Classic Mode

Presto

Issue: 1924 1995

Page 21 Text:

PRESTO
October 18, 1924.
EQUIPPING SCHOOL BANDS
New Fclder of Martin Band Instrument Company,
Elkhart, Ind., Tells Story.
A new fo'der issued by the Martin Band Instru-
ment Co., Elkhart, Ind., is devoted to the "Story of
Progress of Roekford High School Band." This is
said:
"Xo more interesting or significant story has been
written into the pages of history of band development
in high schools than that of Roekford, 111., High
School Band. It is a story of struggle, of determina-
tion and final triumph that has few parallels. It is
the story of an organization starting without stand-
ard equipment and through sheer effort and stick-to-
itiveness blazing such a trail that the Roekford
School Board has recent'y granted them the highest
recognition in their power by completely equipping
them with Martin Handcraft instruments—a fitting
tribute to their splendid record.
"School boards throughout the country can study
with profit the history of the Roekford band. It was
the ambition of these boys to play so well that their
school board wou'd grant them their greatest desire—
Martin Handcraft instruments. You who are con-
sidering the purchase of band instruments for your
school can start your band with the best at an outlay
no greater than would be necessary in the furnishing
of ordinary instruments. It will spur your band to
greatest effort. And we will gladly help you in the
selection of instruments. Don't handicap your boys
with inferior instruments. Start them right with
Martins."
The folder is a tasteful bit of publicity printed in
three co!ors. Illustrations well tell their own story
of progress. The Roekford High School Band,
directed by John T. Haight, beautifully uniformed
DEALERS and TUNERS!
Keys Recovered and Rebushed
All work is done by expert workmen
and modern machinery and you are
assured of correct spacing which is so
important. When keys are replaced they
will appear exactly as when the instru-
ment left the factory.
PRICES FOR PYRALIN IVORY
52 heads and tails
$8.00
52 fronts
2.50
88 keys rt bushed
4.00
Express or Parcel Post to
FRIELD MILLER & CO.
112 W. 30th Street
INDIANAPOLIS, INDIANA
HOW TO S E N D
Remove from frame, number plainly near Capstan,
wrap or bos securely, and ship Parcel Post or Express.
2)
and equipped with Martin Handcraft instruments,
represents the pinnacle of progress in school bands.
An insert picture is the same band, taken before uni-
forms and instruments were of their present superior
quality.
FAMOUS "STRAD" EXHIBITED
Lyon & Healy, Inc., Chicago, Displays Old English
Instruments of Historic Value.
Coincident with the arrival of the Prince of Wales
in Chicago on Monday of this week Lyon & Healy
had on display two famous violins of much impor-
tance in English history.
The famous Duke of Edinburgh "Strad" is one of
the instruments on display, being presented to the
Duke in the year 1722 by Queen Victoria, great
grandmother of the Prince of Wales. It is valued
at $25,000.
The second instrument was given to the Duke of
Edinburgh when he was a child by his mother, Queen
Victoria, and is valued at $12,000.
The display was unique and appropriate in the fact
that the Prince was a visitor in Chicago on that day.
BIG SALE OF SPANISH ROLLS.
According to Miss Dorris Collins, in charge of the
roll department of Sherman, Clay & Co., of Portland,
Ore , everything pertaining to Spanish is the rage in
Portland. Spanish villes, Spanish shawls and also
Spanish music, for which there is a big demand. The
new Duo-Art releases include several Spanish num-
bers, which are in great demand; one a recording of
Maria Carreras "Andaluza" No. 4 of "Four Spanish
Dances" and Eresco Berumen's Malaguena "Rumors
of the Caleta," No. 6 of "Souvenirs of Travel." Miss
Collins says the best sellers of the Q R S rolls are
"Sweet Little You," "Patsy" and "Did I Get by
Loving You."
OLD BASS HORN ON DISPLAY.
In the Boyer Music Store at Elkhart, Ind., there
