Presto

Issue: 1924 1987

PRESTO
presto
THE AMERICAN MUSIC TRADE WEEKLY.
Published Every Saturday at 417 South Dearborn
Street, Chicago, Illinois.
C. A. D A N I E L L and F R A N K D. ABBOTT
-
-
Editors
Telephones, Local and Long Distance, Harrison 234
Private Phones to all Departments. Cable Address (Com.
mercial Cable Co.'s Code), " P R E S T O , " Chicago.
Entered as second-class matter Jan. 29, 1896, at the
Post Office, Chicago, Illinois, under Act of March 3, 1879.
Subscription, $2 a year; 6 months, $1; Foreign, $4.
Payable in advance. No extra charge in United States
possessions, Cuba and Mexico. Rates for advertising on
application.
Items of news and other matter are solicited and if
of general interest to the music trade will be paid for
at space rates. Usually piano merchants or salesmen
in the smaller cities are the best occasional corre-
spondents, and their assistance is invited.
Forms close at noon every Thursday. News mat-
ter should be in not later than eleven o'clock on the
same day. Advertising copy should be in hand before
Tuesday, five p. m., to insure preferred position. Full
page display copy should be in hand by Monday noon
preceding publication day. Want advs. for current
week, to insure classification, must not be later than
Wednesday noon.
Address all communications for the editorial or business
departments to PRESTO PUBLISHING CO., 417 South
Dearborn Street, Chicago, III.
SATURDAY, AUGUST 23, 1924.
VACATION PROBLEMS
Now that the summer vacations are about
ended, and the workers are coming back to
stores and factories, it may be a good time to
discuss one of the growing problems with
most business houses. It is the "best time"
vacation problem.
Several large concerns, east and west, have
this summer tried the plan of actually "shut-
ting up shop," and permitting all of their em-
ployes to go away, to wood and water side ;
at the same time. How it has worked out it
is too soon to say. But even if the plan does
not work well in all lines of business, it muse
seem that it can be made to work perfectly
in the piano business.
Pianos are articles of merchandise which
have the advantage of being subjected to the
pushing processes of selling. They are never
really in what may be called "popular" de-
mand. People can wait a day, or even a week,
before deciding upon the purchase of a piano,
and then, they can wait another week or two
before buying. Sometimes they must wait a
week or two after buying before the pianos
can be delivered. So that it is possible, in
the piano business, to suspend both selling and
delivering for a week or two without serious
loss to either buyer or seller. Why not?
In factories the pianos are usually minus
when orders are plus. And, vice versa, they
are too often plenty when orders are minus.
That is one of the perplexities, and perhaps
peculiarities, of the piano business. In the
stores it often happens that the very make,
or style, of piano that the customer perfers
is the one that is not in stock. It is necessary
to wait until the order goes to the manufac-
turer and the railroad brings the instrument
to the store.
This being so, there is a wait of a week or
iWO. Why not, then, the same wait during
the vacation season when the store may be
closed and all of the workers away seeking
refreshment and new energy for the better
business; results which usually follow the va-
cation? This may not apply to all music
stores, but it will apply to nearly all piano
departments.
All that would be necessary is to have the
stores agree to the plan, just as they do to
the Saturday afternoon closing. And, if not,
again, why not, especially in view of the fact
that the going away of certain members of
the force discommodes most of the others and
the going away of several of the force makes
it difficult for the ones remaining to do much
of anything? The proposition may seem like
introducing more of foreign procedure into
American business, but not all foreign cus-
toms are bad ones.
THE PLAYER'S LIFE
A few years ago it was the thing, with the
irade and the trade papers, to talk a good
deal about the "dead" piano and everything
else that signified that- the musical instrument
stood silent in the homes. Today the propor-
tion of silent playerpianos is much greater.
Some of them would be even more "silent"
were it not that they are still pianos, even
if the player mechanism is inoperative.
And the condition is a serious one. It is
next to a fatal menace to the industry and
trade. It calls for some systematic correction.
