Presto

Issue: 1924 1991

Presto Buyers' Guide
Analyzes and Classifies
All American P i a n o s
and in Detail Tells of
Their Makers.
PRESTO
Established 1884.
THE AMERICAN MUSIC TRADE WEEKLY
Presto Year Book
The Only Complete
Annual Review of the
American Music In-
dustries and Trades.
tO Cent*; $3.00 a Year
CHICAGO, SATURDAY, SEPTEMBER 20, 1924
A. W. JOHNSTON IN
NEW CONNECTION
Frominent Supply Man This Week Announces
Acquisition of Financial Interest in the
Cornwall & Patterson Mfg. Co. with
New Field for His Great Energies.
THE WORK AHEAD
His Strong Bus : ness Aggressiveness with Pleasing
Personality the Qualities Potent for Results for
the Cornwall & Patterson Mfg. Co.
Since A. W. Johnston announced his resignation
as president and director of the Standard Pneumatic
Action Company, New York, two weeks ago, the
A. W. JOHNSTON.
entire piano trade has been keenly interested in his
future p!ans. This week brings the news that Mr.
Johnston has acquired financial interest in the Corn-
wall & Patterson Manufacturing Company, Bridge-
port, Conn., one of the largest supply manufacturers
catering to the music industry.
It has been generally conceded by those who know
the extent of Mr. Johnston's ability and his- energetic
way of doing things, that there are few organizations
in the piano industry that could offer him a broader
field for his ability than the Standard Pneumatic
Action Company has afforded. And there were many
who wondered whether Mr. Johnston was leaving the
piano industry to enter some other branch of manu-
facturing. The announcement of Mr. Johnston's con-
nection with James T. Patterson does not come as a
surprise to those who know his ambitions and devo-
tion to the piano trade. For Cornwall & Patterson
is not only one of the largest piano supply organ-
izations catering to the piano manufacturers, but it is
a great industry in itself that serves every branch
of the music industry, supplying many of the essen-
tial parts used in the building of pianos, playerpianos,
grands and organs, piano actions and player actions.
What Mr. Patterson Said.
When Mr. Patterson was interviewed regarding his
association with Mr. Johnston he said that the re-
sponsibilities of his other investments and other ex-
ecutive positions that he held left too little time
for the proper direction and development of the
Cornwall & Patterson organization. He said further
that in the future much of the responsibility of run-
ning and developing the Cornwall & Patterson Man-
ufacturing Company will be shared by Mr. Johnston.
Besides being president of the Cornwall & Patter-
son Manufacturing Company, Mr. Patterson is a
director of the City National Bank at Bridgeport,
Conn., and director and trustee of the Milford Sav-
ings Bank of Milford, Conn. He is also president
of I. Newman & Sons, Inc., of New Haven, Conn.,
manufacturers of the nationally advertised P. & N.
Practical Front Corsets, the New York offices of
which are at 222 Fourth avenue.
Wanted a Uroader Field.
Perhaps no more able man could have been chosen
to extend and develop the Cornwall & Patterson
business, than Mr. Johnston. The work he has done
in the development of the Standard Pneumatic Action
Company stands out as one of the achievements of
the music industry. Even during this year, when
business has been "'a little off" the Standard has
enjoyed the largest year's business in its history.
And those who are close to the organization know
that this phenomenal business has been largely due
to Mr. Johnston's foresight, courage and aggressive-
ness.
Those who know the many products that the Corn-
wall & Patterson Manufacturing Company make will
understand Mr. Johnston's enthusiasm in entering
this new ''and broader field of business" as he
terms it. For, where Mr. Johnston has had only
the playerpiano manufacturer to cater to in the
past, now he has every manufacturer in the trade.
Although it is a little known fact, one or more' of
the products of the Cornwall & Patterson Company
finds their way into eighty per cent of every piano,
playerpiano, grand and organ made in the United
States.
A Great Industry.
Only through a study of figures can one grasp the
immense proportion of this great business. The fac-
tory at Bridgeport, Conn., consists of thirteen build-
ings. It takes up nearly 100,000 square feet of floor
space, in a single year approximately 5,000,000 lbs.
of steel and brass are formed and shaped into ma-
terials used in the building of pianos, playerpianos,
grands and organs, piano actions and player actions.
The company makes fifty per cent of all the tracker
bars, transmissions used in the trade. Millions of
tuning pins are also made each year. This is a new
branch of the business developed during the past
few years which promises a wonderful development
in the future.
