Presto

Issue: 1924 1991

PRESTO
WHEN FALL OPENS
IS UNCERTAIN DATE
But the Music Merchant Who Plans Continu-
ously and Disregards the Calendar, An-
ticipates Season's Beginning Automat-
ically and Starts It with Spirit.
ACTIVITY INCREASES
By General Agreement End of Summer Means Be-
ginning of Fall and Time to Start Realizing
New Season's Hopes.
There is no fixed date for the opening of the fall
activities in the music business. Some dealers have
been preparing for the fall sale of 1924 since the
day they first opened their doors away back in a
hopeful past. Every day with them is a preparation
for the days to follow. Every business is the result
of yesterday's.
But most music dealers like to look forward from
the early summer days to a definite day ahead in
September on which they can formally inaugurate a
new season. It is an admirable rule and the ways
of observing it are various. The early fall is a season
when the opportunities for making exhibits of pianos
and other musical commodities are rather plentiful.
State fairs, county fairs, local municipal exhibitions,
furniture shows, fashion shows and other events
where people assemble in considerable numbers and
where onlookers may be impressed with the merits
of manufactured commodities, are most frequent in
fall.
Fianos at Furniture Shows.
As. usual pianos, piano benches and talking ma-
chines were exhibited at the eighth semi-annual fur-
niture market held recently under the auspices of
the Evansville, Ind., Furniture Manufacturers' Asso-
ciation. Retailers from all parts of the United States
and Canada. Mexico and Central and South Amer-
ica were registered among the visitors.
The music dealers of Canton, O., took a leading
iSk Enduring"
^tHardman
The &{ardman J^ine
is a complete line
It comprises a range of artisti-
cally w o r t h y instruments to
please practically every purse:
The Hardman, official piano of
the Metropolitan Opera House;
the Harrington and the Hensel
Pianos in which is found that in-
builtdurabilitythatcharacterizes
all Hardman-made instruments;
the wonderful Hardman Repro-
ducing Piano; the Hardman
Autotone (the perfect player-
piano); and the popular Playo-
tone.
c
1 ISAtI trilll>%Ari 1} r~^i*\/t\ \*J \*s\J,
part in the Autumn Exposition held this week and
eighty displays of music goods added to the attrac-
tiveness of the event. In addition to the displays of
music goods informal concerts were provided by
music houses.
Buyers' Week in Portland.
An annual event of great profit to the wholesale
and retail trade of Portland, Ore., is Buyers' Week,
the twelfth event of the kind being celebrated re-
cently. Buyers' Week is considerably advertised and
every year the number of merchants who atten^l it
shows an increase, and every year the visitors more
and more realize the value of the merchandising ex-
perience afforded by the annual event. The Bush
& Lane Piano Co., Sherman, Clay & Co., the Wiley
B. Allen Co., the Sieberling-Lucas Music Co., all
made Buyers' Week a time for special displays and
the extension of welcome courtesies to the visitors.
After Possible Buyers.
The official opening of fall in big cities like Chi-
cago is the occasion of the movement of families
from one apartment to another. It is a feature of
the season that provides an opportunity for piano
prospect finding by the keen manager of the Cable
Piano Company. The company advertises its willing-
ness to move the pianos of the flitting families free or
to store them if required and of course there are
provisions to the circumstances that are intended to
lead to sales of new pianos.
In San Francisco the music dealers see the way to
piano sales in an effective advertising scheme. The
opportunities are provided by a publication called
Shopping News, a weekly which consists of reprints
of the newspaper advertising of the music dealers
who are members of the Retail Merchants' Associa-
tion of San Francisco. The music dealers' ads are
made more effective by tie-ups with special window
displays in which instruments featured in the ad dis-
plays are also featured in the windows.
And of course these are the days when the piano
and playerpiano are being featured, or about to be
featured in the state or county fairs, to hold their
own with haughty porkers of rising selling prices and
sleek beeves, long of loin and tender in texture.
