Presto

Issue: 1924 1997

Presto Buyers' Guide
Presto Year Book
Analyzes and Classifies
All American P i a n o s
and in Detail Tells of
Fheir Makers.
The Only Complete
Annual Review of the
American Music In-
dustries and Trades.
E.t«bu.hed uu.
THE AMERICAN MUSIC TRADE WEEKLY
to cent,.- $2.00
CHICAGO, SATURDAY, NOVEMBER 1, 1924
AMERICAN EXPERT
GOES TO FRANCE
istic circles. He has also made a name by his facility
as a writer on the technicalities of factory manage-
ment and production.
In the September issue of "The Story Book," the
story & Clark Piano Co.'s house organ, he has a
very instructive article which has the following in-
troduction by the editor:
Charles Stanley Will Take Temporary Charge
A Graceful Tribute.
of the Piano Factory of the Famous
"A short time ago, thinking that readers of the
Story Book would be interested in learning something
House of Gaveau, of Paris
of the really' wonderful skill, experience and care
and Bruxelles.
which go into the making of Story & Clark grand
pianos, and which placed them very early in a class
by themselves, we asked Mr. Charles Stanley, the
eminent expert, who supervises construction at our
Grand Haven factories, to prepare a statement setting
Secures Release from Story & Clark Piano Co. for forth his methods.
"This he has done, and his descriptions have been
the Period Named, After Which He
illustrated
by photographs which were taken at the
Will Return.
factory during working hours and show some of the
most interesting details of just a few processes se-
After negotiations extending over at least three lected but of many.
years, Charles Stanley, one of the recognized experts
"The Story & Clark grand piano is a wonderful
in American piano manufacture, has accepted a tem- and admirable creation, and those who sell it will re-
porary engagement with the great French piano in- spect it the more, as they the more learn how won-
derfully it is designed and built."
Advantages May Be Mutual.
The French house of Gaveau has won distinction
by its ambitious management. It has produced many
of the finest specimens of the dainty cases for which
some French instruments have been noted. With
Mr. Stanley's skill at command, it may be believed
that the Paris industry will take another step forward
among the really great instruments of the world.
While Mr. Stanley is one of the practical men of
the industry whose going away would be a loss to
the piano, it is a satisfaction to know that his going
is but temporary. Meantime the Paris house of the
Gaveau is to be congratulated and, no doubt, the
American piano industry, and especially the Story
& Clark Piano Co., may be benefited by the oppor-
tunities for observation which six months' experience
in the factory of Gaveau & Co. will afford to Mr.
Stanley.
TO REMAIN SIX MONTHS
WANTS MANHATTAN TO
KEEP FACTORIES OUT
Zoning Committee Chairman Anticipates Traffic
Needs of City When Population Is 20,000,000.
A proposal to force intensive manufacturing from
Manhattan to the outlying districts, in anticipation of
the needs of the future, was one of the traffic solu-
tions proposed last week at a luncheon of the Broad-
way Association at the Hotel Astor, New York City.
Explaining that the plan was in anticipation of a
CHARLES STANLEY.
population of 20,000,000 in New York City within
fifty years, J. B. Vandever, chairman of the Zoning
dustry of Gaveau, of Paris and Bruxelles. The dis- Committee of the association, said:
tinguished French industry has been trying to induce
"I would rather be ridiculed in 1924 for proposing
Mr. Stanley to take charge of its factory, with n something that may at first look impossible than be
view to reorganizing the working systems, and, in . blamed in 1974 for having failed to look ahead in
way, of Americanizing the processes of production. anticipation of the requirements of the growing
But Mr. Stanley has naturally been reluctant about metropolis."
leaving his Uncle Sam, to say nothing of his loya'ty
He suggested that each organization interested in
to the Story & Clark Piano Co., with which he is now
connected, and so has remained here. For several the city's development be represented on a commit-
years past he has been in charge of the grand piano tee to study the problem.
production of the Story & Clark Piano Co., at the
CELEBRATES IN HARTFORD, CONN.
factory of that industry at Grand Haven, Michigan.
