Presto

Issue: 1924 1978

P R E S T O
LYON & HEALY HISTORY IN PICTURE
June 21, 1924.
APPRECIATES HONOR
TO E. R. JACOBSON
Hammond Newspaper in Warm Eulogy of
President of Straube Piano Company in
Indiana City.
DIRECTORS AND OFFICERS OF LYON & HEALY, 1904.
Left to right: Robert B. Gregory. James F. Bowers, P. J. Healy, John P. Byrne, Chas. F. Post.
On Monday of this week, in answer to a corre-
spondent, the editor of the "Investor's Guide" col-
umns of the Chicago Trihune published the follow-
ing:
"Lyon & Healy, Inc., reported net p.ofits of $502,-
901 for 1923, compared with $377,434 for the previous
year. The preferred dividends were earned over 3.18
times in 1923. After payment of these dividends
there was a surplus for the year of $345,101. I his
preferred stock is high grade."
That highly satisfactory statement seems particu-
larly gratifying at a time when business generally is
supposed to be somewhat in the dumps. It shows
that, with good management and the spirit of enter-
prise that belongs to American enterprise, there can
be no slacking up. Hanging in one of Presto's edi-
torial offices, is a framed group portrait which sug-
gests the inevitable mutations of life and seems to
prove that a great business house, once well started
and firmly established, will move forward with ever
increasing momentum, under right conditions.
The picture is here reproduced in miniature. It
presents the best portraits ever taken of the leaders
of the house of Lyon & Healy in the early years of
this decade. And very significant of the changes
which must come is the fact that, of the five promi-
nent men of the music trade who less than a quarter
century ago were directing the house of Lyon &
Healy, only one remains.
Mr. Bowers is the only one still living. The stal-
wart forms of Robert Gregory, J. P. Byrne and Chas.
F. Post, as they were when the picture was taken in
1904, seem to promise long years of activity. But it
is five years ago that the last of them—Mr. Post,
passed away, and Mr. Byrne has been gone for ten
years. Mr. Healy passed away in 1905—just a year
after the picture was taken. But the great house
of their making moves forward steadily and strongly,
gathering momentum as time passes.'
copy. Your exhibit was most excellent and the en-
tire trade admires it. You are the best musical mer-
chandising advertiser in the United States."
The unusual tribute to this firm's advertising
methods comes almost simultaneously with the an-
nouncement that Sherman, Clay & Co. last year en-
Vice-President of Sherman, Clay & Co. Proud joyed the largest year in volume of business in its
history.
of Able Publicity Work of Neill
It is significant, it was pointed out, that advertis-
C. Wilson.
ing conspicuous for its quiet temper and absolute
A special telegram from Fred Sherman, who was adherence to the most modern ideals of business
attending the convention of the National Association should assist in creating such huge sales.
"We are earnest sponsors of the better business
of Music Merchants in New York, apprised Neill C.
Wilson, advertising man for Sherman, Clay & Co., bureau and every ideal of the San Francisco Adver-
San Francisco, of the winning of the first award in tising Clubs. This means that we disbelieve in super-
Class B of the advertising contest by the big Pacific lative statements, not only because they are apt to
Coast concern. In competition with more than 100 be untruthful, but because they are sure to be poor
leading music houses of America, first prize was business getters," Wilson commented. "We try to
awarded to Sherman, Clay & Co. for sales appeal, be sincere and as artistic as possible in our adver-
prestige value, attractiveness, truthfulness and in- tisements."
dividuality of its advertising.
The competition was held in connection with the
ADDS JESSE FRENCH & SONS.
National Association of Music Merchants and the
The Ralph B. Waite Piano Co., fourth floor of the
United States Music Industries Chamber of Com- McClurg building, 218 South Wabash avenue, Chi-
merce, thirteen advertising experts and music mer- cago, has just put in stock a line of the Jesse French
chants serving as a jury on awards. The achieve- & Sons small grand pianos, both the 5 ft. and the 5 ft.
ment was all the more significant inasmuch as last 9 in. models. Mr. Waite is highly pleased with this
year Sherman, Clay & Co. scored only one point new addition to his line of high-grade pianos and be-
below the Cable Piano Co., Chicago, winner of the lieves they will be good sellers.
competition.
