September 13, 1924.
INTEREST IN SMALL GOODS
Chicago Music Stores Giving Small Merchan-
dise Publicity as the Fall Season
Approaches.
The small merchandise departments of Chicago's
music stores have taken on a new color in the past
two weeks, which may be attributed to the cool
weather, expiration of vacations, the approaching fall
season and the opening of school. These conditions,
combined with appropriate window displays and sales
campaigns, have injected new life into the small
goods departments and have brought results that are
gratifying.
Lyon & Healy, Inc., Wabash and Jackson, has
organized an educational bureau on the second floor
of its large establishment for the purpose of familiar-
izing students with the various instruments, including
cornet, trombone, saxophone, violin, banjo and others,
and also offering personal service in outfitting school
orchestras.
The activity of the big Chicago store in the small
goods line is exemplified in the fine window dis-
plays and the well organized department which is lo-
cated in a conspicuous part of the store.
The Wade-Twichell Co., 311 South Wabash ave-
nue, is showing a fine assortment of musical mer-
chandise in a unique window display, and accord-
ingly have increased their efforts to the extent that
a live business in the small goods department
throughout the fall is expected.
Another store on Chicago's music street to fall in
line in expanding the sales of small merchandise is
Adam Schaaf, Inc., 315 South Wabash avenue, which
this week has devoted its large window to the show-
ing of such merchandise as necessary for the outfit-
ting of a complete orchestra.
RADIO PICKS UP ODD STUFF
Receivers Register Sounds Made by Trolley Cars,
Vacuum Cleaners and Telephones.
The extremely sensitive radio receiver will pick up
noise from many sources besides that which is caused
by static and other atmospheric disturbances, says
Frank D. Pearne, chief instructor, department of elec-
tricity, Lane Technical High School, Chicago, writ-
ing in the Herald and Examiner. In a large apart-
ment building one will hear an occasional click in the
phones which is caused by turning off and on electric
lights in nearby apartments.
Vacuum cleaners operating several hundred feet
away from the set will sometimes give a loud hum-
ming noise in the phones, and if electric elevators are
used in the building, or even in buildings located
some distance away, they may be heard distinctly.
Electric door bells and telephone bells furnish some
noise, although the sound is not the ringing sound
which one hears if near the bell.
A trolley car located a block away may be heard
to start up and stop, and if the trolley happens to
leave the wire, the electric flash will give a severe
bang in the ear. The prize disturber, however, is the
X-ray machine. If one happens to be operating a set
near a doctor's office, where a machine of this type
is in use, he will certainly have his troubles. It is
quite often possible to hear an entire telephone con-
versation going on over wires which are some dis-
tance from the set. An arc light on the street will
also contribute its share of noise, and if an electric
light circuit becomsc partially grounded in the neigh-
borhood, the result is far worse than static.
SCHAFF STRINGS DESIRABLE.
Piano manufacturers realize the necessity of pro-
curing high grade strings to be used in their prod-
ucts. It is an essential that can not be overestimated
and for that reason they have chosen the fine bass
strings manufactured by the Schaff Piano String Co.,
string winder, of Philadelphia, reports a busy season
company was founded upon the principles of quality
and service, and these it has given to the trade
through its fine products. The experience and skill
employed in the making of its strings has reached the
standard of perfection as regarded by many manu-
facturers. The company now supplies approximately
ninety per cent of American piano manufacturers with
its products, which is indicative of the quality of this
fine commodity.
GROWTH OF SAXOPHONE FAVOR.
The growth in popularity of the saxophone is best
illustrated by figures, says the New York Clipper,
which credits the United States with 400,000 saxo-
phone players. That embraces as many amateurs as
professional musicians. This gives an idea how
much an instrument, formerly used only in large
bands for solo purposes and never considered as a
legitimate orchestral instrument, is in favor. Every
pit orchestra, even in the vaudeville houses, has now
added this form of reed. It speaks for itself. The
oddest part of the 400,000 figure is that there are not
more tha«j a dozen good sax soloists in the country.
NATIONAL FOREST BURNS.
A forest fire in Yellowstone National Park has
burned over an area of 5,000 acres and still is un-
checked, according to a brief report received by forest
service headquarters in Ogden, Utah from A. C.
McCain, supervisor of the Teton national forest at
Jackson. The fire is on the Pitchstone plateau. An-
other fire has burned over an area of 1,800 acres on
the Madison River, Supervisor McCain reported.
PORTABLES SELL.
The vacation season in California brought a big
business in portable phonographs, according to
Charles S. Mauzy, manager of the Talking Machine
Department of the Emporium. The business in rec-
ords is very lively, dance music being specially
favored.
TAKES AGENCY FOR HOLTON.
