Presto

Issue: 1924 1995

22
October 18, 1924.
P R E S T C
RADIO ADVERTISING
What Is Most Effective Publicity for New
Industry Now that It Has Entered
Music Trades.
The radio situation is interesting because radio is
new, says a writer in Printer's Ink Monthly. Early
advertisements on radio reveal the fact that adver-
tisers were trying to find the most effective sales
arguments. A study of the advertising of some suc-
cessful radio advertisers today shows, it may be as-
sumed, what is proving to be sales-bringing radio
advertising.
When the radio craze hit the public some two or
three years ago, manufacturers of parts and equip-
ment came into the market almost overnight. The
first big market was for parts with which the pur-
chaser could build his own set. Thousands of young
people became interested in radio for what they could
do in constructing sets of their own. This resulted
in an unprecedented merchandising situation. "Radio
Shops" sprang up in cities and towns like mushrooms.
Dealers in many lines put in radio departments—elec-
tric shops, hardware stores, drug stores, sporting
goods stores and many others. Five-and-ten-cent
stores as well as department stores carried radio
parts.
It was in the beginning a "parts" business and
local and national advertising featured parts and de-
scribed their qualities in language that was at first
altogether technical. Customers were invited to in-
spect plugs, batteries, tubes, aerials, amplifiers. Terms
like audio-frequency, neutrodyne, semi-dynamic, and
the like, became as common in radio advertising as
they were in conversation among radio fans.
Those in the industry far-visioned enough to see the
trend began to advocate the purchase of complete
sets. The tremendous growth of the "parts" busi-
ness threatened to carry radio beyond the control of
the manufacturer. The manufacturer might make
good parts but the dealer and consumer could not be
depended upon to put them together properly.
Then the music store came into the picture as a
retail outlet for radio "sets" and the leaders in the
industry saw a new vision. Why should the con-
sumer build his own radio set when he bought his
playerpiano and phonograph in assembled form?
Pianos and phonographs in beautiful cabinets and
period designs—ah, that was the goal to shoot at.
STANDARD
(CAMBRIDGE)
Piano Actions
THE EXPORTERS' INDEX.
The Bureau of Foreign and Domestic Commerce
calls the attention of American exporters to the "Ex-
porters' Index," a classified index of American mer-
chants and manufacturers interested in oversea trade.
The Bureau supplies them, without charge, with re-
served and confidential information on foreign trade
opportunities and trade lists and with other helpful
data received from commercial attaches, trade com-
missioners, consular officers and other official rep-
resentatives abroad. In order to have names re-
corded on the "Exporters' Index" it is necessary to
fill out a form, stating whether the 'applicant is a
manufacturer, manufacturers' agent, or similarly en-
gaged in commercial activity, and specifying the
goods manufactured or exported and giving certain
other details. This form (Form 57) may be had upon
application to the bureau or its district or co-operative
offices.
William B. Rankin has sold his jewelry and music
store at Rochelle, 111., to H. R. Weisenhame.
OTTO R. TREFZ, Jr.
PIANO BASS STRINGS
PIANO REPAIR SUPPLIES
She Standard Action Company
2110 Fainnount Ave.
Qambridi*, ^Massachusetts
PHILADELPHIA, PA.
AUSTRIAN HAS NEW VIOLIN
Dr. Thomastik Claims He Has Overcome Shortcom-
ings of the Modern Makers.
Dr. Thomastik, an Austrian, contends that he has
applied modern science to the art of violin making,
and under his new method of fiddle making the newer
the violin the better the tone and harmony. Greater
volume, strength, purity and sensibility are promised
for the up-to-date violin. The problem which Dr.
Thomastik asserts he has overcome was to make the
body of his violin really resound to its full capacity.
The body of the instrument, as in all violins, is in-
tended to act as a resonance chamber.
The inventor, and those critics who have heard the
new tones, claim that the development of the re-
sound to its full power has been obtained by con-
necting one of the feet of the bridge with the belly,
and carrying the other through on a pier which rests
on the back. In this way both the belly and the back
are brought into vibration.
EXPANDS IN WILLIAMSON, W. VA.
New quarters for the Mauley Piano Co., William-
son, W. Va., has been secured hy W. T. Manley,
owner of the company. The new quarters are in the
M. Z. White building opposite the court house and
Mr. Manley has secured a long term lease on the
room, which will be remodeled. Changes to be made
contemplate the finest display room in this section of
the state and all improvements will be made with the
view of accommodating a rapidly expanding business.
