Presto

PRESTO
July 19, 1924.
her, proprietor of the company, has arranged to locate
there with his family.
A branch store of the Moberly Music Co., Mo-
berly, Mo., was opened recently in the Scott Building
on Broadway, Brunswick, Mo.
New quarters were obtained recently by J. C. Mac-
Charge of Misunderstanding Important Sec- Collum, music dealer of Williamsport, Pa. The new Letter of Energetic Dealer in Platteville, Wis.,
address is 324 West Fourth street.
Suggests Effective Methods of Approach-
tion in Act of 1924 Laid to Government
E. W. Maher is opening a piano store at Guthrie
ing Playerpiano Owners.
Officials by Music Merchants.
Center, Iowa.
The Pearson Rowe Co. will open a new music store
In a letter to the trade from the Q R S Music Co.,
The Music Industries Chamber of Commerce has
signed by T. M. Fletcher, president of the company,
recently received a. number of reports from manufac- in Hartford City, Ind.
another excellent sales idea is presented:
turers and distributors of musical instruments that
''Gentlemen: Here is a letter that contains a good
Collectors of Internal Revenue in different parts of
suggestion, let's give it a trial, what do you say?
the country are still attempting to collect the 5% tax
"If you will send a postal to your player owners,
on gold and silver mounted band instruments, in spite
written in longhand, suggesting an especially good
of the fact that the Chamber secured the express ex-
roll, and you fail to get returns enough so that the
emption of musical instruments from this tax in the
Suggestive Window Display of Brunswick and Victor profit justifies the expense, send us a statement of
1924 Revenue Act.
Numbers, Including Late Hits, Stimulate Sales.
the discrepancy and we will gladly send a credit for
The trouble appears to arise from a misunderstand-
the loss if any. That's fair enough. Isn't it?
ing of the law by the Internal Revenue Collectors,
The Cable Piano Company, Wabash and Jackson,
"Have you ever tried sending a postal card with a
and the Chamber, therefore, desires to point out the Chicago, does not propose to let the interest in the
precise sections of the law under which this exemp- record department die with the approaching of warm stamp on it, and the return address, with a per-
tion is granted, and to show its correct interpreta- weather when vacations begin and many are inclined sonally written longhand letter to player owners;
a roll or two rolls, with the understanding
tion.
to forget about the wide variety of late records on suggesting
that they will be sent to them parcel post and a bill
Section 604 (a) of the Internal Revenue Act of 1924 sale.
sent at the end of the month?
(P. L. No. 176) imposes a tax of 5% on jewelry and
Accordingly the Cable Piano Company selected the
"It takes a little time and some extra effort, but so
"articles made of, or ornamented, mounted or fitted very latest on Brunswick and Victor records and ar-
with precious metals or imitations thereof, or ivory." rayed them in one of its most prominent windows. does selling a roll when you have the customer in
Section 604 (b) reads as follows: "(b) The tax The display is an eye-catcher and will undoubtedly your store.
"Are there not times you are not really busy with
imposed by subdivision (a) shall not apply to (1) sur- lead to many sales in the record department.
roll customers in the store, and could well employ
gical instruments, musical instruments, eyeglasses,
Some of the suggestions made by the company in time in just trying this out? The personal touch is
spectacles, or silver-plated flat tableware, or articles the late hits are: Victor records: Madam Butterfly,
used for religious purposes; (2) articles sold or leased Until Tomorrow, When Lights Are Low, Angel's a wonderful builder of interest and good will. You
for an amount not in excess of $30.00 or (3) watches Serenade. Brunswick: Chocolate Soldier, Big Boy, surely cannot lose."
The letter of the Platteville Music Shop, Platte-
sold or leased for an amount not in excess of $60.00." Never Again, and My Heart at Thy Sweet Voice.
ville, Wis., which suggests action to the energetic
It should be clear from the language of the Act as
dealer, follows:
quoted above, that musical instruments are not sub-
THE KURTZMANN FACTORIES.
"June 25, 1924.
ject to the tax, regardless of price. However, nu-
The first Kurtzmann factory was established "Q R S Music Co.,
merous instances have come to the attention of the
Chamber where Revenue Collectors have construed seventy-five years ago and there are now three Kurtz- "Chicago, 111.
