Presto

Issue: 1924 1981

PRESTO
RADIO'S PLACE IN
THE MUSIC STORES
Speaker at This Week's Chicago Piano Club
Meeting Told Why the Latest Marvel
Fits Well Into the Best Busi-
ness on Earth.
A MUSICAL INSTRUMENT
H. H. Roemer, Late with the De Forest Radio Cor-
poration, Is at Work on Another
Innovation.
The Monday luncheon of the Chicago Piano Club
this week was given over largely to the subject of
music by radio. Will Rossiter, song writer and pub-
lisher, sang several of his hits, which have been
broadcasted during the past few weeks, and James J.
Whelan, the tenor, gave another set of songs familiar
to radio listeners-in.
Phil Schwartz, "Uncle Phil" of Station KYW,
Chicago, proved himself an artist and good boomer
of Rossiter songs. The accompanist was Miss Irene
Maginn.
A Radio Enthusiast.
A very interesting talk was made by H. H. Roemer,
formerly with the De Forest Radio Corporation, but
now working on a proposition which will be of great
interest to the radio world when brought out in the
next few weeks.
Mr. Roemer indicated that these improvements are
quite remarkable and embody a way of eliminating
static interference and providing clear, clean-cut re-
ception under almost any sort of conditions.
Mr. Roemer called attention to the fact that the
trend today is towards beauty in radio cabinets and
simplicity of operation, as that is what the public
wants most of all. He advised dealers to leave the
parts business and the complicated, technical stuff to
the electrical houses.
Radio Rivals Phonograph.
In two years, said Mr. Roemer, radio sales had
come up to half of the volume spent for talking ma-
chines in the same period. And, if the gain keeps
up, it can readily be seen how important radio will
be to the music merchant.
First of all, said Mr. Roemer, the dealer should
get reliable merchandise, then market it on a basis
The Best Yet
Graceful lines, rugged construc-
tion, moderately priced. It's the
very best commercial piano from
every standpoint.
of knowing something about what he was handling.
He told of incidents where dealers had made a
miserable failure of demonstrating a radio set for the
reason that they lacked such fundamental knowledge
on radio as how to make a positive and negative
connection.
A Musical Instrument.
Mr. Roemer said that from the first he believed
radio was a "musical instrument," to be marketed
through the music store, and that he thinks so today
more strongly than ever.
A five-reel film is to be loaned the Piano Club for
use next Monday, showing in a series of moving pic-
tures the workings and the development of the new
transcontinental air mail service. Views will be
shown taken at Chicago and other air mail stations.
Trade Will Get Its Share.
Manager Hunt, of the Chicago Starr Piano Co.,
415 South Wabash avenue, Chicago, expressed opti-
mism in referring to the summer and fall prospects
of the piano, phonograph and record sales.
"Business conditions will invariably pick-up after
the usual slump at the beginning of the summer sea-
son," said Mr. Hunt this week, "and there is gener-
ally a good demand in the wake of reverse conditions
that serves to offset the slump."
Mr. Hunt, formerly of the Kansas City Starr Com-
pany, was appointed manager of the Chicago branch
on July 1, and has had wide experience in the music
business. He will endeavor to make the Chicago
establishment stand out even better than before in
volume of sales.
GOOD ROLL HELPS SALE
SONGS U. S. MUSIC CO.
Advisability of Using the Best to Impress the Pros-
pect Is Urged.
The advantages of good player roll judgment is
emphasized by the U. S. Music Roll Co., 2934 West
Lake street, Chicago, manufacturers of high-grade
rolls that have a distinctive appeal to playerpiano
owners.
The thought paramount with the U. S. Music Roll
Co. is to give the dealers a player roll of unquestion-
able merit that will not only develop their trade, but
will increase their playerpiano trade as well.
The fact that player music rolls determine the in-
terest of every playerpiano prospect should be con-
sidered by the dealer. A careful analysis of this es-
sential should point out to him the advisability of
using good rolls on every occasion.
When a prospect becomes interested in the pur-
chase of a playerpiano it would be fatal to experiment
with cheap rolls. The experiment should have taken
place previously, and a good effective roll chosen for
the demonstration.
Cheap rolls betray the tone quality of the player-
piano. It takes a good roll to bring out the appeal-
ing notes just as it requires a' skillful artist to accu-
rately display the quality in a piano.
