Presto

Issue: 1924 1974

54
P RE S TC
May 24, 1924.
music of the latest danzones, tangos and machiches
was secured from Havana, Buenos Aires and Rio de
Janeiro, played by American bands and pressed in
disks. But when the records reached the Latin-
Record Making Developed Only When the American brother they were no longer popular—
Early Phonograph Owners Got Tired of
tangos and danzones are as the snowflake in the river,
a moment heard, then gone forever, just like our
the Tune of "Yankee Doodle."
jazz. And the Latin-American brother didn't recog-
The talking machine lagged nearly twenty-live nize his own music! For the score of a tango or
years after its invention before music in the home was machiche is something like shorthand. Where our
found to be its big commercial field, says Mapplebeck, jazz is written with full harmony and instrumenta-
writing in the Saturday Evening Post. We sold the tion, to be played alike by musicians all over the coun-
Latin American brother a phonograph. And then all try, Latin-American dance music is usually a simple
we had to sell him to play on it was Yankee Doodle. melody upon which the players embroider their own
When the phonograph was invented people thought variations and syncopations. These are instinctive,
that it would be used, among other things, to make born in them, different in each country. They
books for the blind, teach elocution, keep a family couldn't be written. If they were written, no
Brazilian orchestra could ever catch the strident
album of voices, make music boxes and speaking
swing of a Cuban danzon, nor any Cuban band put
dolls, and record telephone talks. The machine lagged
nearly twenty-five years before music in the home the happy little native lilt into a Brazilian machiche.
Our conscientious bands—and in those days it was
was found to be its big commercial field.
The first entertainment records were pretty limited chiefly the military band that made records for the
—I am speaking of twenty-five years ago. Recording phonograph companies—simply played every note
was crude. We had band music, but no ragtime, they saw. There weren't very many notes. Time
much less, jazz. The great opera singers, violinists was wrong, instrumentation wrong. How were they
to know that in Argentina the tango orchestra is made
and orchestral records were all in the future.
The export-producing director of a big phonograph up largely of accordions?
company was explaining a phase of that business al-
However, that did for a beginning. Latin-Ameri-
most unknown to the American phonograph fan—the cans were impressed by the intention if not the re-
making of records for people in other countries. sults, and they did get fair phonograph records of
"We sold Yankee Doodle as long as possible to the music like their national anthems. Quick to see what
folks in other countries," he said. He has circled the was lacking, the record directors took the second
globe several times with these recording expeditions, logical step—sent down for native orchestras, and
and has the music and entertainment of many nations had them make records in New York.
at his fingers' ends. "When they got tired and
Next came the recording expedition, the first one
wouldn't buy it any longer we turned our thoughts to being sent to Mexico, partly because that country was
making records of their own music, and in their own near at hand and also because the Mexicans were ex-
languages."
cellent customers. Several months and a good many
It looked simple enough at the outset. The sheet thousand dollars were spent in Mexico City making
records of bands, singers and actors in the capital, as
well as bringing in characteristic music from prov-
inces. But every one of these records was lost on the
way home. The manufacturers knew little of the
difficulties to be overcome, and the soft wax on which
(CAMBRIDGE)
records are taken melted in transit.
Then several Mexican artists were brought to New
York, singers and guitar players, who recorded seri-
ous compositions, comic songs and the music of the
peones, or country people. This gave a Mexican list
that was the most satisfactory up to that time, but it
did not begin to scratch the surface of Mexico's
musical resources. So a better-equipped recording ex-
pedition was sent to Mexico City, and worked nearly
a year. These records reached New York safely, and
were so eagerly bought by the Mexicans that one or
another of the phonograph companies now has a re-
cording expedition in Mexico most of the time,' as
they are sent out about every eighteen months. The
recording expedition is now so well equipped that
records are seldom lost.
HISTORY OF THE RECORD
STANDARD
Piano Actions
SJhe Standard Action company
Cambridgt, ^Massachusetts
Cincinnati Company Has Issued Its June Presenta-
tions in Player Roll Music.
The June Bulletin of the Vocalstyle Music Co.. Cin-
cinnati, contains the following list of music rolls:
The Clearing House Blues, blues; Does the Spear-
mint Lose Its Flavor on the Bedpost Over Night?,
fox trot; Faith of Our Fathers, hymn; From One Till
Two (I Always Dream of You), fox trot; Horsey!
