Presto

Issue: 1924 1992

24
September 27, 1924.
PRESTO
PHENOMENA OF REMICK SONGS
Sales Conditions Here and There Puzzle the Students
of Song Hit Causes.
No sheet music man has figured out why a song
which in one place is just a good seller, in another
place, of more or less distance away, breaks the rec-
ord for sales. The Jerome H. Remick & Co.'s song,
"Mandalay," has jumped to the status of a great
"hit," in Portland, Ore., according to a report of the
company, while in Chicago "There's Yes, Yes in Your
Eyes" is the biggest seller. But those interested in
the phenomena of the sheet music counter say that
the condition of the demands for the song in Chicago
is a satisfactory indication of its merit.
"I Wonder Who's Dancing with You Tonight,"
another Remick song of the same alluring order as
"There's Yes, Yes in Your Eyes," provides no prob-
lem for the phenomena students. It is a good seller
everywhere. And "Bring Back the Old-Fashioned
Waltz," which has claims to favor on account of the
title, is an equally lively seller in cities east and west.
The Remick winner, "Bring Back the Old-Fash-
ioned Waltz," is one that invites the dancers to sing
while they dance, and this quality has augmented the
popularity of a great many song-dances in recent
years. There is something pleasantly significant in
that fact about the Remick song. It is a compliment
spontaneously expressed by the singers. Nothing ad-
vertises a new song so well as having it featured in a
dance hall and in the dancing events in the clubs
and homes. Thousands of buyers of the music of
"Bring Back That Old-Fashioned Waltz" were "sold"
when they first heard it and hummed it on the danc-
ing floor.
SHEET MUSIC TRADE NOTES
A Few Items Interesting to People in Sheet Music
Department Are Printed.
The Witt Music Co. moved from 728 to 625
Broadway, Lorain, Ohio.
Charles Palmisano, music dealer of New Orleans,
is preparing to open a store at 711 Poydras street,
that city.
Charles Becker has opened a music house at
Twenty-fourth and Central avenue, Kearney, Neb.
A music department has been added to the busi-
ness of Earl Graginton at Ligonier, Ind.
The Bensberg Music Co., G. J. Bensberg, pro-
prietor, is settled in its new home in the Stephens
Building, Smackover, Ark.
A new music shop will be opened next week at
642 East Washington street, Indianapolis*
The Rialto Music Shop, Fifteenth and Douglas
streets, Omaha, Neb., has been remodeled.
Carl McNarco will open a music shop at 403 State
street, Perth Amboy, N. J., this week.
Miss Catherine Bagwell has opened a music store
in Pallettsville, Tex.
- Blue's Music House, 7 North Court street, Mont-
gomery, Ala., was damaged by fire recently.
P. S. Berrie, A. E. Astle and G. P. Haley, music
merchants of Houlton, Me., had exhibits of musical
ADVERTISING SONG BOOKS
Editor Presto: One of our customers inquires
about a collection of old-fashioned songs, suitable for
giving out to prospects and the general public. If
you can inform us where these are printed, you will
confer a great favor, and incidentally boost the piano
business, as it is a foregone conclusion that every-
one receiving a book will need a piano on which to
produce the accompaniments.—A Jobber.
Reply: About the best book of the kind within
our knowledge is put forth in quantities by the Illi-
nois State Register of Springfield, 111. We believe
if you write to that concern you will get a sample of
about what you want.—Presto.
Over 50 songs, word* and music for 4 voices and piano,
3£ p.p., 6x9. in editions with special illuminated cover
printed to order as wanted. Mention Presto.
instruments at the annual fair and exhibit at Caribou,
Me., recently.
The Butte Phonograph Co. and the Howard Music
Co., Butte, Mont., have consolidated. The business
of both concerns will be carried on at 129 Main
street, Butte.
The music house of Henton-Knecht, 1734 Market
street, Philadelphia, will be located at 110 South
Seventeenth street, Philadelphia, after October 1.
LOVE SONGS OF OLD MEXICO.
