Presto

Issue: 1924 1994

Presto Buyers' Guide
Analyzes and Classifies
All American P i a n o s
and in Detail Tells of
Their Makers.
PRESTO
Established ISM. THE AMERICAN MUSIC TRADE WEEKLY
Presto Year Book
The Only Complete
Annual Review of the
American Music In-
dustries and Trades.
10 Cents; $2.00 a Year
CHICAGO, SATURDAY, OCTOBER 11, 1924
JAMES LACEY HEADS
ILLINOIS DEALERS
Other Officers Chosen at Closing Session of
Third Annual Convention of State Organ-
ization of Music Merchants at Leland
Hotel, Springfield, This Week.
ROCKFORD NEXT YEAR
Increase of Seventy-five Per Cent in Membership
During Last Year Reported by the Active
Membership Committee.
The third annual convention of the Illinois Music
Merchants' Association was opened at 9:00 a. m. on
Monday of this week at the Leland Hotel, Spring-
field. Following the registration of members, the
convention was called to order at 10:45 a. m. by
President Fred P. Watson, who confessed his pride
in the wonderful growth in numbers and influence
on trade methods of the association in the three
years of its existence. He congratulated the mem-
bers on their earnestness in association affairs, a
quality, he said, that should continue to make their
organization a greater power in music affairs and in
retail trade matters generally.
The President's Part.
The president was modest about his own part in
making the Illinois Music Trade Association one of
the most important of the state music trade associa-
tions. But much is due to his gift for organization
and his genius for good fellowship. His wide ac-
quaintance among the dealers of the state was in itself
a guarantee of increased membership when he was
elected last year. His appreciation of the full pur-
poses of a trade convention was shown in the suc-
cessful effort of the officials to induce manufacturers
to make exhibits during convention days.
The reports of the secretary and treasurer followed
the address of President Watson and the first busi-
ness session was brought to a close by an address
of a highly educational kind on "Advertising" by
James P. Lacey of Lacey's, Peoria.
Endorses Music Contest.
Endorsement of the proposed state-wide music con-
test for school children was given by the Illinois
Music Merchants' Association at the opening session
of its convention. The contest is being fostered by
the Illinois Music Teachers' Association.
The plan was presented by Osborne McConathy,
director of the department of pubiic school and com-
munity music at Northwestern University.
Mr. McConathy announced to the convention that
Francis G. Blair, state superintendent of public in-
struction, has endorsed the contest and that prizes
to the winners in the state contest will be presented
by the state board of education. District, county and
local contests will be staged throughout the state.
The music merchants appointed a committee to
co-operate with the teachers in extending the contest
over the state.
The Luncheon Hour.
But not only were the business meetings of the
convention of an educational character, but the noon-
day luncheon at the Elks' Club were occasions of
trade enlightenment as well as of joyousness. The
luncheon on Monday, presided over by Chas. W.
Weiler of Quincy, was provided with two interesting
topics for discussion: "Should Dealers Handle Two
or More Lines of Pianos, Players and Phonographs?"
was a theme which enabled G. C. Hawkins, of the
Wm. Gushard D. G. Co., Decatur, to give the results
of his thought and the lessons of his experiences.
His clever manner of presenting a subject involving
many considerations made the subsequent discussion
highly interesting.
Not less inviting to earnest discussion by members
was the talk on "Commissions" by C. C. Adams of
Charles C. Adams & Company, Peoria. But the
commission taker described by Mr. Adams was
strangely unlike "commission fiend," the swag grab-
bing, devilish personage whose very mention used to
kill appetites of convention luncheoners and ban-
queters about fifteen or twenty years ago. But the
discussion evoked by Mr. Adams disclosed a variety
of feelings about commissions, commission givers,
humble recipients of piano lagniappe and hold-up
artists who trim the profits of piano sales.
MONDAY AFTERNOON SESSION.
Matt J. Kennedy, secretary of the National Asso-
ciation of Music Merchants, was billed for a talk on
"Echoes" of the convention of the national music
trade organization, but as Mr. Kennedy is poor on
the echo stuff and rather pepful on the original and
anticipatory dope, the convention got an earful of
glad tidings. First swearing everybody to secrecy
he frankly said the next meeting of the national asso-
ciation to be held in Chicago would be "the extreme
limit in joyousness that would be radioed round the
world."
Round Table Talks.
In the Round Table Talks that followed Mr. Ken-
nedy's talk, J. W. Waddell of the Waddell Music
Co., Pana, treated "Collections" and gave some
helpful and hopeful suggestions to members. "Over-
head" may be a pleasant thought or a nightmare just
as you govern the expenses, according to Walter L.
