Presto

20
PRESTO
Making collections is just as much a problem as
selling distribution.
Radio Distribution.
In considering radio distribution one must distin-
Question Provides Problem for Radio Manu- guish between radio chain stores, neighborhood radio
stores and music stores with radio departments. The
facturers and Jobbers and with Question
radio chain store company is presumably financially
of Distribut'cn Is Involved One of
well fixed for buying in a large way and paying
Collections.
promptly; the music stores in a great many instances
old established institutions, wisely and ethically
To the vast host of radio listeners the lot of the are
conducted
and many of the neighborhood radio stores
manufacturers in the radio industry is all "velvet," .
owned by dependable people. In selecting his
whereas the industry is perplexed by two very im- are
clientele the manufacturers certainly consider the
portant problems—securing volume of distribution possibilities
for radio business in the various means
and making collections. The radio manufacturers of distribution.
today are experiencing some of the perplexities that
Neighborhood Stores.
confronted the phonograph manufacturer when pho-
The chain store never will get all the business ex-
nograph demand was at its peak in the easy money
isting. The trade known as "neighborhood" belongs
period during the war.
The dimensions of the first problem may be es- to the neighborhood store and the great importance
timated when it is learned that there are less than of the radio business has encouraged reliable people
3,000 exclusive radio dealers in the United States. to establish neighborhood stores. At the beginning
To call on all these is a big job for any manufacturer of the radio boom a horde of irresponsible folk
or jobber. Even when seen and orders booked, the jumped into the radio business to grab possible prof-
size of the orders is relatively too small to guaran- its without regard to the ethics of business. Many
tee a commission to satisfy a hustler. The country of them were fly-by-nights with all the irresponsible
is filled with stores with radio as a side line but very characteristics of the breed and that hurt the radio
few carry stocks of any size and it is a rare one who business for a while.
has sufficient credit to buy in quantities.
Now, however, the public everywhere has come to
appreciate the advantages of dealing with the neigh-
Chain Stores.
borhood store conducted by a dependable man who
It is not surprising that the radio chain stores not only promises service but delivers it. In many
appeared at an early stage in radio popularity. They ways the chain store will never win out against the
are conducted on an old merchandising principle long neighborhood store and the music store with a radio
familiar in groceries, drugs and even in music. Stores department.
like the Woolworth represent the successful opera-
tion of the chain system and in them radio sets and
accessories found a rather efficient means of distri-
bution.
The radio chain stores have usually the advantage
enjoyed by the big chain stores of the 10 and 25 cent Growth of the Musical Merchandise Business Shown
by New Stores and Extensions.
variety—the ability to purchase largely for cash in
the so-called dull periods as well as in the lively ones.
The Mills Novelty Co?, Chicago, has opened dis-
Saving is figured on a narrow margin by close buy- tributing headquarters in the Bessemer Building,
ing and the avoidance of stocking with unsaleable Pittsburgh, Pa.
apparatus. The management of the chain store calls
Separate rooms for trying out stringed instruments
for unusual executive skill.
have been provided by the W. F. Frederick Co.,
Music and Radio.
Pittsburgh, Pa.
It is agreed that the music store is the natural
The Mariner Music House, Reno, Nev., is achieving
outlet for radio goods because of the musical features great success in its band instrument department.
of radio. There are less elements of uncertainty Bands established in schools and by the Rotary Club
in selling radio goods to old established music houses have been provided with outfits by the progressive
than to the newly formed radio shops springing up house.
everywhere.
Arlin Hildreth, soloist with Goldman's Hotel
Securing payment of accounts when due is one of
the difficulties radio jobbers and manufacturers who McAlpin Orchestra, New York, is now provided with
sell to new radio houses experience. And manufac- a C. G. Conn Jumbo Grand Sousaphone.
The Army Music School, Washington Barracks,
turers often experience the same collecting difficulties
with the jobbers as the jobbers do with the retailers. Washington, D. C, last week held graduation exer-
cises in the band leaders' course. Nineteen students
were graduated.
WHERE TO SELL
IN SMALL GOODS DEPARTMENT
OTTO R. TREFZ, Jr.
PIANO BASS STRINGS
PIANO REPAIR SUPPLIES
2110 Fairmount Ave.
ADDS TALKING MACHINES.
The Duffee-Freeman Furniture Co., Atlanta, Ga.,
has opened a talking machine department under the
management of Joseph W. Crews. The entire first
floor of the building has been given over to the new
department and sound-proof booths have been pro-
vided for the demonstration of goods.
July 12, 1924.
NEW QENNETT CAMPAIGN SONG
Spirited Song and March Presented on Record No.