Possibly "Marcheta" started it. Anyway, the song
and record fans of today seem to be seeking the old
love ballads of romantic Mexico. The languid
serenade type of this music is most fascinating, and
it can be readily appreciated why such music has its
popularity. Two of the most famous and most popu-
lar love songs, "La Golondrina" and "Ojos Her-
mosos," are now announced as recorded on Bruns-
wick records, played by Paul Ash's Granada Thea-
ter Orchestra of San Francisco. It is at this theater
and by this orchestra where this type of music was
first revived.
HANGS SELF WHEN JAZZ DIES.
"The days of jazz music are gone and, as there is
nothing else for me to do, I have decided to hang
myself," were the farewell words of Kurt Kranzler,
bass drummer in a Berlin jazz band. Kranzler was
discharged because he persisted in dominating the
band's performances by too lusty application of his
drum-sticks and cymbals. When told that modern
dance music no longer is excessive noise, Kranzler
was seized with a fit of melancholy and disappeared.
He was found hanging by a strap taken from his
bass drum.
AIDS TO SALES.
A stock of sheet music well displayed sells more
quickly than one with which no effort at effective
showing is made. Every number has powers of at-
traction for somebody. Every song and dance piece
is potent with suggestion to the store visitors. The
very sight of a title often prompts the desire to buy
in the onlooker. And whether the covers are plain
or attractive the pieces of music have the ability to
sell themselves if properly exposed where all may
see them.
MUSIC IN BUFFALO.
The addition some time ago of a music room to
the Grosvenor Library, Buffalo, N. Y., was part of
the plans for the encouragement of music which dis-
tinguishes that city. Pianos for practice and for try-
ing new or old music in the library have been pro-
vided. The scores of the Buffalo Orchestra and a
large collection of sheet music is made available to
the public. The Buffalo music trade considers the
library scheme an aid to sales of music and music
goods.
A SALESMAN'S PART.
The responsibility for the building up of American
character in the culture of music and other things
which give lasting satisfaction rests iwth those in
whose charge is the responsibility of making sales.
This is the opportunity for piano merchant to build
his influence, to build up his profits and at the same
time to play his part in the upbuilding of American
character.—Tonk Topics.
GREAT MUSIC PRINTING HOUSE.
It is noticeable that from whatever large city a
popular song comes—wherever the publisher—it is
very apt to be true that the imprint of the music en-
graver and printer is that of Rayner, Dalheim &
Co. That industry has grown into one of national
scope. With the main industry at Chicago, it has
branch houses in several of the larger.cities.
TO BROADCASTERS OF AMERICA.
Lords of the far-flung prattle line,
Give us one evening free
Of "Meditation from Thais"
And eke "The Rosary."
—Chicago Daily News.
GOOD CAMPAIGN SONG
"Charley, My Boy," Changed in Words from the
Original, Helps Gen. Dawes.
"Charley, My Boy," the song hit which is sweeping
the country, has been selected by many different state
committee as the campaign song for Gen. Dawes, the
Republican nominee for Vice-President. This clever
song was not originally written for him, but with a
slight change in the lyrics it lends itself to a typical
campaign song.
"Charley, My Boy" was written by Teddy Fiorito,
who has already to his credit other successes. This
popular composer is the pianist of the Oriole Orches-
tra which is heard nightly over the radio from the
Edgewater Beach Hotel in Chicago. This selection,
which is predicted by many to be the hit of the year,
has just been released on Brunswick records, played
by Bennie Krueger's Orchestra.
J. X. HEARST'S BIG CHECK
President of Hearst Music Publishers, Winnipeg,
Donates $1,000 for Band Trip.
The band of the Princess Patricia Canadian Light
Infantry, permanently situated in Winnipeg, Canada,
left on September 5th to play at the British Empire
Exposition at Wembley, England. They sailed from
Quebec on the Empress of France on September 10.
It is interesting to note that Jos. X. Hearst, presi-
dent of the Hearst Music Publishers with head offices
in Winnipeg, gave the largest personal donation
towards the defraying of the expenses of the band's
overseas visit. Mr. Hearst's check was for one thou-
sand dollars.
SONGS PROMOTE PIANOS.
It has become quite popular with a number of large
piano industries to distribute copies of song collec-
tions among their customers, the retail piano mer-
chants. The very latest of these collections of old
songs is called "The People's Song Book." It con-
tains about all of the really deathless patriotic and
home songs, with piano accompaniments and quar-
tette choruses. Piano manufacturers and dealers find
it a good thing in an advertising way.
