Presto

Issue: 1924 1978

PRESTO
June 21, 1924.
CHRISTMAN
"The First Touch Tells"
ADVERTISING THE
REPRODUCING PIANO
Instrument with Special Merits Called for
Publicity of an Educative Kind at Its
First Appearance and New Adver-
tising Methods Were Adopted.
A PREPAREDNESS POLICY
Dealers Enjoying a Good Piano and Player Business
Consider It Wise to Become Associated with
the Newer Instrument.
The Famous
Studio Grand
(only 5 ft. long)
has won the foremost place among the
small pianos of artistic character. Its
remarkable volume and quality of
Tone has added to the fame of
CHRISTMAN
It is recognized as the most salable
Small Grand in the field, and dealers
profit by its sale to discriminating
buyers. In the words of a prominent
music dealer the
CHRISTMAN
Studio Grand
is "exquisite"
No ambitious Piano Merchant can
be sure that he has the best, most
profitable and satisfactory Line until
he has examined the Christman and
compared with whatever competitor
may be winning local trade.
INQUIRIES INVITED
The First Touch Tells
9 9
Reg. U S. ?*t. OS.
Christman Piano Co.
597 East 137th St.
New York
The reproducing piano in grand and upright form
is the latest proposition of the piano merchant to the
prospective buyer. And that it is different from the
player with which the public had become acquainted
has been the fact the trade has been telling since the
reproducing piano first appeared. To advertise the
advantages of the reproducing piano over the player
piano was of course considered a plain necessity if
sales were aimed at.
The wise advertisers did not stop at the simple
announcement of its appearance. Nor did they limit
their introductory talks to generalizing. Even now
when the character of newness has been lost they
must keep on telling why the reproducing piano is
the most desirable and artistic instrument to be had
today. Every advertiser realizes that the public must '
be shown why the reproducing piano is of the satis-
fying kind that brings joy to musical people whether
they are musicians or not.
The Trend of Advertising.
It is recalled by a man observant of the advertising
irends that after the appearance of the reproducing
piano many merchants made a division in their retail
advertising. They realized it was futile to try to pre-
sent a piano, a player and a reproducing piano all in
one ad display. The rule for separate attention was
followed in the production of catalogs and booklets.
If the public was to be made familiar with the par-
ticular merits of the reproducing piano it should be
advertised in a separate and particular way. So the
keen publicity men "bunch their hits" for the repro-
ducing piano and there are no distractions in the
newspaper displays or any other kind of printed
publicity.
The New Plan.
Latterly the piano merchants have been using the
Sunday edition of the daily newspapers for special
reproducing piano publicity. It is supplementary to
the regular column and two-column ads run in the
weekday issues and by which the interest created by
the larger Sunday displays is sustained. Such a prac-
tice is now made part of the advertising appropria-
tions.
The small ads used daily give continuity to the
campaign. They mostly say to the reader: "Do
you know that the modern reproducing piano can
bring the greatest artists to your home," or words to
that effect. The thought interests the family appre-
ciative of the best in music. The members may be
pianists or a playerpiano may already be a valued
possession in the home. But the possibility of hear-
ing the greatest artists is something that excites their
desires and makes people of natural musical taste
wish to learn something more about the reproducing
piano. That is the work of the fuller advertisement
in the Sunday papers as well as of the special book-
lets prepared by the manufacturer for distribution by
dealers.
What Sells It.
The reproducing pianos are not sold on their
beauty of line or other excellences of form, so that
the wise advertisers do not rely on fine halftone cuts
for interesting the reading public. Results not form
are the determining things. The cut of the repro-
ducing piano has its uses, and if it is shown as part
of the happy home interior so much the better.