The new location is in the heart of the business dis-
trict of Williamson, and Mr. Manley expects to move
to the new room about November first. The Manley
Piano Co. was organized in a small way about fifteen
years ago with quarters on Third avenue, opposite the
city hall. The company has grown and expanded in
a wonderful way and now has a prosperous branch at
Welch.
RELIGION BY RADIO.
On Thursday, October 23, the 300th anniversary of
the first Lutheran services in America held in New
York will be celebrated. The historical address will
be delivered by Prof. A. R. Wentz, Ph. D., D. D., of
the Lntherhaad Theological Seminary of Gettysburg,
Pa. His highly interesting narrative will portray the
history of the denomination from the handful who
three centuries ago worshipped on the bleak New
England coast to the powerful organization of today
with over two million members on its roster. The
radio will play an important part in broadcasting the
activities of the convention's ten days' session.
Brodrib & Blair formally opened its new home at
97-99 Bank street, Waterbury, Conn., recently.
"SUPERIOR" PIANO PLATES
The Piano Repair Shop
Pianos and Phonographs Rebuilt by
Expert Workmen
Manufactured by
SUPERIOR FOUNDRY CO.
Cleveland, Ohio
Player-actions installed. Instruments
refinished or remodeled and actions and
keys repaired. Work guaranteed. Prices
reasonable.
Our-of-town dealers' repair work solic-
ited. Write for details and terms.
THE PIANO REPAIR SHOP
339 South Wabash Ave.
Chicago
PERFECTION
Benches and Cabinets
The line that sells on sight and satisfies always.
The only solid walnut benches built and sold at
regular prices.
Send for catalog and price list.
No. 25
Perfection Benches with Smith's Patented Interlock*
ing mitre joint.
PERFECTION PIANO BENCH MFG. COMPANY
1514-1520 Blue Island Ave.
Chicago, III.
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
October 18, 1924.
23
PRESTO
BUY MARTIN INSTRUMENTS
Famous Soloists Show Their Marked Preference for
Handcraft Cornets.
That American-made band instruments are rapidly
taking a place at the very head of the list for quality
as well as finish and durability is well illustrated by
a recent experience of Gilbert, Watson & Company,
Toronto, distributors for Martin Handcraft instru-
ments. The company reports that recently Robert
Eberson, late cornet soloist of the Scots Guards Band
of the British army, tried a late model Martin Super-
lative Cornet. According to the information received
from the Toronto concern, Mr. Eberson immediately
turned in his cornet of European make and purchased
a Martin, declaring it to be the finest instrument of
its kind in the world. Gilbert, Watson & Company
report excellent business for the past year and declare
that Martin Handcraft Instruments are growing in
popularity by leaps and bounds in the Dominion.
CONSIDER GLUE TEMPERATURES
Authority, Discussing the Problem of the Case De-
partment, Lays Down Some Rules.
The element of temperature in glues when being
used is an important one, according to Commissioner
Wulpi in his bulletin of the conference of wood-
working superintendents. While hide glue was al-
most universally recommended for edge jointing, it
seems that vegetable glues have been found very
satisfactory in plywood work.
A writer in Veneers says there should not be more
than 10 degrees variation between the temperature of
the wood and the glue; in other words, that in win-
ter time the wood should not be more than 10 de-
grees colder than the glue. It is reasonable to sup-
pose ,he continues, that this argument is applicable
to animal glues, that it is helpful to have the wood
and the glue as nearly as practical uniform in tem-
perature. If the wood is cold its tendency is to chill
the glue, and this, in turn, prevents penetration and
adhesion and a finished job. Continuing, he says:
"Another point brought out in this connection,
which has two sides to it, is that of a time limit be-
tween the glue spread and getting under pressure.
There is pretty general agreement that not over 15
minutes should elapse between th spread and the
minutes should elapse between the spread and the
press, and a time check should be kept on this. If
there is more time than thisc between the spread and
press, there is a chance for trouble, because the glue
will have chilled and evaporated until there will be
lack of adhesion and penetration.
"Another thing this discussion brought out was
one reason why too much glue is objectionable. One
gains the impression that the objection to surplus glue
has arisen more in connection with vegetable glue
and with hydraulic presses than anything else. The
one objection voiced was that too much glue makes
stock slip. On the point of how much glue to use,
about the best counsel offered was, make it as thin as
practical to cover the surface. In other words, see
that all the surface is covered and there are no bare
spots, but limit the glue spread down to just what
will insure a surface cover of the wood."
