PRESTO
July 12, 1924.
SUMMER SALES PLAN
Brunswick, Balke, Collender Co. Proposss
Way to Dealers to Stimulate Interest of
Phonograph Salesmen.
The Brunswick, Balke, Collender Co. will hold a
conference for phonograph salesmen in Chicago Sept.
22 and 23, and New York Sept. 29 and 30, and in a
message to the trade suggests a way to increase sales
during summer and incidentally make provision for
successful attending either of these conferences. Here
is the plan:
Plan a sales contest to begin July IS and conclude
on September 15, so that the one or two or three top
men in your organization may be permitted to come
to the Brunswick Conference with their railroad
fares, hotel and incidental expense accounts paid by
your company. This is not compulsory on your part,
but we know from checking up with many organiza-
tions that this enables you to have all of your sales
people very active during these two summer months,
and the increased sales will more than offset the
small expense of sending any of your people to Chi-
cago, or New York.
You know the railroad rate to and from Chicago,
or New York. They will be here but one night in
the hotel, and you will have the cost of four meals.
So the average expense will be very low.
We will supply you, prior to their coming to the
conference, with publicity articles that can be released
in your local newspapers, telling that these men
have won out in a sales contest in your store, are
going to Chicago to attend the Brunswick Sales Con-
ference, and that all of this is being done in order
that your store may give the finest possible service in
your town or city.
The men who attend the conference will be sup-
plied with publicity which you can release on their
21
return home telling how successful they have been,
the marks they obtained at the conference, and we
will supply you with copy that will impress hundreds
of people that you are trying to give the best service
in your town in a store of your kind.
In planning your sales contest, we suggest that
you work out a point system, allowing one point
for each $25 in total sales. You can reduce this to
$10 per point or can make it $50 a point. In that
way, every salesman in your store is on an equal
basis. You may decide that some of your higher
priced merchandise deserves two points for each $25
unit because it is more difficult to sell these high
priced units and a salesman should be rewarded ac-
cordingly. The main thing is to have a point sys-
tem that enables the young cub salesman in your or-
ganization to win a free trip to Chicago, or New
Yorkj as well as the experienced man.
The conference will be limited in number of per-
sons accepted, so we are urging you to give us a
tentative reservation of how many people you ex-
pect to send, one, two, three, four or five. There
will be ample time for every man who attends to
meet personally the Brunswick officials and discuss
any personal problems that affect your store or the
business in your community.
The conference is not limited to salesmen alone,
and in discussing this plan with several dealers, we
have found that they are planning to attend the con-
ference with their best men, which we think a splen-
did idea.
HOLDS FORMAL OPENING.
The Alexander Music Co., Franklin, Tnd., recently
had a formal opening at which suitable souvenirs
were presented to patrons. The interior of the first
and second floors have been redecorated and new
lighting fixtures installed. The rear room, which for-
merly was used for storage purposes, has been trans-
formed into an attractive salesroom. The walls are
done in ivory and brown, paneled in mahogany. The
progressive house carries a general line of music
goods and sheet music.
"SUPERIOR" PIANO PLATES
SUPERIOR FOUNDRY CO.
Newspaper Humorist Proves Deep Interest of Public
in Radio by Poking Fun at It.
It is the privilege of the newspaper humorist to
advertise a thing by poking fun at it. That's what
"Bugs" Baer, funny man of the Hearst papers, did
for radio in his column one day last week when he
wrote about the peculiarities of static:
There are now five hundred static distributing
plants in this country. Next year there will be one
thousand, although there is very little profit to be
made on strange buzzes and uncoded zips.
How shall we tell real static from false? How shall
we differentiate between nature's nutritious uproar
and man-made loud squeaking? How shall we tell
genuine wire howling from artificial ear explosions?
This non-certified channel of guerilla dialogue is
filtering into everyday life and annoying people who
are otherwise quiet on demand.
Talk from incorporated hemispheres is being
trapped by lightning rods. One man communicated
with Mars, but forgot to have two reliable witnesses.
One woman was using her curling iron when it sud-
denly burst into song. It had tuned in on KDKA,
Pittsburgh. Another lady was doing fancy laundry
work in her sun parlor when her electric flatiron
started to answer her back. She had asked it no
questions, but what difference does that make to
WJZ?
It begins to look as if we will only get silence by
insulating ourselves against future programs. We
must wear rubber hats and gutta percha shoelaces.
When your own watch tells you that you are wrong,
it is time (o stop this campaign of leaky static.
Anything metallic can catch its share of informa-
tion and distribute it. This was proven yesterday
in Pennsylvania when some wife found two hairpins
in her husband's flivver. Those hairpins told her
plenty.
NEW RADIO ENTERPRISES.
Majestic Radio Corp., Manhattan; $10,000; I.
Hetenberg, W. Strom, C. F. Lesser. Attorney, E. M.
Ostrow, 56 John street, New York.
Radio Amusement Corp., Manhattan; slot ma-
chines; $10,000; D. Blum, B. Zelenke, M. Hammer-
stein. Attorney, L. Friedman, 1540 Broadway, New
York.
Arcony Radio Co., Manhattan; $5,000; O. Schwit-
ter, A. Schachet, H. Shapiro. Attorney, I. E. Kan-
ner, 305 Broadway, New York.
The fourth annual picnic of the employes of Sher-
man, Clay & Co., San Francisco and the Bay Cities,
was held recently at Madrona Park, near Oakland.
Over 400 employes of the firm with their families
came from as far as Sacramento to be present at the
picnic. The employes from the Sacramento, Stock-
ton, Santa Rosa, San Jose, Vallejo and Oakland
branches were present.
E1SI
Manufactured
PECULIARITIES OF STATIC
by
Cleveland, Ohio
The Piano Repair Shop
TRAVELPHONE PORTABLE
The outstanding- phonograph for any occasion. Enables
you to retail a PORTABLE of QUALITY as low as $25.00.
Size 11^2x14; weight 13 pounds.
Built of QUALITY and SERVICE
There will be a greater demand for Portables this season
than ever before. Don't delay in sending in your orders.
The Specialty Phonograph and Accessories Company
210-212 East 113th Street, NEW YORK, N. Y.
Pianos and Phonographs Rebuilt by
Expert Workmen
Player-actions installed. Instruments
rennished or remodeled and actions and
keys repaired. Work guaranteed. Prices
reasonable.
Our-of-town dealers' repair work solic-
ited. Write for details and terms.
THE PIANO REPAIR SHOP
339 South Wabash Ave.
Chicago
PERFECTION
Benches and Cabinets
The line that sells on sight and satisfies always.
The only solid walnut benches built and sold at
regular prices.
Send for catalog and price list.
No. 25
Perfection Benches with Smith's Patented Interlock-
ing mitre joint.
PERFECTION PIANO BENCH MFG. COMPANY
1514-1520 Blue Island Ave.
Chicago, 111.
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