Presto

Issue: 1924 1977

PRESTO
20
NEW STARR RADIO CASE
fying horn, each throat being independent and requir-
ing no adjustments from one to the other—in fact,
the radio and record can simultaneously be played if
desired. The radio throat ends in a tube of the
standard size of the ordinary phonograph tone-arm.
The holes for the wires connecting loud speaker to
the radio set are bored at an appropriate place. How-
ever, no input wires are provided for, as the location
must necessarily be arranged differently for various
sets.
No experience is required to install any radio set
in this phonograph as this is designed for amateur
cabinet makers as well as amateur electricians and
radio enthusiasts.
June 14, 1924.
RADIO AND PHONOGRAPH
Really Is No Competition Between Them Is Opinion
of Sales Manager.
"By the way, just set people right about com-
petition between radio and the phonograph," said a
phonograph sales manager quoted by a writer in the
Saturday Evening Post. "Do you see that new
The Starr "Instal Your Own Radio" model is a
building going up out there? It has bred a wide-
new number in the phonograph made by the Starr
spread rumor that we are going to manufacture radio
Piano Co., Richmond, Ind. It is listed as Style
apparatus and make up the trade we have lost in
XIX-A and is designed to meet the large demand
1 honograph records.
of the American public for a phonograph of highest
Radio might affect the phonograph business in
quality which also may serve as a container for a
two ways: First, people with a radio set would no
radio set.
longer be interested in their phonographs; second,
The adaptation of the radio to the phonograph
people who like something they hear by radio, want-
cabinet has as its base the essential fact that the
ing to hear it again, would purchase a phonograph
phonograph reproducing mechanism is a highly per-
record. Actually, what happens is this: When a
fected art and the tone quality of a loud speaker
actuating device is better when attached to the Louisiana Students Raising Sum for Music School, community first gets thoroughly absorbed in radio
Incidentally Sell Stacks of Records.
there is really a falling off in record sales. But
amplifying means of the Starr phonograph than to
later on, when radio is an old story, sales again rise
any other known methods of amplification.
The record department of the L. Grunewald Co., to normal. Radio and the phonograph are two dif-
The slogan "There is a difference in the tone" again New Orleans, was recently advertised in a novel and
proves its merit in this instrument, for the radio set effective way and at the same time the record sales ferent things. Neither is a substitute for the other.
"If the Prince of Wales or Marshal Foch is talking
built into this cabinet is improved through Starr were stimulated to a considerable degree. It was on
amplification to the equivalent quality of the Starr the occasion of the Tulane-Newcomb Realization Day, at a dinner tonight in New York, the phonograph
phonograph. This case is delivered completely fin- an event observed in a practical manner by the stu- obviously will not enable me to hear him, while radio
will. But suppose I want to hear Kreisler play a cer-
ished with the exception of the radio parts. As you dents of Tulane University and Newcomb College.
tain selection tonight. Kreisler isn't giving a con-
raise the adjustable lids at the top to the left is re-
On this day every year the students of the two cert in my town. If he "was that selection might not
vealed a space in which almost any size radio panel
can be installed. The veneered and highly finished schools combine to raise a needed sum for the main- be on his program. Obviously the only resource I
panel is not cut out as the Starr Style XIX-A "Instal tenance of the Newcomb School of Music. At the have is the phonograph. Why are we putting up
Your Own Radio" phonograph comes delivered to the recent observance of the day a group of Tulane that new building? It is exclusively for pressing
customer, but by allowing overlapping of the edges boys and Newcomb girls proffered their services to records, and we hope it will help us catch up with
of the radio panel an absolute finish is achieved. sell records for the L. Grunewald Co. A platform our demand."
Underneath the panel, in the space ordinarily in- was built over the street in front of the big music
CLOSING OUT SALE.
tended for record filing, may be installed any quan- store and on this were the student vocalists who sang
tity up to a dozen of ordinary A dry cells and up to to the accompaniment of a phonograph.
Smith & Heiby, music dealers on the Public
At the same time the record was being played on
three B batteries. Ample room exists, however, even
Square, Bucyrus, O., has announced the retirement of
despite the maximum number of batteries for the the phonograph, students circulated among the crowd
the firm from business. This week it is advertising
largest set, to use a portion of this space for record selling the Brunswick records outright at the regu- a special closing out sale of band instruments.
lar price or on a "chance" proposition.
filing if desired.