PUBLISHERS WERE PAID.
A writer on the subject of music publishing says
that reputable music houses never accept payment
for putting forth songs. That is a mistake. Some
of the greatest music houses in the world have made
it a practice to publish songs upon the purchase by
the "composer" of 1C0 copies at a fixed price. In
fact that was an accepted rple not so many years
ago. But it was not fair to the public.
THE "IMPS" PUBLISHERS.
There is a good deal of interest in the project of
T. Rogers Lyons to organize the "Independent Music
Publishers Association"—the "Imps" for short. Quite
a number of ambitious song writers and publishers
have joined the enterprise and the first catalogue of
"Imps" numbers is being freely circulated with what
promises to be good results. All publishers are
eligible, however.
REMICK SONG HITS
Where the Lazy Daisies Grow
I Wonder Who's Dancing with You
Tonight
There's Yes Yes in Your Eyes
Hula Hula Dream Girl
It Had to Be You
Mandalay
Bring Back the Old Fashioned Waltz
Until Tomorrow
Twilight Rose
*
Watchin' the Moonrise
v
Counting the Days
Not Yet Susette
Arizona Stars
If You'll Come Back
Land of Broken Dreams
J. H. REMICK & CO.
New York
Chicago
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
Detroit
September 27, 1924.
MAKE "HIT" SALES QUICKLY
Valuable Suggestions How to Keep Down the
Stock Alluringly Up-to-Date Given
by Manager.
Once in a while a customer comes to the music
counter and naively remarks that he or she wants "to
buy some sheet music.|" It is as often a woman—
from whose sex one expects definiteness—as a man
that shyly makes such a statement. The professional
musician and musical person of either sex know their
requirements and waste, no words in stating them.
The timid people who "want to buy some music" are
usually agreeable agents for somebody else, said a
sheet music department manager this week.
The men who shyly express the desire to purchase
music are invariably young, and the experienced
sa'esman or saleswoman intuitively understands the
circumstances and can make suggestions without
much preliminary inquiry. The young man coming
on such a quest has a best girl who plays the piano
and probably sings as well. That's easy. He will
know what he wants when he sees it. In ninety-nine
times out of a hundred he wants the popular things
you can sing or dance to.
You know he wants a fox-trot, blue or ballad or
maybe a waltz, but you feel he will become embar-
rassed if you quiz him as to his particular fancies.
The quickest and easiest way is to direct him to the
layout of popular productions. That is full of sug-
gestions. Coming perhaps for one piece he eagerly
picks half a dozen surprises for the dearest girl in
the world.
The equally shy woman who states the indefinite
wants is usually the mother of a budding musical
genius or an admiring aunt. They know that the
best kind of encouragement for the musical daughter
or niece is more music of the kind the girl likes.
Directing them to the layout may also serve in this
case, but mother and aunt are not so quick to make a
choice as the young man. But the customers, can be
served and satisfied after a few intelligent inquiries
as to what the musical young lady specially favors.
The hypothetical instances are only cited as argu-
ments for the layout of popular music which should
confront every visitor to the sheet music department.
It is a good rule to show the kind of music that is
selling. Don't waste the valuable space on the coun-
ters with "dead" music. By "dead" is meant the num-
bers that have had their day and been declared has-
beens by the waning of popularity. When people are
looking for hits show the hits which have only a
brief period of popularity and will soon enough be on
the dead list. If people want a particular old thing
they will ask for it.
The main thing for the sheet music dealer to do is
to keep the stock down but up-to-date. You can
keep it down by selling the numbers when the de-
25
P R E S T O
mand is spontaneous and good; you can keep it up-
to-date by keenly watching for the new hits. The
alert manager can anticipate popularity for a num-
ber and be in at the earliest killing in sales. We
never cut prices on old numbers here, said the man-
ager in conclusion, because we never allow music to
get old. Of course popular music is meant. There
are standards that never get old.
FAST TRAVELING POPULARS.
How fast does a popular song travel is a question
raised by Ashton Stevens, music critic of the Chicago
Herald and Examiner when he said in a recent article,
"I wonder how many popular tunes go round the
world—all the way round?" He followed the query
with a continuation of incidents to show how one pop
went round. "I went west with a new tune some
time ago but it was ahead of me all the way. It
greeted us at banquets and sometimes it met us at
the station."