Fred R. Sherman, vice-president of Sherman, Clay
OPENS IN MORGANSTOWN.
& Co., arrived in San Francisco last week from New
The Baldwin Music Store recently held its formal
York, bearing the large silver cup, which comes to
the Pacific Coast for the first time—the recognition opening in the Delardes Building, at 432 Spruce
of one of the country's greatest industries that adher- street, Morgantown, W. Va. This concern handles
ence to the principles of truth and attractiveness in the Baldwin piano line exclusively. Clarence A.
advertising has been most conclusively demonstrated Gilbert and Arthur A. Prettyman, who were both
formerly connected with the W. F. Frederick Piano
by a western firm.
Neill C. Wilson, advertising manager for Sherman, Co., comprise the firm.
Clay & Co. and the man actively engaged in produc-
NEW IOWA BRANCH.
ing this advertising, received the following wire from
The Nelson Music House, Fort Dodge, opened a
Fred Sherijian:
"Accept my most hearty congratulations on the branch music store in Algona, la., June 1. This
fact that today our house won first prize in the adver- store handles pianos, stringed instruments and radio
tising contest, the entire credit due to your wonderful outfits.
FRED SHERMAN WIRES
HIS CONGRATULATIONS
"Signal Honor for Hammond Manufacturer" was
the heading of a front page article in the Hammond,
Ind., Press last week, which proudly related the
story of the election as president of the National
Piano Manufacturers' Association of E. R. Jacob-
son, president of the Straube Piano Co.
"As spokesman for piano manufacturers throughout
the nation, Mr. Jacobson will be vitally concerned
with the advancement of music. The association
not only concerns itself with securing better co-oper-
ation throughout the industry, but, in conjunction
with allied musical associations, strives continually
to further the cause of good music.
"As a result of the activities to date, the music in-
dustry has been completely revolutionized within
the last quarter century; and it will be Mr. Jacob-
son's office to carry on the work outlined for the
manufacturers.
''Friends of Mr. Jacobson who have been appraised
of the signal honor done him by his fellow manu-
facturers are recalling his rise to a position of prom-
inence. As a very young man, Mr. Jacobson joined
the Straube Company as a salesman. He exhibited
such marked ability that he was soon given an oppor-
tunity to acquire an interest in the business. Within
a few years the management of the company was
changed and Mr. Jacobson acquired complete con-
trol, being elected president.
"He continues as the active head of the local con-
cern, and is said to have more friends in the industry
than almost any other man. His elevation to the
presidency of the Manufacturers' Association is
being commented on very favorably by the press of
the music industry."
DANCE MARKS OPENING.
Young and old were made welcome at the celebra-
tion recently of formal opening of the new Jefferson
City, Mo., home of the Martin Bros. Piano Co.,
Springfield, Mo. Ashby L. Payne, manager of the
branch store, is well aware of the value of the good-
will of the youthful dancing folk. Every caller at the
store on opening day was presented with a rose, of a
particular variety. This later on gained admission to
the dance given by the company at the State Park,
music for which was furnished by the Ekin Haigh
Orchestra.
The Best Yet
Graceful lines, rugged construc-
tion, moderately priced. It's the
very best commercial piano from
every standpoint.
Style 32-^ ft. 4 in.
WESER
Pianos and Players
Sell Readily—Stay Sold
Send to-day for catalogue, prices and
details of our liberal financing plan
Weser Bros., Inc.
520 to 528 W. 43rd St., New York
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
PRESTO
June 21, 1924.
CHRISTMAN
"The First Touch Tells"
ADVERTISING THE
REPRODUCING PIANO
Instrument with Special Merits Called for
Publicity of an Educative Kind at Its
First Appearance and New Adver-
tising Methods Were Adopted.
