11
PRESTO
\ugust 16, 1924.
"GOOD TIMES WITH
YOUR QULBRANSEN
Title of New Booklet Issued by the Gulbran-
sen Company, Chicago, Shows Possibilities
of Registering Piano.
The book "Good Times with Your Gulbranscn"
is a far-seeing volume with a real idea back of it.
The Gulbransen dealers have found it not only a
goodwill producer after sales are made, but a very
valuable aid in selling Gulbransens. "Printers' Ink
Monthly" has recognized the unusual character of
this book, and in its August issue comments on it
under the heading "What Should Go into the Good-
will Booklet?"
Here is what "Printers' Ink
Monthly" says:
Some few years ago the Gulbransen Company, Chi-
cago, which makes the Gulbransen Registering Piano,
realized as did other manufacturers in the same field,
that it was a fairly common occurrence for people to
buy player pianos enthusiastically and tire of them
quickly. Those who were not educated musically
thought there was not enough variety in piano music.
They did not reproduce the human voice and orches-
tral effects and sometimes they were monotonously
mechanical. The company set about dispelling this
idea with a booklet called "Good Times with Your
Gulbransen," now in its third edition.
This is
a goodwill booklet. It does not talk selling,
for it more than half assumes the ownership of a
Gulbransen. But when it has fallen into the hands
of someone who does not own a playerniano it takes
seven league -strides toward spreading the knowledge
and love of good, music and starting a sale.
The primary aim of "Good Times with Your Gul-
bransen" is to keep the man who owns one thor-
oughly sold on it by showing him how to get the
most from it in the way of amusement. For one
thing it tries to teach the owner to buy good rolls,
recommending half a dozen manufacturers, although
the Gulbransen Company has no interest in any par-
ticular player roll concern.
"Don't limit your library to the popular rolls of the
moment," says the booklet. "You will tire of them
and have a lot of rolls which you never play. Study
the parts of this book devoted to explaining the bet-
ter kinds of music. Buy some of the rolls recom-
mended. We do not want to see your roll library
limited to the productions of any one or two roll
makers. That would be like subscribing to only one
magazine or reading only one publisher's books."
"Good Times with Your Gulbransen" is a sturdy
campaigner for good music. Under the heading 'Sug-
gestions for the Study of Music" it lays down the
A, B, C's of musical enjoyment with admirable sim-
plicity. Anyone who can read finds that he can grasp
ideas he once thought reserved to the esoteric few,
as the booklet turns from Elements of Music, Ex-
amples of Rhythm and Examples of Melody and Ex-
amples of Harmony to such topics as Descriptive
Music, Tone Poems, Nationality in Music and a sug-
gested Music Memory Contest. As a practical recipe
book for home entertainment it lays out programs
made up of the works of classical, romantic and mod-
ern composers, programs for such events as Chil-
dren's Day, and Old Times Concert, Christmas, and
Americanization Day, and so on.
It is obviously
meant to be kept as a reference guide. The last six
pages are blank for memoranda. And lest we forget
there is no trace of a picture of the Gulbransen man-
ufacturing plant in all its sixty-six pages. First, last
and entirely it is a book for the promotion of good
music and musical appreciation, which are the bed-
rock of all Gulbransen sales.
SEROI RACHMANINOFF
PRAISES THE AMPICO
Unique Advertising Feature of Cable Piano Company
in Displaying Picture of Great Pian ; st.
The Cable Piano Co., Wabash & Jackson streets,
Chicago, is doing some very clever and effective ad-
vertising of the Ampico since it acquired the agency
of a famous New York line of instruments. The
large sign, "Ampico is here/' catches the eye of the
passerby-by from the four corners of the street inter-
section, and much interest is displayed in the showing
of instruments through the Cable Piano Company's
windows. A fine showing of the Ampico equipped
instruments, accompanied with the testimonial and
picture of a great pianist is the advertising feature
on Wabash avenue this week. The artist is Sergi
Rachmaninoff, who has recorded twenty-six selec-
tions for the Ampico and is quoted as follows:
"I have never before recorded for any reproducing
instrument. Now, I have played my works for the
Ampico because of its absolute faithfulness and its
capacity to preserve beautiful tone paintings. It goes
far beyond any reproducing piano in these particulars
which a pianist must demand in considering a per-
oetuation of his art."
YOU WANT REAL MONEY-MAKERS
and You Get Them In
PIANO MEN FURTHER
NEW ENGLAND WEEK PLANS
Efforts to Show Extent of Industries in Section In-
augurated by Music Trade Body.
The part that music goods play in the industries of
New England will be shown during New England
Week which will be held the week beginning Sep-
tember 15. Music trade bodies have joined organi-
zations in other trades to establish New England's
reputation for the best in manufacturing products.
The New England Music Trades Association has
endorsed the movement and practical methods of
helping the cause were formulated at a meeting last
week at the Engineer's Club. Roger S. Brown,
president of the association, presided and L. J. Wat-
son, assistant secretary of the New England Week
Committee, explained the purposes of the move-
ment.
To make participation practical a special commit-
tee of the New England Music Trades Association
was appointed and J. Frank Beal of the Old Colony
Piano Co., Brockton, Mass., was asked to compose
a song.
KIMBALL IN FURNITURE STORES.
General District Furniture Mfg. Co., 3621 South
Halsted street, Chicago, has installed a piano de-
partment and will feature the Kimball instruments.
The large store sign has been re-decorated and the
name "Kimball" may be seen at a long distance. In-
vestigation shows that a large number of furniture
dealers in Chicago are handling the Kimball pianos,
among them the Bridgeport Furniture Co., 3224
South Halsted street, Jacob Cohen, Inc., 1256 South
Halsted street, Peoples' Furniture Co., 1930 South
Halsted street, and City Furniture Co., 6160 South
Halsted street.
FREE PIANO LESSONS.
Free piano lessons for all children between the ages
of eight and fourteen years who never have had piano
lessons are being offered by the Pearson Piano Co.,
Indianapolis, Ind. Classes started June 14 with a
large enrollment. Th.e plan has been especially pre-
pared for the company by W. Otto Miessner, past
president of the National Association of Music Super-
visors.
Cornelius T. Lynch, of Lynch Bros., Geneva, N. Y.,
was recently elected president of the Geneva Mer-
chants' Trading Association.
The Best Yet
NELSON-WIGGEN
Graceful lines, rugged construc-
tion, moderately priced. It's the
very best commercial piano from
every standpoint.
AUTOMATIC PIANOS
' These Instruments have exclusive
features which lift them far above
competitio-n.
You must see and hear them to
realize their e a s y - s e l l i n g and
money-making advantages.
"Nelson-Wiggen" has come to
mean novelty and perfect adapta-
bility in the Automatic field.
Style 32—4 ft. 4 in.
They Are Exclusive In
Their Originality.
WESER
Pian-O-Grand Style 3 with Belh and Banjo Attachment
No Piano Dealer Is Well-Equipped for the Best and Most
Profitable Branch of his Business until he knows and sells
line.
Sell Readily—Stay Sold
Send to-day for catalogue, prices and
details of our liberal financing plan
Investigate—Progress—Learn
NELSON-WIGGEN PIANO CO.
224 N. Sheldon Street
Pianos and Players
CHICAGO
Weser Bros., Inc.
520 to 528 W . 43rd St., New York
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/