There are piano houses like the Weaver Piano Co.,
Inc., York, Pa., which continue to see the opportuni-
ties for effective advertising and sure sales in the
ever popular fairs.
NAME FOR NEW STRAUBE
PLAYER PIANO DESIRED
Contest for Most Suitable Announced by C. A. House
Co., Wheeling, W. Va.
The C. A. House Co., Wheeling, W. Va., is one
of the active music firms who takes advantage of
the clever and widespread publicity of the Straube
Piano Co., Hammond, Ind. The Wheeling firm is
representative there for the fine line of pianos and
players made by the Hammond industry and last
week announced the terms of a contest promoted in
the interests of a new Straube player for which the
first prize is one of the new players. In announcing
it the C. A. House Co. said:
"The Straube Piano Co. has just completed a new
model playerpiano, and is offering one of these in-
struments as a prize to the person who suggests the
most suitable name for it.
"Persons desiring to enter this contest may do so
by calling at the C. A. House Music Store, 1141
Market street, Wheeling. There is positively no obli-
gation involved; anyone may enter the contest, and
all have an equal chance of winning. Three promi-
nent judges will select the winning name, and the
winner will be announced soon after the close of the
contest."
September 20, 1924.
JAMES & HOLMSTROM
"STYLE 5" PLAYERPIANO
New Instrument Just Produced a Noteworthy
Addition to a Fine Line of Pianos
and Players.
The James & Holmstrom Piano Co., Inc., Alex-
ander avenue and 132nd street, New York City, has
introduced a new style playerpiano, "Style 5," in
the line of James & Holmstrom instruments. It is
a playerpiano in which excellence in tone, fine ma-
terial and efficient workmanship is combined and
economics in quantity manufacture enable the manu-
facturer to sell it at a price alluring to the dealer
keen for dependable instruments throughout his en-
tire line.
To such a buyer James & Holmstrom quality is
manifest in every feature of the new playerpiano.
The careful dealer insisting on quality plus reason-
ableness in price is certain to be interested in
"Style 5."
The height of the new playerpiano is four feet
seven inches, the length five feet, one and one-half
inches, and the depth two feet, four inches.
The scale is perfectly co-ordinated throughout and
the tone is full, rich and exceedingly sonorous.
The case is classic in style and artistic in design
and is made in mahogany, walnut or oak. Mission
or special finishes to order, and the finish may be
ordered satin or bright.
The equipment: Full bronze plate, copper bass
strings, bushed tuning pins, brass hardware. Special
repeating piano action, patent re-enforced waterproof
hammers. Equipped with the standard pneumatic-
player action, which contains all those refinements
requisite in a perfect playerpiano, including automatic
tracker, metal tubes, and divided hammer rail, which
enables the operator to soften the bass or treble to
bring out the melody.
The electric form is furnished when desired, with
electric motor as a combined electric and foot player;
or with electric motor expression device that "plays
with the soul of the artist" and reproduces his art.
GALESBURG MANAGER RESIGNS.
Charles L. Day has recently resigned as manager
of the Music Shop, Galesburg, 111., operated by
Kellogg, Drake & Co., and is leaving for Florida this
week, where he will enter the real estate business.
Fire recently damaged conetnts of the Main Furni-
ture Co. in Main street, Buffalo, N. Y., with a loss
estimated at $6,000.
The Best Yet
Graceful lines, rugged construc-
tion, moderately priced. It's the
very best commercial piano from
every standpoint.
IN OLD KENTUCKY.
"I am bringing a fresh stock of playerpianos from
the factory to Lebanon this week," says C. H.
Bohannon, of Lebanon, Ky. "These pianos can be
sold on the installment plan with very easy payments.
Have in stock one high-grade straight piano that
has been used some. This can be purchased very
reasonably. Its original price was $450. I also have
one large church organ which if bought today would
cost not less than $300. This can be had now for
less than one-third its actual cost. Don't forget I
am in business opposite the Citizens Bank."
NEW PADUCAH DEALER.