A PREPAREDNESS POLICY
Dealers Enjoying a Good Piano and Player Business
Consider It Wise to Become Associated with
the Newer Instrument.
The Famous
Studio Grand
(only 5 ft. long)
has won the foremost place among the
small pianos of artistic character. Its
remarkable volume and quality of
Tone has added to the fame of
CHRISTMAN
It is recognized as the most salable
Small Grand in the field, and dealers
profit by its sale to discriminating
buyers. In the words of a prominent
music dealer the
CHRISTMAN
Studio Grand
is "exquisite"
No ambitious Piano Merchant can
be sure that he has the best, most
profitable and satisfactory Line until
he has examined the Christman and
compared with whatever competitor
may be winning local trade.
INQUIRIES INVITED
The First Touch Tells
9 9
Reg. U S. ?*t. OS.
Christman Piano Co.
597 East 137th St.
New York
The reproducing piano in grand and upright form
is the latest proposition of the piano merchant to the
prospective buyer. And that it is different from the
player with which the public had become acquainted
has been the fact the trade has been telling since the
reproducing piano first appeared. To advertise the
advantages of the reproducing piano over the player
piano was of course considered a plain necessity if
sales were aimed at.
The wise advertisers did not stop at the simple
announcement of its appearance. Nor did they limit
their introductory talks to generalizing. Even now
when the character of newness has been lost they
must keep on telling why the reproducing piano is
the most desirable and artistic instrument to be had
today. Every advertiser realizes that the public must '
be shown why the reproducing piano is of the satis-
fying kind that brings joy to musical people whether
they are musicians or not.
The Trend of Advertising.
It is recalled by a man observant of the advertising
irends that after the appearance of the reproducing
piano many merchants made a division in their retail
advertising. They realized it was futile to try to pre-
sent a piano, a player and a reproducing piano all in
one ad display. The rule for separate attention was
followed in the production of catalogs and booklets.
If the public was to be made familiar with the par-
ticular merits of the reproducing piano it should be
advertised in a separate and particular way. So the
keen publicity men "bunch their hits" for the repro-
ducing piano and there are no distractions in the
newspaper displays or any other kind of printed
publicity.
The New Plan.
Latterly the piano merchants have been using the
Sunday edition of the daily newspapers for special
reproducing piano publicity. It is supplementary to
the regular column and two-column ads run in the
weekday issues and by which the interest created by
the larger Sunday displays is sustained. Such a prac-
tice is now made part of the advertising appropria-
tions.
The small ads used daily give continuity to the
campaign. They mostly say to the reader: "Do
you know that the modern reproducing piano can
bring the greatest artists to your home," or words to
that effect. The thought interests the family appre-
ciative of the best in music. The members may be
pianists or a playerpiano may already be a valued
possession in the home. But the possibility of hear-
ing the greatest artists is something that excites their
desires and makes people of natural musical taste
wish to learn something more about the reproducing
piano. That is the work of the fuller advertisement
in the Sunday papers as well as of the special book-
lets prepared by the manufacturer for distribution by
dealers.
What Sells It.
The reproducing pianos are not sold on their
beauty of line or other excellences of form, so that
the wise advertisers do not rely on fine halftone cuts
for interesting the reading public. Results not form
are the determining things. The cut of the repro-
ducing piano has its uses, and if it is shown as part
of the happy home interior so much the better.
The function of the reproducing piano advertise-
ment is to create a new interest in the piano or
playerpiano owner or in the people without either
of these and to further inform the one already inter-
ested about the particular artistic merits that make
the reproducing piano distinctive from anything else
in the piano merchant's warerooms. The dealer
should keep on creating the reproducing piano
thought and keep on repeating the story of the artis-
tic merits of the instrument. It is a fact that piano
merchants in various places who started and made
continuous a plan of weekday and Sunday reproduc-
ing piano advertising are now considered as leaders
in the sale of these instruments and whenever the
prospective buyer thinks seriously of purchasing a
reproducing piano the name of the persistent adver-
tiser occurs to him.
