Presto

Issue: 1924 1979

PRESTO
June 28, 1924.
THE SEEBURG
DEALER
Does Not Know
Dull Times
WHY?
ECAUSE the See-
burg coin-operated
line of pianos and or-
chestrions is always
working—always bring-
ing in money. No ex-
cuses about the head of
the family being out of
work, mother sick, boys
being laid off, etc., etc.
You know the old story.
Develop the sales that
are in your territory for
the one line that runs
and keeps on running,
brings in the money
and produces a nice
profit.
Write for our sales
plan. Get the advice of
hundreds of the most
successful dealers who
a r e h a n d l i n g the
SEEBURG.
Ask for booklet: "Don't
take our word for it."
J. P. SEEBURG
PIANO CO.
"Leaders in the Automatic
Field"
1508-1516 Dayton Street
CHICAGO, ILL.
LIVE TRADE LETTERS
FROM THE INSIDE
ASTOUNDING RADIO GROWTH
More Money Spent in Latest Wonder Than in All
Kinds of Musical Instruments.
me. This new device can easily be regulated by mov-
ing a weight, which rides in a grooved slot, and ought
to be in great demand when it becomes known. I
would like to see this get a little space in your trade
magazine.
BERTE FEDERLE.
CLAIMS TO HAVE MADE
BABY GRAND WITH HACKSAW
Young Musician of Galesburg Is Credited with a
Miracle in Piano Manufacture.
Chicago, 111., June 21, 1924.
Editor Presto: In the July issue of Radio News
Roger W. Babson, the famous statistician and busi-
ness analyst, points out that there are 9,000,000
homes with phonographs and 3,000,000 homes with
radio. In other words, the radio in two years has
done one-third what the phonograph has done in
twenty-five. Radio sales today are greater than the
sales of steam railroad cars. Mr. Babson also says:
'"For every dollar spent for musical instruments of
all kinds, including phonographs, pianos, organs,
et cetera, 75c is spent for radio. More than double
the amount of money goes into the retailer's hands
for radio than reaches him through phonographic
supplies and sporting goods."
The article is one of the most interesting I have
ever had the pleasure of reading. Mr. Gernsback,
the owner and editor of Radio News, has granted to
me the privilege of reprinting this article for our job-
bers and dealers, giving due credit to Radio News,
and I have no question but that he would grant the
same permission to you were you to ask him.
This set of figures will be most interesting to all
your readers, and I am calling it to your attention
for what it is worth.
E. F. MCDONALD, JR.
THE GREAT RECORD OF A
FAMOUS ORGAN INDUSTRY
NO THOUGHT OF QUITTING
Fine Old Estey, of Brattleboro, Vt, Well Along
Toward the Century Mark.
Father of Count Du Barry, of Seattle, Writes to
Correct an Erroneous Impression.
In a reference to their reed organ business, which
is still extensive, the Estey Organ Company, of
Brattleboro, Vt., says:
"For more than three-quarters of a century "Estey"
has been a synonym for service and satisfaction.
Other manufacturers have come, served their day,
and gone their way. But the House of Estey has
endured, gaining new strength with each succeeding
season; clinging to old ideals, yet keeping always in
tune with the times. And so today the Estey em-
blem bears the proud pronouncement, 78 Years of
Success!' "
Seattle, Wash., June 17, 1924.
Editor Presto: In the issue of your interesting
trade paper under date of June 7th your gracious
article regarding my son's business trip to California
implies that he had gone out of the piano business
here and closed the doors.
My gracious! Such an absurdity! This is an es-
tablished, going concern, with a piano account paying
installments to us in every block in this city, it is
safe to say.
We have no intention of closing out our well-estab-
lished piano business, with headquarters here in
Seattle, and our hope is" that we may extend our-
selves more and more.
Thanking you, indeed, for your services to my son
and his hobby (lively old publicity, as you no doubt
know) and with the expression of my highest esteem,
believe me to be,
J O S E P H DU BARRY.
COMBINATION RADIO
Los Angeles, June 13, 1924.
Editor Presto: We are handling the Zenith radio
receiving sets, manufactured in your city, and the
Angelus line, manufactured by the Radio Service
Company of Los Angeles.