The Harry Edwards Music Co. is the title of a
new music business at 120 South Third street, Padu-
cah, Ky., which handles the line of pianos and players
made by the Jesse French & Sons Piano Co., New-
castle, Ind. The new company will also handle a
complete line of talking machine records and player
rolls, and its expressed aim is to be one of the best
equipped music stores in the city. Mr. Edwards has
had broad experience in music store salesmanship.
He has been engaged in this business for the last
seventeen years.
Style 32—4 ft. 4 in.
WESER
Pianos and Players
- Sell Readily—Stay Sold
Send to-day for catalogue, prices and
details of our liberal financing plan
Weser Bros., Inc.
520 to 528 W . 43rd St., New York
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
September 20, 1924.
PRESTO
CHRISTMAN
POSTER TELLS GULBRANSEN STORY
"The First Touch Tells"
us prove it is a Real Musical Inst rumen
YOUR NAME HERE
\feur Address Here
pULBRANSEN
VwJThe
Hegistering
Piano
Nationally Priced
2 Years io
L
PIANO DEALERS
who are posted in their business know that
The Famous
Studio Grand
(only 5 ft. long)
has won its fame by its unique chal-
lenge of all larger Grands in tone vol-
ume, richness of quality and beauty
of case outline.
The
CHRISTMAN
Reproducing Grand
has attained to a place preeminent be-
cause of its absolute dependability,
precise reproduction of the playing of
the world's artists and beauty of con-
struction.
If you have sold this instrument you
prefer to sell it to all others. And you
know, too, that
No ambitious Piano Merchant can
be sure that he has the best, most
profitable and satisfactory Line until
he has examined the Christman and
compared it with whatever competitor
may be winning local trade.
€f
The First Touch
Tells"
Reg. U S. Pat Off.
Christman Piano Co.
597 East 137th St.
New York
The Gulbransen poster No, 7, shown in the accom-
panyiny cut, follows poster No. 6, which was the
most successful ever issued. Poster No. 7 is re-
produced from an original painting by Luis Urgelles,
one of the leading poster artists of this country. The
human interest, layout and color scheme are the out-
standing features of this picture.
This poster is reproduced in 50 lithograph print-
ings, contains a distinctive short message and an at-
tractive illustration that can be seen from a great
distance. Dealers will appreciate that their name is
given prominence on the poster, being on a par with
"Gulbransen" instead of being subsidiary to the name
of the product, as is the case with so many posters.
At the present time Gulbransen posters are among
the few piano posters on the billboards of the coun-
try. Reproduction in colors has been prepared show-
ing how this poster actually looks on the boards.
MUSIC TRADE NOTES
FROM SEATTLE, WASH.
dancing, this eminent exponent of the oldest of the
arts said: "The height of creative art, to dance to
the actual playing of so many great pianists. For
the artist there is nothing more finished and exact
than this marvelous instrument."
At the Auditorium in Chicago last April, when the
San Carlo Grand Opera Company gave a series of
operas, the Baldwin Welte-Mignon (Licensee) Re-
producing Piano was also used. The famous Pavley-
Oukrainsky Ballet was specially engaged by Fortune
Gallo, director of the San Carlo, for the divertisse-
ment, and Serge Oukrainsky danced Grieg's "Alger-
ian Dance," as rendered by this instrument. A few
evenings later, with the same instrument playing the
"French Polka," by Jessel, Andreas Pavley danced,
assisted by Mile. Dagmara.
According to a statement recently published by the
Baldwin Piano Company, the Pavley-Oukrainsky
Ballet, which is to appear with the Chicago Civic
Opera this season, is the third great ballet to select
the Baldwin W'elte-Mignon (Licensee) Reproducing
Piano for use in their public recitals.
There are now 103 well-known makes of pianos
equipped with the Welte-Mignon (Licensee) Repro-
ducing Action, and many of them are being used by
dancers of note at their public appearances and for
rehearsals. It is easy to see the reason for this. The
Welte-Mignon (Licensee) Action in these pianos
plays musical compositions exactly as they are in-
terpreted by the foremost pianists. Time, rhythm
and expression are perfect reproductions of their
master fingers. There is never a shade of difference
to mar the correct flow of the music, which makes it
ideal for dancing.
