23
PRESTO
September 6, 1924.
SERVICE FOR DEALERS
Syndicated Plan for Providing Monthly Book-
let, with Mailing Facilities, Announced
by Lyon & Healy.
The Wholesale Musical Merchandise Division of
Lyon & Healy, Chicago, has adapted a plan for syn-
dicated mailing service suited to the needs of the
music industry with remarkable results. The com-
pany prepares monthly a booklet entitled "Musical
Joy." This is sixteen pages in size, two colors, beau-
TITLE OF "MUSICAL JOY" REDUCED ONE-THIRD.
tifully illustrated. It presents in a sales producing
manner, a general line of musical merchandise. The
title and a typical illustration are reproduced here-
with.
This booklet is prepared for merchant use exclu-
sively. Nowhere in it does the name of Lyon &
Healy appear. An ingenious arrangement on the
back cover makes it possible to imprint the name of
the merchant so the booklet appears in every way to
be his individual literature, designed particularly for
him. The service includes a mailing envelope, a re-
to the prospect through vital appeals. His love of
popularity, good times, and romance are touched.
The many opportunities to make money by playing
professionally are revealed.
The merchandise described is naturally of the
standard, non-exclusive, medium-priced class. It is
merchandise practically every merchant has in stock.
The matter of price at first seemed to be a serious
obstacle. Careful study, however, has resulted in a
range of prices agreeable to nil subscribers to the
plan, allowing a good margin of profit.
The merchants who have received the greatest
benefit from "Musical Joy" are, of course, those who
have built up the best mailing lists. The booklet is
particularly effective for mailing to rural districts and
small outlying towns. It has secured for merchants
using it in this way a large portion of the business
formerly going to the large mail order houses.
The service is offered by Lyon & Healy to mer-
chants on an exclusive basis. A 250,000 Christmas
edition is now being planned. This will be twice the
regular size, beautifully printed in Christmas colors,
with artistic, expensive illustrations. It will be the
finest edition of "Musical Joy" published so far. The
booklet affords a method of practical merchandising
heretofore not obtainable. Many a merchant has al-
ready made his music store the best known in his
territory, simply by the consistent mailing of "Musi-
cal Joy." An individual sales organ brings to a store
a prestige worth many times the small cost.
NEW CONN HEATING PLANT.
C. G. Conn, Ltd., Elkhart, Ind., manufacturer of
Conn saxophones and band instruments, has begun
construction work on a new central heating plant be-
tween its twin factory buildings, the cost to be in
the neighborhood of $50,000.
The Kember Music Shop, Latstetter Building,
Clarksburg, \V. Va., has been remodeled and the
business expanded.
OTTO R. TREFZ, Jr.
PIANO BASS STRINGS
PIANO REPAIR SUPPLIES
2110 Fairmount Ave.
HIGH GRADE
Folding Organs
School Organs
SMALL GOODS TRADE EXPANDS.
The musical merchandise business of the Kranz-
Smith Piano Co., Baltimore, Md., is increasing at a
very rapid rate. The company recently fitted up a
separate department for brass and string instruments
in the basement of the store at Charles and Fayette
streets under the management of Edward Kieffer. A
large display ^window which never fails to attract at-
tention of the throng that daily passes the store
shows musical merchandise in an attractive way. The
window is finished in old Colonial style, apinted in
silver with gold trimmings and the lighting fixtures
are verv artistic.
PHILADELPHIA, PA.
Practice Keyboards
Dealers' Attention Solicited
A. L. WHITE MFG. CO.
215 Englewood Ave., CHICAGO, ILL.
OPENS MUSIC GOODS STORE.
L. E. Webb, Morgantown, W. Va., has opened a
new music store and will carry several lines of high-
grade stringed instruments and accessories. The
store has been fitted up adjoining the studio of Mr.
Webb, who gives instructions on several stringed
instruments.
1 ILLUSTRATION WITH SAXOPHONE LIST.
turn envelope and an order blank, all imprinted with
the merchant's name. All he has to do is to as-
semble this material when it arrives, address and
mail.
It seems almost impossible that such an elaborate
booklet can be supplied for less than four cents per
copy, including the inserts and mailing envelope, but
that is all the service costs. Almost 200,000 copies
are distributed monthly, which means that a very low
quantity price can be obtained. And the man using
only 250 monthly can take advantage of it. The
booklet is as good as modern advertising knowledge
can make it. The various instruments are presented
MARTINS IN CONCERT.
The appearance in Salt Lake City, Utah, recently
of the Vincent L. Lopez Band was made the occasion
of special band instruments window displays by the
O'Loughlin Music Co., representing the Martin Band
Instrument Co., Elkhart, Ind., whose instruments
are used by the Lopez organization.
Germany still holds an important position" in the
export trade in rubber goods, although the trade is
lighter this year than in 1923. German exporters
offer strong competition in the world trade in rubber
tubes.
is your guide for unfailing quality.
The high quality which has characterized
the Strauch Bros. Piano Actions and Ham-
mers for almost sixty years, distinguishes
our latest product, the
STRAUCH BROS., INC.
327 Walnut Ave.
New York City
Satisfaction, or Money Back
Trucks, Hoists, Covers etc.
Address
Piano Movers Supply Co.
Manufacturer*
Lancaster, Penna.
The outstanding phonograph for any occasion. Enables
you to retail a PORTABLE of QUALITY as low as $25.00.
Size 11^-2x14; weight 13 pounds.
Built of QUALITY and SERVICE
There will be a greater demand for Portables this season
than ever before. Don't delay in sending in your orders.
STRAUCH BROS.
Simple in construction they are
dependable in every particular.
$60—SIXTY DOLLARS—$60
Gets One "BILGER" Loader
TRAVELPHONE PORTABLE
A Pneumatic Action bearing the name
STRAUCH BROS.
PNEUMATIC ACTIONS
While our surplus stock of Loaders lasts
your check for
The Specialty Phonograph and Accessories Company
210-212 East 113th Street, NEW YORK, N. Y.
C. G. CONN, Ltd., Elkhart, Ind.
C. D. GREENLEAF, Pres.
J. F. BOYER, Sec'y
World's largest manufacturers of High Grade Band and Orchestra Instruments. Employs 1,000
expert workmen.
All of the most celebrated Artists use and endorse Conn Instruments.
Famous Bandmasters and Orchestra Directors highly endorse and recommend the use of the
Conn Instruments in their organizations.
Conn Instruments are noted for their ease of playing, light and reliable valve or key action;
quick response, rich tonal quality, perfect intonation, tone carrying quality, artisticness of design,
beautiful finish and reliable construction.
Conn Instruments are sent to any point in the U. S. subject to ten days free trial. Branch store
or agencies will be found in all large cities. Write far catalogues, prices, etc.
C. G. CONN, Ltd.
DEPT. MS.
ELKHART, IND.
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/