Presto

Issue: 1924 1999

November IS, 1924.
HAND=TO=MOUTH
BUYING CONDEMNED
Veteran Traveler Deprecates a Practice
Among Dealers of Timidly Keeping Their
Stocks of Pianos Too Low and Points
Out the Inevitable Results.
UNFAIR TO INDUSTRY
Manufacturer Is Hampered by Hand-to-Mouth
Dealer in Organizing His Factory Force Which
Means Higher Production Costs.
The first sign of the success of the dealer who
starts with a progressive policy is a departure from
the practice of hand-to-mouth buying. Close buy-
ing with him may have been as much the result of
necessity as of shrewdness at his start in the piano
business, but the successful dealer in every instance
I have known had the determination at the beginning
to carry a reserve stock.
The successful piano dealer today had from the
beginning, from the humble start deserved to be char-
acterized as successful inasmuch as that his succes-
sive steps in business were along the path laid out
by a wise policy. The purpose not to remain a mere
hand-to-mouth retailer of pianos influenced his efforts
not only to provide the most varied line for his cus-
tomers, but an adequate reserve stock to anticipate
possible lively calls for the lines.
Difference in Methods.
But the successful dealer distinguishes the differ-
ence between generous buying and overstocking.
The man who overbuys and the one who buys from
Iiand-to-mouth are both menacing to the piano in-
dustry. The dealer who does not properly estimate
(he possibilities of sales in a coming season may be
tempted to overbuy. And the dealer who lets caution
cramp his determination to achieve good sales during
an approaching period may be timidly moved to cur-
tail his orders.
Deprecates Pinched Buying.
All wise buying is safe buying, but it does not fol-
low that it is pinched buying. One thing that every'
dealer with a glimmer of business sense can realize
is that the practice of hand-to-mouth buying is a
menace both to the retailer and the manufacturer.
The practice is plainly unfair to the manufacturer and
its natural result is to react on the retailer. It makes
it impossible for the piano manufacturer to make a
proper gauge of production requirements in advance.
In the midst of the holiday rush every year the
factories are deluged with frantic appeals for supplies
from close-buying dealers. In their false reckoning
they approach the beginning of the holiday trade with
minimum stocks of instruments of all styles. They
are not the kind who buy generously, who, spurred
by a good supply of pianos, attempt greater selling
efforts and the quick turnover. They are the kind
that arc as surprised at the unusual demand for the
goods as they are unprepared to deliver them to the
customers. Therefore the wires are kept hot with
their telegraphic appeals for the needed pianos.
These frantic calls for instruments to save the dealers'
PRESTO
embarrassment and save their profits disrupt the fac-
tories in the particularly busy seasons.
Unfair to Manufacturers.
But the hand-to-mouth practice is vitally harmful
all the year round. With fixed orders on file the
manufacturer is so placed that he can organize his
factory force so that he may operate in an advan-
tageous way for some time ahead. In this way things
run smoothly in the factory; there are no periods of
inaction and the work of the plant is not disorganized
by a flood of frantic appeals for pianos in the height
of a busy season.
Consideration of the hand-to-mouth custom of
buying naturally involves consideration of the ques-
tion of piano production in connection with the
lowering of manufacturing costs and decreased prices
of pianos to dealers. The manufacturer who can go
ahead uninterruptedly with his well-organized force
of contented workmen is in a better position to con-
sider lowering the prices than the distressed manu-
facturer who is harassed by the piano demands of
hand-to-mouth dealers at the busy periods and dis-
tressed by the paucity of their orders when sensible,
forehanded dealers are providing for the demands of
the future hand-to-mouth buying by dealers means
bigger selling expense for the manufacturer, unneces-
sary trips by travelers and other profit-eating inci-
dents that are unfair to him. The timidity of dealers
in placing orders for future delivery entails uncer-
tainty in the factory, waste in production and keeps
manufacturing costs at a high level and makes the
lowering of prices impossible.
M. D. S.
ORCHESTRA LEADER PAYS
TRIBUTE TO CABLE MIDGET
Walter Ford, Elated Over Performance of Piano,
Cites Severe Usage as Durability Test.
The Cable "Midget," which is called a "piano for
unusual places," has proven an ideal instrument for
orchestras and bands. It has the volume of tone
that is necessary in an orchestra and can ably stand
the strain of moving and constant playing.
In a testimonial sent to the Cable Piano Co., Chi-
cago, by Walter Ford, widely known as a leader of
orchestras and entertainment features, this was said
about the little instrument:
"I want to tell you how well pleased I am with
the Cable Midget I purchased. In rehearsing my
orchestra I gave it constant and severe usage but,
even under these unusual conditions, the little in-
strument has ably demonstrated its exceptional dura-
bility and permanence of tone."