At present sales are a little quiet—the future prom-
ises much. In our opinion the real ultimate home
entertained will be the combination phonograph arid
receiving set.
T H E W I L E Y B. ALLEN CO.
TOO MUCH "GLOOMS"
Chicago, June 19, 1924.
Editor Presto: Your featuring my Sales Bulletin
so prominently in the June 14th issue of Presto is
greatly appreciated.
When so many merchants are listening to gloomy
news I believe it is advisable to distribute a little
sunshine.
CHARLES E. BYRNE.
NEW TOUCH REGULATOR.
Kearney, Neb., June 23, 1924.
Editor Presto: The conventional way of making
pianos, regarding the touch, has not been satisfactory
to most people using them.
So I have invented a device where the touch of a
piano can be regulated to suit any critical musician.
There has been a great diversion of opinion regard-
ing the touch of a piano, as my experience has taught
A "scientific" publication prints the picture of a
very graceful small grand piano—seemingly one of
the regular styles of some large industry, with the
statement that the instrument was made by Earle F.
Olson, "with only a cross-cut saw." The story is
not a probable one unless allowance is made for the
exaggeration of the average space-writer.
As the story is told, Mr. Olson is a "young
pianist"' of Galesburg, 111. He constructed the "home
made baby grand" with his own hands, and unaided
by an expert piano maker. Further the instrument
contains 5,500 pieces, each shaped by hand. Olson
spent 3,650 hours working at the task.
In other words, Mr. Olson, with his little hacksaw
and knife, made a complete baby grand out of rough
wood in about fifteen months. He is something of a
worker, and he might be useful to some of the real
pianomakers who say that it requires nearly as long
for a well equipped factory to turn out a full-fledged
and finished grand piano.
STORY & CLARK DEALERS
CALL AT CHICAGO OFFICE
Music Men of Louisiana and Michigan in Chicago
for Latest Market Quotations.
Among the week's visitors to the Chicago trade
were S. W. Fried and W. R. Sibley, of the Dwyer
Piano Co., New Orleans, La.
The Dwyer Piano Company is one of the finest in
the Louisiana city and the South, and is an enthusi-
astic representative of the Story & Clark line which
has been a good seller in New Orleans and the sur-
rounding territory.
Burt Chaffee, of the Chaffee Bros. Furniture Co.,
Grand Rapids, Mich., was also a visitor to the Story
& Clark Company's offices, at 315 South Wabash
avenue, Chicago, this week.
A SPECIAL GRAND WAREROOM.
A new wareroom recently added by the Noble
Piano Co., 4839 and 4841 Woodward avenue, Detroit,
is 150 feet in depth and 75 feet in width, and is de-
voted solely to grand pianos. The new wareroom
has increased the fame of the house as one specially
devoted to grand pianos. The furnishing and decora-
tions of the department are in keeping with the
purposes.
FEATURING REPRODUCING PIANO.
Charles E. LePaige is a new and valuable addition
to the sales force of the Fenner Music House, Port
Jarvis, N. Y. Mr. LePaige is an accomplished pian-
ist and is doing good work demonstrating the repro-
ducing piano. Wareroom recitals are features of the
Port Jarvis store that effectively advertise the high-
grade line of reproducing pianos.
MUSIC HALL APPRECIATED.
The Gray-Maw Music Co., San Diego, Calif., re-
cently occupied the two-story building at 1054 Sixth
street. A concert hall has been provided on the
second floor and is used considerably by musical
organizations and teachers.
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
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PRESTO
presto
THE AMERICAN MUSIC TRADE WEEKLY.
Published Every Saturday at 417 South Dearborn
Street, Chicago, Illinois.
C. A. DAN1ELL and FRANK D. ABBOTT
• Editors
Telephones, Local and Long Distance, Harrison 234.
Private Phones to all Departments. Cable Address (Com-
mercial Cable Co.'s Code), "PRESTO," Chicago.
Entered as second-class matter Jan. 29, 1896, at the
Post Office, Chicago, Illinois, under Act of March 3, 1879.