One influential New York house has applied
a remedy to its own products. As was told
in Presto's report of the tuners' convention
in Milwaukee, the American Piano Co. has a
systematic contract with buyers of the Am-
pico, by Which the action is kept in order—
guaranteed to remain playable for a fixed an-
nual charge of $50. The retail department
makes the contract a part of the sale. And
it is said to work well, aside from going far to
maintain the character of the instrument.
There was discussion at the tuners' con-
vention touching this matter of keeping the
playerpianos in order. We do not understand
that any practical plan was arrived at, or even
suggested. But for the general good of the
i'.idustry it must be plain enough that some
systematic plan is needed—some plan by
which the buyer of a playerpiano may feel
fairly certain that he won't have a "dead"'
instrument in his parlor within two or three
years.
The playerpiano in the store works beauti-
fully. It is really a marvelous instrument.
But it should so remain. No piano, whether
equipped with a pneumatic action or not, can
be expected to remain permanently in good
condition. It isn't in the nature of things.
But if some plan could be devised by which
the retailer would obligate himself to the
manufacturer of a fine instrument to keep it
iii playing condition, a great protection to the
entire industry and trade might be accom-
plished. Who has a practical suggestion?
As example of what pluck and the applica-
tion of the genius of hard work may do in the
piano industry, the factory of the H. C. Bay
Company, at Bluffton, Indiana, p r e s e n t s
cheerful evidence. Were it not for Mr. Bay's
almost inscrutable objection to discussion of
his own attainments, the bare statistics con-
cerning his industry would make interesting
trade literature. Anyway, the H. C. Bay Com-
pany is busy.
^
T
*P
As showing the influence of Presto Buyers'
Guide, letters arrive at the offices of the pub-
lishers almost daily addressed in ways that
suggest that the book is the source of the
questions asked. One which came on Monday
August 23, 1924.
was addressed to "Presto & Co., Raters of
Musical Instruments," and asked about sev-
eral well known pianos.
* * *
Strange how opinions differ among men
who ought to know as to trade conditions.
One will tell you that things are "rotten" in
die musical world, while another will rise and
say that things are looking up and even
"booming." Can both be risrht?
30 YEARS AGO IN THE TRADE
From the Files of Presto
August 23, 1894.
Mr. H. D. Cable, of the Chicago Cottage Organ
Co., sails today, we understand, reaching home about
the first of next month. Mr. George W. Tewksbury
is also, we believe, on his way to America.
Old residents of Chicago are glad to learn that a
movement is on foot among patriotic men of the east
to erect a monument over the grave of Henry C.
Work, the author of "Marching Through Georgia"
and other equally famous war songs. Work lived in
Chicago for many years prior to the war of the
rebellion. He was a printer and was employed in
several Chicago newspaper offices before his success
as a song writer brought him plenty of money.
It seems strange to meet with an eastern piano
maker who is willing to admit that he cannot com-
pete with Chicago manufacturers. We confess that
Presto does not know many such, but there are a
few of them. A short time ago the New York manu-
facturers regarded the piano output of Chicago with
a sort of contempt. It is not so now. But that any
should be ready to admit that the competition is
already liable to drive an easterner out of the western
market is so startling as to be funny.
There is one thing which will start the wheels of
industry moving as they have not moved in years.
Never in the history of the country have merchants
been so short of commodities, or have so few manu-
factured goods been held in stock. Warehouses were
running on the shortest possible time, to keep going
at all, and a reviving demand will find them with so
little on hand that there will be an unprecedented de-
mand for labor. On the whole, therefore, says Mr.
William Steinway, it is safe to say that we have
about reached the end of the business depression.
It is interesting to notice the material advance
which the New York manufacturers have made dur-
ing the last few years. Without stopping to count
them, it is fair to say that at least a dozen new fac-
tory buildings, and as many moves upward into en-
larged quarters, have been made by the New York
piano makers during half as many years. A lot of
prominent names come promptly to mind: Decker,
Haines, Newby & Evans, Doll, Bent, Ludwig, Con-
nor, Keller, Mathushek, all, and several more, are
occupying comparatively new buildings of their own.