is on display this week an old bass horn, which was
carried through the Civil War by Ed. Miles, of Syra-
cuse. The instrument is now owned by M. M.
Snavelv, of Goshen.
The Elite Music Publishing Co., New York; $100,-
OG0 capital.
LATEST GENNETT RELEASES
Usual Admirable Variety in Productions Found in
L:st Issued This Week.
Two new numbers sung by Frederick are included
in Green Label Record No. 10095 of the latest Gen-
nett list. They are Dreaming Alone in the Twilight
(Moore) and Duna (Pickthall-McGill), sung with ac-
companiment and violin obbligato. These are two
fine contributions to the Green Label list of Gennett
records by the successful American baritone. Mr.
Baer's voice possesses melody and richness of good
range and volume.
Homer Rodeheaver made the records for No. 5534,
which has Love Found a Way (Christianson-Gabriel)
and I . Love to Tell the Story (Hankey-Fischer).
Mr, Rodeheaver sings these religious numbers with
an expressive and devotional fervor. His voice, al-
ways powerful, never fails in its ease of distinct enun-
ciation, and every word is understandable.
Another standard Gennett record is No. 5525, made
by Lieut. Matt and his 106th Infantry Band: A
Hunting Scent (with descriptive effects) (Bucalossi)
and The Whistler and His Dog (with descriptive ef-
fects) (Pryor). Lieut. Matt and his 106th Infantry
Band are heard here in two somewhat different num-
bers than this organization usually plays. Both "A
Hunting Scene" and "The Whistler and His Dog" are
replete with artistic descriptive effects, adding im-
measurably to the appeal of the record.
"For Dancing—Go, Emmaline (fox-trot) (Brown)
and Lucille (fox-trot) (Gilbert-Silver), Bailey's
Lucky Seven.
Foreign (Spanish)—El Rosal Enfermo (danzon)
and La Chaparrita Vaciladora (danzon), La Orquesta
de Nava. These are two spirited Spanish dances.
Both are highly individualistic, showing the musical
accomplishments of these artists.
LATE VOCALSTYLE RELEASES.
The following Vocalstyle song and dance hits have
been released by the Vocalstyle Music Company, Cin-
cinnati: Lonely Little Melody (fox-trot); Put Away
a Little Ray of Golden Sunshine for a Rainy Day
(fox-trot); Ray and His Little Chevrolet (fox-trot);
Skin-a-Ma-Rink-a-Rink-a-ree (comedy song) (two-
step); Why Live a Lie? (fox-trot); Words (fox-trot).
C. G. CONN, Ltd., Elkhart, Ind.
C. D. GREENLEAF, Fres.
J. F. BOYER, Sec'y
World's largest manufacturers of High Grade Band and Orchestra Instruments. Employs 1,000
expert workmen.
All of the most celebrated Artists use and endorse Conn Instruments.
Famous Bandmasters and Orchestra Directors highly endorse and recommend the use of the
Conn Instruments in their organizations.
Conn Instruments are noted for their ease of playing, light and reliable valve or key action;
quick response, rich tonal quality, perfect intonation, tone carrying quality, artisticness of design,
beautiful finish and reliable construction.
Conn Instruments are sent to any point in the LJ. S. subject to ten days free trial. Branch store
or agencies will be found in all large cities. Write for catalogues, prices, etc.
C. G. CONN, Ltd.
DEPT. MS.
ELKHART, IND.
Please do not remove the old ivories as
there is danger of the wood being broken.
Ivories will be returned if desired.
SLINGERLAND
A Pneumatic Action bearing the name
May Bell
STRAUCH BROS.
is your guide for unfailing quality.
The high quality which has characterized
the Strauch Bros. Piano Actions and Ham-
mers for almost sixty years, distinguishes
our latest product, the
STRAUCH BROS.
PNEUMATIC ACTIONS
Simple in construction they are
dependable in every particular.
STRAUCH BROS., INC.
327 Walnut Ave.
New York City
Slingerland Banjos
are sold the country over because
they are Highest quality and sold
at a reasonable price.
Over 40 Styles of Banjos, Banjo Mandolins, Tenor Banjos
and Banjo Ukuleles, to select from.
Write for Catalogue
SLINGERLAND BANJO CO.
1815 Orchard Street
CHICAGO
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/