A few of the other products of the company are
as follows, included under the head of player hard-
ware: Tracker bars and transmissions, pumper ped-
als, take-up spools and fittings, cut-out valves and
finger levers, threaded wires and valve stems, and all
miscellaneous parts.
The piano action hardware includes: Damper
rods and attachments; key, plate and bridge pins;
capstan screws, iron and brass; brass agraffes, piano
bolts and pressure bars, springs for all uses, and
timing pins.
Manufacturers Since 1881.
Although the Cornwall & Patterson Manufacturing
Company has been established for nearly half a cen-
tury the great size of this business and the vast
number of products it manufactures is little known
except to the manufacturers whom it serves. The
business was organized back' in 1881 by the late
James T. Patterson and J. B. Cornwall and has con-
tinued to grow year after year in size and in the
esteem of the manufacturers whom it serves.
Since 1912 when the present James T. Patterson,
son of the founder of the business, took over the
management, the company has increased to double
its former proportions. Floor space has also been
doubled and today the Cornwall & Patterson Mfg.
Co. is not only the largest manufacturer of its kind
in the world, but is one of the best equipped manu-
facturing organizations in the world, manufacturing
products that have always been standards for qual-
ity.
Mr. Johnston's Friends.
Under the influence of Mr. Johnston's vigorous per-
sonality, the business of the Cornwall & Patterson
Manufacturing Company premises to grow to greater
proportions. It is believed that he will pay particular
attention to developing the playerpiano end of the
THE ILLINOIS MUSIC
MERCHANTS ASSOCIATION
Effective Publicity of Officials Assures Big
Attendance at Second Annual Convention
at Springfield Meeting.
The second annual convention of the Illinois Music
Merchants' Association will be held at the Leland
Hotel, Springfield, October 6 and 7. The event is
being given most effective publicity, and President
Fred P. Watson believes he has reached every music
dealer in the state with some item of the advertising.
This week two postals have been mailed to deal-
ers, members and non-members, in which the recipi-
ents are urged as follows:
"Do not fail to mark your calendar for Monday
and Tuesday, October 6th and 7th, the second annual
convention of the Illinois Music Merchants' Associa-
tion to be held at Springfield. A business man's
meeting, constructive work and splendid entertain-
ment.
"Mr. Music Dealer, whether a member of the asso-
ciation or not, you cannot afford to miss it.
"Plan to bring the ladies. Program will come to
you soon."
Another postal says:
"No music dealer in Illinois can afford to miss it.
"Constructive talks by men who are on the firing
line."
In a special letter signed by President Watson he
says:
"We are of the opinion this will be a splendidly
attended meeting and a very interesting one to its
members and the dealers throughout the state. The
program is only tentatively arranged, but will be
ready for publication within the next very few days
and I will take pleasure in forwarding a copy to
you.
"Our association has made more than one hundred
per cent increase in membership this year and from
the fact that we were the second to affiliate with the
National Association, we feel that these things along
with a number of other accomplishments have placed
us among the few state associations that are going'
to accomp'ish something in the future."
The following are the officers of the Illinois Music
Merchants' Association:
President, Fred P. Watson, Fred P. Watson, Mt.
Vernon; vice-president, O. F. Anderson, Anderson
Piano Company, Springfield; secretary, R. J. Von
Fossen, Von Fossen Music Company, Beardstown;
treasurer, Lloyd L. Parker, Lloyd L. Parker, the
Music Man, Harrisburg.
Executive Committee—J. Barth Johnson, J. Barth
Johnson Company, Jacksonville, chairman; J. F. Mc-
Dermott, Emerson Piano House, Decatur; Chas. C.
Oldendorf, Oldendorf's Music House, Mt. Carmel;
George P. Cheatle, The Music Shop, Springfield.
Advisory Council—Past president, Charles C.
Adams, Charles C. Adams & Co., Peoria.
BY AUTO AND BOAT.
A. C. Clausen, sales promotion manager of the
Henry F. Miller Stores Company, has returned to
Boston from a few days' stay in Detroit, after com-
pleting arrangements for the moving of his house-
hold goods to his new home in Watertown, Massa-
chusetts, a Boston suburb. Mr. Clausen with his
family, made the trip from Detroit to Buffalo by
boat and then drove over the road to Boston, arriv-
ing there Sunday after a pleasant trip.