The Sterchi Music Company, Fourth street and
Wabash avenue, Terre Haute, Ind., has taken the
exclusive agency' in that territory for the Holton
band instruments. Since the agency was taken over
the firm has sold a number of instruments including
a Holton revelation trumpet to J. M. Hopkins of
Clinton.
There are 21,967 radio transmitting stations of all
kinds in the United States. This includes amateur
stations, ship stations, trans-Atlantic stations, broad-
casting and all other kinds of stations from which
messagese are transmitted.
is your guide for unfailing quality.
The high quality which has characterized
the Strauch Bros. Piano Actions and Ham-
mers for almost sixty years, distinguishes
our latest product, the
Simple in construction they are
dependable in every particular.
STRAUCH BROS., INC.
New York City
Interesting Facts Are Stated and Various
Technical Terms Used in Industry
Are Explained.
Animal ivory is imported into the United Kingdom
chiefly from Belgium, the Anglo-Egyptian Sudan, the
Belgian Congo, British India, Portuguese East Africa,
France, and Tanganyika. It is exported principally
to the United States, France, Germany, British India,
Belgium, Japan and Hongkong, says Commerce Re-
ports.
Certain terms are in use in the ivory trade. For
instance: Bangle tucks are tucks of which the hol-
lows are suitable for cutting bangles, which are chiefly
worn by natives in various parts of the world. Bil-
liard ball and bagatelle scrivilloes are small "teeth,"
the measurements of which are suitable for cutting
the balls in question. Soft scrivilloes are small
'"teeth" with a soft grain; soft grain is preferable to
a hard grain, the latter being more liable to crack
than the former. Cut hollows are the hollow portions
of the tucks or "teeth" with the solid point cut off.
Rhinocerous horns are chiefly used for making han-
dles for umbrellas or walking sticks.
The terms "tusks" and "teeth" used above refer to
the elephant tusks, although in the trade the term
"teeth" is used in certain cases. The real teeth of
the elephant are described by the trade as "grindrs"
and are, comparatively speaking, of little or no value.
The tusks vary in size from 2 pounds each to over
100 pounds each and are usually packed in gunnies or
cases, and are not infrequently shipped loose with
the address painted on the tusk.
Ivory is sold in London at public auction at the
London Commercial Sales Rooms, 30 Mincing Lane,
London, E. C. 3. Auctions are held every three
months, beginning in January, under the public-sales
conditions of the General Produce Brokers' Asso-
ciation of London.
The usual spot contract form of the General Pro-
duce Brokers' Association is used. Payment is made
against warrants or delivery order, interest being al-
lowed on prepayments before the date payment is
due. The terms are "prompt" one month (payment
to be made within one month), discount 2 ^ per cent,
brokerage Yz per cent for buying. There are no
terms of credit.
The dock charges are paid by the importers, in-
cluding rent up to the prompt day, after which the
ivory is held at buyer's risk. Delivery charge to the
buyer is about Is. per hundredweight. Insurance is
held effected by the sellers until the "prompt."
The ivory is reweighed on delivery, but if delivery
is not taken before the "prompt" it is reweighed two
days previous to the prompt day. The ivory is put
up for inspection at the London docks a fortnight be-
fore the sale.
SONORA PLANT REOPENS.
Improved business conditions have caused the
Sonora Phonograph Company of Saginaw, Mich., to
reopen its factory with a force of 360 men this week,
with the prospects of more being added within the
next few days.
The outstanding phonograph for any occasion. Enables
you to retail a PORTABLE of QUALITY as low as $25.00.
Size 11 }^xl4; weight 13 pounds.
Built of QUALITY and SERVICE
There will be a greater demand for Portables this season
than ever before. Don't delay in sending in your orders.
STRAUCH BROS.
STRAUCH BROS.
PNEUMATIC ACTIONS
IVORY IMPORT TRADE
TRAVELPHONE PORTABLE
A Pneumatic Action bearing the name
327 Walnut Ave.
23
PRESTO
The Specialty Phonograph and Accessories Company
210-212 East 113th Street, NEW YORK, N. Y.
C. G. CONN, Ltd., Elkhart, Ind.
C. D. GREENLEAF, Pres.
J. F. BOYER, Sec'y
World's largest manufacturers of High Grade Band and Orchestra Instruments. Employs 1,000
expert workmen.
All of the most celebrated Artists use and endorse Conn Instruments.
Famous Bandmasters and Orchestra Directors highly endorse and recommend the use of the
Conn Instruments in their organizations.
'
Conn Instruments are noted for their ease of playing, light and reliable valve or key action;
quick response, rich tonal quality, perfect intonation, tone carrying quality, artisticness of design,
beautiful finish and reliable construction.
Conn Instruments are sent to any point in the U. S. subject to ten days free trial. Branch store
or agencies will be found in all large cities. Write for catalogues, prices, etc.
C. G. CONN, Ltd.
DEPT. MS.
ELKHART, IND.
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