November 22, 1924.
23
PRESTO
department was busier than at any time during the
year ,and that there were no indications erf a slack
in sight.
MAY BELLS ARE FAVORED
SHngerland Banjo Company Receives Unexpected
Rush of Orders for Leader in Great Line.
Orders and comments of dealers are generally the
basis of judgment of any product. The Slingerland
Banjo Mfg. Co., 1815 Orchard street, Chicago, have
received a good amount of both regarding the May
Bell banjo, which is proving a great seller in the
trade.
A complete line, including 40 styles of banjos,
banjo mandolins, tenor banjos and banjo ukuleles,
is offered dealers, but the hit of the season in banjo
circles is the May Bell and production has been cen-
tered on this style to a large extent.
The excellent construction and tone are the prin-
cipal features of the May Bell, but others contributed
to its popularity, especially its beautiful designs,
which have made it an attractive instrument to the
eye.
The company reported last week that its production
BAND ASSOCIATION TO MEET.
The Kansas Band Association, which will meet in
Parsons, Kans., November 28 and 29, will discuss the
tax laws under which communities may organize
bands. F. K. Reasoner, of Anthony, Kans., who is
president, says the meeting will consider tentative
measures providing great liberties to towns in or-
ganizing bands.
ADDS MUSICAL MERCHANDISE.
The Heine Piano Company, San Francisco, plans
to open a musical merchandise department in the
new store into which it recently moved. The com-
pany is now comfortably settled in Strand Theater
Building, and a generous portion of the floor space
is being remodeled for the small goods stock. A new
manager of the department will be appointed this
week.
- .
\bncanjuctqe
a producible-
DEALERS
who sell it
Good Dealers—Merchants whose names
stand for Honesty and Good Values—are, of
necessity, careful, painstaking buyers. They
are not unduly influenced by price. They do
not put too much faith in ingenious publicity
methods that, under the guise of "Dealer
Helps" are sometimes substituted for Quality. They carefully analyze a product,
carefully study the men and the methods that make that product. Knowing this,
The Martin Band Instrument Company takes pardonable pride in the splendid group
of merchants who represent Martin Band Instruments throughout the country.
w
MERCHANTS WHO VALUE THEIR GOOD NAME and
KNOW VALUES HANDLE MARTIN INSTRUMENTS
We give here a partial list of dealers who represent Martin in the
larger cities. You will find names that are known internationally. You
will note it represents the best merchants of which America boasts. It is
the kind of a list you like to have your name associated with.
Jordon-Marsh Company
Boston, Mass.
John Wanamaker Company
New York
The Rudolph Wurlitzer Company,
New York
L. Bamberger Co
Newark, N. J.
Hamman-Levin Co., I n c . . . .Baltimore, Md.
Cable Piano Co
Atlanta
J. Goldsmith & Sons C o . . . .Memphis, Tenn.
J. R. Reed Music Co
Austin, Texas
Zimmerman. & Bennett Band Hse.,
Oklahoma City, Okla.
Bush & Gerts Piano Co
Dallas, Texas
Adams Music Co
Fort Worth, Texas
Stapleton Music Co...San Antonio, Texas
Denver Music Co
Denver, Coloradd
O'Loughlin's Music Store,
Salt Lake City, Utah,
Hopper-Kelly
Seattle, Wash.
The Rudolph Wurlitzer Co.,
Los Angeles, Calif.
The Rudolph Wurlitzer Co.,
San Francisco, Calif.
J. O. Adams Music C o . . . .Wichita, Kansas
Chicago Musical Instrument Co.,
Chicago, 111
The Rudolph Wurlitzer Co
Chicago, 111.
A. C. Clinton Co
New Haven, Conn.
Lyric Music Shop
Indianapolis, Ind.
Butler Music Co
Kansas City, Kansas
Topeka Music Co
Topeka, Kansas
The Rudolph Wurlitzer Co.,
Louisville, Ky.
Forbes & Wallace
Springfield, Mass.
Johnson Musical Inst. Co.,
Grand Rapids, Mich.
D. W. Boland Co
Minneapolis, Minn.
Howard-Farwell Co
St. Paul, Minn.
George A. Smith
Omaha, Nebraska
The Rudolph Wurlitzer Co...St. Louis, Mo.