It is easy to realize the advantage of such a charac-
ter for a store. One sees the proofs of its value
when stores are enlarged to make special provision
for the showing and demonstrajting of the instru-
ments. It gives prominence to a house to be asso-
ciated in a particular way with an instrument which
represents the culmination of artistic evolution in
piano manufacture.
Points to Advantages.
The piano merchant anywhere who enjoys a good
piano and player trade may adopt a system of repro-
ducing piano publicity with advantage at the present
time and in the future. He may even view it as a
sensible matter of preparedness. It is wise to antici-
pate the certain increase in the sales of reproducing
pianos. It is a case of moving with the times. A
dealer may continue to supply the desires of his
piano and player customers and still, by consistently
associating his name with the newer instruments,
automatically enjoy the advantages of more repro-
ducing piano sales due to the fast increasing prestige
of the instrument.
DALLAS, TEX., PIANO TUNERS
FORM NEW ASSOCIATION
Purpose of New Organization Is to Eliminate Sev-
eral Trade Evils in Texas City.
The Southwestern Piano Tuners' Association is a
new organization recently formed in Dallas, Tex.
The association which was organized at a meeting in
the Bush & Gerts Building, has the official good
will of the Dallas Music Merchants' Association and
the best wishes of the individual members.
The following officers were elected: President, A.
M. Tyson; vice-president, Clarke Burr and secre-
tary-treasurer, J. S. Townes. Well known tuners
who are charter members are: A. D. Schrimpf, A.
E. Jeckel, June Spaugh, Fred C. Giebel, C. E. Corby,
George Kennedy, B. F. Embry, J. B. Brady, Donald
Terrell, C. B. DuBose and Will Harris.
Several problems of the tuner were discussed at the
meeting and that of free tuning particularly interested
the tuners assembled. It is the purpose of the new
association to strive for the elimination of this prac-
tice by some dealers. Monthly meetings will be held
possibly at the same time and place of the Dallas
Music Merchants' Association.
HEINE PIANO COMPANY
MOVES IN SAN FRANCISCO
Remodeled Dancing Academy in Strand Theater
Building Gives Firm Great Business Facilities.
What was formerly a well known San Francisco
dancing academy has been converted into a modern
music store by the Heine Piano Co., for many years
located on Stockton near Sutter. The new location
is in the Strand Theater Building at 949 Market
street and is considered in the direct path of business
out Market street. The building is the center of
the amusement district and its position offers many-
advantages to a lively music house like the Heine
Piano Co:
The entire second floor and mezzanine floor have
been rented on a long-term lease and remodeling
plans carried out have made the premises into a de-
sirable store. The show window facilities give the
company great opportunities for showing its fine line
of music goods.
BUYS MARYSVILLE, O., STORE.
Harry M. Merz, of Columbus, O., purchased the
music store in Marysville, O., from O. J. Penhor-
wood and took possession last week. Mr. Merz has
had many years' experience in the music business and
operates a phonograph repair shop in Columbus. He
will continue to make his home in Columbus and
will make frequent trips between the two cities. Mil-
ton Rausch has been made manager of the Marysville
store, which has been repainted and the inside re-
decorated.
BACK TO OLD JOB.
F. C. Muehlenbrink has discontinued the Celeste
Music Store, Pekin, 111., and is again associated with
the Hinners Organ Co., of that place, where he will
devote his attention to tuning and piano work, and to
the interests of the company in the sale of high-grade
pianos. Mr. Muehlenbrink is an artist in his line
and enjoys a fine reputation for the high character of
his work.
MUSIC IN DEPARTMENT STORE.
A music department has been opened in Kahn's
Department Store, Oakland, Calif., by Edgar I.
Jessen, who carries Baldwin pianos and players, talk-
ing machines and sheet music. The big store for-
merly limited its music section to talking machines.
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/

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