RADIOLAS SELL IN PORTLAND.
E. S. Ross, of Chicago, an expert radio technician,
has been added to the office of the Pacific Northwest
with headquarters in Portland, Ore., on account of
nearly all of the Brunswick dealers installing the
Brunswick Radiola in their establishments. Mr. Ross
in company with M. Davis, in charge of the phono-
graph department, has visited the dealers in Portland
and also Seattle, Tacoma, Bellingham and Sumas.
Mr. A. R. McKinley, district manager, says that the
supply of Radiolas is not equal to the demand, as
most of the dealers have sold out and are calling for
an additional supply of instruments.
NEW BRUNSWICK CATALOG.
The Rrunswick-Balke-Collender Co., manufacturer
of the Brunswick phonograph and Brunswick-
Radiola, has just issued for trade consumption its
new catalog showing the full assortment of combina-
tion radio-phonographs. The line encompasses every-
thing in the line of combination equipment from a
two tube receiver-phonograph to a six-tube loop-oper-
ated super-heterodyne.
COLOR PREFERENCES IN STRINGS
Expert in String Factory Says Shade of Tint Is Con-
sidered by Discriminating Users.
Preferences for particular colors in chosing strings
is commented upon by H. O. Gable, manager of the
string department of Armour & Co., Chicago, who
says that to appreciate the significance of color in
strings we must differentiate between the natural and
artificial coloring of them. "Examinations of string
raw materials show that in their natural condition
the intestines of some cheap sheep are lighter in color
than others," said Mr. Gable. "In practical use a
naturally white transparent string does not have any
better tone, quality or durability than a naturally dark
string.
"The importance of color arises from the use of
artificial dyes. Armour & Co. have perfected a secret
process of waterproofing their strings with a special
solution containing vegetable table coloring, giving
these finer strings a definite orange hue that means
much to the discriminating user. This orange-col-
ored waterproofing protects the strings against damp-
ness in the air and from the fingers, adding greatly
to the durability of these strings and making them
more immune to atmospheric changes.'
OIL PRICE FLUCTUATIONS.
Fluctuations of price have been observed in the
markets for vegetable oils recently, but the trend of
opinion is that these changes are working for a gen-
eral stabilization of the trade. Noticeable among
the changes is the advance of two cents a gallon for
BIG STORE SYMPHONY ORCHESTRA.
linseed oil on the basis of $1.04 in carlots for first half
Landau's Music & Jewelry Store, Hazleton, Pa., of September shipment. The scale continues, $1.02
has a forty-one piece symphony orchestra known as for the second half of the month, 98 cents for Octo-
the Landau Symphony Orchestra. The orchestra was ber and 9.3 cents to 94 cents for November-April de-
made possible through the initiative and generosity of
livery. Further business for October business was
Leo Landau, proprietor of the business, who is sup- reported and it is expected that the market will hold
plying the music which the orchestra plays. Many of
firm until the end of this month.
the musicians have bought new instruments at the
Landau store.
J. D. Rimare & Sons recently succeeded to the
IS. Suddorth & Co., Franklin street, Tex., is ex- Schreincr Music Co., Main and Queen streets,
panding. The concern is erecting a new building.
Palestine, Tex.
FAIRBANKS
PIANO PLATES
THE FAIRBANKS CO., Springfield, Ohio
NATURELL
Reg;. U. S. P a t . Off.
VIOLIN, CELLO AND DOUBLE
BASS WOUND STRINGS
OF SUPERIOR QUALITY
GUE>.anteed for thirty days after they are sold
SEND FOR CATALOG
S. SIMON
8106 Chappell Avenue,
CHICAGO, ILLS.
The now famous reproducer, will help you increase your
sales of Phonographs and Records. Keep it on your dem-
onstrating machine. Every phonograph owner in your
neighborhood is a prospective buyer.
Dealer's Price $2.50—Send for Sample.
THE SPECIALTY PHONO. & ACCESS. CO.
210-212 East 113th St.
NEW YORK
INDISPENSABLE TO PIANO DEALERS AND SALESMEN
We are now making shipments of our latest model, which is F oolproof and indestructible.
Price reduced to $95.00 including extra good moving cover.
•«
Shipped to responsible dealers on approval.
Try one. If you don't like it send it back.
BOWEN PIANO LOADER CO.,
Winston-Salem, N. C.
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/

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