Kratz Piano Co.
Akron, Ohio
The Rudolph Wurlitzer Co. .Cincinnati, O.
The B. S. Porter Son Co
Lima, Ohio
Ignaz Fischer Music House. .Toledo, Ohio
The Rudolph Wurlitzer Co. .Cleveland, O.
B. B. Todd, I n c . . . .
Philadelphia, Pa.
The Rudolph Wurlitzer Co... .Dayton, O.
Brown's Music House
Reading, Pa.
Allan K. Lawrence
Scranton, Pa.
The Rudolph Wurlitzer Co. .Pittsburgh, Pa.
J. V. Ledgerwood, I n c . . . .Knoxville, Tenn.
O. Hill Music House
Houston, Texas
Levy-Page Company
Norfolk, Va.
A. A. Taylor Co
Tacoma, Wash.
Peate Musical Co
Montreal, Quebec
J. H. C. McLean & Co., Ltd.,
Winnipeg, Manitoba
Townley & Ward
Vancouver, B. C.
Root Dry Goods Co
Terre Haute
J. H. C. Petersen & Sons Co
Davenport
AMATEUR TRADE BEST
In Musical Merchandise Departments Gener-
ally that Kind of Business Exceeds the
Purchases by Professionals.
The musical merchandise dealer directs his adver-
tising to the professional as well as to the amateur,
but with most stores the bulk of business is trans-
acted with amateurs. Of course, there is a certain
amount of prestige in the possession of a professional
clientele and there is profit as well as distinction in it,
but the professional connection, even in the larger
cities, is necessarily limited. . On the other hand, the
amateur field is equal to the size of the population of
the community.
The manager of a musical merchandise department
in a big music store in Chicago admits that the most
desirable kind of business is derived from the ama-
teurs. And a cheerful consideration in the fact is
that the amateur field is growing every day in an
amazing way.
"The public no longer consider music a luxury or
in the nature of an amusement, but is impressed witli
it for its educational advantages," said the manager
this week. "There, as a rule, the piano was the only
musical instrument in the home some time ago, today
many families might be alluded to as musical ones.
Then in the public schools the music departments
have been highly developed and thousands of. young
people in this city and others in the state have a
practical interest in music. Membership in a school
orchestra or band makes the boys and girls prospec-
tive buyers of musical merchandise of one variety or
another.
"By fostering that kind of trade the dealer in any
city or town can build up a valuable trade connection.
The schools are good places to get names to add to
the prospect list. Even when the boys and girls
leave the schools they generally continue their prac-
tice of the instruments they played in schools. But
everyone interested in music of any kind is a possible
buyer at some time."
INTRICATE MACHINERY.
The development of automatic machinery for mak-
ing the intricate wood parts of piano actions is a
modern achievement by the plant of the Standard
Action Company, Cambridge, Mass. These compli-
cated machines necessarily have to be developed at
the factory, but they surely remove all risk of human
error. A most interesting new machine, performing
six operations on one piece without being touched by
the operator, has just been installed.
NEW ASSISTANT MANAGER.
George A. Lyons was recently made assistant dis-
trict manager of the Eastern Phonograph Division of
the Brunswick-Balke-Collender Co., in New York.
He has had extensive experience in the phonograph
and supply fields and for a number of years was con-
nected with the traveling staff of the sales depart-
ment of the Victor Talking Machine Co. Mr. Lyons
replaces William A. Hanft, who has resigned to enter
other fields of activity.
ADDS NEW LINE.
The Vernon Piano Co., Alliance, O., has taken on
radio and will feature it, according to Mr. Vernon.
Mr. Vernon plans to look after the radio business
himself.
A Pneumatic Action bearing the name
STRAUCH BROS.
is your guide for unfailing quality.
The high quality which has characterized
the Strauch Bros. Piano Actions and Ham-
mers for almost sixty years, distinguishes
our latest product, the
STRAUCH BROS.
PNEUMATIC ACTIONS
You will be in mighty good company
when you handle •
Simple in construction they are
dependable in every particular.
MARTIN HANDCRAFT INSTRUMENTS
STRAUCH BROS., INC.
For Information Write
The Martin Band Instrument Co., Elkhart, Ind.
327 Walnut Are.
New York City
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