Watkins Bros., Hartford, Conn., is celebrating the
Six Months in France.
fiftieth anniversary of the founding of the business
It is understood that Mr. Stanley has secured a six and much interest is being displayed in the event.
months' release from the Grand Haven factory for Watkins Bros, originally started in Manchester and
the purposes of his French engagement, and, while he later expanded and bought the general store of Wil-
has accepted the engagement with Gaveau & Co., he liam H. Cheney, Hartford. Following the opening
has no intention of making a prolonged residence in of a piano department, the company took over the
Paris. It is his present plan to return to the United talking machine section of Ludlow, Barker & Co.,
States and the Story & Clark Piano Co. after he con- and later the piano busin'ess of William Wander &
cludes the reorganization of working forces and sys- Sons, which brought with it the agency for the Stein-
tems of the progressive factory of Gaveau.
way piano.
The selection of Mr. Stanley by the great French
piano industry is as great a compliment as could have
BUYS MICHIGAN STORE.
been extended to American skill in piano manufac-
The McKnight music store on South Main street,
ture, and it reflects credit also upon the Story & Mt. Pleasant, Mich., has been sold to F. L. Klun-
Clark products. As a scientific scale draughtsman zinger. Mr. Klunzinger took possession last week.
and acoustician Mr. Stanley has stood high for so He will continue the sale of music and musical in-
many years that his name is a familiar one in oian- struments, in connection with his jewelry business.
SOME WEALTHY MEN
OF THE MUSIC TRADE
Income Tax Report, as Made Public with Lit-
tle Seeming Reason, Disclosed Large
Sums Paid by Piano Men.
The throwing open to the public of the income tax
lists for 1924 revealed the wealth of some of the capi-
talists and the great business interests of the coun-
try. In some cases, no doubt, the returns of promi-
nent men in the music business proved of general
interest. Among the largest of the contributors to
Uncle Sam's payroll who are prominent in the music
industries were the. following in the nation's two
greatest cities—New York and Chicago—with the
amounts paid into the treasury by them:
New York: Charles C. Conway, $23,082.48; C. H.
Ditson, $87,743.53; Fred T. Steinway, $17,221; Walter
Damrosch, the musical director, paid $6,155.09, and
Irvin Berlin, the song writer, $4,132.96.
Chicago: C. N. Kimball, $13,002; The Cable Com-
pany, $97,918; W. W. Kimball Co., $68,587; M. Schulz
Co., $22,656; Story & Clark Piano Co., $53,384; Apollo
Piano Co., $29,642; Q R S Music Co., $52,249; A. G.
Gulbransen (personal) $18,608.
When the lists began to appear in the newspapers
there was a good deal of adverse comment. Plainly
there were motives not creditable to the compilers for
publication and the public was not reminded that the
income tax is not really a correct guide, inasmuch as
many forms of both private and company income
producing assets are not subject to the tax.
In Los Angeles, Cal., the ''movie" world was mys-
tified. Everybody began asking everybody else,
"Who is this G. Allan Hancock who paid out the
record sum of $449,292?" Musicians who play in the
symphony orchestra of the Hollywood bowl an-
swered the query.
G. Allan Hancock is one of the musicians in that
orchestra. He plays the cello. In his other roles Mr.
Hancock is president of the California Trust Com-
pany, vice-president of other banks, head of various
oil concerns, and rich in lands. The millionaire
plays in the orchestra because he takes pride in
matching his musical ability against imported artists.
Prior to publication of the income totals Mr. Han-
cock was not known as a man of great wealth.
PIPE ORGAN EXPERT'S
FIRST VISIT IN YEARS
Leo Heerwagen in the West After Many Years'
Absence in the East.
Leo Heerwagen, a few years ago very prominent
in the piano and pipe organ industry, and now with
the Marr & Colton Organ Co. of Warsaw, N. Y.,
was in Chicago early this w T eek. Mr. Heerwagen has
offices in New York City and this week's trip was
the first to the midwest in several years.
The Marr & Colton Company makes a specialty of
the manufacture of first, class movie and theater
organs. Their instruments are in use in many cities
and Mr. Heerwagen has been very successful in
placing them. He has been with the Warsaw indus-
try for a year, and is back in the industry perman-
ently.
It will be recalled that he was associated with the
old Farand Organ Company, at Detroit, and that
he was instrumental in putting up the great self-
playing instrument which, for many years, proved a
great attraction for visitors and guests of the Great
Northern Hotel, Chicago. Later Mr. Heerwagen
was New York representative of the W. W. Kimball
Co. pipe organ department.
