PRESTO
presto
THE AMERICAN MUSIC TRADE WEEKLY.
Published Every Saturday at 417 South Dearborn
Street, Chicago, Illinois.
C. A. DANIELL and FRANK D. ABBOTT
Editors
Telephones, Local and Long Distance, Harrison 234
Private Phones to all Departments. Cable Address (Com-
mercial Cable Co.'s Code), "PRESTO," Chicago.
Entered as second-class matter Jan. 29, 1896, at the
Post Office, Chicago, Illinois, under Act of March 3, 1879.
Subscription, $2 a year; 6 months, $1; Foreign, $4.
Payable in advance. No extra char&e in United States
possessions, Cuba and Mexico. Rates for advertising on
application.
Items of news and other matter are solicited and if
of general interest to the music trade will be paid for
at space rates. Usually piano merchants or salesmen
in the smaller cities are the best occasional corre-
spondents, and their assistance is invited.
Forms close at noon every Thursday. News mat-
ter should be in not later than eleven o'clock on the
same day. Advertising copy should be in hand before
Tuesday, five p. m., to insure preferred position. Full
page display copy should be in hand by Monday noon
preceding publication day. Want advs. for current
week, to insure classification, must not be later than
Wednesday noon.
Address all communications for the editorial or business
departments to PRESTO PUBLISHING CO., 417 South
Dearborn Street, Chicago, III.
SATURDAY, MAY 24, 1924.
OUR WINDOW DISPLAYS
When the men of music, in its commercial
relationship, gather in Manhattan week after
next, they will find opportunities enough to
compare the instruments with which they are
familiar with others similar and yet different.
There will be piano shows both temporary
and permanent. The former, at the McAlpin.
will present novelty. The permanent shows
will be found as splendid as the best thought
of the great city can conjure. And wise piano
men will take advantage of them all—or as
many as time will permit.
And there are displays ready for the dealers
who can not get away for the excitements,
instruction and experiences of the Convention.
Those stay-at-home members of the trade will
find the special piano displays spread out in
the pages of this issue of Presto—also, we ex-
pect next week.
And they will find a great deal of worth-
while piano suggestion in the printed page
displays. For they are messages direct from
the manufacturers of many of the most active
of the instruments it pays the trade to sell,
and equally the music loving public to buy.
They are piano displays of which Presto is
proud. They represent this old trade paper's
front windows, all dressed up for the critical
eyes of every passerby. And for the eyes of
curiosity no less. For it is curiosity that first
opens the shutters of criticism, and criticism,
once satisfied, becomes the cocktail—old style
—that gives zest to the appetite—or used to
in the good days of old !
Most of the displays, in Presto's front win-
dows this week are dressed by the instru-
ments of industries well known everywhere.
They serve to emphasize again the kind of
enterprise that keeps the best business on
earth to the front. They tell, at a glance, the
progress of dependable instruments in which
the dealers have special concern, not only be-
cause they admire them—almost love them—
but because they know the people will buy
them.
And in that, Presto's displays are so good
that no piano man can pass them without the
appreciative results for which the displays are
primarily made. For the sake of convenience,
too, a list of the special displays forms one
of the first "features" of this issue. It will be
found on page 3. But what Presto wants, and
expects, is that every reader will pause before
each of the full page displays of this week,
long enough to let every impression sink in.
And, having made this study of the displays,
we know that the observer will follow the ef-
fect of his study to his own advantage, as
well as that of the instruments by which the
displays are made so attractive, and so con-
vincingly alluring as a business proposition.
A BIG WEEK
Jt will require some fixity of purpose, and
possibly a little self-denial at the June con-
vention to sit quietly and listen to lectures
and debates, and to pass resolutions designed
for the betterment of trade and the proper
disposition of money in the treasury.
Those things may seem too dull, with the
crowds along Fifth Avenue and the endless
excitements of the nation's greatest city. The
gorgeous paraders on the sidewalks, the glori-
ous shows in the big store windows, the al-
lurements of the ocean-side resorts, the parks
and endless other attractions will contribute
to the longing for out-of-doors and lend a
hint of dullness to the shut-in halls of the reg-
ular convention week.
And then the piano shows and other shows
at the McAlpin, and many other places. It
will take about all the time to merely have a
good look-in at the instruments on display,
to say nothing of the impossibility of escape
from the descriptive eloquence of the popular
gentlemen in charge.
And there will be other exhibits than those
at the McAlpin hotel. All of the fine Fifth
Avenue warerooms will offer special attrac-
tions. And the newer Piano Rows of Forty-
second and Fifty-seventh streets will contain
some of the important displays—the splendid
homes of the Sohmer and the Story & Clark.