Keep Your Tail Up (Keep the Sun Out of My Eyes),
fox trot; Hugo, fox trot; Jealous, fox trot; Land of
My Sunset Dreams, marimba waltz; London Bridge
Is Falling Down on the Isle of Childhood Dreams,
marimba waltz; When It's Love Time in Hawaii,
Hawaiian marimba waltz; Memory Lane, marimba
waltz; A Mother's Love Is the Best Love After All,
marimba waltz; My Sweetheart, fox trot; Since Ma
Is Playing Ma Jong, fox trot; Sweet and Pretty
Mamma, fox trot; Take a Little One Step ("From
Lollypop"), fox trot; There's Yes Yes in Your Eyes,
fox trot; What'll I Do?, waltz; You Left Me Out in
the Rain, fox trot.
CHANGE IN WAVE L E N G T H S .
It is likely that many of the present broadcast wave
lengths will be changed by the radio conference Sec-
retary Hoover plans to call shortly after congress fin-
ishes the present session. Building of more high
power class B stations during the last year has ex-
hausted the wave lengths from 303 to 546 meters as-
signed to class B stations. Wave lengths for class A
stations are fast nearing saturation.
IVORY PRICES SOAR.
According to latest advices from London, ivory
prices are very strong since the last quarterly sale
there. Since the close of the war prices have been
practically stationary, a condition partly caused by
the absence of demand from Germany and France.
But with the improved economic conditions there the
ivory prices are affected and an upward tendency is
now noticeable.
A Pneumatic Action bearing the name
STRAUCH BROS.
is your guide for unfailing quality.
The high quality which has characterized
the Strauch Bros. Piano Actions and Ham-
mers for almost sixty years, distinguishes
our latest product, the
A store building will be erected in Augene, Ore., by
Seth E. Laraway, music dealer.
C. G. CONN, Ltd., Elkhart, Ind.
C. D. GREENLEAF, Pre«.
J. E. BOYER, Sec'y
World's largest manufacturers of High Grade Band and Orchestra Instruments. Employs 1,000
expert workmen.
All of the most celebrated Artists use and endorse Conn Instruments.
Famous Bandmasters and Orchestra Directors highly endorse and recommend the use of the
Conn Instruments in their organizations.
Conn Instruments are noted for their ease of playing, light and reliable valve or key action;
quick response, rich tonal quality, perfect intonation, tone carrying quality, artisticness of design,
beautiful finish and reliable construction.
Conn Instruments are sent to any point in the U. S. subject to ten days free trial. Branch store
or agencies will be found in all large cities. Write for catalogues, prices, etc.
C. G. CONN, Ltd.
NEW VOCALSTYLE ROLLS
ELKHART, IND.
DEPT. MS.
STRAUCH BROS.
PNEUMATIC ACTIONS
Simple in construction they are
dependable in every particular.
STRAUCH BROS., INC.
327 Walnut Ave.
COVERS
THAT
PROTECT
THE
Bl LGER
ONE MAN
LOADER
New York City
STCEL SI L L TOF?
MOV I NG
GR7\ N D PIANOS
LINED A^D PADDED
Remember Bilger's System Moves Grands or Uprights
START RIGHT—ALWAYS RIGHT SffiSf
To make sure of the best—test it.
25 year* boiled down
LET US
SERVE YOU
It's "The go get the business" Equipment, Safe and Sure
PIANO MOVERS SUPPLY CO.,
Lancaster Pa.
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
May 24, 1924.
55
PRESTO
SONG SELLS SMALL GOODS
Portland, Ore., Firm Effects Tie-up with Hit That
Brings Results. v
According to the sheet music department of
Seiberling-Lucas, of Portland, Ore., the Witmark hits
are leading at this time in popularity, the greatest de-
mand being for "California, Here I Come," "Since Ma
Is Playing Mah John" and "I'm doing South." The
new Irving Berlin number, "Lazy," is being featured
by the department by clever window displays and
Maybelle Elliott, in charge of the department pre-
dicts a big demand for the number.
Wm. Fenton, general manager of the firm, says that
the song is quite appropriate at this time, with vaca-
tions in sight, and the selling idea behind the song is
good and allows the dealer to tie up with the portable
phonographs, records, banjos, ukes and other musical
merchandise and their window display brings out this
idea. Brunswick and Victrola portables are con-
veniently placed with the caption, '"This is the time
to be lazy and buy a portable." Copies of the song
banjos, ukes, player rolls were all artistically placed
to complete the window.
tured. A piano section also will be maintained in the
annex on the second floor under the management of
Otis Webster.
Charles Schwartz & Son, 708 Seventh street, and
3123 M street, Washington, D. C, has been appointed
Victor retailers.
