Presto

Issue: 1924 1993

10
October 4, 1924.
PRESTO
A FEW PERSONALS OF
THE STORY & CLARK CO.
E. H. Story, President, on Trip to Company's
Stores and F. F. Story Returns from
New York.
have no patience with graft. We are willing to divide
our profits with our customers. We will save you
money on Talking Machines, Pianos and all Musical
Merchandise.
"We are located in the Vidt Building, which lies in
the center of Russell, and easy of approach. We
want to do an honorable business and also help make
the City of Russell the best city in Eastern Kentucky.
Our Repair Department is open to the public, and all
our work is guaranteed to give satisfaction."
MEMBER OF FAMOUS
FRENCH ACTION HOUSE
Jacques Herrburger Comes to Study Piano
Conditions in This Country and Will Visit
Many Factories.
" E. H. Story, president of the Story & Clark Piano
Co., Chicago, left early this week for visit to the "CHICKERING" LINE OF
Story & Clark Co.'s stores in other cities which have
DRESSES MAY BE COMING
been unusually active at the beginning of the fall
campaign. Mr. Story, who came from his home in
Pasadena, Cal., in August, to spend the fall season at
the Chicago headquarters, will make a complete tour Possibly a Fine Question of Industrial Ethics
of the company's branches and note the trade condi-
May Arise from Start of a New Incor-
tions in the various cities in which the stores are
poration in New York.
located.
F. F. Story, vice-president, returned this week
In this week's list of incorporations at Albany is
from a ten days visit to the Story & Clark offices and that of the "Chickering Dress Company," of New
warerooms at 33 West 57th street, New York City.
York City. It is capitalized at $35,000 and the or-
F. L. Christianer, Pacific Coast wholesale repre- ganizers are M. M. Berger. S. Rabinowitz and M.
sentative of the Story & Clark Piano Co., is a visitor Leventhal. Inasmuch as there seems to be no Chick-
ering interested in the dress concern, the question
to the company's headquarters this week.
may arise as to why the famous old piano name was
selected for a new industry.
"WE'VE NO PATIENCE WITH
In the piano business there can be no attempt to
market instruments bearing the old Boston name,
because the present holders of title to the Chickering
will not permit it. This has been pretty clearly dem-
in the past.
New Kentucky Firm Appeals to "Laboring Class in onstrated
There may be a rather fine question of industrial
General" in Opening Announcement.
ethics involved in the establishment of "Chickering"
The J. T. Givedon Music & Jewelry Co., was dresses. And if that is all right, why not "Chicker-
opened in Russell, Ky., last week and a cordial invita- ing" hats and "Chickering" washing machines, or any
tion to the public to attend the formal opening was other of the things that may go well because the
printed in the newspapers. This was said in an open- public is so familiar with the name of Chickering.
ing announcement:
"We appeal to railroad employes and the laboring
NEW LUDWIG STYLES.
class in general to spend their hard-earnings with us
New Ludwig styles are described and shown in
and see how much farther their money will go. We excellent halftones in a new folder of Ludwig & Co.,
New York. The folder treats of the small grands
recently introduced and is being mailed to the trade.
Four small grands are shown in cuts, one of the
newer models being the Ludwig William and Mary
period grand. The Ludwig Sheraton model is an-
other attractive style and is four feet eleven inches
in length. The other two models are the Styles R
and M Ludwig reproducing grands, five feet four
inches and four feet eleven inches in length,
respectively.
GRAFT," STATES DEALER
Jacques Herrburger, son of Jos. Herrburger, pres-
ent owner of the Schwander Action Interests in
France and England, considered the most extensive
of the kind in the world, arrived in New York on
Friday afternoon, September 26th. by the new pala-
tial SS. "Paris," and is now stopping at the Hotel
Pennsylvania.
Mr. Herrburger is in this country primarily to
study the piano action conditions here and, inci-
dentally, to better master the English language. With
these objects in view, he will tour the principal piano
manufacturing centers in the United States and Can-
ada, in company with Mr. Bingel, who now repre-
sents the Herrburger interests formerly for many
years so successfully managed by William Tonk &
Bro., Inc.
ACTIVE COLUMBUS DEALER.
Arthur M. Taylor, 112^ South High street, Colum-
bus, O., is creating warm interest in his line of music
goods by his attractive advertising. He is featuring
orchestra and band instruments, especially saxo-
phones, banjos and violins. Mr. Taylor has in-
augurated a repair department in his store, equipped
to take care of the repairs on any instrument.
The Best Yet
Graceful lines, rugged construc-
tion, moderately priced. It's the
very best commercial piano from
every standpoint.
PLEASING THE PROSPECTS.