Dealers in All Parts of State Anticipate Good
Season for Sales in Music
Goods.
Ray F. Akers recently arrived in Seattle, Wash.,
to take the position of manager for the Montelius
Music House, left open by the retirement of Mr. Clark,
who, up to the present time, has made no announce-
ment of his future plans. Mr. Akers was formerly
with the Wiley B. Allen Co., as manager of the
San Jose branch. He plans few changes, but intends
to bring several experienced piano men from the
east or south, to do outside work in Seattle and
the northwest.
R. N. Walker of Ketchikan, Alaska, proprietor of
the Melody Shop in that city, spent some time in
Seattle recently. He conducts the only exclusive
music store in Alaska, and as Ketchikan is very
large, and growing, he is filling a real need. Condi-
tions in the north are steadily improving. Mr.
Walker was in the United States doing his holiday
buying, and selecting his fall line.
A. F. Talcott, of Yakima, Wash., was in Seattle
for a week a short time ago. He states that all lines
of business are picking up, and there is every prom-
ise of a good year for the entire state of Washington.
A new music store was recently opened in Ed-
monds, Wash., by Miss R. Fellows, of Seattle. Miss
Fellows also conducts a thriving suburban store in
Seattle, the Greenwood Melody Shop.
REPRODUCING PIANOS
FOR FAMOUS DANCERS
Professionals of the Operatic Stage Make Fre-
quent Use of Baldwin Piano with Welte-
Mignon Reproducing Mechanism.
Recently the use by professional dancers of Welte-
Mignon (Licensee) Reproducing Pianos has been
extending so rapidly as to mark a new phase in the
utility of these instruments. Dancers of fame, and
many others of lesser note, are using them on the
stage, while dancing teachers are finding them excep-
tionally valuable and convenient in the studio.
Last season, at the Apollo Theater in Chicago,
when the Adolph Bolm Ballet gave a recital, M.
Bolm himself danced the "Revolutionary" Etude,
Op. 10, No. 12, by Chopin, as played by the Bald-
win Welte-Mignon (Licensee) Reproducing Piano.
On the same occasion, Anna Ludmila, prima bal-
ierina of his company, also danced to the same in-
strument Liszt's "Liebestraum." Adolph Bolm was
formerly of the Imperial Russian Ballet of Petro-
grad, the Diaghilev Ballet and the Metropolitan
Opera House, New York, and is now Director of
the Chicago Civic Opera Ballet. In speaking of the
use of the Baldwin Welte-Mignon (Licensee) for
OLD GREENVILLE, 0., FIRM
GETS CHANGE OF NAME
Reorganization of Business Occurs When W. S.
Hyer Retires from Active Work.
The Greenville Piano Co. has succeeded the Green-
ville Piano & Phonograph Co., at Greenville, O., and
the following notice to that effect printed in the local
newspapers and signed by Harry Barry, Loren M.
Hussey and W. S. Hyer gives the details of the
transaction:
"Notice is hereby given that the partnership com-
posed of Harry Barry, Loren M. Hussey and W. S.
Hyer, conducting business at Greenville, Ohio, as the
Greenville Piano & Phonograph Company, has been
mutually dissolved, W. S. Hyer retiring and Loren
M. Hussey and Harry Barry continuing the business
as the Greenville Piano Company. Harry Barry and
Loren M. Hussey assume all liabilities of the part-
nership and succeed to all the assets, accounts and
good will, etc."
ALBERT F. PRICE SANGUINE.
Albert F. Price, of the Price & Teeple Piano Co.,
Chicago, was a visitor at Duluth and the Twin Cities
last week, and this week has gone for a few days
to the southwest. .Mr. Price believes that a steady
betterment of trade is coming along.
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/

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