Presto

Issue: 1924 1983

PRESTO
.Inly 26, 1W4.
of her preceding manner that Mr. Bellwhanger de-
parted full of hope.
Next day the ingenious dealer sent around a funny
man who secured an introduction through the sob
service of the widow. From the success of Mr.
Bcllwhanger's closing story of the day before it was
An Instance in Point Related This Week judged the prospect was susceptible to humor. «But
the funny man also failed to create interest in the
Proved Conclusively the Theory of
piano.
Cycles in Sales Stunts.
A few days later the widow was back. She was as
sobful as ever, but there was a positive ring to her
It is the new men in any business who try the voice that didn't match the whimpers.
o!d ways grown stale with the veterans. Then again
"So many men are like my husband was," she
it is the oldtimcrs in one line who successfully try said. "They won't get a woman a new piano as long
the old schemes in another. Grizzled reed organ as the old one gives out a tinkle. They spend all
men in many places are giving steadiness to the radio their money on themselves; on nice lunches and
business, the newest line and one without any pre- cigars and other foolishness. That's why they don't
cedents in procedure. The piano business is bar- buy nice new pianos for their wives. If a woman
nacled with precedents and of late years the "donts" doesn't get a new piano when the old one is out of
;n the list of instructions to the out-of-door salesmen date there is just as much more for her husband to
have confused and shackled the neophytes. Many spend in riotous living. We women are poor, weak
consider the canvassing methods have become too simps, to be sure.
prim and that the restrictions on the salesmen are
'M always say the character of the home may be
hampering. That was the topic between two men judged by the piano. Instead of that mahogany piano
on a suburban train approaching Chicago this week.
in the living room you should have an artistic Early
"'You regular . piano men could learn something English style to match the furniture," declared the
from a sewing machine dealer out in our town," widow.
"That piano seems incongruous, certainly, but the
said the far-out suburban resident to the nearby one.
"For the nervy follow-up that sewing machine man furniture really in Early Grand Rapids," admitted
the prospect.
has all the other systems for lariating the prospect
"It sure is, now that I look closer at it," followed
looking like dead things. The piano business is some-
thing new with him, but he's pushing it with his up the widow. "You and this nice home deserve
follow-up scheme in a way that deserves to win. The something better. Now, I'll send around one of our
piano he represents, I understand, is a rank one, but Early Michigan styles in the Fencewyre upright
that's neither here nor there; it's the system that's grand and when you see how appropriate it looks
you—"
important."
"No," interrupted the prospect with mock severity.
"Then tell me. about it," invited the nearby sub-
urbanite, who is to be found on Wabash avenue "That would have satisfied me yesterday. After
the way you've opened my eyes about the selfishness
during the working hours.
of husbands, nothing will placate me but a $50,000
From the story it appears that a week previous a combined pipe organ and piano with a phonograph
sad-eyed woman in widow's regalia called on the attachment and a radio receiving set with a world-
suburbanite's wife and sobbed out a request. She wide radius, even if my husband has to build a wing
wanted Mrs. Suburbs to receive an agent for the to the house to accommodate it."
Fencewyre upright grand.
"But why don't you tell me all about it yourself?"
FRANK M. CASE TRAVELS.
the visitor was asked.
Frank M. Case, manager of the Portland, Ore.,
'"I can, but our Mr. Bellwhanger can describe it
Wiley B. Allen store, had no sooner returned from a
ever so much better. The truth is, the ladies of the
town are averse to listening to male agents and if I month's trip, in which he attended the National Music
can only persuade them to receive Mr. Bellwhanger Trades Convention in New York than he left for San
I can retain my position," she added in pleading Francisco to attend the Western Music Trades Con-
vention there this week. He was luncheon chairman
tones.