The Carusola Manufacturing Co., Omaha, Neb.,
has been granted trade-mark registration on the
name "Carusola" for phonographs.
Samuel Mintz recently opened a new store at
Loraine avenue and West Forty-fifth street, Cleve-
land, Ohio. Mr. Mintz is an active member of the
Music Merchants' Association of Ohio.
A music department is a feature of the business of
the Steving Furniture Store, which is remodeling its
home in Indiana, Pa. M. R. Jones is the manager.
The Rennet Music Store moved to a new location
in Sheboygan, Mich.
NEWS OF SMALL GOODS FIELD
A SKEEZIX WINDOW.
Cartoonist King's Walt and Skeezix are reproduced
this week in one of the Wabash avenue windows of
Lyon & Healy, Chicago. It is part of a radio dis-
play which is attracting a great deal of attention.
The artist has caught the expression of the well
known Tribune cartoon figures to perfection. Lyon
& Healy's radio departments, wholesale and retail,
are exceedingly busy these days.
Many New Names Appear in Musical Instrument
Business and Old Ones Continue in Activities.
A line of talking machines and records have been
added to the stock of the A. J. Radant Furniture Co.,
Wausau,' Wis.
W. D. Berger has opened a shop in the Harris
Arcade entrance, Canton, Ohio. Phonographs, rec-
ords, music rolls and music merchandise will be fea-
TO FIGHT "GYPPING."
Besides fighting the proposed tax, the Radio Manu-
facturing association will campaign for a tariff to pro-
tect American manufacturers against cheap material
from Europe and to bring about an end to "gypping."
Started a little more than a month ago by a handful
of Chicago manufacturers, the organization already
has attained national importance.
PROFESSIONAL TONE BANJOS
Wide Variety, Excellent Construction and Beautiful
Tone Characterize Slingerland Products.
The popularity of the banjo is ever-increasing. From
the old days on the plantation when Negroes drummed
leisurely on their favorite instrument, the banjo, to
the present time when the banjo is favored and loved
by thousands of musicians throughout the country,
the banjo has steadily gained in prestige.
Today the banjo stands as one of the most impor-
tant requirements to an orchestra, and no dance
orchestra is complete without this instrument. It
is also a great favorite when played alone.
The organizing of banjo clubs in many of our large
cities has greatly increased its popularity, and it is
natural that those who play it will seek to obtain the
best in tone and construction. That is why the
Slingerland Mfg. Co., 1815-1817-1819 Orchard street,
Chicago, is in demand and is favored by those who
seek quality instruments.
SEE INTEREST IN PORTABLES.
The approach of the vacation season in California
has increased the interest in portable phonographs,
according to Charles S. Mauzy, manager of the Talk-
ing Machine Department of the Emporium. The
business in records is very lively, dance music being
specially favored.
The Only
Completely
Equipped
School in the
United States
POLKS
IIK
"SUPERIOR" PIANO PLATES
Twenty-Third Year of Successful
Operation — 20,000 Graduates
Every branch taught, including Repairing,
Regulating and Voicing—All Player Actions,
with Demonstrating Specimens to work with.
Diplomas awarded and positions secured. Pri-
vate and class instructions. Both sexes.
School all year. Catalogs on request
POLK'S TUNING SCHOOL
K. POWEIX, President
Manufactured by
SUPERIOR FOUNDRY CO.
VALPARAISO, IND.
Cleveland, Ohio
The Piano Repair Shop
TRAVELPHONE PORTABLE
The outstanding- phonograph for any occasion. Enables
you to retail a PORTABLE of QUALITY as low as $25.00.
Size 11^2x14; weight 13 pounds.
Built of QUALITY and SERVICE
There will be i greater demand for Portables this season
than ever before. Don't delay in sending in your orders.
The Specialty Phonograph and Accessories Company
210-212 East 113th Street, NEW YORK, N. Y.
Pianos and Phonographs Rebuilt by
Expert Workmen
Player-actions installed. Instruments
refinished or remodeled and actions and
keys repaired. Work guaranteed. Prices
reasonable.
Our-of-town dealers' repair work solic-
ited. Write for details and terms.
THE PIANO REPAIR SHOP
425 South Wahash Are.
Chicago
PERFECTION
Benches and Cabinets
The line that sells on sight and satisfies always.
The only solid walnut benches built and sold at
regular prices.
Send for catalog and price list.
No. 25
Perfection Benches with Smith's Patented Interlock*
ing mitre joint,
PERFECTION PIANO BENCH MFG. COMPANY
1514-1520 Blue Island Ave.
Chicago, 111.
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/

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