Presto

PRESTO
November 22, 1924.
SHEET MUSIC AND RADIO
FARMERS AS RADIO BUYERS
Close to 370,000 in Use on Farms, But Number Only
Five Per Cent of Homesteads.
The survey of the use of radio by the farmers, just
completed by the department of agriculture, indicates
that there are between 360,000 and 370,000 radio sets
on the farms of the country, which is an increase of
more than 200 per cent over last year's estimate. It
is considered conservative in view of the fact that
reports were received this year from only 2,850 agri-
cultural counties out of a possible 4,000 and that
returns from these 2,850 countries show that there are
364,800 sets owned by farmers as compared with 145,-
350 owned in the same countries last year.
Although this is an increase of more than 200 per
cent over the estimate made by the department a
year ago, the number of radio sets on farms is less
than 5 per cent of the total number of farms in the
country, so that the farm field for radio can hardly
be said to have been more than scratched.
The farmers are supplying themselves with sets
capable of hearing distant stations. Unlike the man
in the city, the farmer is always located at a dis-
tance from the broadcasting station, and this makes
it necessary for him to have a set employing two,
three or more tubes for the proper reception of the
program.
The farmer in this respect has an advantage over
people living in cities where several stations are oper-
ated, for he will be able to hear many stations, as
compared with one or only a few available to the
city man because of his nearness to the large station,
which interferes to some extent with long distance.
ITEMS OF RADIO TRADE NEWS
of enjoyment and education heretofore denied him.
"Through the completeness of these Operatic Rolls
the playerpiano becomes an active agency in the de-
velopment of a love for grand opera that is some-
times latent but more often retarded by not only the
lack of opportunity to hear it but the prohibitive cost
of doing so," says a folder just issued by the com-
pany.
The Q R S Opera Story Rolls have the musical
scores faithfully and authoritatively recorded, ex-
planatory texts in both English and Italian giving the
substance of the libretto or words of the opera, a
synopsis of the plot with a description of the stage
settings; and, in addition, each roll is profusely illus-
trated with sketches of the principal characters and
scenes. These are printed directly on the roll in the
same order as they appear in the operas—a feature
of absorbing interest to the user and one that is ex-
clusive with the Q R S company.
The Q R S Opera Story Rolls will be obtainable
in either single rolls or complete sets,, there being a
slight advantage in price where the complete set is
purchased. All single opera rolls will be contained in
the Q R S Mono Box, thus giving the purchaser the
distinctive advantages pertinent to it, not the least
important of which is that each box is a miniature
cabinet in itself.
The first sets of Q R S Opera Rolls are herewith
presented:
Cavalleria
Rusticana
(Mascagni),
Othello (Verdi), La Traviata (Donizetti), Rigoletto
(Verdi), Lucia di Lammermoor (Donizetti).
SHEET MUSIC TRADE NOTES
A Few Items Interesting to People in Sheet Music
Department Are Printed.
The American publishing rights of Gabriel Morel's
"Norwegian Cradle Song" have been bought by the
Growth in Radio Uses Followed by Proportionate Century Music Co., New York. Piano copies of this
international success are now off the press.
Expansion of Sales of Sets and Parts.
Ace Fessenden is head of the Ace Music Publish-
A real "radio central," just like a regular telephone
central, is in operation at Walter Reed Hospital in ers, a new company with offices at 528-32 Republic
Washington. To this "radio central" are connected Building, Chicago. Branch offices have been opened
at 525 Park Building, Pittsburgh; 913 W. 13th street,
900 sets of headphones and five loud speakers.
A radio construction course was given this week at Oklahoma City, Okla., and Los Angeles, Cal.
"The Spirit of the U'. S. A." is a new descriptive
Iowa State College, beginning at 1 p. m., Monday,
November 17, and closing at 12 o'clock Saturday, march by E. T. Paull.
November 22.
Live dealers everywhere are displaying their assort-
Broadcasting conditions in Greater Boston will be ment of "Mother Goose" songs. They are highly de-
vastly improved by the new wave length assignments, sirable as Christmas presents.
it was declared at the Department of Commerce.
The "Bird's Frolic" waltz, published by Sherman,
Crystal set owners in San Francisco and Oakland Clay & Co., San Francisco, continues to gain in favor
can now hear programs delivered in WJZ's studio, with the public and is one of the best sellers to music
New York, by means of a radio relay through four teachers.
broadcasting stations. WGY of Schenectady and
John C. Wilcox, of Denver, Colo., will present two
KGO of Oakland are the first and last links in the operas of Charles Wakefield Cadman, in the City
transcontinental relay.
Auditorium, December 5 and 6.
The operas are
The Radio Corporation of America has announced "Sunset Trail" and "Stanawis," in which Tsianina, the
a window display and sales contest featuring its line. Cherokee Indian singer, will sing the title roll.
Photographs of window displays must be mailed not
Heith, Prouse & Co., London, has been appointed
later than midnight November 30.
English representative of the publications of Sher-
The Third Annual Radio Show was opened in the man, Clay & Co., San Francisco.
Coliseum, Chicago, on Tuesday of this week and will
George R. Fuller & Co. has moved its business
continue until Sunday, November 23.
The Smart Music Shoppe carrying radio sets has from 65 South Front street, New Bern, to 71 Middle
been opened in Hartford, Wis., by Mrs. J. P. Smart. street.
Montalvo's Gift Shop, Ramon Montalvo, Jr., pro-
Radio sets and accessories are carried by Charles
Van Over, who recently opened a store at 209 Crystal prietor, 101 Albany street, New Brunswick, N. J.,
has succeeded Montalvo's Temple of Music.
street, East Stroudsburg, Pa.