Always observant of the opportunity to do a bit of
judicious publicity, the Cable Piano Company, Chi-
cago, donated the use of a piano for the Food Show
which opened Saturday, Sept. 27, at the Coliseum.
All the women's clubs and societies have adopted the
show as their own. The Illinois College of Music is
supplying a musical program every day to add charm
to the cooking school. Mme. Joan Young, Chicago
soprano, and Misses Martha Bjorn and Frances Hoff-
man, other musical notables, also appear.
Grand and
Reproducing
Grand Pianos
are the last word in
musical perfection.
Lester Piano Co.
BUSY IN SPARTANBURG, S. C.
W. S. Rice has opened piano warerooms at 172
North Church street, Spartanburg, under the title of
the W. S. Rise Music House, and is already enjoying
the results of an active appeal to prospective piano
buyers. Mr. Rice handles the Hallet & Davis line
of pianos and Virtuolos, together with Cable-Nelson,
Kimball, Lester, Krell and other makes of pianos,
Sonora and Columbia talking machines and records,
Conn and other band instruments and sheet music.
1806 Chestnut St.
Philadelphia
Style 32—4 ft. 4 in.
WESER
Pianos and Players
Sell Readily—Stay Sold
Send to-day for catalogue, prices and
details of our liberal financing plan
BUYS IN HOT SPRINGS, ARK.
The stock of music goods of the D. C. Richards
Music Co., Hot Springs, Ark., has been purchased
by the Arkadelphia Music Co. E. Nolin, of Arka-
delphia, who is owner and president, has appointed
James F. Bevill manager of the house.
For QUALITY, SATISFACTION and PROFIT
Collins
NEWMAN BROTHERS PIANOS
NEWMAN BROS. CO.
rt.tabli.hed 1870
Factories, 816 DIX ST., Chicago, III.
A QUALITY PRODUCT
FOR OVER
QUARTER OF A CENTURY
si Est. I8S>T
Weser Bros., Inc.
520 to 528 W. 43rd St., New York
Pianos
520-524 W. 48th S
NEWYORK
When In Doubt See Presto Buyers* Guide
POOLE
—BOSTON—
GRAND AND UPRIGHT PIANOS
AND
PLAYER PIANOS
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
October 4, 1924.
11
PRESTO
THE CALIFORNIA
TRADE IS ACTIVE
Politics Injects No Distractions in the System-
atic Presentation of Pianos and Other
Music Goods in the Pre-Election
Weeks in San Francisco.
PLANNING FOR 1925 SHOW
New Phase in the Business of Music Merchants Ex-
pressed in the Interest in Next Year's
Radio Exposition.
Pre-election thrills do not distract the music goods
buyers or music goods sellers of California. The
new season is pleasantly marked by the activities of
the dealers in newspaper advertising and store dem-
onstrations and the desired response is a greater
interest on the part of the public towards music
goods generally. The San Francisco music mer-
chants are especially generous in their use of the
newspaper space and the grands and reproducing
pianos are being presented in all their allurements.
Faith in the piano as an instrument to continue its
claim on the American home despite the attractions
and novelties of newer things is expressed in the
activities of the piano dealers, of course, but a similar
faith is shown by others. It is considered a sig-
nificant fact that one of the biggest furniture firms
STRICH & ZEIDLER, Inc,
GRAND, UPRIGHT and PLAYER
AND
HOMER PIANOS
740-742 East 136th Street
NEW YORK
in the state, Bruener's, is adding a piano department
in all its stores, which are located- in Oakland, Sacra-
mento and Stockton. The house was established in
1858 and is conceded to be the oldest furniture house
in the state.
Plans for Next Show.
The music merchants are interested in the plans Dual Purpose of Selling the Rolls and Selling
for the Pacific Radio Exposition of 1925 which will
the Playerpianos Praised by New
be held in the San Francisco Exposition Auditorium.
Orleans Firm.
The recent exposition was considered such a success
that anticipations for a greater show next year were
The criticism of the dealer is appreciated by the
general. Even before the close of the recent big
manufacturer
when the efforts of the latter to co-
show over a hundred exhibitors, including ten music
houses, signed up for the same or increased space operate with the former are discussed. The earnest
man who retails the goods usually comments on
for next year's exposition.
methods in an instructive way welcome to the manu-
Another active music house of San Francisco which
facturer desirous to serve the trade. And when an
has added a radio department is the G. R. Leatherby experienced dealer, individually, or under the name
Co., 183 Golden Gate avenue, which hitherto has con- of his firm, utters words of praise, the fact is a
fined its attention to pianos and organs. The firm matter of congratulation for the manufacturer noted
is featuring a line of combined phonograph and radio. for efforts to increase the sales of the retailer.
Harold Pracht's New Duties.