In fact the movements upward of the New York
piano trade would make quite a book, if well told, and
a very interesting one also.
20 YEARS AGO THIS WEEK
From Presto, August 25, 1904.
The small half-tones that go skimming across the
bottoms of the pages of Presto this week suggest
that the carload lot habit has struck the Schaeffer
piano dealers in earnest this summer.
P. J. Healy, who has been at his summer home
at Lake Geneva on the shores of Williams Bay all
summer, is looking these days as brown as the
brownest berry. If a lot of the younger ones who
go out of the city could get Mr. Healy's color they
would think that their outing had done them a world
of good.
The Knabe advertising department appears to have
hit upon a new and promising plan. It is to secure
suggestions for illustrated advertisements from deal-
ers and Knabe representatives. Recently a good one
appeared bearing the imprint of a design suggested
by F. J. Schwankovsky, the Knabe representative in
Detroit.
The new Straube factory is becoming less and less
a dream of the future every day, but it is really a
dream in beauty, for it will be one of the handsomest
piano factories in the land. President Broderick in-
forms us that the new machinery for the plant is
now being installed and that next week the movables
of the old factory at Downer's Grove, 111., will be
transferred as rapidly as possible to Hammond, Ind.
Merely as a matter of record it would be interest-
ing to classify the piano industries from which issue
more than one grade or style of piano. Such con-
cerns as the Steinway, Chickering, Hazelton, Knabe,
Steck, Henry F. Miller, Sohmer, Boardman & Gray,
McPhail, Vose, and a few other of the dignified and
distinguished old-time industries, still cling to the
one-piano idea. Even with the vast facilities by some
of them, they still prefer to devote all their energies
to the single piano whose development has been a life
long study.
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
P RE S T O
August 23, 1924.
THEY SHUT UP SHOP
FOR A FORTNIGHT
Lubbock, Tex., in which the Baldwin piano is fea-
tured.
The Beckley Music Store, Beckley, W. Va., has
moved to new quarters in the new Lolly Building, on
South Fayette street.
The ground floor rooms of the new theater build-
Letter of Superintendent Bond, of Weaver ing to be erected in Fort Wayne, Ind., on the site of Novel Solution of the Vacation Problem as
Tried by a New York House Employ-
the old Masonic Temple Building, will be occupied
Piano Co., Inc., York, Pa., to Dealers,
by the Sonora Phonograph Co.
ing Many People.
Filled with Instances.
Russell & Rigg, music dealers of Altoona, Pa.,
have increased their stock of records and phono-
A somewhat curious solution of the vacation prob-
"The man in the factory is always interested in graphs.
lem is on trial for the second year by one of the"
knowing how the pianos are standing up in the homes
New York advertising agencies. Discontented with
to which they go, and this is also interesting to the
the common method of letting its employes take their
dealer, because in the piano business more than any
fortnights off a few at a time and spreading the vaca-
other business the success of the manufacturer and
tion season all through the summer months, with
dealer depends on the ability of the product to give
what it says was the handicapping of the whole'
satisfaction year after year," says the Weaver Piano
organization and a marked decrease of its efficiency
Co., Inc., York, Pa., in a letter to dealers. Continu- Two Promineent Teachers of Music and Voice Now through this long period, the company in question
ing, this is said:
simply suspends business for two weeks and lets
Manage Morgan Music Co.
"Lately we have been hearing from some of our
everybody go at once.
customers concerning our pianos, and we are going
The Morgan Music Company, Herrin, 111., moved
It does keep a few workers in the office to meet
to give you just a few samples. First, a York piano recently from the corner of West Cherry and North
sold in 1907 to Mr. T. N. Peters, a post office clerk
16th street, to the Moroni building at 218 West Mon- what it calls emergencies, but it is the merest skele-
ton of a force, not large enough really to detract
of Harriman, Tenn., evoked this comment from the roe street.
owner: 'This piano is as good as new in all respects.