Rhein of the Walter L. Rhein Co. of Belleville, and
"Selling Terms" are stepping stones to success or the
gang plank to destruction in the opinion of S. M.
Blades of McLean Store. It was a trio of topics
which filled two hours of a profitable afternoon.
Ladies Entertained.
At noon on Monday, while the merchants enjoyed
luncheon at the Elk's Club, the ladies enjoyed a tour
of the city in cars furnished by the Chamber of Com-
merce. In the evening one hundred ladies attending
the convention with their husbands were guests at
the Majestic Theater, while the men gathered at the
Elks' Club for their annual Cheese Hounds' dinner.
TUESDAY MORNING SESSION.
Unfinished business and the reports of committees
occupied the opening period of the forenoon ses-
sion on the second day of the convention.
Three Round Table talks were on topics that are
of vital interest to music dealers everywhere. T. M.
Morgan, head of the Morgan Music Company, Mur-
physboro, supplied the lead for the discussion on
"Interest and Credits." The discussion disclosed the
attitude of some leading music houses on the relation
of interest to the credit system that most generally
goes with the installment plan of selling music goods.
Trade-Ins Discussed.
The subject of "Trade-ins" was plainly the one of
greatest interest in the sessioh and the masterly re-
view of the trade-in problem by W. B. Myers of
the Myers Music House, Mt. Vernon, was an eluci-
dation that helped to divide the subject into various
points of view that made the subsequent discussion
of more value in the solving of the problem for the
individual houses. The topic of "Nationally Priced
Goods," which E. J. Joosten, of Jansen & Joosten,
Minonk, introduced, was admitted to be a question
to be talked about rather than acted upon at the
present time. The discussion was interesting in
evoking the views of prominent dealers of Illinois
on a national subject.
The Member's Duty.
Rexford C. Hyre, the energetic secretary of the
Ohio Music Merchants' Association, outlined the
plain duty of every member of an association to ex-
tend the advantages of membership to the largest
possible figure. "Do I Keep My Brother?" was the
scheduled title of the topic assigned to Mr. Hyre and
the topic was well placed. "When a trade association
comes into existence, the disheartening fact that
confronts the organizers is the indifference of the
mass of dealers, the condition of whose business it
is the purpose to improve," said Mr. Hyre. "The
truism, 'Virtue is its own reward,' proves correct in
the case of the group in the new association which
labors to improve the methods in the trade at large.
When striving for the many the individual dealer in
the association helps his own condition. In short,
everybody is his brother's keeper."
The noonday luncheon at the Elks Club on Tues-
day was mainly in honor of the manufacturers, their
travelers or other representatives who responded to
(Continued on page 6.)
FRANK L. WING DIES OF
HEART DISEASE ON TRAIN
Head of New York Piano Industry Was on
His Way to Factory When End
Came.
Frank Luman Wing, for fifty years head of the
piano manufacturing firm of Wing & Son, New York,
which he and his father founded, died last Monday,
October 6, of heart disease on the train while on the
way to the city from his home in Upper Montclair,
N. J. He was 74 years old, and left a widow and
seven children. Services were held at his house, 412
Park street, Upper Montclair, at 4 o'clock on Wednes-
day afternoon.
Mr. Wing had devoted his life to the making of
pianos and had contributed many inventions of his
own to their improvement, notably a metal key-bed
support, a metal-covered hammer rail and a treble
reflector, in addition to various devices for resisting
the effect of temperature changes.
The industry of Wing & Son was founded in 1868
as Doan, Wing & dishing. It was changed to its
present firm style in 1873. Frank L. Wing was a
practical piano maker and by his energy the business
was brought to a substantial success, though the fac-
tory output has never been large.
PIANO TRAVELER'S FRIENDS
SAYS HE LOOKS LIKE DAVIS
Road Representative and Popular Salesman Said to
Represent the Democratic Candidate.
A piano dealer down
in Kansas writes to say
that there is a marked
facial resemblance be-
tween a popular piano
traveler and the Demo-
cratic candidate for Pres-
ident of the United
States. Aside from any
question of which posi-
tion in life is preferable,
the suggestion is inter-
esting to the piano trade.
Accompanying this ar-
ticle is a portrait. It is
that of a prominent piano
traveler who has been
representing the Adam
Schaaf line of pianos for
a good many years. He
is known in the trade in
nearly every city and
town where a music
store exists.
WHO IS HE?
The daily newspapers are printing the pictures of
Hon. John W. Davis, and he is a good-looking candi-
date. The portrait with this article is not that of Mr.
Davis. But you probably know whose it is. You
certainly do know it if you are representing the
Adam Schaaf line. Who is it?
ILLINOIS FIRM EXPANDS.
