10
November 1, 1924.
P R E S T O
from buyers of saxophones, banjos and band instru-
ments.-
Small Grand Appeals.
Notable everywhere there is a dealer of the Premier
Grand Piano Corporation has been the National Oc-
tober exhibit and selling campaign fostered by the
manufacturers of the Premier piano.
Opportunities for Sales of Pianos, Players and
Premier dealers from coast to coast especially fea-
Reproducing Pianos Made Clear to Music
tured Premier baby grands during the month, making
use of the fine new series of Premier special news-
Dealers by the Improved Condition
paper advertisements, window displays, outdoor dis-
of Trade During October.
play bulletins and other intensive methods.
Premier dealers everywhere allied themselves with
this practical, constructive national selling and adver-
tising activity, and it is reported that good sales were
the result.
Enlarged Stocks and Bigger Sales Forces in All Parts
New Music Section Wins.
of the Country Is Most Convincing
The season in San Diego is well marked by the
activities of Holzwasser, Inc., Broadway and Fifth
Indication of Future.
street, the big department store which recently added
the line of pianos and players of the Lester Piano
November opens in piano departments with the Co., Philadelphia. Roy T. Davis, the manager, is
cheering facts of excellent October results to spur proving his ability to attract customers to his depart-
the sales departments to the supreme effort for the ment and the fine showing in the music section and
holiday period. Every method to stimulate sales has the impressive equipment are bringing in the custom-
had its result. Window shows, advertised demon- ers and the initial stock of the instruments is satis-
strations, newspaper advertising, circularizing have factorily depleted by excellent sales.
all aided the clever work of the sales openers and
Manager Davis is enthusiastic over the attention
sales closers.
that
is being given by Holzwasser, Inc., in the new
In many houses salesmen have made an imposing
record for the month of October. Certain manufac- department, and he is building up a strong force of
turers have formulated plans to encourage greater salesmen as fast as desirable recruits can be selected.
activity in the pursuit of sales and the effects already In addition to pianos, the department also handles
noted are very cheering. It is having its influence phonographs. In all lines the October sales are re-
on the aspirations of salesmen to perform their record ported good.
"Melody Way" in Christmas Joys.
job of selling in the days between now and Christ-
Christmas is peculiarly a time of celebration and
mas.
A most conclusive evidence of the faith of the music joy for the children and the Miessner Piano Co., Mil-
dealers in the possibilities for the holidays is the ex- waukee, provides an admirable means towards that
pensive plans for remodeling, enlarging and improv- end. Everywhere the "Miessner Melody Way" is
ing stores by dealers in many parts of the country. being put into operation by progressive dealers.
They are evidences of the confidence in the future of "Music for Every Child" is a slogan that suggests
activity for the season of children's joys. W. Otto
the energetic dealers.
Miessner, who has written and taught music to chil-
All-the-Year-Round Slogan.
dren for over twenty years, has devised a plan which
'Music in the Home" is the slogan which gave a helps to provide music for every child in every city.
name to a campaign now actively under way by the Mr. Miessner's books are used by millions of school
W. F. Frederick Co., Pittsburgh, Pa. Sales activities children. He is past president of the National Asso-
in many forms have been formulated and the action ciation of Music Supervisors, and understands the
of the sales force is resulting in numerous sales. best means to achieve his desirable purpose.
Strong newspaper advertising is a form of activity
Packards for Holidays.
that directs the attention of the public and of course
It is a noticeable fact in the trade that Packard
of the prospective piano or playerpiano buyer on the
dealers are prominent in the reminders that stimulate
strenuous efforts of the company. It is the barrage
of type artillery that prepares the prospects for the holiday piano business.
Just now, increasing orders to the Packard Piano
visits of the salesmen and saleswomen.
Co., Fort Wayne, Ind., for pianos and players indi-
A free course of lessons on any instrument is an
cate big preparations for the business of the closing
attractive feature of the fall campaign of the W. F.
months of the year. In enlarged production the
Frederick Co. Amateur orchestras have been formed
Packard Piano Company shows it anticipates greater
sales volume than ever during the holidays. Factory
records show a decided increase in the percentage of
sales of small grands, the popularity of which is
growing as people demand better music and realize
the advantages of the beautiful grand designs.