The function of the reproducing piano advertise-
ment is to create a new interest in the piano or
playerpiano owner or in the people without either
of these and to further inform the one already inter-
ested about the particular artistic merits that make
the reproducing piano distinctive from anything else
in the piano merchant's warerooms. The dealer
should keep on creating the reproducing piano
thought and keep on repeating the story of the artis-
tic merits of the instrument. It is a fact that piano
merchants in various places who started and made
continuous a plan of weekday and Sunday reproduc-
ing piano advertising are now considered as leaders
in the sale of these instruments and whenever the
prospective buyer thinks seriously of purchasing a
reproducing piano the name of the persistent adver-
tiser occurs to him.
It is easy to realize the advantage of such a charac-
ter for a store. One sees the proofs of its value
when stores are enlarged to make special provision
for the showing and demonstrajting of the instru-
ments. It gives prominence to a house to be asso-
ciated in a particular way with an instrument which
represents the culmination of artistic evolution in
piano manufacture.
Points to Advantages.
The piano merchant anywhere who enjoys a good
piano and player trade may adopt a system of repro-
ducing piano publicity with advantage at the present
time and in the future. He may even view it as a
sensible matter of preparedness. It is wise to antici-
pate the certain increase in the sales of reproducing
pianos. It is a case of moving with the times. A
dealer may continue to supply the desires of his
piano and player customers and still, by consistently
associating his name with the newer instruments,
automatically enjoy the advantages of more repro-
ducing piano sales due to the fast increasing prestige
of the instrument.
DALLAS, TEX., PIANO TUNERS
FORM NEW ASSOCIATION
Purpose of New Organization Is to Eliminate Sev-
eral Trade Evils in Texas City.
The Southwestern Piano Tuners' Association is a
new organization recently formed in Dallas, Tex.
The association which was organized at a meeting in
the Bush & Gerts Building, has the official good
will of the Dallas Music Merchants' Association and
the best wishes of the individual members.
The following officers were elected: President, A.
M. Tyson; vice-president, Clarke Burr and secre-
tary-treasurer, J. S. Townes. Well known tuners
who are charter members are: A. D. Schrimpf, A.
E. Jeckel, June Spaugh, Fred C. Giebel, C. E. Corby,
George Kennedy, B. F. Embry, J. B. Brady, Donald
Terrell, C. B. DuBose and Will Harris.
Several problems of the tuner were discussed at the
meeting and that of free tuning particularly interested
the tuners assembled. It is the purpose of the new
association to strive for the elimination of this prac-
tice by some dealers. Monthly meetings will be held
possibly at the same time and place of the Dallas
Music Merchants' Association.
HEINE PIANO COMPANY
MOVES IN SAN FRANCISCO
Remodeled Dancing Academy in Strand Theater
Building Gives Firm Great Business Facilities.
What was formerly a well known San Francisco
dancing academy has been converted into a modern
music store by the Heine Piano Co., for many years
located on Stockton near Sutter. The new location
is in the Strand Theater Building at 949 Market
street and is considered in the direct path of business
out Market street. The building is the center of
the amusement district and its position offers many-
advantages to a lively music house like the Heine
Piano Co:
The entire second floor and mezzanine floor have
been rented on a long-term lease and remodeling
plans carried out have made the premises into a de-
sirable store. The show window facilities give the
company great opportunities for showing its fine line
of music goods.
BUYS MARYSVILLE, O., STORE.
Harry M. Merz, of Columbus, O., purchased the
music store in Marysville, O., from O. J. Penhor-
wood and took possession last week. Mr. Merz has
had many years' experience in the music business and
operates a phonograph repair shop in Columbus. He
will continue to make his home in Columbus and
will make frequent trips between the two cities. Mil-
ton Rausch has been made manager of the Marysville
store, which has been repainted and the inside re-
decorated.
BACK TO OLD JOB.
F. C. Muehlenbrink has discontinued the Celeste
Music Store, Pekin, 111., and is again associated with
the Hinners Organ Co., of that place, where he will
devote his attention to tuning and piano work, and to
the interests of the company in the sale of high-grade
pianos. Mr. Muehlenbrink is an artist in his line
and enjoys a fine reputation for the high character of
his work.
MUSIC IN DEPARTMENT STORE.
A music department has been opened in Kahn's
Department Store, Oakland, Calif., by Edgar I.