In connection with the letter from Mr. Ford, which
is set in a large frame, the Cable Piano Co. is show-
ing a beautiful Cable Midget piano finished in oak
with a piano stool of the same finish and a well
appointed background.
AMERICAN PIANO CO.
MAY SPLIT SHARES
Big New York Combination Said to Be Get-
ting Ready to Extend Its Line of Share-
holders.
According to a report in New York financial cir-
cles early this week, the American Piano Company
would split its shares in the ratio of four to one,
and would apply for listing them on the New York
Stock Exchange.
The company is the holding and operating com-
pany which controls the Knabe, Chickering, Ampico,
and a half dozen other companies. The stock was
quoted around 120 bid and 130 asked. The report
was not confirmed nor has it been denied at the
offices of the American Piano Co. in New York.
Stockholders in the American Piano Co. who in-
vested at the outset have realized large profits and
even those who bought stock in the open market a
year, or less, ago have cleared a good many points
as the present price indicates. It is the first piano
stock that has been largely dealt in and its place as
an investment is due to good management.
ANOTHER STRONG "PREMIER"
AD IN MID=WEEK PICTORIAL
Around-the-World Fliers Made Basis of Dramatic
Display in Widely Read Magazine.
The New York Times Mid-Week Pictorial, Novem-
ber 6th issue, contains another of the striking Premier
Baby Grand National advertisements being featured
in this national weekly periodical.
The striking tie-up of the Premier Small Grand
with the recent 'round the world aviation flight is at
once apparent in the advertisement, and arrests at-
tention because of its dramatic message. The thirty-
six representative Premier dealers listed in this adver-
tisement again secure the dealer co-operation which
each one of these Premier messages emphasizes,
without exception.
This latest expression of the Premier National
advertising campaign conducted in the New York
Times Mid-Week Pictorial, forms a strong tie-up be-
tween the dealers and the public which must prove
of great value to both the Premier representatives
and manufacturers.
ATLANTA PIANO MAN'S VISIT.
F. B. Fisher, manager of the Atlanta, Ga., branch
of the M. Schulz Co., accompanied by his bride of a
few months, has been visiting the Chicago headquar-
ters and enjoying the hospitality of friends. Mr. and
PIANO SALES IN PORTLAND.
Mrs. Fisher have now gone to Michigan, the former
The Thompson Piano Co., doing business in the home of Mr. Fisher, for a few days' visit with his
establishment of Seiberling, Lucas Music Co., at 151 mother before returning south.
Fourth street, Portland, Ore., was visited recently
by Mr. Grebe, factory representative of Kranich
& Bach of New York, who is making an extensive
ACTIVE IN MILWAUKEE.
tour of the country. H. H. Thompson, proprietor of
Story & Clark pianos and the Repro-Phraso are
the company, says they are having a good volume being featured by the George H. Eucker Music Co.,
of sales of the Gulbransen pianos. Last week a 596 Mitchell Street, Milwaukee. Walter H. Eucker,
Kranich & Bach grand was placed in the new home who is managing the new store, was with the Story
of W. D. Fenton, manager of Seiberling, Lucas. Mr. & Clark company for several years and was for-
Fenton is a pianist of local note and his wife has an merly manager of the retail end of the business in
excellent voice.
Chicago.
INDISPENSABLE TO PIANO DEALERS AND SALESMEN
We are now making shipments of our latest model, which is Foolproof and indestructible.
Price reduced to $95.00 including extra good moving cover.
Shipped to responsible dealers on approval.
Try one. If you don't like it send it back.
BO WEN PIANO LOADER CO.,
Winston-Salem, N. C.
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
10
November 15, 1924.
PRESTO
MUSIC DEALERS
VERY OPTIMISTIC
Scattered Facts of a Cheerful Kind Gathered
in the Trade Considered Significant of
the Desirable Return of Long Awaited
and Welcome Prosperity.
ENCOURAGING INSTANCES
Men with Ability to Keenly Gauge Music Trade
Possibilities Show Faith in Future by Extending
Their Businesses.
The cheering facts of improved business come from
all points and the merchants show their belief in the
future by preparations for a bigger and better trade
than that enjoyed heretofore.
From everywhere
come the stories of little businesses being made
lugger, of big ones being further enlarged and of
brand new ones hopefully taking advantage of the
opportunities the owners, feel assured are presented
to them. -
But the regular music stores are not alone in the
cheerful anticipations for the future of the music
business. The keen and observant managers of big
department stores see the possibilities of big music
goods sales and prepare accordingly. L. Bamberger
& Co., Newark, N. J , which has built up a fine music
business under the management of William J. Con-
noly, has about doubled the space allotted to music
goods and radio and considerably increased the sales
force.