One of the most attractive central city general
music stores in Philadelphia is that of B. B. Todd,
1306 Arch street, which he has improved through the
remodeling and practical reconstruction of interior
and front. The present home has been occupied
since its purchase by Berthold B. Todd, nine years
ago, and until its remodeling was devoted exclusively
to the sale of talking machines and pianos. Under
the new arrangements an attractive display room has
been provided on the second floor for pianos.
WESER
Pianos and Players
Sell Readily—Stay Sold
Send to-day for catalogue, prices and
details of our liberal financing plan
Weser Bros., Inc.
520 to 528 W . 43rd St., New York
CABLE CO. FEATURES
THE HAINES BROS. AMPICOI
Splendid Showing Through the Large Wabash |
Avenue Window into Big Warerooms.
"The Ampico is here" is the message The Cable
Co., Wabash and Jackson, Chicago, wishes to convey
to the music loving public and, in accordance, is
showing a Haines Bros, grand in a very impressive
display this week.
The showing is unique and is a characteristic
Cable display. A large pink ribbon is tied around the
piano with a bow tied on top, and the result is that
many passers-by gather around the window to admire
the unique exhibit.
MANAGER HUNT, OF CHICAGO
STARR CO.. OPTIMISTIC HUMORIST'S TESTIMONIAL
TO FANCIFUL OLD ORGANS
Sees Pick-up in Business Conditions and Believes
ATTRACTIVE PHILADELPHIA STORE.
Style 32—* ft. 4 in.
July 12, 1924.
OPENS PHILADLEPHIA BRANCH.
Benjamin Futernik, Philadelphia, Pa., has opened
a branch store at 46 North Eighth street. Mr.
Futernik has been in the business for twenty-two
years and is associated with his son and daughter.
His present store at 140 North Eighth street will be
retained and the new store will be operated as a
branch. It will be under the supervision of his son
and daughter.
WANT AD—TOO LATE TO CLASSIFY.
PLAYER SALESMAN WANTED.
The best of Reproducing Player Salesmen required for
one of the biggest Jobs in the middle west. Must be
high grade, high pressure closer. Mason & Hamlin,
Ampico and other correspondingly high grade lines,
carried. Liberal contract offered. City of a million
population, uniformly prosperous. State in first letter
experience, salary desired, and give at least two ref-
erences. Correspondence confidential. Address L. M.
N., care Presto, 417 So. Dearborn St., Chicago.
Newspaper "Colyumnist" Constructs Paragraph Upon
Two Loved and Lost "Parlor" Organs.
One of the "colyumnists" of the Chicago Evening
Post on Tuesday had this item reminiscent of old
days in the music trade:
'Sir: I think you were gypped if you paid $8 for
an oak Story & Clark reed organ. Our walnut Mo-
line cabinet organ, which also carried a lot of extra
lumber, upper rear, cost $3.75."
The price humorously alleged to have been paid
for the oak case was a good one, as reed organs go
at this time. It would show the enduring powers of
the Story & Clark organ, from which has developed
the modern Repro-Phraso playerpiano. If reed or-
gans were in the market as they were when the old
oak case was originally shipped from the Story &
Clark factory, the item would be used to prove the
absolute dependability of Story & Clark instruments.
And the reference to the Moline organ is also
filled with suggestion. The original factory of the
present-day great Cable Company was at Moline, and
there was made the little instrument of walnut case
which "carried a lot of lumber, upper rear," which
cost the humorist $3.75—altogether too cheap! It
later became the famous "Chicago Cottage Organ."
Bl-UFFTON FACTORIES BUSY.
"The B. Settergren Co.'s piano factory is almost
filling its scheduled full quota of pianos a week.
Mi. Settergren's 'go-getter' reputation is well known
and he is pushing his business hard at the present
time," say the Bluffton, Ind., News this week in re-
viewing the activities of the various manufacturing
plants in the city. This is printed: "Despite a de-
cline in almost every line of business, Bluffton fac-
tories seem to be holding their own in much better
shape than most factories in other cities, especially
in cities of this size."
MUSIC IN SAN FRANCISCO.
Plans for the forthcoming season of the San Fran-
cisco Grand Opera Company are well under way and
reservations from the general public for season tickets
are now being accepted. The box office at Sherman,
Clay & Co. will remain open for this purpose, but the
sale of single seats for individual performances will
not go on until September 1. The performances will
be held again this year at the Exposition Auditorium,
which can be transformed into a comfortable opera
house having a seating capacity of about seven
thousand.
Kahn's Music Store, Boston, is naw settled in its
new home at 226 Tremont street.