Jessen, who carries Baldwin pianos and players, talk-
ing machines and sheet music. The big store for-
merly limited its music section to talking machines.
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
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PRESTO
REGRET AT DEATH
OF GEO. R. HUGHES
Newly Elected President of the National
Music Merchants' Association Caught
Cold on Way from New York and
Passed Away in Chicago.
PNEUMONIA THE CAUSE
One of the Most Popular Members of the Trade and
Active as Member of the Wiley B. Allen
Company.
Only two weeks ago Presto told of the election of
George R. Hughes, of San Francisco, as president
of the National Association of Music Merchants. On
Monday of this week the trade was shocked to learn
and he was president of the company at the time of
his death.
His Only Daughter.
Mr. Hughes was born at Forrest Grove, Ore., on
May 30, 1869, and was, therefore, in his fifty-fifth
year. He is survived by an only daughter, Maxine,
eighteen years of age, who is a student at Los An-
geles Cal. On being notified by Mr. Dowling of her
father's illness. Miss Hughes started for Chicago, and
had reached El Paso, Texas, when a wire reached her
telling of the fatal termination and Miss Hughes
turned back to Los Angeles, whence she will pro-
ceed to San Francisco, where the funeral will take
place on Saturday, June 21.
Mr. Hughes was on his homeward way from the
New York convention, where he had been elected
president of the National Music Merchants' Associa-
tion. The body was accompanied from Chicago by
Chas. A. Ericsson, of Ludwig & Company, New
York, who was a warm friend of the deceased and
who was with Mr. Hughes just preceding his death.
Everywhere in the trade the death of the popular
San Francisco piano man will be deeply lamented, for
he had only friends wherever he was known and his
administration of the association had been looked
forward to as one of great promise.
Friends Pay Tribute.
Among Mr Hughes' close personal friends was
a'so Geo. P. Bent, who had expected to return west
v/ith him. When apprised of the death, Mr. Bent ex-
pressed great sorrow and said:
"He was one of the finest men of my acquaintance.
I had known him a good many years and admired
him for his manliness and genial temperament. It
was my expectation to see him aga : n this week, but
I had no knowledge of his illness, for when we parted
'ast, in the East, Mr. Hughes seemed in perfect
health."
President George J. Dowling also expressed his
deep regret and gave expressions similar to those of
Mr. Rent.
"1 esteemed Mr. Hughes as one of the warmest
friends. No more loyal member of the trade could
be named. On my visits to San Francisco it was
always with the anticipation of a visit with George
Fi;ghes. The trade has lost a fine character and the
riano association a leader whose usefulness, had he
lived to serve, could not be estimated."
June 21, 1924.
WHOLESALE TRADE
SHOWS BIG GAIN
Manufacturers Are Pleased with June Orders
and Predict a Good Summer Business
from this Time Forward.
The Chicago wholesale trade has made a consider-
able increase over the past two months, and this
month, which is over half gone, will be one of the
best experienced in the wholesale business so far
this year.
Dealers returning from the New York convention,
and others, are visiting the wholesale establishments
and are placing orders in view of a good summer
business.
As a result of follow-ups during music week and
the fact that June is a month in which many mar-
riages take place, has done must to stimulate the
dealer's business. That the piano is an ideal gift for
the June bride is the thought manifested by many
dealers in attractive displays of pianos and other
musical merchandise.
The live dealers have taken advantage of every
opportunity to create a good present and future busi-
ness and it has had a material effect on the manufac-
turers who regard it as the beginning of better
summer conditions.
CREDIT TO MR. SCHALL.
La Crosse, Wis., June 17, 1924.
Editor Presto: i note in your issue of June 14th
an article en an article of mine on tuning pianos,
which appeared in the La Crosse Tribune some time
ago. If you will read this article of mine carefully
you will see that it is merely in the nature of a com-
mentary, intermingled with quotations, on an article
of Mr. A. W. Schall, of this city, which appeared in
the magazine The Piano Tuner, and it seems only
fair to Mr. Schall to mention this in your next issue,
as the principal credit should go to him. As for me,
1 am unfortunately not a "prominent piano tuner,"
or indeed a tuner of any kind, but the music editor
of the La Crosse Tribune.