HEARST SONGS
ON ALL DANCE RECORDS
" HEARD EV£Rmff£Jt£ »
BEN FRANKLIN'S SONGS.
Songs written by Benjamin Franklin are favorites
on the social programs of printers' societies. No Old-'
Time Printers' reunion in Chicago takes place with-
out one or more songs of the great American states-
man and philosopher being sung. The far-reaching
influence of Franklin's career is shown in a prospec-
tus of the Franklin Society. As to music, it men-
HEARST SONGS
COMBWE L O W IBICES
WITH H I G H SALESVALUE
JUST like Fmdjn^Money
- VOGUE FOR VICTOR HERBERT
Orchestral Numbers by the Late Composer Find
Sale in Music Stores.
The increasing popularity of compositions by the
late Victor Herbert is almost parallel with the in-
creased popularity of the compositions sung by
Caruso after that great tenor's death. While the
music by Victor Herbert has always had a great
appeal to the American public, there seems to be
today a more insistent and continuous demand in
sheet music and phonograph records for his com-
positions.
Two of Victor Herbert's most popular composi-
tions for orchestra are "Panamericana" and "Badi-
nage." The former is a descriptive piece in which
the Indian, Negro and Spanish elements are deftly
presented and interwoven. "Badinage" is one of
those light and graceful concert selections for which
the composer is justly famous. These two composi-
tions are also available in Brunswick records.
HEARSTSQNGS
Put the EARN iiflunibver
Big Profits Repeated ManyTimtt
. " " " 3 y p d r " •. r • " • ; . •. •
tions his invention of the armonica, or glassy-chord,
an instrument based on musical glasses, now obso-
lete but popular in its day, and his writing of popular
songs of his time. It says further of Franklin: "Be-
ing many men in one, he could shift with ease from
war to chess, from administrative work to the play-
ing of violin, harp or guitar."
MUSICAL "BILLY SUNDAY."
Charles D. Isaacson, of New York, who has be-
come known as "the Billy Sunday of the opera," has
come to Chicago to fill the "common people" with
the desire for better music. He proposes to show
the western people who have never understood the
classical music just what it is and its reason for
being. And he will try to show lovers of "Mama
Loves Papa" why there is something more beautiful
in the chorals of "Parsifal."
PUBLISHES BANJO MUSIC.
A new music book for the tenor banjo has been
published by Ralph Eliaser, manager for the H. C.
Hanson Music House, San Francisco. The title of
the book is "Jaz-ar-monie," and it treats of chord
construction and fingering. Next month Mr. Eliaser
will publish another book for the four-string banjo in
C notation. By following his system the banjo part
for any popular piece can be written in a short time.
"CALLING" THE COMPOSER.
An English paper tells some good stories of Sir
Arthur Sullivan and one of which, though admittedly
not new, is worth repeating: "Standing one night at
the back of the dress circle, he commenced in a con-
templative fashion to hum the melody of a song that
was being rendered on the stage. 'Look here,' de-
clared a sensitive old gentleman, 'I've paid my money
to hear Sullivan's music—not yours.' "
COHAN WRITES HISTORY.
George Cohan, playwright, actor, manager and
song writer, has taken to literature of the humorous
order. He has become a regular contributor to the
syndicated press and his "stuff" is good. What Mr.
Cohan could tell about song writing and publishing
would—probably will—make a rich chapter in his
reminiscenses. His "Over There" made him a small
fortune even before he sold the copyright for $25,000.
"COZY HOME" SELLS WELL.
The Will Wright Music Co., of Cincinnati, seems
to have made a "hit" of its song, "A Cozy Home
for Two." The song first appeared early this month
and last week an order for 100 copies was re-
ceived from W. M. McCall, of Ketchikan, Alaska.
The lyric should make a hit in the cold country,
and, in fact, anywhere else.
A TIMELY WARNING.
Sound advice of the Music Publishers' Association
is as follows: "Thousands of amateur song writers
are victimized each year by fake music publishers,
whose output does not reach any market and has no
chance of success. Before signing an order or for-
warding money, make sure of your publisher."
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/

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