And, of course, New York's famous piano fac-
tories will be points of special interest to most
of the visiting dealers.
But the purposes of the convention go
deeper than entertainment or sight-seeing. As
several of the association officers have said,
the serious work of the annual gathering
should have its full share of attention. And
even if the visiting members do not "see it
all" within the space of a few days they must
do their share in the work designed to help
their business during the whole year and more.
Attend the meetings.
It will be a great week, anyway, and all in
the trade, in whatever of its departments, will
get more out of it than even their biggest an-
ticipations may promise.
OUR AUSTRALIAN CUSTOMERS.
The United States is selling more to 6,000,000 Aus-
tralians than to 400,000,000 Chinese, a fact that some
of our publicists, who link prosperity to mere num-
bers, ought to find interesting. From the exporter's
standpoint of view Australia is more important than
China, India. Mexico, Brazil, Argentina, the Philip-
pines, Spain, or the Netherlands. People with high
living standards not only can buy more, but it is
not as much trouble to sell them. No American man-
ufacturer has to make a special article for the Aus-
tralian trade, and he need not give such a market
any particular study before he enters it.
J. T. Baker, formerly located at Sulphur, Okla., is
now residing at Harlingen, Texas. Mr. Baker is a
popular music dealer throughout the country.
May 24, 1924.
ESTEY ORGAN COMPANY
AT THE CONVENTION
Martin Austin, Representing Company, Will
Meet Dealers at Convention Headquarters,
and Models Shown at 11 W. 49th St.
One of the pleasant and interesting gentlemen for
dealers to encounter at the Waldorf-Astoria during
the day's of the annual convention is Martin Austin
of the Estey Organ Company, Brattleboro, Vt. This
is an organ day and anything that the music merchant
can learn about reed organs is decidedly to his ad-
vantage. The live dealer is, of course, awake to the
opportunities of the organ field, but the keenest may
receive a profitable pointer from the expert in the in-
struments.
Mr. Austin will be registered at the Waldorf-
Astoria during the days of the big meeting and will
be pleased to meet all Estey organ representatives
and inquiring merchants generally. Apart from the
excellences of the Estey Organ Company's line, Mr.
Austin has the faculty for showing the organ way to
profits to dealers still unaware of the opportunities.
The fine line of Estey organs may be seen by the
visiting dealer at the retail warerooms of the company
at 11 West Forty-ninth street. There all the chapel
models and the two-manual line are shown. The
dealers will be made welcome there and experts will
demonstrate the musical merits and salable qualities
of the Estey line.
PHONE ETIQUETTE.
(Chicago Tribune Editorial.)
As a target for grouches the telephone, like the
newspaper, the weather, bacon for breakfast, and
other semi-public utilities, has become an avenue of
emotional release. It is the moral equivalent for a
!ight for most Americans, and as a dumb peace-
maker should be respected. But manners over the
phone nevertheless are possible. How to be a gen-
tleman though phoning is an issue worthy of a
policy.
If you put in a call: Be on the wire when your
party answers. Tell your name without preliminary
helloes. Give your message briefly; you may have
called your party away from a pressing engagement.
Lead the conversation, as well as be the first to say
"Good-by."
If you receive a call: Take the wire at once, or
refuse to take it at all; don't keep the party waiting.
When answering give your number or name without
prefaces. Don't interrupt others by receiving un-
necessary calls in their presence.
In general: Talk slowly. Talk gently. Talk with
a smile in your voice. Don't use business phones un-
necessarily for personal calls. Remember that over
the telephone your voice is yourself, and Sir Lance-
lot at the telephone could not do better.
DON'T MISS YOUR TRAIN.
Whatever you do, with grips all packed,
Keep off the Volstead bars.
You're all slicked up, with shoes all blacked,-
Don't miss the choo-choo cars!
Remember the world its way will run
Under the sun and stars
Till you come back from all the fun—
Don't miss the choo-choo cars!
L. M. NEWMAN AT CONVENTION.
L. M. Newman, president and treasurer of New-
man Bros., Chicago, will represent the progressive
company during the days of the convention at the
Waldorf-Astoria, New York. Mr. Newman is a
young man, but his house is an old one and many of
the Newman Bros, dealers he will meet at the head-
quarters hotel will have had an association with the
old Chicago house dating back over fifty years. A
convention gathering always brings a big crowd of
friends of the Newman Bros, pianos, so Mr. Newman
expects a busy handshaking time.
The Brunswick Music Shop, Chicago, has moved
from 6853 to 6713 Stony Island avenue.
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/