Noted for Their Musical Beauty
Good Newman Bros. Advice.
of Tone and Artistic Style
The Newman Bros. Co., Chicago, gave excellent
advice to its dealers early in the fall to anticipate a
ATTRACTIVE PRICES
holiday business that appeared assured.
That music merchants who withhold their full
Factory
Executive Offices
orders until the holiday trade is at its height made a
Leominster,
138th St. and Walton Ave.
grave mistake, -was the opinion of L. M. Newman,
Mass.
New York
president of the Newman Bros. Co., 815 North Dix
street, Chicago, who advised dealers to place their
Division W. P. HAINES & CO., Inc.
requirements early for their own and the manufac-
turers' convenience.
"Too many dealers are over-cautious," said Mr.
Newman, "and order only as the instruments are sold,
instead of keeping a well-stocked wareroom. Con-
sequently, if the trade should become unusually good
at a particular time, sales would be lost." The ad-
vice went home and the Newman Bros, dealers wisely
prepared for a big business for winter.
Prepares in Boston.
The holiday business was considered when the
in Name and in Fact
Henry F. Miller Stores Co., Boston, made plans to
open an up-to-date musical instrument department in
TONE, MATERIALS, CONSTRUCTION,
the Boston store. A large space on the street floor
WORKMANSHIP, DESIGN—all in ac-
was set aside for the new department just inside the
cord with the broadest experience—are
entrance.
A complete line was planned, including
the elements which give character to
popular, classical, and semi-classical sheet music,
Bush & Lane Products.
Q R S music rolls, and a large variety of high-grade
instruments.
With the best of modern fixtures and a selected
line of instruments, the department will have an at-
BUSH & LANE CECILIAN PLAYER PIANOS
mosphere entirely in keeping with the high quality
Miller store, and Henry F. Miller traditions of quality
take high place, therefore, in any com-
parison of high grade pianos because of
and service will be adhered to.
the individuality of character which dis-
The department under the management of C. A.
tinguishes them in all essentials of merit
Hewett will be active in pursuit of the holiday cus-
and value.
tomer. In the Henry F. Miller store a distinct spurt
in business has been noted during the past month and
BUSH & LANE PIANO CO.
Holland, Mich.
there is every indication that holiday sales will break
all previous records.
BRISK OPENING OF
HOLIDAY EFFORTS
CHRISTMAN IS BOUGHT BY
UNIVERSALIST CHURCH
Its Appreciation of Piano Expressed in Letter from
the Pastor, Rev. Chas. A. Haney.
A Christman piano made by the Christman Piano
Co., Inc., New York City, has been purchased by the
congregation of the Universalist Church of South
Acton, Mass. The picturesque edifice is shown in the
PLEASANT ANTICIPATIONS
WEBSTER PIANOS
QUALITY
BUSH&LANE PIANOS
FNTVERSALTST CHURCH, S. ACTON, MASS.
accompanying cut and the words of appreciation of
the congregation, written by the pastor, the Rev.
Chas. A. Haney, are reproduced.
"Universalist Church, South Acton, Mass.,
"October 20, 1924.
"Christman Piano Co.,
"New York City.
"Gentlemen: The piano is splendid! Practically
every pianist in the parish, from the young children
to the most accomplished of our players, has tried it,
and they are delighted with it.
"It has a beautiful, full, rich tone—capable of re-
flecting perfectly every shade of expression.
"(Signed) CHAS. H. HANEY,
"Pastor."
STANWOOD MILLER ON TRIP.
Stanwood Miller left the Boston offices of the Con-
tinental Piano Company last week to make a three or
four weeks' trip throughout the western New England
states, New York and Virginia.
STRICH & ZEIDLER, Inc.
GRAND, UPRIGHT and PLAYER
AND
HOMER PIANOS
740-742 East 136th Street
NEW YORK
Becker Bros.
Manufacturer* of
HIGH GRADE PIANOS
and PLAYER PIANOS
Factory and Wareroom*
767-769 Tenth Avenue, New York
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/