The new managers of the business are Misses from the accuracy of the claim to having "shut up
Would not trade for anybody's piano.'
Grace Moroni and Rose Quaglia, both well known shop."
Perhaps this plan would have few bad results in
and
popular Herrin young women of influence and
"Next, about a York playerpiano sold in 1911 to
some
special forms of business, professional or in-
L. D. Campbell, Cleveland, Tenn., an insurance man, business sagacity and of superb reputation as instruc- dustrial activity, but it would be more or less disas-
this was said: 'The playerpiano I bought of you in tors in vocal and piano culture. Co-ordinating with trous in many, perhaps most, cases, and there is
1911 through Mr. Sheeley has been and is now very the business will be a department under their per- not the slightest chance of its general adoption. There
satisfactory, and I would not hesitate to recommend sonal direction in which they will instruct individuals is no denying, however, that as commonly conducted
and classes in vocal and piano music.
it to anyone wanting to purchase an instrument.'
The same lines of pianos and phonographs will the vacation season, except in establishments so
"We all know the use a playerpiano receives and
be
continued and piano rolls and phonograph records large that the absence of no one man, or even of
thirteen years of satisfaction is a good record for a
and
a new department of sheet music will cater suc- several, leaves a very noticeable hole, is not a period
player that evidently will give many more years of
of unalloyed satisfaction for those concerned.
service. It proves that in the long run it pays to sell cessfully to the music lovers of Herrin and surround-
Most of them, in their hearts, are glad when the
ing
territory.
quality instruments, and that the quality is remem-
staff or force is full again, and everything is going
bered long after the price is forgotten.
along regularly. As extra work is apt to be ill done,
MRS. NEEDLER'S SLOGAN WINS.
"About another York piano sold in 1917 to J. C.
or at least less well done, the vacation season has
Mrs. Lon E. Needier, 103 East Main street, Van its dissatisfaction for employers as well as employes.
Allen, of Canton, N. C, this was said by the owner:
'I have been the owner of a York piano since 1917 Wert, Ohio, winner of the prize contest for a slogan They all know, however, that these dissatisfactions
and I feel it my duty to tell you that it has met promoted by Chas. H. Yahrling, president of the must be endured and that, on the whole, vacations
every requirement that is expected from good instru- Music Merchants' Association of Ohio, will particu- are a good thing.
ments. I am glad to recommend the York piano at larly enjoy the convention of the latter body Septem-
The alternative or alteration invented by the in-
any time the occasion may arise, because I do not be- ber 9 and 10. The prize for the winning slogan is a novators under consideration may help the situation
lieve a better instrument can be bought at even a trip to the convention in Cleveland with all expenses for themselves. It would be nearly unthinkable for
reasonably higher price. My piano is exposed to the paid. Many slogans were submitted and the Advance- any except distinctly "seasonal" trades and occupa-
knocks and bangs of children, but it has held up re- ment of Music committee had some difficulty in tions.
markably well with only three tunings, and the orig- arriving at its decision, because of the many excellent
ideas proposed in slogan form. Mr. Needier has
inal finish is almost perfect.'
THE CUCKOO NUMBER.
"The above are only a few of the many letters like been a very enthusiastic member of the Ohio asso-
Listeners in on the radio have been hearing a de-
ciation
for
several
years.
this we receive and they show that you can always
scriptive cuckoo clock number that has created con-
refer your prospects to your past customers for con-
siderable interest as well as many inquiries to local
firmation of your sales talks. We have room in this
WOMAN BUYS COLUMBUS STORE.
music merchants. This number is now released by
letter for only a few more on the Weaver piano.