Subscription, $2 a year; 6 months, $1; Foreign, $4.
Payable In advance. No extra charge in United States
possessions, Cuba and Mexico. Rates for advertising on
application.
Items of news and other matter are solicited and if
of general interest to the music trade will be paid for
at space rates. Usually piano merchants or salesmen
in the smaller cities are the best occasional corre-
spondents, and their assistance is invited.
Forms close at noon every Thursday. News mat-
ter should be in not later than eleven o'clock on the
same day. Advertising copy should be in hand before
Tuesday, five p. m., to insure preferred position. Full
page display copy should be in hand by Monday noon
preceding publication day. Want advs. for current
week, to insure classification, must not be later than
Wednesday noon.
Address all communications for the editorial or business
departments to PRESTO PUBLISHING CO., 417 South
Dearborn Street, Chicago, III.
SATURDAY, JUNE 28, 1924.
THE SINFUL SAXOPHONE
A bit of brass, in much the shape of a horn
of plenty, with a little reed to vibrate and pro-
duce sweetly sensuous sounds, has been
placed, by an Episcopalian prelate, among the
Satanic wiles. The saxophone, as innocent as
the Pipes of Fan, has been condemned by no
less an authority than Bishop Walter T. Sum-
ner, formerly dean of SS. Peter and Paul
Cathedral, of Chicago, in these words :
"Illegal alcohol, gasoline, and saxophones
seem to have taken the place of the saloon, the
lake excursion boat, and the roller skating rink
as menaces to youthful morals."
To one who has struggled to subdue the
stern of resistance of the sax, to anything like
undue familiarities, the bishop's arraignment
seems severe. It is so unlike the customary
opposition that persists in making the sonor-
ous saxophone merely an accompaniment to
the syncopated vices and not in itself a star
offender. And it will surprise most of us to
learn that the saxophone is "illegal" at all.
As a matter of fact, there is no musical in-
strument that can fairly be classed with the
things of evil. It is not so long ago that or-
gans were regarded as agents of the devil, and
many church councils would not permit them
to enter the sacred portals. Today he would
be a very dull deacon, and a very petty par-
son, who would not be proud to tell of the
weekly organ concert—even the half hour of
music just before the Sunday evening services.
The saxophone is no worse than the organ.
It is not employed for purposes of "excursion
boats" and dance halls more than a small per
cent of the use that is made of its classic little
brother, the yiolin. But no one has a fit about
the fiddle in its power to "destroy.
The habit of talking ill of the saxophone is
a sort of ascetic contagion. There is more
throbbing in the sax than in anything save the
military drum. And there is nothing that stirs
the emotions that cannot be enlisted for pur-
poses in conflict with its best uses. Scandal-
izing the saxophone is not a sign of deep piety
nor proof of the courage of the crusaders. It
is a harmless member of the musical family,
even if it can be made to suggest naughty
things when used to lead in a robust negro
band of jazz artists. And even then it's not
the sax that's vicious, any more than church
wine is poisonous because too much of some-
thing like it has been known to make wise men
seem foolish.
A FULL WEEK
It is a full deck—this many-sided co-ordi-
nation of all the phases of the music and
trades as represented in the many associa-
tions originally organized to function sepa-
rately. There are so many arms to the Mu-
sic Industries Chamber of Commerce that to
crowd all of the interests into a few days'
convention is a large contract. In the early
days, before the agile Mr. Klugh proposed
the combination of associations, the problem
was a comparatively simple one. Today the
man of the trade, and even the manufacturer
who is concerned with more than one branch
of the business, finds it difficult to divide
himself up to the best advantage.
When the piano manufacturers organized,
in 1897, there was no consideration of a deal-
ers' association. The sheet music publishers
had already organized, but they didn't think
of any affiliation with the manufacturers of
pianos. Their business was so remotely as-
sociated with the industries of music that the
sheet music men considered their problems
and perplexities in the light of specialization,
and went about them accordingly. Today,
everything, from pianos and pipe organs to
sheet music and manufacturers' supplies, form
a sort of cousinship, and the whole family is
invited to get together simultaneously.