Cornwall & Patterson business. To help him in
this connection Mr. Johnston has a very wide circle
of friends. He knows intimately practically every
manufacturer in the piano trade. And the year he
has spent developing the Standard Pneumatic Action
Company won him thousands of friends among the
music merchants in all parts of the United States,
and among the tuners and repair men of the country.
Presto doubts whether any man in the music indus-
try has a larger circle of friends than Mr. Johnston,
and who wish him success in his new undertaking.
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
PRESTO
WHEN FALL OPENS
IS UNCERTAIN DATE
But the Music Merchant Who Plans Continu-
ously and Disregards the Calendar, An-
ticipates Season's Beginning Automat-
ically and Starts It with Spirit.
ACTIVITY INCREASES
By General Agreement End of Summer Means Be-
ginning of Fall and Time to Start Realizing
New Season's Hopes.
There is no fixed date for the opening of the fall
activities in the music business. Some dealers have
been preparing for the fall sale of 1924 since the
day they first opened their doors away back in a
hopeful past. Every day with them is a preparation
for the days to follow. Every business is the result
of yesterday's.
But most music dealers like to look forward from
the early summer days to a definite day ahead in
September on which they can formally inaugurate a
new season. It is an admirable rule and the ways
of observing it are various. The early fall is a season
when the opportunities for making exhibits of pianos
and other musical commodities are rather plentiful.
State fairs, county fairs, local municipal exhibitions,
furniture shows, fashion shows and other events
where people assemble in considerable numbers and
where onlookers may be impressed with the merits
of manufactured commodities, are most frequent in
fall.
Fianos at Furniture Shows.
As. usual pianos, piano benches and talking ma-
chines were exhibited at the eighth semi-annual fur-
niture market held recently under the auspices of
the Evansville, Ind., Furniture Manufacturers' Asso-
ciation. Retailers from all parts of the United States
and Canada. Mexico and Central and South Amer-
ica were registered among the visitors.
The music dealers of Canton, O., took a leading
iSk Enduring"
^tHardman
The &{ardman J^ine
is a complete line
It comprises a range of artisti-
cally w o r t h y instruments to
please practically every purse:
The Hardman, official piano of
the Metropolitan Opera House;
the Harrington and the Hensel
Pianos in which is found that in-
builtdurabilitythatcharacterizes
all Hardman-made instruments;
the wonderful Hardman Repro-
ducing Piano; the Hardman
Autotone (the perfect player-
piano); and the popular Playo-
tone.
c
1 ISAtI trilll>%Ari 1} r~^i*\/t\ \*J \*s\J,
part in the Autumn Exposition held this week and
eighty displays of music goods added to the attrac-
tiveness of the event. In addition to the displays of
music goods informal concerts were provided by
music houses.
Buyers' Week in Portland.
An annual event of great profit to the wholesale
and retail trade of Portland, Ore., is Buyers' Week,
the twelfth event of the kind being celebrated re-
cently. Buyers' Week is considerably advertised and
every year the number of merchants who atten^l it
shows an increase, and every year the visitors more
and more realize the value of the merchandising ex-
perience afforded by the annual event. The Bush
& Lane Piano Co., Sherman, Clay & Co., the Wiley
B. Allen Co., the Sieberling-Lucas Music Co., all
made Buyers' Week a time for special displays and
the extension of welcome courtesies to the visitors.
After Possible Buyers.
The official opening of fall in big cities like Chi-
cago is the occasion of the movement of families
from one apartment to another. It is a feature of
the season that provides an opportunity for piano
prospect finding by the keen manager of the Cable
Piano Company. The company advertises its willing-
ness to move the pianos of the flitting families free or
to store them if required and of course there are
provisions to the circumstances that are intended to
lead to sales of new pianos.
In San Francisco the music dealers see the way to
piano sales in an effective advertising scheme. The
opportunities are provided by a publication called
Shopping News, a weekly which consists of reprints
of the newspaper advertising of the music dealers
who are members of the Retail Merchants' Associa-
tion of San Francisco. The music dealers' ads are
made more effective by tie-ups with special window
displays in which instruments featured in the ad dis-
plays are also featured in the windows.
And of course these are the days when the piano
and playerpiano are being featured, or about to be
featured in the state or county fairs, to hold their
own with haughty porkers of rising selling prices and
sleek beeves, long of loin and tender in texture.
There are piano houses like the Weaver Piano Co.,
Inc., York, Pa., which continue to see the opportuni-
ties for effective advertising and sure sales in the
ever popular fairs.