Section 604 (b) to exempt musical instruments only mann factories in Buffalo. The latest is at Main and
"Dear Sirs: Your letter of June 6 to the trade
when they sell for less than $30.00, and have insisted Goodrich streets, which has been dedicated as a was educational in every sense of the word. We
upon collecting the tax on such instruments selling diamond-year anniversary of the foundation of the appreciated it. Please back order electro No. 500-2.
house. As distinguished from many other large Include with our roll order sometime to save postage
for more than that amount.
This contention is entirely erroneous, as a correct, piano industries, that of the C. Kurtzmann & Co. on same.
reading of the section clearly exempts musical in- confines its energies to the production of instruments
"Perhaps a little hint from even so small a store
struments from the tax without limitation as to price. bearing the company name only—the well-known as ours may help some of your friends. We bought
The Chamber plans to take this matter up with the name of Kurtzmann. And the pianos and players of plain postal cards, wrote them out longhand tell-
Internal Revenue Bureau at Washington in the near the Buffalo industry stand so high and are in such ing about one particular roll—sending a postal to
future, and will ask that instructions be sent to all demand that all of the plants of the company are everyone on our player list.
local agents of the Bureau as to the correct applica- busy with products uniformly good.
"When a roll is recommended in this personal way
tion of the section in question.
it creates special interest. Not all respond, but many
do. We sell that roll plus others. We have been
STARR REPRESENTATIVE MOVES.
pleased with the results and get back customers who
Akers & Son, Lebanon, Ind., which carries the haven't visited our store for some time. Pass it on!
Starr line of pianos and phonographs made by the
"Very truly,
Starr Piano Co., Richmond, Ind., recently moved
"PLATTEVILLE MUSIC SHOP,
from South Meridian street to North Lebanon street.
The new location affords the opportunity of en-
"Platteville, Wis.
A Few of the New Ventures in the Best Business in larging the stock and giving more sales room. The
"Per
Mrs.
G. E. Hobbs."
the World.
quarters have been redecorated and altered to suit
The Wilking Music Company, Indianapolis, will the needs of the music company and sound-proof
BUSY LOUISVILLE DEPARTMENT.
soon move its store from 209 Massachusetts avenue booths for talking machine demonstrations are being
One of the largest and most progressive piano
installed.
The
proprietors
will
increase
their
stock
of
to 118 East Ohio street.
Starr pianos and phonographs and also will carry a stores in Louisville is known as the musical instru-
A branch store of the Hauschildt Music Co., San large line of all musical instruments and sheet music ment department of the Stewart Dry Goods Com-
Francisco, has been opened in Manteca, Cal. Man- and Gennctt records.
pany, which ranks as the finest department store in
teca is one of the smaller but very rapidly growing
Kentucky. The pianos, playerpianos and phono-
towns of the San Joaquin Valley.
graphs occupy the top story of the big establishment,
JOHN S. SPRING DIES.
An annex has been completed for the Groulx Music
and here are displayed and sold a large line, includ-
Shop, Green Bay, Wis., to afford additional display
John S. Spring, head of the Spring, Holzwarth Co., ing the Starr, Brambach grands and the Vose & Sons
space for pianos and Victrolas.
Alliance, O., operating department stores at Alliance pianos and players. H. Averill is manager.
The Guthrie Center, la., headquarters for the and Salem, both maintaining large piano sections,
Maher chain of piano stores were established recently died at his home in Alliance recently at the age of
Earl Smith, Fort Valley, Ga., has added musical
in the A. C. Robinson Furniture Store. E. W. Ma- sixty-seven, following an illness of two years.
instruments to his general store.
Q R S MUSIC CO. SHOWS
WAY TO ROLL SALES
MISTAKES OF INTERNAL
REVENUE COLLECTORS
THE CABLE PIANO
COMPANY'S RECORDS
SOME VERY LATE OPENINGS
IN THE RETAIL MUSIC TRADE
NEW "23" MODEL BOWEN LOADER
We are now making shipments of our latest model, which is Foolproof and indestructible.
Price reduced to $95.00 including extra good moving cover.
Shipped to responsible dealers on approval.
Try one. If you don't like it send it back.
BOWEN PIANO LOADER CO.,
Winston-Salem, N. C.
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