12
October 11, 1924.
PRESTO
PIANO SELLING IN
PROSPERITY TIME
A Series of Suggestions Which Will Help
Along the Business of Any Piano Mer-
chant Anywhere If Applied with
Vigor at This Very Time.
OPPORTUNITIES ARE NOW
Baldwin Piano Co. Puts Forth a Strong Circular in
Which There Are Points by Which Sales-
men May Produce Results.
It would be an exaggeration to say of piano sales,
"Now or Never." But it is as true today as ever
that in a business like that of selling pianos it is
necessary to study conditions and take advantage
of the seasons in which business is most likely to
lie done. This week the Baldwin Piano Company,
of Cincinnati, put forth a very unusual special
"folder," in which there is matter of original kind,
and so presented as to serve as a stimulation to the
trade. It is so good that the major part of it is
reproduced here.
Retail piano dealers and salesmen who read this
carefully will be profited if they put the suggestions
into prompt practice.
Prosperity Is Yours—If You Go After It!
If you have been on the job for the past six months,
you must have a lot of good business lined up, ready
to close this fall. In addition, if you get out and
hustle you will find much more new business that
can be developed into quick sales.
It takes time and money to find prospects in the
first place and then more time and money to get them
into your store.
Before you make a sale, you have to have pianos to
demonstrate. The wise and fore-sighted dealer real-
izes the danger of a shortage of pianos this fall and
is placing his orders now for fall shipment.
In selling pianos, no matter how favorable busi-
ness conditions may be, nobody comes to him who
waits—but the bill collector. •
Good apples always have to be picked from the
tree—Good sales can only be made if you go after
them. Today conditions are such that the man who
goes after business and goes after it hard—will
cash in.
And don't forget—Prospects who feel prosperous
like to trade in a store that radiates "that prosperous
feeling."
Why Trade Is Good.
The air is charged with prosperity. On all sides
are heard the most optimistic predictions regarding
the country's business for the next few months.
The banking situation is very strong. Our country
is accumulating a vast amount of capital, which can
be used for development work at home and to supply
anticipated foreign demands.
The acceptance of the Davvcs' plan for the repara-
tion settlement means that the immense gold re-
serves of the Federal Reserve Bank are available
as a basis of credit for short-time credits and will
enable the merchants and manufacturers of European
countries to establish credits here on a dollar basis
and consequently quicken American industry.
Crops, as a general thing, have been good. Prices
of wheat, corn and live stock have been rising stead-
ily since June and the farmer is able, not only to
liquidate his indebtedness, but to purchase and pay
for manufactured products, which has quickened trade
and industry throughout the entire country.
This increased demand finds the retailer in most
instances with a low stock. Buying has proceeded
cautiously in recent months and has been governed
by demand and not by speculation. Even the manu-
facturer has very little surplus stock. Demand is
proceeding faster than supply.
"Be Alert to This Prosperity!"
October, November, December—the best three
months of the whole year for piano sales, are ahead
of us. Even under normal conditions there are nearly
as many pianos sold during this time as there are
in all the rest of the year put together.
Today, in addition to favorable seasonable condi-
tions, there is the big stimulant—Better prices for
the farmer. This affects 25 per cent of the popula-
tion of the United States directly and 100 per cent
indirectly. It is bound to bring into the market that
huge number of piano buyers who have been "hold-
ing off until things got better," as well as the pros-
pects who would normally purchase at this time.
Pianos available for shipment from our factories
between now and Christmas must necessarily be in
process right now. The number of these pianos
cannot be increased.
The demand for these pianos, due to present day
prosperity, has already increased greatly. It is sure
to increase more and more as Christmas approaches.
IMPROVES AKRON STORE.
The remodeled and enlarged music store of the
George S. Dales Co., Akron, O., was formally opened
October 15, 16 and 17, with a special program of en-
tertainment for each of the three days of the open-
ing event. Several departments have been added and
the jewlry section is now confined to the main floor.
The entire second floor is to be given over to talking
machines and records. The entire third floor is de-
voted to pianos and a concert room, available for
clubs and organizations for recitals. The basement
has undergone extensive alterations and a radio de-
partment opened. In this section talking machines
and pianos, as well as player rolls and records, are
displayed.
BUILDS IN SOUTHPORT, PA.
B. G. Fall, music dealer, Smithport, Pa., has an-
nounced plans for erecting a new tile building on the
lot behind his store. The annex will be twenty-four
feet square and the lower floor will be used as a
storeroom for instruments.
GULBRANSEN ADVERTISING
BY SO. CHICAGO FIRM
Billboard Posters and Car Advertising Tell Public
Where Gulbransen Registering Piano Is Sold.
The Brown Music Co., 3018 E. 91st St., Chicago,
has taken advantage of the opportunity to exploit the
Gulbransen instrument in attractive billboard posters
and through a series of advs. placed on cars that
operate in the live business center of South Chicago.
The billboard advs. involve the latest posters pro-
duced by the Gulbransen Co., and issue a challenge
to those contemplating the purchase of a piano in
the following words: "Make us prove it is a real mu-
sical instrument."
The Gulbransen Registering Piano is shown with
an expression of joy on the face of the player. It is
a convincing poster that will ultimately lead to many
sales for the progressive South Chicago music house,
whose name is on the bottom of every poster.
The Gulbransen sales of the Brown Music Co. are
far above the ordinary, which is due to the fact that
it has an admirable location, being the only one in a
great business center. The extensive advertising
campaign has added much business to its already
steady trade.
EXPANDS IN EUGENE, ORE,
The H. L. Marshall Music Store, at 121 Seventh
avenue, West Eugene, Ore., has enlarged its store
space and will occupy two adjoining stores, instead of
one. A display-room for grand pianos and console
model phonographs is being made ready. The re-
maining space in the new annex has been divided
into two smaller rooms, and will be used to demon-
strate phonograph records. All of the rooms in the
new store have been artistically furnished with drapes,
curtains and rugs. The other store will be used for
selling upright pianos and small goods.
MUSIC DEALERS AT STYLE SHOW.
In a style show in Canton, O., last week almost
100 retail merchants in all lines of business partici-
pated. Six of the city's leading music stores took
part in the fall show, including the George C. Wille
Co., D. W. Lerch Co., Strassner Custer Music House,
Klein Heffelman Zollars Co., Home Music Co.,
Brunswick Shoppe and William R. Zollinger Co.
YOU WANT REAL MONEY-MAKERS
and You Get Them In
NELSON-WIGGEN
AUTOMATIC PIANOS
These Instruments have exclusive
features which lift them far above
competition.
You must see and hear them to
realize their e a s y - s e l l i n g and
money-making advantages.
"Nelson-Wiggen" has come to
mean novelty and perfect adapta-
bility in the Automatic field.
Cincinnati Factories of The Baldwin Piatir, Companv
SUCCESS
They Are Exclusive In
Their Originality.
Pian-O-Grand Style 3 with Bells and Banjo Attachment
is assured the dealer who takes advantage of
THE BALDWIN CO-OPERATION PLAN
which o!Ters every opportunity to represent
under the mos' favorable conditions a com-
plete lme of high grade pianos, players and
reproducers.
No Piano Dealer Is Well-Equipped for the Best and Most
Profitable Branch of his Business until he knows and sells
MIS line.
Investigate—Progress—Learn
For information wrltt
/ncorporated
CINCINNATI
INDIANAPOLIS
LOUISVILLE
CHICAGO
ST. Lotus
DALLAS
Company
NEW YORK
DENVER
SAN FRANCWCO
NELSON-WIGGEN PIANO CO.
224 N. Sheldon Street
CHICAGO
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