianos.
STR1CH & ZEEDLER, Inc.
Becker Bros.
GRAND, UPRIGHT and PLAYER
AND
HOMER PIANOS
740-742 East 136th Street
NEW YORK
November 22, 1924.
Manufacturer a of
HIGH GRADE PIANOS
and PLAYER PIANOS
"There is a difference in quality of playerpiano
rolls, just in food, clothing and automobiles.
"Ask your music dealer to show you why the
quality of Q R S player rolls fully justifies the state-
ment that they are better.
"Go to your music dealer and hear Sunlight
Shadows waltz-ballad, No. 2930, words and music
by Lee S. Roberts, played by the composer.
"The new Unit Box—your dealer will show its ad-
vantages."
The caption, Listen, Sister," catches the reader ai
once, and the obvious practical nature of the roll-
holder does the rest. The Q R S company wil
gladly furnish mats or cuts to all dealers who wani
them for local advertising purposes without charge
And it will pay any dealers to feature the Unit BOJ
in their local advertising.
NEW DISPLAY ROOM.
A new display room for radio goods is being buil
at the rear of the piano warerooms of Hardman, Peel
& Co., 51 Flatbush avenue, Brooklyn, N. Y., of whicl
J. C. Franke is manager. The radio department i
located on the rear mezzanine of the store and at
tractively decorated. L. Cerf has been appointee
manager of the radio department.
Schumann
PIANOS and PLAYER PIANOS
GRANDS and UPRIGHTS
Have no superiors in appearance, tone
power or other essentials of strictly
leaders in the trade.
Warning to Infringers
This Trade Mark la cast
In the plate and also ap-
pears upon the fall board
of all genuine Schumann
Pianos, and all lnfrlngers
will be prosecuted. Beware
of Imitations such as Schu-
mann A Company, Schu-
mann & Son, and also
Shuman, as all stencil
shops, dealers and users of
pianos bearing a name in
imitation of the name
Schumann with the inten-
tion of deceiving: the public
will be prosecuted to the
fullest extent of the law.
New Catalogue on Bequest.
Factory and Warerooms
Schumann Piano Co.
767-769 Tenth Avenue, New York
W, N. VAN MATRE, President
Rockford, III.
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