The prospect was sympathetic and consented to on Northwestern Day. In his trip East he visited
receive Mr. Bellwhanger, who called next day. He Chicago, Buffalo, Boston, New York, Philadelphia,
certainly could describe the Fencewyre upright grand Washington and the Victor factory at Camden, N. J.
in a fascinating way, but his eloquence was as pow-
FRED R. KESSICK RETURNS.
erless as the widow's tears, to arouse any interest
in the piano. Mr. Bellwhanger is evidently the star
Fred R. Kessnich has returned to the Corley Com-
closer for the company. He showed no disappoint- pany, Richmond, Va., as manager of the wholesale
ment at his failure 1 to impress the prospect with the Victrola department. He was recently traveling rep-
lavishly described merit of the piano. His interest
resentative of Metro Pictures and was with the Cor-
was masterly. He closed by telling a decorous funny ley Company for several years. Mr. Kessnich is
story at which the unimpressionable prospect laughed widely known in musical circles. He has a host of
heartily. It was such a change from the grim hauteur friends in the music trades.
SOME NEW PIANO MEN
HAVE OLD PIANO WAYS
Factors that produce
profits for Miessner dealers
Get Them Working For You
A special piano—special markets—and special sales
service from the manufacturer—here is a combination for
sure piano sales. The small Miessner opens up new sales
fields and puts you in touch with new sources of profit.
It puts a new factor of interest in your business. Ener-
gizes sales. Supplies a feeder to your regular sales of
uprights and grands. Sells to new markets. Clean, profit-
. able sales, fewer trade-ins.
NEW FIELDS FOR SALES
As proof of the golden opportunities ready for Miessner Dealers,
send for booklet, "How to Gfet Business in New and Untouched
Fields with The Miessner." Seven big fields hardly touched.
Get
the Miessner on d'splay.
Get Miessner sales service working for
you. We'll help you make sales—give you real co-operation. Send
for full information now. Mail the coupon.
MIESSNER PIANO CO.
/
/
Piano Co.,
126 Keed St..
Milwaukee, Wis.
/
Gentlemen: Send me, with-
out obligation, copy of the
Miessner Booklet with com-
plete information on the sales
territory open to Miessner dealers.
126 Reed Street, Milwaukee, Wis.
y*
,'
f
/
'
The Benevolent Society of the employes of Wessell,
Nickel & Gross, New York City, will hold its picnic
and games Saturday. August 16, commencing at 3:30
p. m., at Orchard Grove, Fairview, N. J. The pro-
ceeds are to be used for the Sick and Death Benefit
Fund. Louis F. Cook is chairman and August Hauer
secretary of the committee in charge of preparations
for the picnic.
The annual outing of this organization of employes
of Wessell, Nickel & Gross is looked forward to with
keen anticipation by the members and their friends.
It is always an event in which the officials of the big
piano supply house and the heads of departments in
the factories at 45th street. 10th avenue and West 40th
street mingle enjoyably with the loyal workers.
The Benevolent Society of the Employees of Wes-
sel. Nickel & Gross is one of long standing in the
house, and its purposes are social as well as
beneficent.
STORY & CLARK TO EXHIBIT
AT TUNER'S CONVENTION
Display of the Mechanism of the Story & Clark In-
strument Will Be Interesting to Tuners.
The announcement is made by the Story & Clark
Co., 315 South Wabash avenue, Chicago, that it will
have a complete exhibit at Hotel Wisconsin, Mil-
waukee, Wis., during the National Association of
Piano Tuners convention August 11 to 13.
The exhibit will be under the supervision of Stil
Harcourt, of the Story & Clark Chicago office, who
extends a cordial invitation to all tuners to visit the
showrooms and examine the Story & Clark action,
which is one of the exclusive and prominent features
of the Story & Clark instrument.
Mr. Harcourt will have one of the late Story &
Clark models on display and will also have the me-
chanism of another instrument for demonstrating pur-
poses, and the valve action will be brought into
prominence before the service men.
DALLAS GIRL BUYS PIANO
ON UKULELE INCOME
Negro Customer, with Weekly Wages of $3, De-
faults First Instalment.
Buying a piano on a ukulele income was the feat
recently attempted by a negro girl of Dallas, Texas.
One morning recently she appealed to the city wel-
fare department for a solution of her problem. She
had failed to meet the first payment of $3 on the
piano she had bought the week before. She had paid
$15 down in buying the piano and agreed to pay $3
a week until $745 was paid. Her salary is $3 per
week.
"I was notified that they will come and get the
piano unless I pay them this morning," said the girl.
"I offered them $2, but they wouldn't take it."