Miss Eleanor Shields has opened a music and book
Judge Grubb, in New York, last week appointed
William E. Etgen, Jr., receiver for the Radio Guild, shop in Bloomington, Ind.
H. B. Scott, Jr., has engaged in the music and radio
Inc., 256 West Thirty-fourth street, New York. The
liabilities of the firm are listed at $20,000 and the business in the Rueben Building, 45 Chestnut street,
Washington, Pa.
assets at $2,500.
The Morgan Music Co. is the successor to John K.
Rodolph Fractman, operating the Rialto Music
Shop at 330 S. State St., Chicago, has leased another Morgan at 141 South Wabash avenue, Chicago.
A music store will be opened soon in the Grosser
store for the sale of phonograph records, piano rolls
and radio instruments in the new Butler Building, 168 Block, Emlenton, Pa., by J. H. Rupert.
The Music Shoppe is the style name of a new store
North State street, for a period of years at an aggre-
recently opened at 117 East Wayne street, Fort
gate rental of $165,000.
Wayne, Ind.
Emdee's Music Store was opened recently in the
Caffelli Block, Philmont, N. Y.
A five-story building will be erected on West Main
Street, Oklahoma City, Okla., by the Frederickson
Delightful Season Now Made Continuous by New Kroh Music Co.
Series of Q R S Rolls.
GRAND OPERA IN EVERY HOME
The season of opera is not confined to New York
and Chicago, or other cities boasting of regular oper-
atic companies. The opera season is continuous and
is everywhere that Q R S Opera Rolls are sold.
With the introduction of the Q R S Opera Story
Rolls by the Q R S Music Co., Chicago, the player
owner has at his command an inexhaustible source
SELL WELL IN PORTLAND.
Maybelle Eliott, in charge of the sheet music de-
partment of Seiberling, Lucas Music Co., of Portland,
Ore., says that the most popular sellers at the pres-
ent time are Remick's "Follow the Swallow"; two
Irving Berlin numbers, "Charley My Boy" and
"What'll I Do," and Jack Mills' "Oh! Peter."
RADIO SHOW
Third Annual Exhibition of Receiving Sets,
Broadcasting Apparatus and Radio Appur-
tenances Generally Opened This Week
in the Coliseum, Chicago.
One hundred thousand square feet of space
crowded with radio receiving sets, and apparatus, ac-
cessories and appurtenances is a fact that tells some-
thing of the magnitude of the Third Annual Chicago
Radio Show opened on Tuesday of this week to con-
tinue to Sunday midnight, November 22. It is an
assemblage of some 225 American exhibitors, and
more than thirty exhibitors from other parts of the
world. This shows something of the commercial
position to which the radio industry has forged in
a few years.
U. J. Herrmann and James F. Kerr, managers
of the show, not only have high hopes of breaking-
last year's extraordinary records, but they actually
feel confident of surpassing the First Radio World's
Fair in almost every respect.
An interest in the show affected young and old;
those of scientific bent and those who enjoy radio
for its apparent merits. One phase to swell attend-
ance is the series of ultra-important public experi-
ments and demonstrations held under the supervi-
sion of a special jury of celebrated radio authorities
for the purpose of bringing to light and testing out
new radio inventions and theories.
Amateurs Welcomed.
Another interesting feature is the "Amateur Build-
ers' Contest," which surpasses all former competi-
tions of the kind. Twenty-five cash prizes will be
awarded to the winners in the various divisions. Sev-
eral hundred entries were received from all parts of
the country.
Four broadcasting studios are established in the
South balcony from which stations WLS, WGN,
WMAQ, and KYW broadcast special programs from
2 o'clock to 11 o'clock daily. The Chicago Amateur
Association, the Milwaukee Amateur Radio Club and
the American Radio Relay League were invited to
use the booth in which Station 9XBG was operated,
as their headquarters during the exhibition, and these
organizations furnished experts to operate and handle
the station during that time.
Entertainers Appear.
Chicago's most popular radio entertainers appear
on these exposition programs, and public receptions
were held in their honor under the auspices of the
Radio Show management every afternoon and eve-
ning. In addition to the local headliners, there were
also quite a number of stars from distant stations
during the week.
One outstanding feature this year is the collec-
tion of twenty of the world's smallest practical radio
devices. None of these tiny instruments weigh over
an ounce, and some weigh but a few pennyweights.
Big Foreign Exhibit.
In the foreign section arc displays by the principal
radio concerns of England, France, Germany, Italy,
and Japan. Among the noted foreign companies rep-
resented are the Acme Production Company of Bir-
mingham, England; the Institute of Radio Research,
Tokyo, Japan; The Ando Kaku Radio Company,
Yokohama, Japan; Burndept, Ltd., of London; the
Deutsche Telephonwerke & Kabelindustrie of Ber-
lin; the General Radio Company, Ltd., of London;
the M-L Magneto Syndicate Coventry, England; the
Societa Generate Radio de Bologna, Italy; Pathe
Freres, and G. Pericaud, of Paris.
Announcers' Night.
The "New Announcers' Contest," held Thursday
night for the purpose of uncovering unknown an-
nouncing talent was open to all and there was no
entry fee. This contest was judged by a special com-
mittee of radio-audition experts. The first prize was
$50; the second, $25; third, $15, and fourth $10.
Under the instruction of Frank D. Pearne, John
Plaisier, Clark J. Herringshaw, Frederick C. Kulieke
and William T. Watt (all instructors in the radio de-
partments of Chicago schools) the students showed
how receiving sets are made and wired; how low loss
coils are wound and connections soldered. The dem-
onstration proved a boon to many a radio fan who
was reluctant, because of lack of knowledge, to build
a set of his own. Occasional informal talks on radio
set building were given during the show by members
of the Lane Technical high school faculty.
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