PRESTO
October 11, 1924.
CHRISTMAN
"The First Touch Tells"
THE IMPORTANCE
OF PIANO TUNING
Manufacturers and Dealers as Well as Cus-
tomers of Retailers Should Feel and Show
Proper Appreciation for this Essential
Towards Harmony.
THE MERCHANT'S PART
Above All Others Men Who Sell the Instruments to
Ultimate Consumers Should Favor Proper
Tuning.
(only 5 ft. long)
In All the List of Fine ; Small Grands
There Is None That Stands
Higher Than
The Famous
Studio Grand
This dainty little instrument is pre-
ferred by many of the foremost piano
houses and by its remarkable beauty
cf design and tone quality it remains
the favorite w i t h discriminating
customers.
The
CHRISTMAN
Reproducing Grand
has attained to a place preeminent be-
cause cf its absolute dependability,
precise reproduction of the playing of
the world's artists and beauty of con-
struction.
GRANDS, UPRIGHTS
PLAYERS
"The First Touch Tells"
Reg. U S. P»t Off
Christ man Piano Co.
597 East 137th St.
New York
partment. Mr. Wi'kes says it has been one of the
biggest factors in the growth of the business and that
there is no other branch of it that he considers of
greater importance.
This comes from a man who has built up an insti-
tution that imports into Australia each year a tre-
mendous volume of American pianos, comparable
with the sales of the very largest dealers in this
country.
Public Interested.
The public's interest in piano tuning is warranted
by reason of the facts that frequent tuning preserves
the instrument itself, makes it a pleasure for one to
play it and gives greater enjoyment to all listeners.
It is also important that children hear pianos in
tune, so that they may form a correct idea of good
music.
Concert pianists have their pianos tuned and regu-
lated before each performance; music teachers four
to six times a year. Great pianists do not pay tuners
big salaries and expenses to travel around with them
and tune and keep in adjustment their pianos every
day, without very good reason. That reason is that
the daily-tuned piano sounds better. So our insist-
ence that every piano should be tuned and regulated
every six months to get the most out of it is cer-
tainly a most moderate and reasonable one. We are
emphasizing that point in every
Gulbransen
national ad.
By A. G. GULBRANSEN,
President, Gulbransen Company.
Manufacturers, dealers and the public should have
a very vital interest in piano tuning. If all three
could be aroused to even a normal and proper inter-
est, there would be no "tuning problem."
It would help the entire music industry if pianos
were tuned as often as they should be. It would help
the music appreciation of the nation.
One of the first things to be encouraged by all of
us is the charging of prices for tuning that will enable
the men engaged in the profession to make a re-
spectable income and make it an object for them to
stay in it. The competent piano tuner must neces- Head of Parkinson Music House, with Friend, Makes
sarily apply himself conscientiously to his work, and
a Call Upon Gulbransen Company.
he should have reason to be proud of his ability and
Motoring all the way from Providence, R. I., R. W r .
the profession in which he is engaged. He should
be assured of a permanent and attractive opportunity Parkinson, Jr., of the Parkinson Piano House, of that
city, was a Chicago visitor Thursday of last week.
in his chosen field.
Air. Parkinson was accompanied by a .friend, W. O.
Competent Tuners Necessary.
M. Frazier.
Merchants should realize that the employment of
The trip westward was made via Buffalo and De-
a competent service man is one of the best things for
their business. In the first place, piano tunings and troit, and Mr. Parkinson plans on returning via
repairs by such a man will be handled in a way that Cleveland and Pittsburgh. While in Chicago Messrs.
Parkinson and Frazier went through the big Gul-
will reflect credit on the house sending him out.
In the second place, it will help sell more pianos, bransen factory.
The Parkinson Piano House is one of the loyal
for this reason: What the tuner says about a piano
Gulbransen
dealers in the New England territory.
T
has a great deal of w eight. People respect his judg-
ment. He is a practical man, they feel, and unbiased,
not being engaged in the selling of pianos.
REORGANIZING HOLLAND FIRM.
When there is a proper appreciation of tuning on
The Evert J. Pruim Music House, Holland, Mich.,
the part of the trade and public, more competent, in- has gone into the hands of a receiver with J. H. De
telligent men will be attracted to the profess'on. Pree, of Zeeland, the receiver. Mr. Pruim, who has
And there is no doubt in my mind but that this con- a store in Holland and also in Zeeland, Grand Rapids
dition will prove to be a distinct and noticeable fac- and Grand Haven, wlil be assisted in the reorganiza-
tor in the sale of more pianos.
tion of the business, and an endeavor will be made to
Australian Cited.
put the Pruim stores on a solid financial basis. He
I was very interested in what Mr. E. E. Wilkes, will spend most of his time in the development of
from far-off Australia, had to say along this line. The the Holland and Grand Haven stores, since the Grand
Wilkes piano business is one of the most substantial Rapids and the Zeeland stores have been disposed of
that 1 know of. and it has been built up, under what as the first step in the plan of reorganization. The
we would consider adverse conditions, by hard work, business in the two stores in the two largest cities in
the country will be carried on as before.
and the sound policies of the house.
One of the fundamental policies of the Wilkes busi-
ness is to at all times have a service department that
L. E. Webb has opened a music store in Morgan-
will not be surpassed in efficiency by any other de- ton, N. C.
FROM PROVIDENCE TO
CHICAGO BY AUTOMOBILE
U. S. ROLLS IN WINDOW SHOW
During the convention
of the Ohio Music Mer-
chants' Association, held
at Cleveland, September
9 and 10, the Miltner
Piano Co., that city, ar-
ranged a very attractive
window display of rolls
of the United States
Music Co., Chicago. The
accompanying cut shows
the forceful appeal made
to playerpiano owner?
and conveys the fact that
U. S. rolls are reduced
in price, although the
same high standards of
production are still main-
tained.
The window proved an
interesting one to the
visiting merchants and
the credit of the arrange-
ment goes to S. Graetz,
salesman for the United
States Music Co.
The United States Music Co. has announced its
readiness to dress windows for any of its dealers free
of cost, and has offered to supply the necessary mate-
rial direct from headquarters for the work, which is
done by its traveling representatives who have proved
themselves artists in window decorating.
Attention is called to the sign in front of the win-
dow which is a flash sign and is used after the win-
dow is darkened.
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