Page 22 Text:

22
October 18, 1924.
P R E S T C
RADIO ADVERTISING
What Is Most Effective Publicity for New
Industry Now that It Has Entered
Music Trades.
The radio situation is interesting because radio is
new, says a writer in Printer's Ink Monthly. Early
advertisements on radio reveal the fact that adver-
tisers were trying to find the most effective sales
arguments. A study of the advertising of some suc-
cessful radio advertisers today shows, it may be as-
sumed, what is proving to be sales-bringing radio
advertising.
When the radio craze hit the public some two or
three years ago, manufacturers of parts and equip-
ment came into the market almost overnight. The
first big market was for parts with which the pur-
chaser could build his own set. Thousands of young
people became interested in radio for what they could
do in constructing sets of their own. This resulted
in an unprecedented merchandising situation. "Radio
Shops" sprang up in cities and towns like mushrooms.
Dealers in many lines put in radio departments—elec-
tric shops, hardware stores, drug stores, sporting
goods stores and many others. Five-and-ten-cent
stores as well as department stores carried radio
parts.
It was in the beginning a "parts" business and
local and national advertising featured parts and de-
scribed their qualities in language that was at first
altogether technical. Customers were invited to in-
spect plugs, batteries, tubes, aerials, amplifiers. Terms
like audio-frequency, neutrodyne, semi-dynamic, and
the like, became as common in radio advertising as
they were in conversation among radio fans.
Those in the industry far-visioned enough to see the
trend began to advocate the purchase of complete
sets. The tremendous growth of the "parts" busi-
ness threatened to carry radio beyond the control of
the manufacturer. The manufacturer might make
good parts but the dealer and consumer could not be
depended upon to put them together properly.
Then the music store came into the picture as a
retail outlet for radio "sets" and the leaders in the
industry saw a new vision. Why should the con-
sumer build his own radio set when he bought his
playerpiano and phonograph in assembled form?
Pianos and phonographs in beautiful cabinets and
period designs—ah, that was the goal to shoot at.
STANDARD
(CAMBRIDGE)
Piano Actions
THE EXPORTERS' INDEX.
The Bureau of Foreign and Domestic Commerce
calls the attention of American exporters to the "Ex-
porters' Index," a classified index of American mer-
chants and manufacturers interested in oversea trade.
The Bureau supplies them, without charge, with re-
served and confidential information on foreign trade
opportunities and trade lists and with other helpful
data received from commercial attaches, trade com-
missioners, consular officers and other official rep-
resentatives abroad. In order to have names re-
corded on the "Exporters' Index" it is necessary to
fill out a form, stating whether the 'applicant is a
manufacturer, manufacturers' agent, or similarly en-
gaged in commercial activity, and specifying the
goods manufactured or exported and giving certain
other details. This form (Form 57) may be had upon
application to the bureau or its district or co-operative
offices.
William B. Rankin has sold his jewelry and music
store at Rochelle, 111., to H. R. Weisenhame.
OTTO R. TREFZ, Jr.
PIANO BASS STRINGS
PIANO REPAIR SUPPLIES
She Standard Action Company
2110 Fainnount Ave.
Qambridi*, ^Massachusetts
PHILADELPHIA, PA.
AUSTRIAN HAS NEW VIOLIN
Dr. Thomastik Claims He Has Overcome Shortcom-
ings of the Modern Makers.
Dr. Thomastik, an Austrian, contends that he has
applied modern science to the art of violin making,
and under his new method of fiddle making the newer
the violin the better the tone and harmony. Greater
volume, strength, purity and sensibility are promised
for the up-to-date violin. The problem which Dr.
Thomastik asserts he has overcome was to make the
body of his violin really resound to its full capacity.
The body of the instrument, as in all violins, is in-
tended to act as a resonance chamber.
The inventor, and those critics who have heard the
new tones, claim that the development of the re-
sound to its full power has been obtained by con-
necting one of the feet of the bridge with the belly,
and carrying the other through on a pier which rests
on the back. In this way both the belly and the back
are brought into vibration.
EXPANDS IN WILLIAMSON, W. VA.
New quarters for the Mauley Piano Co., William-
son, W. Va., has been secured hy W. T. Manley,
owner of the company. The new quarters are in the
M. Z. White building opposite the court house and
Mr. Manley has secured a long term lease on the
room, which will be remodeled. Changes to be made
contemplate the finest display room in this section of
the state and all improvements will be made with the
view of accommodating a rapidly expanding business.
The new location is in the heart of the business dis-
trict of Williamson, and Mr. Manley expects to move
to the new room about November first. The Manley
Piano Co. was organized in a small way about fifteen
years ago with quarters on Third avenue, opposite the
city hall. The company has grown and expanded in
a wonderful way and now has a prosperous branch at
Welch.
RELIGION BY RADIO.
On Thursday, October 23, the 300th anniversary of
the first Lutheran services in America held in New
York will be celebrated. The historical address will
be delivered by Prof. A. R. Wentz, Ph. D., D. D., of
the Lntherhaad Theological Seminary of Gettysburg,
Pa. His highly interesting narrative will portray the
history of the denomination from the handful who
three centuries ago worshipped on the bleak New
England coast to the powerful organization of today
with over two million members on its roster. The
radio will play an important part in broadcasting the
activities of the convention's ten days' session.
Brodrib & Blair formally opened its new home at
97-99 Bank street, Waterbury, Conn., recently.
"SUPERIOR" PIANO PLATES
The Piano Repair Shop
Pianos and Phonographs Rebuilt by
Expert Workmen
Manufactured by
SUPERIOR FOUNDRY CO.
Cleveland, Ohio
Player-actions installed. Instruments
refinished or remodeled and actions and
keys repaired. Work guaranteed. Prices
reasonable.
Our-of-town dealers' repair work solic-
ited. Write for details and terms.
THE PIANO REPAIR SHOP
339 South Wabash Ave.
Chicago
PERFECTION
Benches and Cabinets
The line that sells on sight and satisfies always.
The only solid walnut benches built and sold at
regular prices.
Send for catalog and price list.
No. 25
Perfection Benches with Smith's Patented Interlock*
ing mitre joint.
PERFECTION PIANO BENCH MFG. COMPANY
1514-1520 Blue Island Ave.
Chicago, III.
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/

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