P R E S T O
June 14, 1924.
SMALL GOODS, SUPPLIES AND RADIO
keep in touch with their superintendent of schools,
supervisors of music and board of education with a
view to selling them the idea that the youngsters de-
serve good instruments and that it is just as reason-
for the schools to provide musical equipment
Sales Manager for Martin Band Instrument able
as it is for them to provide equipment for manual
Co. Cites Opportunities in Ever Widening
training and athletics?
There are a number of schools enjoying the ad-
and Profitable Field.
vantages of properly instrumented bands through the
"It is unfortunately true that there are many- activities of Rotary, Kiwanis and other clubs devoted
civic betterment. Churches are a field of great
dealers who are not doing the volume of business to
possibilities and fraternal orders are also very apt to
they could do because they are not active enough in be interested in the organization of bands, orchestras
selling people generally the idea of more music in or saxophone quartettes.
the home, school, church, lodge, etc., or their efforts
The dealer who is not right at the fore in every
are not being properly applied," said Fred A. Holtz, movement calculated to develop musical apprecia-
sales manager of the Martin Band Instrument Co., tion and general interest in playing is overlooking a
Elkhart, Ind., in a clever convention address. ''There big bet. He cannot, in justice to himself and his
are also many who are very active, and properly so, business, be too busy to see to it that regular free
in the sale of pianos and phonographs, but, when it band concerts are provided during the outdoor sea-
son and that a few indoor musical events keep the
comes to saxophones and band instruments, they public
interested musically during the cooler months.
seem to think that there are no sales to be made
He cannot consistently neglect seeing to it that bands
except to prospects who have sold themselves the and orchestras in the schools are properly organized,
idea of buying an instrument and who will come equipped and instructed and that the idea "Play an
into the store, and, therefore, they make no effort to Instrument Yourself" is presented to every person in
'create' business." Continuing Mr. Holtz said:
his territory again and again.
There are any number of dealers who don't know
BRUNSWICK LINE CARRIED.
what musical organizations there are in their terri-
tories, what kind of instruments they play, whether
The Atherton Furnittire Co., Boston, which re-
they are adding members or any of the other facts
cently moved into a new store covering almost an
indicative of sales possibilities and surely it cannot
entire city block, four stories in height, carries a
be denied that it would pay the dealer to keep in
close touch with all these organizations, helping them large stock of talking machines and records. T h e
whenever he can to keep them going and growing. Brunswick phonograph and records are handled in
It is true that musicians in the past have been the main store and in the branches in Portland, Me.;
educated to the idea of buying "direct from the fac- Lewiston, Me.; and Haverill and Taunton, Mass.
tory" and that some dealers still consider this as
good and sufficient reason for not putting in a line
CHANGE IN SOUTH BEND.
of high-grade instruments and going after the busi-
One of the recent changes in South, Bend, Ind.,
ness that exists or that can be easily developed in
their territories. The splendid volumes of business, was the disposal by the Complete Music stores of the
built up by practically every music merchant who Mishawaka store. The Victor franchise held by the
has installed a real saxophone and band instrument company was purchased by the Templin Music store,
department proves that musicians and prospective and the building at 109 North Main street was va-
musicians would rather buy from the dealer after all. cated.
The tremendous interest in school bands and or-
chestras is opening up wonderful sales possibilities
D. W. Lerch, the Canton, Ohio, music dealer re-
and it is certain that there will soon be a band,
orchestra or both in every grade school as well as cently opened the Brunswick Shop in that city and
high school. Yet how many dealers are there who placed it under the management of W. D. Berger.
FRED A. HOLTZ TALKS
WESSELL, NICKEL & GROSS
Manufacturers of
PIANO ACTIONS
HIGHEST GRADE
ONE GRADE ONLY
N E W YORK
l l U VY
1 VSlYfV.
Musical Supply Association at Closing Ses-
sion of Convention Last.Week Also Elects
New Set of Directors.
^
following officers to serve the new term, ex-
piring at the convention of 1925, were elected at the
closing'session of the Musical Supply Association at
the Waldorf-Astoria, New York, June 3:
President—Joseph F. Reed.
Vice-President—Albert T. Strauch.
Treasurer—David A. Smith.
Secretary—Alfred L. Smith.
The new directors are: James T. Patterson, Lester
I. Miller, Joseph F. Reed, David A. Smith and T. B.
Brown.
RADIO INSURANCE
Broadcaster Applies for $50,000 Protection Against
Static in His Radio Concerts.
A $50,000 insurance policy against loss through
static in a radio broadcasting program was applied for
this week by Ernie Young, of Dreamland Park,
Newark, N. J. Static is the atmospheric condition
which interferes with radio.
Mr. Young plans to broadcast a program through
Station WOR on June 21. If, through static inter-
ference, the singing should not meet with the
approval of the hearers, Mr. Young says he would
suffer a loss, for which reason he will apply to
Lloyd's for a policy.
A LOS ANGELES EFFORT.
A successful series of postal cards advertising its
talking machine and record department was recently
distributed by the Fitzgerald Music Co., Los An-
geles. The appeal was in the thought of happiness
in the home through music very cleverly expressed in
pictures on the cards. The cards, three in number,
were features in a campaign made along that line.
TRUCKS
That Are Labor Savers
The Wessell, Nickel & Gross action is a
guarantee of the grade of the instrument
in which it is found*
FACTORIES:
ELECT NEW OFFICERS
Your equipment is not complete without our TRUCKS for handling
Pianos and Talking Machines.
OFFICE:
Strast
457 W . 45th g
Comstock, Cheney & Co.
Sill Trucks and End Trucks
for Pianos
With the LEA TALKING MACHINE TRUCK, one man can
handle the Edison Chippendale, Victor No. 17, Cheney No. 6 Queen
Anne, and other large makes, from show-room to any apartment
floor.
Ask for Ch^eutmr
Ivory Cutters and Manufacturers
MADE ONLY BY
Piano Keys, Actions and Hammers
SELF-LIFTING PIANO TRUCK CO.
FINDLAY, OHIO
IVORY AND COMPOSITION-COVERED ORGAN KEYS
Th« only Company Furnishing the Key*, Actions, Hammers and Brackets Complete
Telegraph and R. R. Station: Essex, Conn.
Office and Factories: Ivoryton, Conn.
THE O. S. KELLY CO.
Manufacturers
of
I—light Oracle
PIANO PLATES
SPRINGFIELD
-
-
OHIO
Factory and Offiu
DOLGEVILLE.N.Y
Mills
JULIUS BREGKWOLDT & SON, INC. Saw
Fulton Chain
Manufacturer* of
and
Tupper Lake
Piano Backs, Boards, Bridges, Bars,
Traplevers and Mouldings
SOLE AGENTS FOR RUDOLF GIESE WIRE
WESTERN REPRESENTATIVE:
CENTRAL STEEL & WIRE CO.,
119-127
N. Peorla
Chicago,
111.
J.
BRECKWOLDT.
Pres. Street, W. A. BREGKWOLDT.
Sec. & Treat.
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