KREITER
Pianos and Players
Have No Competition Where
Beauty of Cases and Tone
Sustain Profit Making Price*.
Everything the Highest but
the Price.
Inspect them Carefully and See.
Kreiter Mfg. Co., Inc.
320-322 W. Water St., Milwaukee, WU.
Factory i Marinatta, Wia.
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
PRESTO
July 12, 1924.
CHRISTMAN
"The First Touch Tells 9 f
TWO INDICTED
AS SONG SHARKS
George Graff, Jr., Widely Known as Lyric
Writer, Arrested with Owner of Music
Mill Following Grand Jury Action for
Using Mails to Defraud.
A COMMON SWINDLE
Some of the Schemes that Have Mulcted Many
Ambitious Amateurs Will Now Be Suppressed
for a Long Time.
The Famous
Studio Grand
(only 5 ft. long)
John Barrymore,
America's Foremost Actor,
Says in a Recent Letter:
"The best wishes for the success of
the CHRISTMAN PIANO. M r s .
Barrymore and I are delighted with it.
I want to express my thanks and ap-
preciation of the way in which my
ideas regarding the finish and design
were carried out."
The
CHRISTMAN
Reproducing Grand
is admittedly the most responsive and
satisfactory instrument in the repro-
duction of the performances of the
great pianists. In the words of a
prominent critic,
"IT IS PERFECT"
No ambitious Piano Merchant can
be sure that he has the best, most
profitable and satisfactory Line until
he has examined the Christman and
compared with whatever competitor
may be winning local trade.
INQUIRIES INVITED
"The First Touch Tells ft
Rat- U S. ?»t OS.
Christman Piano Co.
597 East 137th St.
New York
Albion S. Keller and George Graff, Jr., have been
arrested under indictment by a federal grand jury
of the Southern District of New York, charged with
using the United States mails in a scheme to defraud,
in connection with the Broadway Composing Studios,
Inc., New York Melody Corporation and World
Music Publishing Corporation.
Graff is widely known as the author of the words
of such popular songs as "Till the Sands of the
Desert Grow Cold" and "When Irish Eyes Are
Smiling."
After Two Years Watching.
The arrests follow a two years' campaign by the
Music Industries Chamber of Commerce to expose
the methods by which ambitious amateur song-
writers are induced to pay money for "music" set
to words which they write, in the hope of winning
fame and fortune. The copyright records at Wash-
ington show that thousands of amateurs pay for such
songs every year, but not one of them ever achieves
success. Graff's name is given as composer of the
music for many of these songs.
A thorough post office investigation which fol-
lowed the campaign showed that dozens of "song
sharks" are operating, not only in New York, but in
other cities throughout the country. Vigorous ac-
tion by the Chicago post office authorities resulted
in several convictions during the past year and a
virtual ending of "song shark" operations there. The
campaign on behalf of the legitimate music trade has
been conducted in co-operation with the Music Pub-
lishers' Association of the United States, Music Pub-
lishers' Protective Association, National Association
of Sheet Music Dealers, American Society of Com-
posers, Authors and Publishers, and other national
organizations of music teachers, music clubs,
women's clubs, and various publications and individ-
uals who have joined hands in the exposure.
Controlled Several Schemes.
The indictment of Keller and Graff is the first ac-
tion against the New York song sharks. Other
"studios" and fake music companies have been dis-
covered by the post office investigation. A number
of them have gone out of business, some of them to
reappear under other names and with other schemes.
Further indictments are expected.
The indictment charges that "the defendants oper-
ated, directed and controlled, and the defendant Al-
bion S. Keller owned or controlled a majority of the
capital stock" of the three corporations organized
under New York State laws. There are ten counts
in the indictment, under each of which penalties of
five years' imprisonment or $5,000 fine or both may
be imposed upon conviction. The defendants pleaded
not guilty and were released under bonds of $1,500
each, returnable July 21.
"It was part of the scheme," says the indictment,
"that the defendants should pretend and represent to
the victims that neither the Broadway Composing
Studies, Inc., nor the New York Melody Corporation
was connected or associated with the World Music
Publishing Corporation in ownership, management,
control or operation."
Had Many Victims.
By means of advertisement in newspapers, maga-
zines and other periodicals, and letters and circulars
sent through the mail, it is charged that Graff and
Keller induced the victims to write the words for
songs and submit manuscripts of verse, song poems
and lyrics and enter into contracts for payment of
$5 to $90.