The Williams Music Co., Edwardsville, 111., is now
located at 229 North Main street, which is being re-
modeled for its use. V. V. Williams is proprietor of
the business, which was recently extended to the city
named. The main store is in Alton, 111. Earl Bopp
i>s in charge of the Edwardsville store. Mr. Wil-
liams at one time resided in Cleveland, where he had
more than twenty years' exprience in the retail music
line.
;
CHANGE IN TOPEKA, KANS.
W. T. Chappell, of Salina, was recently appointed
manager of the Topeka Music Co., Topeka, Kans.,
which is located at 633 Kansas avenue. Mr. Chap-
pell has for several years been associated with his
brother in the furniture business. The store special-
izes in radio equipment.
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
PRESTO
PLAYER OWNERS
AS DEMONSTRATORS
Flayerpiano Users Who Have Been Suffi-
ciently Instructed in the Use of the In-
strument Develop Taste and Their
Enthusiasm Rarely Dies.
JOY IN UNDERSTANDING PLAYER
Continuous Recitals by Competent Player Owners
in the Home Are Conducive to Buying
Desires in Listeners.
The formal recitals designed by the dealers to
arouse the player desire in the minds of the straight
piano owners and the people who own neither man-
ual pianos nor players, are excellent aids to sales
and they show a systematized ambition that is highly
commendable. The custom is a big factor in the
methods of some of the successful firms throughout
the country and their continuance in a custom that
entails additional work on the piano department staff
and more or less expense is sufficient proof that the
formal demonstrations are productive of sales and
consequent profits. Firms which find the formal
demonstration effective in making sales of the foot
power player are also applying the same methods to
the reproducing piano.
But in the stores of the most active kind the formal
demonstration or recital as it is sometimes called, is
only an incident in the demonstration activities which
are continuous and may happen any hour of every
day. Many houses which have built up a playerpiano
business employ floor salesmen who are noted for an
ability to show the merits of the instruments. "No
player sells itself, but it may be made irresistible
to the listener who is a prospective buyer," is an
opinion of P. F. Conroy, head of the Conroy Piano
Co., St. Louis, a firm which has made itself known
throughout Missouri as a specialty playerpiano house.
The house has been selling the pianoplayers and
playerpianos from the earliest appearance of the for-
mer and today when the playerpiano has arrived at a
high degree of perfection Mr. Conroy believes the ne-
cessity continues to "show" Missourians the wonder-
ful musical possibilities of the instrument.
Stimulating Sales.
Showing the playerpiano prospects is a stimulation
to sales, but showing the buyer how to get the great-
est extent of pleasure and continuous pleasure from
his or her playerpiano is also a source of further
sales. A silent playerpiano in a home is a detriment
to the trade. It is the worst kind of advertisement
for the playerpiano and nullifies the efforts of the
energetic dealers who seek to stimulate sales by
showing the merits of the instruments.
On the other hand the playerpiano in constant in-
telligent use in a home is a species of demonstration
potent for more sales. To be of the highest effective-
ness for good on possible buyers who listen to a
playerpiano in the home of a friend, the members of
the family who use it should understand it and take
joy in producing the artistic effects the instrument
permits. It is a fact well known to observant dealers
THE
W. P. HAINES & COMPANY
PIANOS
THE PIANOS OF QUALITY
Three Generations of Piano Makers
All Styles—Ready Sellers
Attractive Prices
GRANDS
REPRODUCING GRANDS
UPRIGHTS and PLAYERS
AVAILABLE TERRITORY OPEN
W. P. HAINES & CO., Inc.
138th St. and Walton Ave.
New York City
and salesmen that the playerpiano user who does not
play intelligently, never begets the enthusiasm which
evokes the desire for the possession of a playerpiano
in a listener.
Placing the Blame.
Very often the blame for the playerpiano owner
who does not enthuse over his playing lies with the
dealer who sold him the instrument. The dealer or
his salesman failed in the necessary series of dem-
onstrations that would evoke the desire to get the
best out of the instrument. His processes in using
the instrument remain mechanical; me possibilities
of developing taste are neglected and his operation
of the playerpiano is unproductive of joy in himself
or of musical animation in others.
Demonstration Is Powerful.
The informal store demonstration gives a taste of
the pleasure in possessing a playerpiano. Of a neces-
sity the demonstrator should be efficient in the use
of the instrument. The home demonstrations by the
player owners, which are of the most frequent oc-
currence, are the most powerful aids for spreading
the knowledge of the meritorious qualities of the
playerpiano. For with the homelike background the
effectiveness of the playing by the intelligent user
with developed taste, is vastly increased. Unknow-
ingly many a listener to the playerpiano in a home is
being "sold" on the instrument. So, apart from pre-
serving the playerpiano customer as a continuous
buyer of playerpiano rolls, there is the opportunity
for making every buyer and every member of his
family enthusiastic demonstrators.