The dealer was persuaded to postpone seizure one
day to see whether the girl could raise the extra
dollar.
Secretary of the Interior Work Appoints Committee
of Experts for That Purpose.
BUILT TO LEAD

Annual Event of Benevolent Society of the Factory
Workers Set for August 15.
REVISE METHODS OF
THE U. S. PATENT OFFICE
The Miessner piano is built to load, built by a loader in music
education.
The craftsmanship and genius of specialists go into
the manufacture and selling: of the Miesaner. Miessner dealers are
made part of a national movement to place better music in every
American home.
THE LITTLE PIANO WITH THE BIG TONE
WESSELL, NICKEL & GROSS
EMPLOYEES TO HOLD PICNIC
Name of Store
Street
City
and
Number
State
Secretary of the Interior Work has appointed a
committee of patent lawyers and experts in patenting
processes for the purpose of revising the methods of
the Patent Office and providing more simplicity and
expedition in the work.
As a result of a tremendous increase in the patent
business during the last few years, the Patent Office
has been unable to keep up with the number of
applications for patents that have been filed by the
public, and much dissatisfaction has been expressed
regarding the delay incident to the granting of
patents.
It is the purpose of Secretary Work and officials
of the Patent Office to devise a means whereby the
work can be brought to a current basis in the near
future and thereafter maintained up to date.
B. A. Strauch, owner of the Strauch Shop on South
Wright street, Champaign, 111., recently purchased
the Leslie Music and Art Shop, 121 West Main street,
Urbana, 111.
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
10
PRESTO
ROLL SALES AND
PLAYER BUSINESS
That riayerpiano Sales Increase in Proportion
to Sum of Rolls Sold by Firm Is Fact
Generally Conceded.
The influence of the music rolls on the feeling of
the public towards playerpianos is never minimized
by the observant dealer. Neglect by the dealers to
keep up the interest of player owners in the continu-
ous music roll productions is reflected by a decreased
interest in the instruments. The road to playerpiano
sales is by way of the roll sales and the dealer who
realizes that fact makes the effort for roll sales an
activity of prime importance in the store. There is
stimulation in the thought that in selling rolls one
is creating possibilities for player sales. In that way
the methods employed to increase roll sales are
matters of considerable interest to dealer and sales-
men.
The effort of the enthusiastic music roll salesman
or saleswoman is to sell more than the roll or rolls
required by the customer. Whether the end is ef-
fected through suggestion or other forms of sales
ability, selling as many rolls as possible is the aim.
Of course the instinct of the good salesman or sales-
woman will attain the desirable end without giving
offense or making the customer "department shy."
Many a customer to the roll department is bored
by the insistent sales person lacking the essential in-
genuity in sales. A lot of things are calculated to
change the regular roll customer into a "department
shy" and periodic one. Crudity in the methods of
forcing a bigger purchase than that intended is one.
The necessity for good judgment is required by the
salesman at all times. Restraint in urging may pre-
serve a good regular customer. Customers are liable
to bolt when those in attendance in roll departments
are crudely insistent in urging the purchase of more
numbers than those asked for.
But to the salesman or saleswoman of judgment
that should be no deterrent to the earnest purpose to
make the sales as big as possible. In order to turn
over the roll stock profitably, the people in charge of
selling must be on the job all the time. But tact
July 26, 1924.
must be observed. The direct attack is usually crude,
and few customers will stand for it. Therefore the
desire for additional numbers must be created through
suggestion.
The power of suggestion is made plain in the work
of the advertising department, of that of the window
dresser as well as that of the sales force in the roll
department. Selling rolls with the desired speed in
turnover is a fine art when the attractiveness of the
department is preserved and the customers remain
friendly to the store.
Selling by suggestion is also performed by grouped
lists sent by mail. This means is rendered the more
effective if care is taken to send the lists with con-
sideration of the suitability of the numbers to the
prospects. Making a selective list takes time, but it
pays. The well-managed department will have some
data to tell the kind of music the customer bought in
the past. That kind of information will enable the
roll department to arrange special lists to interest
particular individuals.
MANUFACTURING IN 1923.