The Starr duplex horn is a double-throated, ampli-
PHONOGRAPHS IN FURNITURE STORE.
The Home Furniture Company, Fort Dodge, la.,
which has a very prosperous talking machine de-
partment recently Occupied its remodeled store and
commemorated the event by distributing prizes. Pho-
FOR
nographs and records were used to provide a very
Keys Recovered and Rebushed
entertaining musical program. During the grand
opening day thirteen thousand people visited the
All work is done by expert workmen
store.
Style XIX-A Designed to Meet Demand for
Phonograph to Serve as Container for
Receiving Set.
GOOD AID FOR GRUNEWALD'S
LEATHER
DEALERS and TUNERS!
and modern machinery and you are
assured of correct spacing which is so
important. When keys are replaced they
will appear exactly as when the instru-
ment left the factory.
PRICES FOR PYRALIN IVORY
52 h e a d s and tails
$8.00
52 fronts
2.50
88 k e y s rebushed - - - - - - -
4.00
Express or Parcel Post to
OTTO R. TREFZ, Jr.
PIANO BASS STRINGS
PIANO REPAIR SUPPLIES
2110 Fairmount Ave.
PHILADELPHIA, PA.
PLAYERS
ORGANS
PIANOS
PNEUMATIC LEATHERS A SPECIALTY
Packing, Valves, All Special Tanned
Bellows Leather
T. L. LUTKINS, Inc.
40 Spruce Street
NEW YORK
FRIELD MILLER & CO.
112 W. 30th Street
INDIANAPOLIS, INDIANA
HOW TO SEND
Remove from frame, number plainly near Capstan,
wrap or box securely, and ship Parcel Post or Express.
Please do not remove the old ivories as
there is danger of the wood being broken.
Ivories will be returned if desired.
FAIRBANKS
PIAN0 PLATES
THE FAIRBANKS CO., Springfield, Ohio
NEW "23" MODEL BOWEN LOADER
We are now making shipments of our latest model, which is Foolproof and indestructible.
Price reduced to $95.00 including extra good moving cover.
Shipped to responsible dealers on approval.
Try one. If you don't like it send it back.
BOWEN PIANO LOADER CO.,
Winston-Salem, N. C.
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
June 14, 1'924.
PRESTO
FUTURE OF RADIO SALES
Zenith Radio Corporation Official Anticipates
the Future and Tells New Relation of
Radio Dealer to Customer.
The Zenith Radio Corporation, Chicago, 111., is
about to enter upon what is really the third year in
practical commercial radio, and the fact draws atten-
tion to the commercial achievement of this industry
since its formation. "The radio strides of the past
two years, are as nothing compared to what will fol-
low before its next commercial birthday rolls around,"
says D. I. Marks, assistant treasurer of the corpora-
tion in an interview this week. Continuing, he said:
Now then, who will sell radio in its third year.
During the second year of radio numerous sets were
sold by hastily formed organizations with small shops
cutting prices right and left. Sales were made by
candy makers, shoemakers, small hardware stores,
specially formed radio shops. In fact, merchants in
almost every commercial line. But the big question
for every merchant now handling radio in any volume
will be, who will remain in radio.
Only those who realize that service does not end
when the purchaser walks out of a shop with his
parcel under his arm that will continue in
the radio business. Radio can not be sold in the
same manner as groceries, household goods or wear-
ing apparel, merely by wrapping up the purchase and
giving no further consideration to the sale. The third
year will find a more discriminating public. In order
to continue in radio, a distributor, jobber, or dealer
must have someone in his employment who is thor-
oughly cognizant of the article sold. That party
must be prepared to follow through a sale with
personal service. For radio like any other mechanical
contrivance will get out of order and require atten-
tion.
This organization has seen the handwriting on the
21
wall and has been preparing for the past year in edu-
cating and giving experience to numerous employees
prepared for the day when the demand for experi-
enced radio service men will arrive. We have sent
our men to all parts of the United States, particu-
larly with the object of service. These men were in-
structed to remain with a particular distributor for
a week or ten days, two weeks or three weeks; to
instruct the salesmen in the fine points of operation
of the Zenith set and also on taking care of minor
repairs.