Yours very truly,
J. C. EASTON.
HENRY Q. JOHNSON CO.
CLOSES CHICAGO OFFICE
GEORGE R. HUGHES.
of Mr. Hughes' death, which took place at 2 a. m.
of that day at Mercy Hospital, Chicago.
No one who met Mr. Hughes at the New York
convention could have thought of so sudden a change
in the gentleman who, among all present, was one
of the most popular and seemingly robust. His
death was the result of a cold he caught while re-
turning from New York which developed into pneu-
monia.
Friends Cared for Him.
Mr. Hughes was taken from the train at Chicago,
and removed quickly to the hospital. On his return
trip from New York he was accompanied by several
intimate friends and prominent members of the piano
trade, among them President George J. Dowling, of
The Cable Company, who did everything possible
for his friend's comfort.
George R. Hughes had long been prominent in the
piano trade of the Pacific Coast. His association
with the Wiley B. Allen Company of San Francisco
had extended well back in the career of the house,
KREITER
Pianos and Players
Have No Competition Where
Beauty of Cases and Tone
Sustain Profit Making Prices.
Everything the Highest but
the Price.
Inspect them Carefully and Se«.
Kreiter Mfg. Co., Inc.
320-322 W. Water St., Milwaukee, Ww.
Factory t Marinette, WU.
Instruments and Office Fixtures Sent to Bellevue,
Iowa, Until Future Plans Are Made.
J | | | Onduring
^Mk Tone
The serious fire which occurred recently at the
Bellevue, la., factory of the Henry G. Johnson Piano
Mfg. Co. resulted in the closing of that company's
office in the Great Northern Building, Chicago, last
week.
A good number of the instruments on hand at the
Chicago office were sold and the remainder were
shipped to the factory at Bellevue. The office fix-
tures were disposed of in the same manner.
Dan Pagenta, vice-president of the company, is, at
the present writing, at Bellevue with Mr. Johnson.
TH F
NEW INCORPORATIONS
IN MUSIC GOODS TRADb
.
^Jiardman
New and Old Concerns Secure Charters in Various
Places.
The ^Hardman £ine
The Moberly Music Co., Moberly, Mo.; $10,000;
Paul S. Witten, Louise R. Hicks and Willard P.
Cave.
The Smith & Mitten Piano Co., Akron, O.; $75,000;
Ernest E. Smith and John M. Lowrey.
Wylie's Music Shop, Inc., Bridgeport, Conn.;
$50,000; Charles W. Wylie, John Elliott and William
C. Strong.
Articles of incorporation have been filed with Sec-
retary of State J. Grant Hinkle, of the Singer Music
Store of Olympia, Washington.
The Copley Co., Portland, Me.; to manufacture
and deal in musical instruments; $10,000, all com-
mon. President, Herbert J. Welch, of Portland,
treasurer, Elmer Perry; and L. M. Hagen, of
Portland.
is a complete line
It comprises a range of artisti-
cally w o r t h y instruments to
please practically every purse:
The Hardman, official piano of
the Metropolitan Opera House;
the Harrington and the Hensel
Pianos in which is found that in-
builtdurabilitythatcharacterizes
all Hardman-made instruments;
the wonderful Hardman Repro-
ducing Piano; the Hardman
Autotone (the perfect player-
piano); and the popular Playo-
tone.
MOVES IN COLUMBUS, O.
The Wilkn-Redman Co., Columbus, Ohio, recently
concluded a removal sale of new and used pianos,
playcrpianos and grands at 235 South High street, to
make way for new stock to be installed in their new
location at 174 South High street. The firm recently
leased the entire three floors and basement of this
Inr'lding, which affords a floor space of about 8,000
square feet, all of which is used for display floors,
with the exception of the basement, used for storage
purposes.
c
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/

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