November 8, 1924.
PRESTO
CHRISTMAN
"The First Touch Tells"
PIANO DEALERS
Whose Trade Demands absolutely fine
instruments at prices that attract dis-
criminating buyers, find the
CHRISTMAN
Reproducing Grand
the most satisfactory both in imme-
diate profits and in building more
business.
MUSICAL SERIES IN
STORY & CLARK SALON
Alluring Programs Planned by Story & Clark
Piano Co.'s New York Division Among
City's Best Attractions.
Through the advertising of the Story & Clark
Piano Co., advertising in magazines, newspapers,
window displays and methods of merchandising, the
characteristic atmosphere of New York's social thor-
oughfare, Fifty-seventh street, is being maintained.
The success of the Thursday Afternoon- Musicales
which are held in the Fifty-seventh Street Salon of
the Story & Clark Piano Co. has shown that there
are a large number of people who will gladly spend
the afternoon in listening to a well conducted pro-
gram. The class of people coming to these musicales
is of a very high order, intensely interested and ex-
tremely enthusiastic.
In order to test out the sentiment of the men, these
musicales have been arranged to take place in the
evening during November, as Mr. Schoenewald, gen-
eral manager of the New York Division, has a deep
conviction that the men, who can not come during
the day on account of business, will take an equal
interest with the fair sex in spending a quiet hour or
two of relaxation, which these musicales offer.
Planning far into the future, the Story *& Clark
Piano Company has constructive ideas for progress-
ive and aggressive methods the application of which
will be noted from time to time. It is to such houses
as the Story & Clark Piano Co., which dares to try
the untried thing, that the music industry must look
for actions that interest musical people and in doing
so, encourage music and the sale of the means
thereto.
The evening musicales in the salon of the Story
& Clark Piano Co., 33 West Fifteenth street, under
the direction of Frank C. Barber, are now considered
among the most desirable musical events in New
York. The tenth musicale was held on Thursday of
this week with Edna Frandini, soprano; Regenia
Schiller, accompanist; David Zeikel, violinist, and
Elsie Laszlo, accompanist in the program.
In the eleventh invitation musicale Thursday eve-
ning, November 13, Murella Cianci, soprano; J. Henri
Bove, flutist, and Carrol Hollister, accompanist, will
appear.
Ann Million, soprano; Molly Paschinsky, accom-
panist, and Katharine Ives, pianist, are scheduled for
the twelfth musicale November 20.
RESOLUTION RECALLS
DEATH OF GEO. R. HUGHES
National Association of Music Merchants
Gives Official Publication of Tribute to
Late President During Convention.
(only 5 ft. long)
In All the List of Fine, Small Grands
There Is None That Stands
Higher Than
The Famous
Studio Grand
This dainty little instrument is pre-
ferred by many of the foremost piano
houses and by its remarkable beauty
of design and tone quality it remains
the favorite w i t h discriminating
customers.
GRANDS, UPRIGHTS
PLAYERS
"The First Touch Tells"
Reg. U S. ?at Off-
Christman Piano Co.
597 East 137th St.
New York
At a called meeting of the Executive Committee
and Advisory Board of the National Association of
Music Merchants held at the Hotel Statler, Cleve-
land, Ohio, September 9, a resolution was passed on
the death of George R. Hughes, the president elect
of the association, who died during his trip home
from the convention in New York in the previous
June. Official publication was made this week by
the secretary:
RESOLVED, That since by the death of our es-
teemed and beloved President, George R. Hughes,
this association has suffered the loss of a great leader,
a splendid executive, an enthusiastic worker for the
cause of music and the interests of our association,
and an associate whose genial friendship was prized
by all who knew him, we shall place upon our min-
utes as a tribute to his memory and in sorrowful
recognition of our loss, this appreciation of his
worth.
As a citizen, George Hughes made an enviable rec-
ord in disinterested, faithful public service.
As a merchant his career was an outstanding ex-
ample of success attained by adherence to high per-
sonal and business ideals, with a keen appreciation
of a piano merchant's commercial, ethical and artistic
obligations to the public and an intelligent fulfilment
of those obligations in honest and adequate service.
As an active worker in general trade and associa-
tion undertakings, his accomplishments—particularly
in the West Coast organizations—were of the high-
est value, and foreshadowed still greater achievement
in the wider field of national association work, to
which his election as our president in June last
opened the way, and of which his untimely passing
within two weeks after his election forever precluded
fulfilment.
On behalf of the National Association of Music
Merchants, the Executive Committee and Advisory
Board extend their sincere sympathy and condolences
to his bereaved family and to his business associates,
at the same time joining with them in glowing ap-
preciation of the great qualities of heart and mind
and character of him whose memory we shall al-
ways cherish as a great and lovable man.
Copies of this resolution shall be properly inscribed
and sent to his bereaved family, the Wiley B. Allen
Co., the Music Trades Association of Northern Cali-
fornia, the Western Music Trades Association,
Fresno Unit of Music Trades Association, and the
Retail Merchants" Association of San Francisco.
W. W. SMITH, President.
MATT J. KENNEDY, Secretary.
HOWARD PIANOS MEET THE
TESTS OF SCHOOL WORK
Cincinnati Supervisor of. Music in Public Schools of
That City Endorses the Howard.
Walter H. Aiken and his letter of endorsement
in regard to the Howard pianos he has purchased for
the public schools of Cincinnati. The letter reads as
follows:
"To Whom It May Concern: During the past
seven or eight years 1 have purchased a number of
pianos of Baldwin manufacture for use in the Cincin-
nati public schools. My purchases from The Bald-
win Piano Company have included a number of
Howard Uprights which have proved entirely satis-
factory.
"WALTER H. AIKEN."
TERRE HAUTE, IND., FIRM
REMODELS ITS STORE
More Wareroom Space and Greater Show Window
Facilities Secured by Brunswick Shop.
The Brunswick Shop, Terre Haute, Ind., has re-
modeled its store in order to take more satisfactory
care of the ever increasing volume of business.
The store entrance, which was between two dis-
play windows, has been moved to allow one large
window to be installed. The floor space in this
window is almost double that of the two windows,
and allows a much more elaborate and extensive dis-
play of goods. A tile floor and large mirror on the
east wall makes the entrance very inviting.
In the rear of the building this remodeling work
includes the construction of a commodious workroom
where used instruments are reconditioned and renn-
ished. While this work has always been carried on
to some extent by the company it has been cramped
for room and facilities.
According to N. M. Potee, sales manager, the vol-
ume of business has increased greatly during the last
year, far surpassing any preceding record over the
same period of time. He says:
"While we are handicapped to some extent at the
present time by this work, we expect to be able to
better display our stock and give the public even
greater values in used instruments when the remodel-
ing is completed."
HE COULDN'T STAY AWAY.
C. A. DeGrace, who has been in the music game
for many years in many parts of the country about
four months ago resigned from the piano department'
of Bush & Lane Piano Co. of Portland, Ore., to be-
come the secretary of the Portland Greater associa-
tion. He was out of the game just four months when
he decided that the lure of music was too much for
him and he returned to the Bush & Lane Co. in the
piano department.
EXPANDS IN NEENAH, WIS.
Laverne Pelton, who has been conducting a piano
business at 104 East Forest avenue, Neenah, Wis., has
leased a store on North Commercial street, where he
intends to establish a modern music store, and, in
addition to pianos, phonographs and music, will carry
a line of radio equipment. The business will be
opened this week.
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