Manufacturing activities in the United States in
1923 were-evidently far ahead of those in 1921 and
may turn out to compare favorably with the phenome-
nally high record of 1919, according to an analysis
prepared for the Trade Record of the National City
Bank. "This indication," the analysis says, "is sub-
ject to revision by reason of the fact that the census
returns of manufacturers in 1923 thus far given lo
the public only include a dozen groups of manufac-
tures. But as the aggregate value of their outturn in
1923 is over $500,000,000 against but $274,000,000 in
1921 and $373,000,000 in the high record year, 1919,
the suggestion that the full record of 1923 will ma-
terially exceed 1921 and perhaps approximate the
high record of 1919 seems justified."
PROGRESSIVE CHICAGO DEALER.
BALDWIN ISSUES HANDSOME
BOOK FOR CONVENTION
Baldwin Instruments in All Their Grace and Splen-
dor and Pictures of Great Artists Shown.
The Baldwin Co., Cincinnati, Ohio, in preparing for
the Western Music Trade. 1 ) Convention, San Fran-
cisco, Calif., which convened on Tuesday of this
week and adjourned Friday, did not overlook the
publishing of a beautiful book showing the Baldwin
products in a most impressive fashion and the art-
ists who favor and indorse them.
The representatives of the Baldwin Company at the
convention had a large number of the books on hand
and distributed them among the visiting dealers who
found it an enlightening method of acquainting
themselves with the fine instruments of the Cincin-
nati industry and the famous artists who use thc'|.
All models of the Baldwin pianos were elaborately
pictured in the book and a description of each was
given.
EXPORTS UP, IMPORTS DOWN.
Preliminary figures for the fiscal year ended June
30, 1924, issued today by the Department of Com-
merce show a falling off of $223,811,433 in imports for
the period, and an increase of $354,892,424 in the
value of exports. The excess of exports over im-
ports during the fiscal year was $754,478,265. The
previous year the excess of exports over imports was
only $175,774,408. Both the falling off in imports and
the increase in exports are attributed by the officials
mainly to the general slump in business conditions
as a result of which imports have fallen, while manu-
facturers have been stirred to make heavier sales
abroad in an effort to dispose of surplus goods that
could not find ready sale in the home market.
Kimball pianos are featured in the store of the
Western Music Shop, 2451 West 47th street, Chicago,
and fine sales are reported this summer. Roman F.
Michalak is the proprietor of this fine store, which
is in a fine district for music goods sales. The store
also carries the Kimball phonographs, Vocalion rec-
ords, and other musical instruments.
The True Test
Compare the new Jesse French & Sons Piano
Jesse French & Sons Style BB
with any other strictly high grade piano in tone,
touch and general construction, and you will be
convinced at once that t h e y offer the most
exceptional v a l u e s to be found anywhere.
Write today for catalog and prices
"They are the one best buy on the market"
C ncinnati Factories of The Baldwin Piano Company
SUCCESS
is assured the dealer who takes advantage of
THE BALDWIN CO-OPERATION PLAN
which offers every opportunity to represent
under the mos". favorable conditions a com-
plete line of high grade pianos, players and
reproducers.
For tnforma,ian wrllt
JESSE FRENCH & SONS PIANO CO.
NEW CASTLE,
INDIANA
Palbtom $iano Company
CINCWWATI
iNDUNAPOLId
L0UI8V1U.B
/ncorporate*
CHICAGO
ST. LOUIS
DALLAS
N«W YORK
DKNYKR
BAN FRANCIBCO
For QUALITY, SATISFACTION and PROFIT
NEWMAN BROTHERS PIANOS
NEWMAN BROS. CO.
Established 1870
Grand, Upright and Player Pianos
New Haven and New York
Mathushek Piano Manufacturing Co.
132nd St. and Alexander Ave..
NEW YORK CITY
ACTUALITY PRODUCT
FOR OVER
QUARTER OFA CENTURY
Factories, 816 DIX ST., Chicago, 111.
Kindler & Collins
Pianos
520-524 W. 48Ui $
NEW YORK
Place That Want Ad in The Presto
POOLE
-^BOSTON
GRAND AND UPRIGHT PIANOS
ANO
PLAYER PIANOS
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/

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