Perhaps it's the best way. Many believe
that it has already been so proved. Others
seem to long for a return to the earlier way,
when the men directly concerned held their
own meetings, discussed their own affairs and
paid the costs of their own conventions. But
that might be turning back the wheels of
progress; and nothing like that can be made
to fit the progressive music industry.
A PRETTY PICTURE
It is only a mental picture, to be sure, but
it is a picture of reality, nevertheless. And
it has to do with the oft-discussed anomaly
of sentiment in business, or industry. Until
comparatively recent days the impression
made by the word "factory'' was one of piles
of brick surrounded by unsightly heaps of
sawdust, rusted metals and other refuse. But
now that has changed. It has changed not
only in the activities of the things of art and
music, but in the commoner or more utilita-
rian associations. For, no matter what the
nature of the factory, it is frequently the case
that surroundings are made attractive by the
hand of the gardener, actuated by the refine-
ments of the men in actual charge.
Of course, of all the industries, that of
music must more clearly suggest the proba-
bility of fittingly beautiful environment. And,
where of old the piano factories were as unat-
tractive and as city-crowded as any of the
others, of recent years this has changed.
There are now piano plants so surrounded by
green foliage and bright blossoms as to al-
most suggest the palatial private homes. It
would be easy to name such piano factories
June 28, 1924.
and in the names would inevitably come to
mind the kind of sentiment that thrills also in
the music of the instruments themselves that
issue from the factories.
And it is a sentiment that is inseparable
from the piano of real musical excellence. The
latest example, and the one that conjures the
pretty picture of this editorial, is at Water^
town, Mass., a suburb of Boston. It was re-
cently sketched in a news item in Presto, de-
scriptive of the fine new Vose factory, with
thirty-six apple trees planted in the factory
yard. Each tree commemorates the faithful
services of a man who has devoted his life to
Vose pianos and to making them better as the
years have passed.
Apple trees in a factory yard! What in-
dustry other than that of piano manufacture
could suggest such a thing? Where are there
manufacturers outside the making of the beau-
tiful things of music that could have had the
thought? Apple trees in the factory yard—
it's as fine as the Vose piano itself.
TUNERS' CARRYING CASE
CONTAINS FULL OUTFIT
Hammacher, Schlemmer & Co., New York, An-
nounces Convenience for the Use of Piano Tuners.
Tools, hardware and accessories for the piano and
player have always been associated in the minds of
the piano tuners with Hammacher, Schlemmer & Co.,
New York. Numerous commodities of proved con-
venience for the tuner and repairman have been pro-
duced by the company and each one in turn has been
HAMMACHER, SCHLEMMER & OCX'S NEW TUNERS'
CARRYING CASE.
a proof of the continuous interest in the require-
ment of their work by Hammacher, Schlemmer &
Co. The latest aid for the tuners is a carrying kit
shown in the accompanying cut. The following is
a description of the Tuners' Carrying Case, made by
Hammacher, Schlemmer & Co.:
The outside dimensions are 15j^ inches long, 7
inches wide, 8 inches high. When closed the alu-
minum trays nest together over the large compart-
ment which measures 13%x6x4 inches. The two
left-hand trays measures 1 3 ^ x 2 % x l ^ inches. The
two right-hand trays have partitions which can be
moved hack and forth or taken out altogether. The
case is leather covered, fitted with a substantial lock,
and all the hardware is nicely nickel plated. It
sells for $13.00 f.o.b. New York."
TO CONTINUE BRANCH.
Following the securing of the services of B. J.
Powell to manage the Logansport, Ind., store, the
Pearson Piano Company, Indianapolis, which pre-
viously had stated the branch would be discontinued,
announced this week that the business would con-
tinue to operate as it has in the past. Mr. Powell
comes to Logansport with an enviable record of
many years' service in the sale of musical instru-
ments.
B. K. SETTERGREN RETURNS.
B. K. Settergren, president of the B. K. Settergren
Piano Co., Bluffton, Ind., returned last week from
New York City, where he had been attending the
music trade convention and supervising the display at
the McAlpin Hotel of his grand pianos, which re-
ceived many compliments from both dealers and
manufacturers.
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/

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