R. K. MAYNARD IN CHICAGO.
R. K. Maynard, Pacific Coast representative of the
M. Schulz Company, reached Chicago a day or two
ago for a brief visit and conference at the company's
headquarters. Mr. Maynard has recently visited the
northwest territory and now has in mind to return to
the Pacific Coast by way of Texas and the Great
Southwest.
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
November 1, 1924.
PRESTO
DESIRABILITY IN
STORE LOCATION
For the Man Starting a Music Store, There
Are Certain Requirements in Surroundings
and the Housing of the Business That Are
Absolutely Essential.
PREMIER DISPLAYS IN KANSAS
PREMIER
BABY GRAND
PIANOS
CHOICE
QUESTION OF COMPETITION
Where Competing Dealers Are Fewest or Absent
Entirely, May Be the Most Undesirable Place
for the Store Seeker.
JjiCED GRANDS
Solde'Xflustvely Jby
IVzzn d mrlicH *s 1015 GRAND AVE.
Desirability in location for a piano store is a com-
parative consideration. A location that may be highly
desirable for one class of business may be a poor
The Wunderlich Piano Company, Kansas City,
place for another. There are places in every city
and town in which the music store does not belong. Mo., the Clark & Jones Piano Company, Birming-
Everything is antagonistic to success for the music ham, Ala., and other representative piano merchants
dealer who may open a business there. To the in different sections of this country handling Premier
stranger who merely glances over the various stores Baby Grand pianos, made by the Premier Baby
available at the time, the objectionable features of the Grand Corporation, New York, are supplementing
"impossible" places are not apparent. The man the powerful advertising messages of the various
Premier outdoor display bulletins throughout the
from outside looking for a music store location
plays safe when he "goes slow" and does not "fall" country, with local outdoor displays of their own.
for the exhortations of the renting agent. Success
for the music store depends largely on the proper
ality but also on the line handled, the methods of
surroundings.
presenting it, the building, and its equipment.
Element of Dignity.
But apart from the selection of a location in a
The dealer who purposes handling pianos of a cer- town, the choice of the town itself is important.
tain fine class should select a store where the dignity Men about to embark in the piano business frequent-
associated with the instruments may be maintained. ly begin to search for a place where there is no "com-
Indeed the sale of any kind of piano is helped by the petition." It is a futile search for there are no such
character of taste and dignity in the store. In the places. Where there are possibilities of piano sales
minds of the prospective customers of the piano there you will find the footsteps or the tire tracks
store, the pianos are associated with art and any- of adventurous competitors. Wherever you encoun-
thing that lessens that thought in their minds, is in ter hunters you may assume there are game birds or
a way harmful to the trade. Imparting dignity to his animals. If, by any -possibility, the hopeful man in
business depends not alone on the dealers' person- search of a piano location finds a place "without
competition," he should be slow in setting up shop
there.
Competition Considered.
The place "without competition" inay be popu-
lous and seemingly busy, but it may be beguiling
to the unobservant or obstinate searcher for a good
place to woo fortune in piano sales. Every town
with the appearance of activity is not desirable for
onduring"
the piano business. The inhabitants may be hard-
working and comparatively prosperous but of a crude
kind that are not interested in pianos. A place, for
instance, with big and industrious foreign groups,
while an eager buyer of accordions and phono-
graphs, may be deaf to the pleas of the piano sales-
man and perversely indifferent to the charms of pi-
ano or playerpiano music.
The wisest choice of the man in search of a piano
store location may be a town where there is some
competition. That there are people in the field
striving for piano sales is proof that the prospective
piano buyers exist. That should be an inducement
to settle there for the man with the fighting spirit
that stimulates the piano trade.
Advantages of Competition.
There arc advantages in the place where competi-
tion has been the rule for some time. It follows that
the advertising of the competitors has increased the
interest in the pianos, players and reproducing pianos
is a complete line
to an enthusiastic degree. The ground has been
plowed, the seed of desire sown, and sales only await
It comprises a range of artisti-
the psychological moments to close them. In such
places everybody who has not bought a piano or
cally worthy instruments to
player is a prospect and he is the more desirable
please practically every purse:
prospect and the easier to land because he has been
The Hardman, official piano of
treated as a prospect by the competing piano dealers.