ILLINOIS DEALER CREATES
DESIRE FOR EUPHONA
Francis Piano Co., Galesburg, Prints Attractive Facts
in Daily Newspapers of Lively Town.
The Euphona Reproducing Piano, made by The
Cable Company, Chicago, is described in an interest-
ing way in the newspapers by the Francis Piano Co.,
Galesburg, 111. It is more than a bare description be-
cause the energetic dealer in the Weinberg Arcade
has put the buying incentive into every citation of
merit in the instrument. These are a few points
about the Euphona reproducing piano printed in the
Galesburg newspapers by the Francis Piano Co.:
First, there is something more than the element
of enjoyment in the Reproducing Piano. In itself the
Reproducing Piano is a teacher. It is surprising how
many people are unaware of the nature of the Re-
producing Piano that distinguishes it from the or-
dinary Player, about which they may be familiar.
Parents with daughters taking lessons can easily
realize how widely the ideas of teachers and com-
posers though may differ on the interpretation of the
piece being studied. You can hear it and as many
times as you desire, played by the world's best
artists, on the Reproducing Piano.
One studying to be a painter looks at the painting
of the great masters. One studying the piano should
hear the great masters play. This is why Mr. Bent-
ley of Knox Conservatory invested in a Reproducing
Piano.
It costs nothing to hear our daily recital on the
Euphona Reproducing and it costs less than you may
think to own one.
TELL IT NOW.
If it's human life you're viewing,
That a man at work is doing,
If it pleases and you like him,
Tell him now;
Don't wait for an invitation,
Till he leaves his earthly station,
And you place the water lilies
On his brow.
For no matter how you view it,
Nor how tenderly you do it,
He will never know you ever
Shed a tear.
He cannot enjoy your token
Till the final word is spoken—
When his life has gone away
He cannot hear.
If your words are kind and sunny
He will prize them more than money,
And a smile may win and cheer him
More than gain;
Just to know that you approve him
When naught else can stir or move him
May sustain him and inspire him
To attain.
If you like him let him know it.
He's your brother and you owe it.
If you say it he'll repay it—
Never fear;
Do not wait tiil he is sleeping,
In the sexton's charge and keeping,
For the words you then may utter
He won't hear.
VICK LINDSTROM.
October 11, 1924.
RECORD SEPTEMBER
FOR PREMIER GRANDS
During Month Just Closed More Than 500
Premier Baby Grand Pianos Were
Shipped to the Trade.
More than 500 Premier Baby Grand Pianos, manu-
factured by the Premier Grand Piano Corporation,
New York, were shipped last month to Premier piano
merchants in large and small cities throughout the
country. All the various types of Premier Baby
grands were represented in this big activity: Manu-
ally played small grands, period models, electric ex-
pression player grands and reproducing grands
(Welte-Mignon Licensee). Especially heavy ship-
ments were made in electric expression player grands
and reproducing grands.
A marked increase in sales was noted from dis-
tributing points in the Central West. These tremen-
dous small grand shipments again reflect the national
popularity of the Premier Baby Grand and the in-
tensive selling and advertising activities of the na-
tional chain of Premier merchants. Literally thou-
sands of lines of newspaper advertising space have
already been utilized this fall by Premier dealers
in featuring the latest attractive series of Premier
newspaper advertisements.
Live Premier dealers started right in the early fall
to capitalize on the Premier powerful appeal, and the
result is evidenced by the magnitude of September
shipments. This impressive record is a tribute to the
Premier production facilities, the preparedness of this
big institution in maintaining production at peak for
absorption by the trade, and in the consistent service
and co-operation that always typifies the Premier.
These 500 Baby Grands were shipped very prompt-
ly in each instance. The ease with which this tre-
mendous production was distributed betokens the
thorough preparedness for a large business which has
always characterized the Premier. Outside of these
big shipping activities during the month of Septem-
ber, there were received by mail at the office of the
Premier Grand Piano Corporation more than a score
of applications for agency representation from promi-
nent merchants the country over.
tiring*
iflardman
The Shfardman £ine
is a complete line
It comprises a range of artisti-
cally worthy instruments to
please practically every purse:
The Hardman, official piano of
the Metropolitan Opera House;
the Harrington and the Hensel
Pianos in which is found that in-
builtdurabilitythatcharacterizes
all Hardman-made instruments;
the wonderful Hardman Repro-
ducing Piano; the Hardman
Autotone (the perfect player-
piano); and the popular Playo-
tone.
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/

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