NAME FOR NEW STRAUBE
PLAYER PIANO DESIRED
Contest for Most Suitable Announced by C. A. House
Co., Wheeling, W. Va.
The C. A. House Co., Wheeling, W. Va., is one
of the active music firms who takes advantage of
the clever and widespread publicity of the Straube
Piano Co., Hammond, Ind. The Wheeling firm is
representative there for the fine line of pianos and
players made by the Hammond industry and last
week announced the terms of a contest promoted in
the interests of a new Straube player for which the
first prize is one of the new players. In announcing
it the C. A. House Co. said:
"The Straube Piano Co. has just completed a new
model playerpiano, and is offering one of these in-
struments as a prize to the person who suggests the
most suitable name for it.
"Persons desiring to enter this contest may do so
by calling at the C. A. House Music Store, 1141
Market street, Wheeling. There is positively no obli-
gation involved; anyone may enter the contest, and
all have an equal chance of winning. Three promi-
nent judges will select the winning name, and the
winner will be announced soon after the close of the
contest."
September 20, 1924.
JAMES & HOLMSTROM
"STYLE 5" PLAYERPIANO
New Instrument Just Produced a Noteworthy
Addition to a Fine Line of Pianos
and Players.
The James & Holmstrom Piano Co., Inc., Alex-
ander avenue and 132nd street, New York City, has
introduced a new style playerpiano, "Style 5," in
the line of James & Holmstrom instruments. It is
a playerpiano in which excellence in tone, fine ma-
terial and efficient workmanship is combined and
economics in quantity manufacture enable the manu-
facturer to sell it at a price alluring to the dealer
keen for dependable instruments throughout his en-
tire line.
To such a buyer James & Holmstrom quality is
manifest in every feature of the new playerpiano.
The careful dealer insisting on quality plus reason-
ableness in price is certain to be interested in
"Style 5."
The height of the new playerpiano is four feet
seven inches, the length five feet, one and one-half
inches, and the depth two feet, four inches.
The scale is perfectly co-ordinated throughout and
the tone is full, rich and exceedingly sonorous.
The case is classic in style and artistic in design
and is made in mahogany, walnut or oak. Mission
or special finishes to order, and the finish may be
ordered satin or bright.
The equipment: Full bronze plate, copper bass
strings, bushed tuning pins, brass hardware. Special
repeating piano action, patent re-enforced waterproof
hammers. Equipped with the standard pneumatic-
player action, which contains all those refinements
requisite in a perfect playerpiano, including automatic
tracker, metal tubes, and divided hammer rail, which
enables the operator to soften the bass or treble to
bring out the melody.
The electric form is furnished when desired, with
electric motor as a combined electric and foot player;
or with electric motor expression device that "plays
with the soul of the artist" and reproduces his art.
GALESBURG MANAGER RESIGNS.
Charles L. Day has recently resigned as manager
of the Music Shop, Galesburg, 111., operated by
Kellogg, Drake & Co., and is leaving for Florida this
week, where he will enter the real estate business.
Fire recently damaged conetnts of the Main Furni-
ture Co. in Main street, Buffalo, N. Y., with a loss
estimated at $6,000.
The Best Yet
Graceful lines, rugged construc-
tion, moderately priced. It's the
very best commercial piano from
every standpoint.
IN OLD KENTUCKY.
"I am bringing a fresh stock of playerpianos from
the factory to Lebanon this week," says C. H.
Bohannon, of Lebanon, Ky. "These pianos can be
sold on the installment plan with very easy payments.
Have in stock one high-grade straight piano that
has been used some. This can be purchased very
reasonably. Its original price was $450. I also have
one large church organ which if bought today would
cost not less than $300. This can be had now for
less than one-third its actual cost. Don't forget I
am in business opposite the Citizens Bank."
NEW PADUCAH DEALER.
The Harry Edwards Music Co. is the title of a
new music business at 120 South Third street, Padu-
cah, Ky., which handles the line of pianos and players
made by the Jesse French & Sons Piano Co., New-
castle, Ind. The new company will also handle a
complete line of talking machine records and player
rolls, and its expressed aim is to be one of the best
equipped music stores in the city. Mr. Edwards has
had broad experience in music store salesmanship.
He has been engaged in this business for the last
seventeen years.
Style 32—4 ft. 4 in.
WESER
Pianos and Players
- Sell Readily—Stay Sold
Send to-day for catalogue, prices and
details of our liberal financing plan
Weser Bros., Inc.
520 to 528 W . 43rd St., New York
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/

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