After examination of the manuscripts the victim
was told that the subject or idea contained was suit-
able for a song, and "by making any revision its
lyric editor might consider advisable or necessary
and by supplying an appropriate musical setting such
poem could be made into a song meeting the approval
of the victims," and the defendants would undertake
the work and guarantee to secure the publication of
the song by a New York music publisher, meaning it
would be readily acceptable to one or more pub-
lishers.
George Graff, Jr., as lyric editor and chief com-
poser, and a song writer of national reputation and
writer of famous song hits, was to edit the poem and
compose the melody, "to induce and persuade the vic-
tims to believe that the acceptance of such song
poems and the willingness of the corporation* to have
the defendant Graff edit such composition and com-
pose the melody therefor, established the merit of
such poem and its fitness and suitability for a song
which would be a success."
How Fraud Worked.
In case of certain of the victims, the guarantee of
publication on a royalty basis of 3c a copy was
charged to mean that a number of publishers were
obligated to accept songs that Graff set to music,
and the defendants then pretended that the songs had
been accepted by the World Music Publishing Cor-
poration, concealing from the victims that the defend-
ants controlled this concern and persuading the vic-
tims to believe their songs had been accepted upon
merit.
In case of certain other victims, where publication
was not necessarily guaranteed, the defendants agreed
to print 600 copies of the song bearing the victim's
name as author of the words and Graff's name as
composer of the music, the victim to get 200 copies,
80 to different music publishers and manufacturers of
phonograph records and playerpiano music rolls, and
200 to singers or theaters outside of New York City,
intending by reason of the pretended exploitation to
"falsely and fraudulently lead such victims to believe
that their songs would receive and merit fair and rea-
sonable consideration," the defendants "knowing but
concealing from such victims the fact that it is not
usual or customary for music publishers to give any
consideration to songs brought to their attention in
such manner."
All Were False.
All of the representations, pretenses and promises
are charged to be false and fraudulent, and made to
induce the victims to part with their money in the
belief that the defendants tested the song poems in
an expert and professional manner and found them
suitable for songs—"in the belief and expectation that
their songs would be accepted for publication by a
music publisher and a large number of copies thereof
made, distributed, circulated, and offered for sale and
marketed among the public by such music publisher
whereby they, the victims, would earn and obtain and
become entitled to large sums of money."
A letter signed with Graff's name as judge of a
$500 "Empty Arms" song-writing contest is incor-
porated in the indictment as evidence of use of the
mail to defraud, and other letters sent to the various
victims named in the indictment show the method of
securing contracts under which the victims were to
pay money. Reduced prices from $90 to half-price
of $45 in $5 installments, and discounts for cash, are
offered in the letters.
FRED P. BASSETT PLANS
EASTERN MOTOR TRIP
Will Be Accompanied by Wife and Boys on Tour,
Which Starts August 15.
Frederick P. Bassett, secretary and treasurer of
the M. Schulz Co., Chicago, has made preparations
for a tour of the East with his family, starting Au-
gust 15 and concluding a month later.
This trip perhaps will be the most extensive ever
taken by Mr. Bassett in his annual motor tour. The
cities Mr. Bassett will visit are listed as follows:
Michigan City, Jackson, Detroit, Port Huron, Sar-
nica, Toronto, Hamiltan, St. Catharine's, Niagara,
Avon, Geneva, Auburn, Syracuse, Utica, Schenectady,
Saratoga Springs, Glens Falls, Lake George, Eliza-
bethtown, Plattsburg, Montreal, Quebec, Jackson,
Me., Waterville, Augusta, Lewiston, Portland, Ports-
mouth, N. H., Boston, Concord, Fitchburg, Green-
field, North Adams, Noosick, Albany, Oneonta, Bing-
hamton, Elmira, Hornell, Salamanca, Jamestown,
Westfield, Erie, Conneaut, Cleveland.
OPENS WITH CONN DISPLAY.
In its formal opening in Burlington, la., last week
the Music Store had a special celebration, featuring a
$2,500 display of gold-plated Conn band instruments.
Music was furnished by the "Frivolity F"ive," a band
of musicians needing no introduction in Burlington,
all the members being Burlington young men who
have made a wide reputation in vaudeville.
PHIL LEHMAN IN CHICAGO.
Phil Lehman, progressive St. Louis dealer, was a
most welcome visitor to the Chicago trade this week.
Mr. Lehman was accompanied by his wife and dur-
ing their stay in the city made it an appoint to call
on the offices of the M. Schulz Company, 711 Mil-
waukee avenue.
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/

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