Ellen M. Hayes, who recently purchased the inter- The Brunswick Company under the title of "Little
"Mr. S. E. Hutchinson, who is president of the ests of T. M. Dollison in the Dollison Piano Co., 347 Old Clock on the Mantc4," played by the Oriole Or-
McMinville Manufacturing Company, a $200,000 cor- High street, Columbus, Ohio, and moved the busi- chestra. It was composed by Teddy Fiorito, com-
poration, has the following to say about his Weaver
ness to new quarters at 429 Broad street, will con- poser of "No, No, Nora" and "When Lights Are
piano purchased in 1914: 'Our piano has proven very tinue to use the old firm title. Miss Hayes, who Low." He is pianist and coach of the Oriole Or-
satisfactory.'
has been with the Dollison Piano Co. for the past
chestra. The composer gives on Brunswick Rec-
"And this is from Mr. W. H. Newbell, a realtor of
four years, has acquired a fifteen-year lease on her ords the original interpretation of this clever num-
Lebanon, Tenn., who purchased a Weaver upright in new quarters.
ber.
1915: 'I cannot praise our Weaver enough. It is
up to date in workmanship, finish and sweet tone.
We are perfectly satisfied with it and would advise
anyone who wants a real piano to get a Weaver.'
"The same kind of reports are being spread by
satisfied customers in your territory and you can take
advantage of them if you will."
SATISFIED CUSTOMERS
OF WEAVER PIANO CO.
HERRIN, ILL., FIRM MOVES
TO LARGER QUARTERS
New Piano Markets
Scarcely Touched
SOME OF THE LATE CHANGES
IN RETAIL PIANO TRADE
--- Yours with the Miessner
Changei, Renewals and New Enterprises in Different
Parts of the Country.
Hawes' Music Store moved to the new Chapman
Bank Building, Portland, Me., recently. The store
formerly was located at 49 Oak street.
The Sonora Phonograph Co. is preparing to open
a store at Clinton and Wayne streets, Fort Wayne,
Ind.
The Allen Schulte Music Store, Reedsburg, Wis., is
now located in new quarters on Main street.
The McCormick Music Store, Portland, Ore., re-
cently moved to its new home at 187 Broadway.
The • Wilking Music Co., Indianapolis, Ind., will
move this week to 208 Massachusetts avenue.
A music section will be a feature of the business
of the El-Cran Jewelry Shop, which was opened last
week at 4346 Elston avenue, Chicago.
George Glass, director of the Marinette, Wis., City
Band, has opened a music store on Main street,
Peshtigo, Wis.
James E. Hill, salesman for the Denver Dry Goods
Co.'s phonograph department, Denver, Colo., re-
cently resigned to. become part owner of the Weld
Music Co., with a store at Greeley, Colo.
C. W. Dichemire has opened a music store at 642
East Washington street, Indianapolis.
J. H. Wear and his son, J. H. Wear, Jr., formerly
of Ft. Worth, Tex., have opened a music store in
Miessner sales mean extra
profits. There is no inter-
ference with your regular
piano sales; rather the
Miessner acts as a feeder
to these sales. Get full de-
tails on the Miessner and
our sales plan. The coupon
will also bring you the
whole plan, fully explain-
ing the seven new mar-
kets. Mail it now.
Miessner, the original small piano, and the most Highly
developed, puts your store directly in line with 7 big, new
fields. The Miessner booklet tells how to reach and cap-
italize these broad markets.
Furthermore, as a Miessner dealer, you get the closest
dealer tie-up with the Miessner factory—live, definite co-
operation that gets results. One Miessner dealer ad-
dressed us as "specialized specialists." And we are spe-
cialists. We exclusively manufacture and merchandise,
quality small pianos. And merchandising is a big part of it.
We have made a special study of developing the 7 new
Miessner Markets.
THE LITTLE PIANO WITH THE BIG TONE
.Miessner Piano Co,
12<> Reed Street
Milwaukee, Wis.
Gentlemen:
Send me, without obligation, full details on the
Miessner. Also copy of "How to Get Business in New,
Untouched Fields With the Miessner Piano.".
MIESSNERPIANO
COMPANY
Name of Store
126 REED STREET,
City
MILWAUKEE, WIS.
Strei t und
'..'
Number
State
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/

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