Presto

22
October 4, 1924.
PRESTO
weather conditions, was 39 hours and 49 minutes,
and from San Francisco to New York 36 hours and
21 minutes. The Air Mail Service began operations
July 1, and these figures are the averages for the
Pacific Music Co., San Francisco, Receives first thirty-one days. Pilots flew their planes 173,910
miles during the month, almost seven times as far as
One Hundred De Luxe Rolls Two Days
the Army round-the-world flyers will have flown
After Being Mailed in New York.
when they have completed their trip to Seattle. A
plane left New York and San Francisco every morn-
About a month after the cross continent Air Mail ing, maintaining the schedule without interruption,
Service was started last July, the De Luxe Repro- though weather conditions during most of the night
ducing Roll Corporation introduced an innovation in flying were bad.
its service. Preparing a special list of 100 favorite
The Pacific Music Company, of course, returned
music rolls for the Pacific Music Company of San the proof to New York by the Air Mail. With it
Francisco, their jobber on the Coast, forwarded the came a letter from Louis F. Goelzlin of that company
first proofs by the Air Mail Route. About five days to John T. Gibson, vice-president of the De Luxe
later, in less time than it takes to reach San Fran- Corporation, in which he showed his enthusiasm in
cisco by train, proofs had been returned and the co-operating to establish this new speed record. This
presses were running off the edition of the special is what he wrote:
bulletin.
"Dear Mr. Gibson: There is quite a 'kick' in get-
So far as is known, this is the first piece of busi- ting mail from New York in two days as your letter
ness in the music industry ever to be transacted by of July 30th with proofs enclosed of the one hundred
way of the Air Mail Route. The special bulletin favorites of the De Luxe Library was received the
of the "De Luxe Library of One Hundred Favorites" first thing this morning, so I am losing no time in
must be accorded the honor of being the first printed getting the information you want back to you with-
matter for use in the music field ever to follow the out any delay. The list you have made up I believe
is very fine and should appeal to every music dealer
flight of the birds from one place to another. And
the De Luxe Reproducing Roll Corporation scores as well as owners of pianos with the Welte-Mignon
(Licensee) reproducing action. Trusting this will
first place for the quickest service ever rendered a
reach you in time and thanking you for your inter-
dealer at so great a distance.
"L. F. GOELZLIN."
According to Postmaster General New, the average est.
time from New York to San Francisco, despite
SEND ROLLS BY AIR
MARTIN LINE FEATURED
STANDARD
(CAMBRIDGE)
Piano Actions
Chicago House Makes a Special Window Display of
Martin Handcraft Instruments.
Martin Handcraft instruments, made by the Martin
Band Instrument Company, Elkhart, Ind., are being
featured in an attractive window display by the Ru-
dolph Wurlitzer Co., South Wabash avenue, Chicago.
The instruments shown represent the finest produced
by the Elkhart firm, in cornets, trombones, saxo-
phones, clarinets and horns, and have been a favorite
with the customers of the Chicago store.
Two enlarged photographs in the window show the
orchestras of Ray Miller, Brunswick recording ar-
tists, and Vincent Lopez Juniors, Hotel Pennsylvania,
New York, who have found in the Martin Handcraft
products, a line of meritorious instruments, and have
selected them for their use exclusively.
The J. W.
handling the
new quarters
remodeled to
She Standard Action company
Cambridge, ^Massachusetts
Jenkins Sales Corp., Santa Rosa, Cal.,
Brunswick phonograph line, has taken
at 529^ Fifth street, which have been
suit the requirements of the music firm.
BITS OF "STRAD" HISTORY
New Book Published in England by Fiddle Enthusi-
ast Filled with Strange Facts.
Ten thousand violins are attributed to Stradi-
varius according to "Music" of London, in discussing
"Strad" sales for big figures told about in a new
book by Olga Racster called "Chats on Big and
Little Fiddles."
The largest sum ever paid for a fiddle was £2,000
by Mr. E. Crawford, an enthusiastic amateur. The
instrument was, of course, a "Strad," and had a
curious history, says "Music." This one, the "Messie,"
is dated 1716, twenty years before his death. It was
still among the 91 in his possession when he died, and
became the property of his son, who treasured it
carefully until his own death in 1775.
Then it was sold to Count Cozio di Salabue, the well-
known Italian collector, and reposed calm and un-
touched for another fifty years. Next sold to Luigi
Tarisio, a connoisseur, it passed thirty years in the
bottom drawer of a rickety old bureau. Tarisio was
found dead one winter's morning in 1854. Round
him on every side were priceless fiddles. Nothing
else; no luxuries; no comfort, even.
Merely 246 exquisite fiddles, crammed into one
attic. When it was played the "Messie" had had 147
speechless years, yet it answered in tones more mel-
low, more clear than a Strad that had been throbbing
for years.
One fiddle, which Stradivarius made when he was
89, belongs to Ysaye, and one he made in 1687, be-
fore the appearance of any of his famous instruments,
is owned by Kubelik.
SELLS VICTOR DEPARTMENT.
The wholesale Victor business of the C. C. Mellor
Co., Pittsburgh, Pa., has been sold to the Standard
Talking Machine Co., 305 Penn avenue, in the same
city. The C. C. Mellor Co. in future will devote its
entire attention to its extensive retail business which
has been built up to wonderful proportions in ninety-
three years of successful trading.
OTTO R. TREFZ, Jr.
PIANO BASS STRINGS
PIANO REPAIR SUPPLIES
2110 Fairmount Ave.
"SUPERIOR" PIANO PLATES
PHILADELPHIA, PA.
The Piano Repair Shop
Pianos and Phonographs Rebuilt by
Expert Workmen
Manufactured
SUPERIOR FOUNDRY CO.
by
Cleveland, Ohio
Player-actions installed. Instruments
refinished or remodeled and actions and
keys repaired. Work guaranteed. Prices
reasonable.
Our-of-town dealers' repair work solic-
ited. Write for details and terms.
THE PIANO REPAIR SHOP
339 South Wabash Ave.
Chicago
PERFECTION
Benches and Cabinets
The line that sells on sight and satisfies always.
The only solid walnut benches built and sold at
regular prices.
Send for catalog and price
No. 25
Perfection Benches with Smith's Patented Interlock*
ing mitre joint.
..
v
list.
PERFECTION PIANO BENCH MFG. COMPANY
1514-1520 Blue Island Ave.
Chicago, 111.
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All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/