The striking colored advertisements of the Q R S
Very important duties formerly performed by the Music Co., Chicago, prove as effective as handsome
late George R. Hughes in the Wiley B. Allen Co., and their dual purpose of selling the rolls and
San Francisco, have been assigned to Harold Pracht, selling the playerpianos is warmly appreciated by
the sales manager for the company. This is a the reasoning dealer.
feature of the promotional work which has to do
The following letter received by the Q R S Music
with the relations of the house with local and visit-
Co. from the Dwyer Piano Company, New Orleans,
ing artists. Few piano men in the country have
in regard to the four-color cover advertisement in the
such a wide acquaintance among the artists and the
Literary Digest of September 20th, and which also
musical folk generally of California. He was for- was a part of Presto of a recent date, is one of many
merly a professional musician himself and views the letters along these lines that shows the appreciation
artist's problems with a sympathetic feeling that of the music dealer of Q R S advertising which en-
reacts admirably for all concerned.
courages the purchase of playerpianos as well as
Recalls Pioneer Days.
music rolls:
The death recently of James E. Matthews, founder
"Gentlemen: We have your letter of the fifth
of Matthews Pioneer Piano House, Eureka, Cal., enclosing proof of your page advertisement. This is
recalled the old pioneer himself to many friends and
an attractive and forceful ad and should certainly
admirers throughout the state. When he opened maintain and increase the prestige of your goods.
his first store in 1851 he called it "The Little Store
"We are pleased to note that you are still con-
Around the Corner." At his death the business in
tinuing to urge the sale of playerpianos and you can
the Gross Building had grown to the standing of
be sure that the customers that this helps to bring
one of the big music businesses in the northern part
of the state with big stocks of pianos, talking ma- to us will know all about Q R S rolls and will get
chines, musical merchandise, sheet music and radio. that kind for their instruments.
"Assuring you of our fullest co-operation, we are,
The business is now managed by a clever daughter,
who has changed the title of the firm to "The Mat- with best wishes and kindest regards."
thews Music House."
Kohler & Chase, San Francisco, has rented a store-
room in the Minetti Block, Ukiah, and installed a
stock of pianos, with George David in charge. The
THE
line includes phonographs. Ukiah is a prosperous
city of Mendocino County.
Sherman, Clay & Co., San Francisco, has installed
radio departments in the Fresno, Stockton and Sacra-
mento branches. Radio is already installed in the
Oakland branch.
DEALERS APPRECIATE
Q R S ADVERTISING
W. P. HAINES & COMPANY
PIANOS
Becker Bros.
Manufacturers
SOME LATE DOINGS IN
THE RETAIL TRADE
of
HIGH GRADE PIANOS
and PLAYER PIANOS
Factory and Warerooms
767-769 Tenth Avenue, New York
Items of General News Value from
Throughout the Country.
the Field
The O. K. Electric & Music Co., Diamond and
Commercial streets, Redondo Beach, Cal., was re-
cently opened by Osborn Keown. It will carry
musical instruments and radio.
The McLogan-Pearse Music Co. has moved its
stock from the Keckonen Building to the Fromholtz
Block, 315 Fifth street, Hancock, Mich.
The new store of the Finley Music Co., 13 Broad-
way, Salem, Ohio, was formally occupied recently.
The company is the successor to the Perkins Music
Co., formerly operated by R. O. Perkins on Main
street.
The M. L. Howard Piano Co. is now settled in
new quarters at 515 Moody street, Waltham, Mass.
THE PIANOS OF QUALITY
Three Generations of Piano Makers
All Styles—Ready Sellers
Attractive Prices
GRANDS
REPRODUCING GRANDS
UPRIGHTS and PLAYERS
AVAILABLE TERRITORY OPEN
W. P. HAINES & CO., Inc.
138th St. and Walton AT*.
N«w York City
The True Test
Compare the new Jesse French & Sons Piano
Cincinnati Factories of The Baldwin Piano Company
SUCCESS
is assured the dealer who takes advantage oi
THE BALDWIN CO-OPERATION PLAN
which offers every opportunity to represent
under the most favorable conditions a com-
plete line of high grade pianos, players and
reproducers.
Jesse French & Sons Style BB
with any other strictly high grade piano in tone,
touch and general construction, and you will be
convinced at once that t h e y offer the most
exceptional v a l u e s to be found anywhere.
Write today fa catalog and prices
"They are the one best buy on the market"
Fot information milt
PaIbto in Jltano Companp
Jncorporated
CINCINNATI
INDIANAPOLIS
LOUISVILLE
CHICAGO
8T. LOUIS
DALLAS
NEW YORK
DENVER
SAN FRANCISCO
JESSE FRENCH & SONS PIANO CO.
NEW CASTLE'
INDIANA
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/

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