20081 Issued This Week.
Among the new Gennett records issued this week
is a special campaign song, "Keep Cool with Cool-
idge" (East), sung by the Real Four, and on the
reserve, "President Coolidge March" (Roy Carson),
New York Fire Department Band.
"Keep Cool with Coolidge" is a special campaign
song which by the very nature of its title should
keep you most comfortable, especially during the hot
weather of the summer. Here is a rousing, full,
sonorous melody with words of ample enthusiasm.
A strain from the "Battle Hymn of the Republic"
adds an effective touch to the melody, and this song
is calculated to inspire patriotism and stir your blood
wherever it is heard. For to hear it is to be thrilled
at the tune, the words and the fresh, bright harmonies
of "The Real Four."
On the reverse is another spiritous melody, "The
President Coolidge March," by the New York Fire
Department Band, which makes a most effective com-
panion piece. The march was dedicated to the Presi-
dent of the United States.
Cincinnati Conservatory of Music Artists Series—
Spanish Serenade (Chaminade-Kreisler) and To a
Wild Rose (McDowell), Robert Perutz, violin solo:
Here are two dazzling violin numbers by Robert
Perutz, making the fourth record of the Cincinnati
Conservatory Artists Series. Genuinely beautiful se-
lections played with true finish and noble dignity
they aptly bespeak the artistic appreciation of this
player.
Tenor with Violin Accompaniment—Norah, My
Own (Terry-Terrance) and That Was a Perfect
Dream (Archer-J. Fred O'Connor-J. B. Loughry),
sung by John Shaughnessy, tenor; Louis Heidelberg,
violin obbligato.
"Norah, My Own" and "That Was a Perfect
Dream" are tuneful melodies made doubly effective
in musical enjoyment by the violin obbligato of Louis
Heidelberg and the superb piano accompaniment of
Thomas Griselle.
For Dancing—Please (fox-trot) (Young-Lewis-
Cooper) and Where the Dreamy Wabash Flows (fox-
trot) (Friend-Baer), The Vagabonds.
When the Dixie Stars Play Peek-a-Boo (fox-trot)
(Bernard-Henning) and Brown Eyes (fox-trot)
(Sullivan-Schwartz-Mintz), Bernic Cummins and His
Orchestra.
Irish Hornpipe—The Garden of Daisies (Irish Set
Piece Hornpipe) and The Sally Grove—The Black
Swan—The Tallow Boys (medley of Irish polkas),
McNamara's Emerald Orchestra.
Foreign (Spanish)—Madre! (Mother) (tango) (F.
Pracanico) and Eleonora (fox-trot) (A. Chantrier),
Orquesta Texana.
STATE SONG FORTNIGHT.
State Song Fortnight is being observed in Indiana
following the official proclamation of Gov. Emmett
F. Branch. It is in honor of Paul Dresser, composer
of "On the Banks of the Wabash." Will H. Hays
is active in the Paul Dresser Memorial Association
and chairman of a national committee in charge of
the memorial fund outside Indiana.
PHILADELPHIA, PA.
The Only
Completely
Equipped
School in the
United States
DEALERS and TUNERS!
Keys Recovered and Rebushed
All work is done by expert workmen
and modern machinery and you are
assured of correct spacing which is so
important. When keys are replaced they
will appear exactly as wheo the instru-
ment left the factory.
PRICES FOR PYRALIN IVORY
52 heads and tails
$8.00
52 fronts
2.50
88 keys rebushed
4.00
Express or Parcel Post to
V
Twenty-Third Year of Successful
Operation — 20,000 Graduates
LEATHER
FOR
PLAYERS
ORGANS
PIANOS
Every branch taught, including Repairing,
Regulating and Voicing—All Player Actions,
with Pemonstrating Specimens to work with.
Diplomas awarded and positions secured. Pri-
vate and class instructions. Both sexes.
School all year. Catalogs on request
PNEUMATIC LEATHERS A SPECIALTY
Packing, Valves, All Special Tanned
Bellows Leather
POLK'S TUNING SCHOOL
T. L. LUTKINS, Inc.
WTXLAJtD B. POWELL. President .
40 Spruce Street
NEW YORK
VALPARAISO, IND.
FRIELD MILLER & CO.
112 W. 30th Street
INDIANAPOLIS, INDIANA
HOW TO SEND
Remove from frame, number plainly near Capstan,
wrap or box securely, and ship Parcel Post or Express.
Please do not remove the old ivories as
there is danger of the wood being broken.
Ivories will be returned if desired.
FAIRBANKS
THE FAIRBANKS CO., Springfield, Ohio
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/