They were instructed to attempt to induce the dis-
tributor or jobber to turn over to the service man
one or two men to form a nucleus of their service
organization. In their travels about the country they
secured valuable sales information, which they were
also instructed to impart to the particular distributor.
In this way we believe we are rendering service. A
number of the farseeing radio distributors requested
that they be allowed to send a man to our factory for
instruction so that he might return to his organiza-
tion fully equipped to handle the distributor's radio
problems.
The same plan that has been adopted for the auto-
motive industry, that of sending men to the manufac-
turer to thoroughly equip themselves with a knowl-
edge of the item to be handled, will be followed in
radio.
ACTIVITY IN ATLANTA, GA.
The Cable Piano Co., Atlanta, Ga., made excellent
Use of the opportunities provided by the recent week
of grand opera in that city. The company featured
records made by Florence Easton and Giuseppe
Danise, Brunswick artists who appeared upon the
program, with which a clever tie-up was made. At-
tractive window displays drew attention to the artists
and their records and generous use was made of the
daily newspapers. In addition a booklet entitled
"Stories of the Atlanta Operas" was freely distrib-
uted. The result was a very large and profitable
business.
"SUPERIOR" PIANO PLATES
PROFITS IN BAND INSTRUMENTS
Way to Advantageous Selling and Pleasant Factory
Relations Told by Martin Band Instrument Co.
There is now no doubt in the minds of observant
music dealers that the band instrument phase of the
music business is one promising development and
assuring profits. It is a band age, a fact plainly ap-
parent in every city, town and village in the country.
The Martin Band Instrument Co., Elkhart, Ind., en-
courages dealers to embark in the sale of band in-
struments and to this effect has embodied the ad-
vantages of the Martin Dealer Proposition in its
literature.
In the booklet devoted to the purpose the Martin
dealers tell their own convincing story of agreeable
profits and pleasant factory relations. The proposi-
tion involves the continuous co-operation of the Mar-
tin Band Instrument Co. with the ambitious dealer
handling the Martin line. Martin quality goes hand
in hand with Martin service, and that is the sum of
Martin helpfulness that assures a feeling of reli-
ability in the customer and realization of profits to
the dealer.
SEEKING FACTORY SITE.
The A. W. Davis Co., manufacturers of furniture
and phonographs, has written to the Peoria, 111.,
Chamber of Commerce asking concerning ground or
buildings for a location. The company does not seek
a bonus and the proposition is being investigated.
The Only
Completely
Equipped
School in the
United States
Twenty-Third Year of Successful
Operation — 20,000 Graduates
Every branch taught, including Repairing,
Regulating and Voicing—All Player Actions,
with Demonstrating Specimens to work with.
Diplomas awarded and positions secured. Pri-
vate and class instructions. Both sexes.
School all year. Catalogs on request
POLK'S TUNING SCHOOL
WIZXAKD R. POWELL, President
VALPARAISO. IND.
Manufactured by
SUPERIOR FOUNDRY CO.
Cleveland, Ohio
The Piano Repair Shop
TRAVELPHONE PORTABLE
The outstanding phonograph for any occasion. Enables
you to retail a PORTABLE of QUALITY as low as $25.00.
Size 11^-2x14; weight 13 pounds.
Built of QUALITY and SERVICE
There will be a greater demand for Portables" this season
than ever before. Don't delay in sending in your orders.
The Specialty Phonograph and Accessories Company
210-212 East 113th Street, NEW YORK, N. Y.
Pianos and Phonographs Rebuilt by
Expert Workmen
Player-actions installed. Instruments
refinished or remodeled and actions and
keys repaired. Work guaranteed. Prices
reasonable.
Our-of-town dealers' repair work solic-
ited. Write for details and terms.
THE PIANO REPAIR SHOP
425 South Wahash Ave.
Chicago
PERFECTION
Benches and Cabinets
The line that sells on sight and satisfies always.
The only solid walnut benches built and sold at
regular prices.
Send for catalog and price
No. 25
Perfection Benches with Smith's Patented Interlock*
ing mitre joint.
list.
PERFECTION PIANO BENCH MFG. COMPANY
1514-1520 Blue Island Ave.
Chicago, 111.
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/

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