Another Instance.
Hahne & Co., another big Newark department
store, has listened to the advice of W. O. Black, the
music department manager, and has increased the
floor space for music goods. The constantly increas-
ing sales of music goods, especially pianos and play-
ers, for the past few years had impressed the store
management, but the well-founded bright anticipation
of Manager Black was the strong influence that
brought about the expansion of the music goods
section.
When L. Ginsberg & Sons opened a new six-story
addition to its big department store in Des Moines,
la., last week it was seen that the entire first floor
of the big structure had been given over to music
goods. Pianos, players, reproducing pianos, phono-
graphs, record and music rolls are carried and the
most modern means for showing and demonstrating
the goods have been provided.
Music Firms Alert.
Old established music houses and ambitious newer
ones have shown their faith in the approach of a sea-
son of big sales and have prepared accordingly with
bigger stocks and more commodious warerooms in
which to show the goods. In Denver the Wells Music
Co. is showing an enlarged line of pianos and play-
ers and reproducing pianos in a remodeled and re-
decorated store.
In Boise, Idaho, the Sampson Music Co. has ac-
quired the ability to accurately judge the music re-
quirements of the state. But in addition to gauging
the musical wan'.s of the people the keen managers
of the big Boise house keep keen tab on the buying
moods of the Idaho folk. So that when the Samp-
son Music Co. spreads out with branches it is taken
as a sign that "there's something doing" throughout
the s'ate. The company recently opened a branch
at Weiser without waiting until after election, and
when another branch was opened last week at
Nampa, a lively Idaho railroad town, piano travelers
and other observant ones agreed that there was busi-
ness ahead in Idaho.
A Traveler's Report.
Very convincing evidence of the improved condition
of sales with piano dealers is gathered from travelers
who have recently returned from their territories. A
very cheering report is made by Otto M. Heinzman,
Eastern representative for the M. Schulz Co., Chicago,
who recently returned from a five weeks' trip in which
he visited New England, New York State and Penn-
sylvania, where he found the dealers preparing for a
busy fall. Mr. Heinzmann says that dealers all over his
territory, who are handling the Schulz pianos and
player-pianos, showed their belief in a busy season's
business by placing substantial reorders with him during
this recent trip.
From All Points.
A. H. Fitch, the music merchant of Arkansas City,
Kans., has no doubts about the future conditions of
the music business and his optimism takes the con-
crete form of a plan for a new structure to house his
piano and general music goods business. Mr. Fitch
has allotted the contracts for his new three-story
brick building to cost $50,000. He will move to the
new building when it is completed and expand all de-
partments of his music business.
The formal opening last week of the Landon-
G!eckner Music Co., Williamsport, Pa., was a signifi-
cant mark of the improved activity of the music
business in that portion of Pennsylvania. Both
Ernest E. Landon and Byron L, Gleckner are experi-
enced men who are qualified to properly gauge the
opportunities for a new firm in that city. In the fine
store at 427 Market street they have shown their
faith in their own ability as salesmen and the ability
as well as the willingness of the public to buy their
pianos and musical merchandise.
PIANO TO CUSTOMER.
If the prospect cannot be.brought to see the piano,
hear its melodious tones and admire its beauties of
case, the next best, or just as good, proceeding is to
take the piano where the prospect can do the admir-
ing. And the easiest and pleasantest way to effect
that is to use a One-Man Piano Loader, made by the
Bowen Piano Loader Co., Winston-Salem, N. C.
The simplicity and effectiveness of the Bow r en device
is acknowledged by a great number of pleased deal-
ers. No prohibitive price prevents its adoption by
dealers of even the smallest business. The opening
of communications with the makers of the Bowen
Loaders always resulted in a sale and one more
pleased user is added io the list of Bowen enthusiasts.
EXPANDS IN ALBERTA.
Adequate space for the proper showing of its lines
of Hardman, C. C. Kurtzmann, Hallet & Davis and
Milton pianos by the Carder Piano Co., Atlanta, Ga.,
has been secured in the new store at 61 North Pryor
street, where the company has about four times the
floor space that it had at the old quarters at 103
North PVyor street. The new store has been com-
pletely remodeled, decorated and furnished and every
accessory for making buying pleasant for customers
has been provided. The object of Manager Carder
is to make it the most popular music store in Atlanta.
BUSY WEST VIRGINIA FIRM.
' The Mauley Piano Co., Williamson, \\ r . Va., of
which W. T. Mauley is the proprietor, moved recently
to new quarters in the M. Z. White Building in the
central business district, which was remodeled to
meet the special requirements of the company. The
business was founded about fifteen years ago. In
addition to pianos, Victor and Brunswick phono-
graphs and records and a full line of small instru-
ments are carried.
