14
. November 22, 1924.
PRESTO
customer, returnable in 48 hours. At least one-third
of those sent to be retained by customer. No rec-
ords of new monthly issue until ten days after date
of issue. Player roll free libraries and player roll
exchanges to be abolished. No player rolls to be
given away with playerpianos—must be separate in
Selling Practices of Piano and Talking Machine -advertisements, as in the case of phonographs and
records.
Retailers Reduced to Set of Resolutions
In the resolutions a sale is defined as follows: (a)
Recently Adopted.
When a contract has been signed by the customer
The Music Trades Association of Southern Cali- and instrument has been delivered, (b) When an
fornia has formulated a course of action which be- instrument has been delivered on open account, (c)
comes the creed of the organization and is recom- When a contract has been signed by the customer
mended as an active policy for members. The asso- and deposit on the first payment made, consisting
ciation has adopted a series of resolutions, fifteen in of a minimum of $10 or $5 (applicable to a piano or
number, which provides a consistent course of action phonograph sale respectively) or the equivalent as a
in solving every problem possible of occurrence in consideration.
The secretary of the association was instructed to
the retail music trade.
In the resolutions piano contracts are limited to canvass the members regarding a fair rate of inter-
tiurty months. Standing reward for recovery of lost est on phonograph and piano contracts. He reported
>>r stolen pianos is at the rate of 5 per cent on. unpaid that practically all favored .8 per cent and were print-
ing contracts accordingly.
balance. The minimum reward is $10.
Suggestions as to the proper way to phrase de-
Some of the procedures suggested for phonograph
retailing are as follows: Maximum length of co'a- scriptions of combination outfits of phonographs, rec-
trrct for sale of phonographs, fifteen months. Mini- ords, etc., were set forth. A "wrong way" and a
mum amount on first payment on phonographs, lit "right way" were cited.
per cent of list price. Retail price and name of model
accompany advertisements. No commission to be
paid to other than regular employes, on sale of
phonographs. Standing reward for recovery of lost
or stolen phonographs at the rate of 10 per cent on
unpaid balance. Minimum reward $5. Names of
makes of phonographs be eliminated from all dis-
Methods of Hobson's Music Store, Chillicothe, Have
play or classified advertisements of used phonographs.
Continuous Reward in Sales.
No phonograph, new or used, not regularly carried
Every other month Hobson's Music Store, 24 East
by a member, to be on display in window.
These rules apply to phonograph records and music Main street, Chillicothe, O., issues a six-page foldet
rolls: Records on approval limited to twelve to a describing "Hobson's Specials in Musical Merchan-
dise." It is a forceful example of persistent adver-
tising of a direct and effective kind. The company
features the Weaver line of Weaver, York, Living-
ston and Mercer pianos put out by the Weaver Piano
Co., Inc., York, Pa. The Victor line of phonographs
and records a .and a complete line of musical mer-
chandise are also carried.
The periodic folder is an accompaniment to a con-
tinuous pursuit of^frie piano prospect by a vigorous
force of salesmen. But in itself it is one of the best
means of stimulating sales and in the rural commu-
nity people save these bulletins and use them as a
basis for ordering my mail.
and
The enthusiasm of Mr. Hobson for the Weaver line
continues from the time he was a member of the
wholesale selling organization of the Weaver Piano
Co. traveling the South Atlantic States. Two years
(Licensee)
ago he founded Hobson's Music Store in Chillicothe,
Reproducing
and his wide experience in the wholesale piano field
[Electric)
is proving of much value to him in the retail venture.
is«s»s»SBsa
SOUTHERN CALIFORNIA
ASSOCIATION POLICIES
THIS OHIO FIRM IS
PERSISTENT ADVERTISER
DECKER
U
EST. 1856
& SON
Grand, Upright
Welte-Mignon
Pianos and Players
of Recognized
Artistic Character
NEW CHICAGO OFFICES OF
THE CONTINENTAL PIANO CO.
Made by a Decker Since 1856
699-703 East 135th Street
New York
For a
Bigger and Better
Business
There is nothing to compare
with the complete line of
M. SCHULZ CO.
The Players are RIGHT in
everything t h a t means
money to the dealers and
satisfaction to the public
You will never do anything better
than when you get in touch with
M. SCHULZ CO.
Complete Line of Instruments W'U Be on Display
at 214 South Wabash Avenue.
The Continental Piano Co. Chicago offices have
been removed from the factory at 1872 Clybourn
avenue to 214 South Wabash avenue, over the Chi-
cago store of The Henry F. Miller Stores Co.
A large portion of the third floor is now devoted
to the Continental offices and wholesale display
rooms. The entire Continental group of seven lines,
including the Henry F. Miller, Smith & Barnes,
Trowbridge, Strohber, Willard, Lessing and Hoff-
man, will be displayed at the new Chicago offices and
deaLers can see the complete line in either Boston or
Chicago.
EXCELLENT BOSTON REPORT.
The Boston Store of the Henry F. Miller Stores
Co., Boston, reports that its October, business was
the greatest for any single month in the history of
the store. A. C Clausen, sales promotion manager
of the Henry F. Miller Stores Co., has returned to
the Boston offices after a week's stay at the com-
pany's stores in Chicago and St. Louis.
NEW MUSIC SECTION.
A large music section is included in Poole's Court
Square store, recently opened in Springfield, Mass.
This department is managed by H. F. Dolan and
A. E. Morgan, who conduct a similar department in
the Bridge street store.
(Zae
An
ARTISTIC
IN EVERY
DETAIL
HADDORFF PIANO CO.
ROCKFORD,ILL.
Wholeatde Office*:
N.wT«
1»W.
Saa
4MS.
AT*.
Schaff Bros.
Players * ad Pianos have won their stand-
ing with trade and public by 54 years of
steadfast striving to excel. They repre-
sent the
LARGEST COMPETITIVE VALUE
because <
and moderate price. They are profitable
to sell and satisfactory when sold.
Brighten Your Line with the
SCHAFF BROS.
The Schaff Bros. Co.
Established 1868
Huntington, Ind.
GRAND PIANOS
EXCLUSIVELY
One Style—One Quality
giving you the
Unequaled Grand
at
Unequaled Price
Already being sold by leading dealer*
throughout the country
MOVES IN OSSINING, N. Y.
Write today—tell us your next year's re-
New quarters will be occupied by the Dunlap Music
quirements and we will meet your demands
Store, Ossining, N. Y., about the end of the month,
with prompt and efficient service.
according
to
an
announcement
made
last
week.
The
711 Milwaukee Avenue
company purchased the present business at 135 Main
street about a year ago, and its growth has been so
CHICAGO
marked under the management of George H. Wagner
OUTHFRN BRANCH: 730 Candler Bldg., ATLANTA. GA
400 W. Erie St.
CHICAGO
that the move to larger quarters at 149 s Main street
has
been
made
necessary.
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
Columbian Grand Piano Mfg. Co.
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/