With him the educational processes have been at-
the Metropolitan Opera House;
tended to, and the newcomer in the piano trade may
the Harrington and the Hensel
be as successful as the older dealers.
Pianos in which is found that in-
Pioneer Work Expensive.
builtdurabilitythatcharacterizes
The pioneer work necessary in the town without
all Hardman-made instruments;
competition may prove too big a task for the man
with little money and limited energy. Creating de-
the wonderful Hardman Repro-
mand for anything is a big task. But creating a de-
ducing Piano; the Hardman
sire to purchase pianos in a population of cultured
Autotone (the perfect player-
limitations is a job calling for great strength of mind
piano); and the popular Playo-
and body and infinite patience. A young man from
a Chicago retail piano house got sick of the futile
tone.
job of trying to interest fairly well-to-do dwellers in
a certain suburb where English is a "foreign" lan-
guage, in a line of pianos and players offered on
alluring terms. But he got an inspiration. In every
corner of the suburb he heard the reedy pipe and
drone of the accordions. It was plain what was the
"native" music there. His mission was clear and he
got busy. If he hasn't placed an accordion in every
The 3f-/a
The forceful and attractive Wunderlich outdoor dis-
play bulletin being featured on one of the leading
highways of Kansas City, is shown in an accompany-
ing cut. This beautiful display is 12 feet by 48 feet
in dimension, and painted in ten colors. It effectively
ties up with the Premier Outdoor Bulletin National
Displaj's, as its leading eye-catching motif is the
famous Premier Baby Grand Flashlight.
SATISFACTORY REPORTS
FROM M. SCHULZ DEALERS
Travelers' Orders, Dealers' Letters'and First-
Hand Talks with Visiting Trade at Fac-
tories of Same Cheerful Character.
The M. Schulz Co., Chicago, report a very gratify-
ing interest of the trade in increasing stocks in all
styies of instruments and the eagerness of the dealers
generally in requiring prompt shipments is an assur-
ance of the belief that the holiday business will
prove big and of the lively kind that heartens dealers.
Every report, whether from travelers, from dealers'
letters or direct from dealers visiting the factories,
expresses a satisfaction with the saleable qualities of
the M. Schulz instruments.
The tone quality of the M. Schulz continues to be a
strong talking point with the salesmen presenting the
instruments. It is of a roundness, purity and mellow
singing character that makes the demonstration a final
argument in the efforts of the dealers and salesmen
in making sales. The reputation of the company for
case work of true artistic excellence is well main-
tained in the instruments now completed in the fac-
tories.
Visitors to the M. Schulz Co. who report a great
activity in the trade in their respective localities this
week were Frank Benjamin, progressive Danville,
111., dealer, and Frank A. Botefuhr, live representative
of the M. Schulz line at Pittsburg, Kans.
Mr. Benjamin who is proprietor of the Benjamin
Temple of Music, in the Illinois city, is motoring to
his estate in South Dakota, which comprises 1,600
acres of fertile land. While in Chicago Mr. Ben-
jamin informed the M. Schulz Co. that conditions
were improving very rapidly in Danville, and the
convincing order placed with the Chicago firm vindi-
cated his statement.
Mr. Botefuhr expressed his enthusiasm in the way
the trade is shaping up in the great agricultural
state of Kansas, and no less enthusiasm was accorded
the fine M. Schulz line which is popular with all
classes of trade of the Kansas firm. Mr. Botefuhr
was accompanied by his son Carl, an energetic young
man with his father's business in the Kansas town.
Mr. Botefuhr, who anticipates steady activity in
the trade throughout the year and into next year,
placed a heavy order with the M. Schulz Co.
HALLET & DAVIS FOR HIGH SCHOOL.
The Reed, French Piano Company, of Portland,
Ore., installed a Hallet & Davis piano in the audi-
torium of the new U. S. Grant High School of that
city, which opened September 1 in a new exclusive
residential district of the city.
home, he has at least placed half a dozen for cash
or safe terms in every block.
In a way the incident may illuminate the gropings
of the man in search of a location for a music store.
If the inhabitants are not prospects for the most de-
sirable kind of instrument in his estimation, they
may be a source of profit buying something else.
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/

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