FEATURES GOOD LINE.
The line of band instruments made by C. G. Conn,
Ltd., Elkhart, Ind., is ably featured in advertising
and window displays by the Consolidated Music Co.,
Salt Lake City, Utah. The band instrument window
shows of the company are considered most effective
means to stimulating interest in the goods that leads
to numerous sales. Manager Dean R. Daynes of the
musical merchandise department devises the displays.
SOME INCIDENTS IN
THE WEEK'S WORK
How the Problem of Catching the Elusive
Piano Prospect Is Being Worked Out
to a Gladsome Finish by
Live Ones.
Maher Bros., Jackson, Mich., has erected a two-
story building on Otsego avenue, in that city.
George D. Noel was recently appointed manager of
the Willimantic, Conn., store of the United Music
Co., of Boston. Mr. Noel has been assistant man-
ager of the New London branch for the past four
months, where he was connected with the sales force
for several years.
The Sadowski Music House, Detroit, Mich., has
moved to Chene street and Milwaukee avenue, where
the advantages of more wareroom space are being
taken advantage of.
The McCormick Music Co., at 187 Broadway, Port-
land, Ore., has added a radio department with Her-
man Miller in charge. Mr. McCormick has installed
the Federal and the Atwater Kent lines.
A Good Preparation.
B. B. Todd, Inc., music house at 1306 Arch street.
Philadelphia, recently completed alterations and ad-
ditions to its store which cost about $2,500.
Bryan's Department Store, Main street and Cen-
tral avenue, Staunton, Va., has added a music depart-
ment.
The Brown Music Co., 285 South Thomas street,
Pomona, Cal., was recently sold to the Fidelity Re-
serve Corp., of Los Angeles. The music store was
established in 1907 and is considered one of the old-
est concerns in Pomona Valley.
Jerome W. Ackerly, 42 Ocean venue, Patchogue.
L. I., N. Y,. has built a new store on East Main
street for his piano and phonograph business.
Albert E. Smith has sold his interests in Hook
Bros., Madison, Wis., and has retired from the com-
pany. Mr. Smith has been engaged in the music
business since 1906, when he opened a store on Car-
roll street.
The Bush & Lane Music House, 1519-23 Third
avenue, Seattle, Wash., has extensive alterations to
accommodate its growing business. A new front was
installed.
Open9 in Iowa.
The Nelson Music House was opened recently in
Algona, Iowa. Pianos, radio sets, phonographs, and
sheet music are handled. O. Nelson, who is the
owner of the store, in the Klamp Building, has had
more than 15 years' experience in the music business.
The Brook Mays Piano Co., 1005 Elm street,
Dallas, Tex., has awarded the contract for the erec-
tion of a one-story addition to its store.
The Gordon Furniture Co., with a music depart-
ment, has succeeded Harold I. Gordon at 3827-29
Cottage Grove Avenue, Chicago.
William F. Schmttz recently opened a music store
in spacious quarters in the McDermott Block, Fond
du Lac, W 7 is., and finds the location at 24 South Main
street most desirable.
The music and fnrniture business of Cofling & Rob-
inson, South Perry Street, Attica, Ind., has been
moved to the McDermond Building, which was pur-
chased by the house recently.
Thomas Goggan & Bros.. Woolworth Building,
San Antonio, Tex., has announced plans for a build-
ing on Broadway Street.
GEN. DAWES DIRECTS ORCHESTRA.
The Oriole Orchestra of the Edgewater Beach
Hotel, Chicago, has H new claim to distinction. At
a dinner held there recently in honor of Charles G.
Dawes, Vice-President-elect, the noted American is
said to have flourished the baton usually handled by
Dan Russo or Ted Florito. In honor of the occasion
the orchestra played "Charlie, My Boy."
RADIO EXPORTS DROP.
STRICH & ZEIDLER, Inc.
GRAND, UPRIGHT and PLAYER
HOMER PIANOS
740-742 East 136th Street
NEW YORK
While it is acknowledged that the manufacture and
sale of radio apparatus this summer far exceeded that
of any previous similar period, it is a curious fact
that exports of radio apparatus during the summer
months this year were around $67,000 less than those
of last year.
DE FOREST SHARES AT 22.
The shares of the De Forest Radio Company made
their debut on the New York curb market Tuesday
and trading in the issue was quite active. The opening
price was 23, the low was 22 and the close 22^4, on
a turnover of 5,000 shares. This is the stock of which
75,000 shares were offered for public subscription at
$21 per share last week by Jesse L. Livermore.
Becker Bros.
Manufacturer* of
HIGH GRADE PIANOS
and PLAYER PIANOS
'
Factory and Wareroomi
767-769 Tenth Avenue, New York
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/

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