PRESTO
May 17, .1924.
GULBRANSEN PUBLICITY FACTS
There are two points of unusual news interest in
connection with the painting and lighting of the
huge smoke-stack at the factories of the Gulbransen
Co., Chicago. The painting was done without any
scaffolding or outside ladders, by a man who has
done some of the most risky climbing in this coun-
try. The lighting is accomplished with a new type
lamp designed for use on railroads in India, where
a wide horizontal beam is necessary in order to per-
tion. And it is this light which the Gulbransen Com-
pany has turned around to a vertical position and
which is used to light its smoke-stack!
The stack is 175 feet high and yet that vast ex-
panse of space is uniformly lighted by a lamp with
only a 250 watt bulb in it, and placed more than 200
feet away from the stack in the case of one of the
two lamps used to light it. The big trouble with
stack lighting has been that lights on the stack itself
PARTNERSHIP IN INDIANA
MUSIC FIRM DISSOLVED
Harry F. and Roy L. Sonneborn Publish Notice of
Fact in LaPorte Papers.
The following special notice of dissolution of part-
nerships between Roy L. Sonneborn and Harry F.
Sonneborn, proprietors of Sonneborn's Sons, LaPorte,
Ind., has been published in the newspapers under a
recent date:
"Notice is hereby given that the partnership lately
subsisting between Roy L. Sonneborn and Harry F.
Sonneborn, doing, a general sporting goods, musical
instrument and automobile and bicycle supply busi-
ness, under the firm name and style of Sonneborn's
Sons, at 713 Lincoln Way, in the city of LaPorte,
Indiana, was on April 21st, 1924, dissolved by mutual
consent of the parties, and in the future the business
will be carried on by said Harry F. Sonneborn alone,
who will pay and discharge all debts and liabilities,
and receive all moneys due and payable to the late
firm.
"HARRY F. SONNEBORN.
"ROY L. SONNEBORN."
REMODELS ROCKFORD STORE.
The Brunswick Shop, Rockford, 111., now back in
its old remodeled quarters at 212 Main street, is better
equipped for doing business than before the fire
which swept the building the week before Christmas.
The plans of Manager Wilbur M. Derges for re-
arranging the space have been carried out and a
number of facilities for pleasant buying have been
installed. Among these are six sound-proof booths
for demonstrating the machines and records. The
record department is in charge of Miss Elizabeth
Hemming.
seven feet high, probably among the largest letters
that have ever been painted on any stack by a steeple
jack. "Gulbransen" is painted twice so as to be
visible from two directions and between the two
signs is the lettering "Registering Piano" in black
letters on an orange background.
Mr. Crippen, who looks like a tiny speck on the
stack in the daylight picture reproduced herewith, is
SMOKK-STACK BY DAY AND BY NTGHT.
mit the locomotive engineer to see elephants ap-
proaching the railroad right of way!
In this connection, the smaller of the two cuts
shows a locomotive of India, with the native engineer
and the representative of the Pyle-National Com-
pany, who designed the special headlight. In mak-
ing a report on the conditions of locomotive lighting
in India, the Pyle-National Company representative
wrote from Chittagong: "They have no end of
trouble with the elephants being hit and derailments
experienced. Not any of the lines are fenced, and they
are under the impression that by installing special
wide beam lamps, they can do without fencing the
lines."
It was this report that led the Pyle-National Com-
pany to design a lens with a narrow strip of light
that would spread four hundred feet in each direc-
have made one part brightly lighted and other parts
barely readable. This objection is overcome with
the "elephant" lens. A narrow strip of light where it
is needed illuminates the stack uniformly and with
only a fraction of the current that would otherwise
be used.
Lighting the stack at Gulbransen Square has made
it a land-mark. It stands out, at night, a sturdy
beacon of light and visible to thousands traveling on
Grand Avenue, Kedzie Avenue and on Chicago, Mil-
waukee & St. Paul trains. By day it is almost as
impressive.
Allen Crippen, the man who painted the stack,
placed rigging at the top of the stack by dragging it
up an inside ladder. The letters "Gulbransen" are
FIRST [TSES OF LAMP.
the man who ate his lunch while sitting on top of the
flagpole in the Tacoma building. He does this lofty
flagpole painting also on the Otis building, Drake
Hotel, Blackstone Hotel, and other high buildings.
TAKE IT TO THE PROSPECT'S HOME AND SELL IT
With a BOWEN LOADER it's as easy as any other pleasure trip into the country, and a sale is almost sure to result—and it
will advertise your store while doing it.
Shipped on approval to responsible dealers.
Price $110.00 for the Loader complete, including- springs and rover.
BOWEN PIANO LOADER CO.,
Winston-Salem, N. C.
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