PRESTO
May 3, 1924.
NEWHADDORFF
CONCERT GRAND
IT IS A FACT
That SEEBURG ELECTRIC
PIANOS can always be
relied upon.
Latest Acquisition to the Line of the Industry
at Rockford, 111., Fresents Evidence of the
Ambition and Achievement of Its
Creative Staff.
A NOBLE INSTRUMENT
IT IS A FACT
that SEEBURG ELECTRIC
PIANOS are dependable.
IT IS A FACT
that SEEBURG ELECTRIC
PIANOS are durable.
Added Proof of the Skill and Thoroughness of
Charles A. Haddorff, Creator of Pianos That
Bear His Name.
This is the "Grand Age," of course. But among
the many grands which have come into the industry
and trade, of late years, how many are really grands
in the original meaning—concert grands of the nohle
proportions of earlier days?
Not many. And of the older concert grands—the
splendid creations of scientific study and development
that SEEBURG ELECTRIC
PIANOS when sold on in-
stallments bring back the
money quicker than any
other piano sale.
IT IS A FACT
that SEEBURG ELECTRIC
PIANOS are real pianos,
built to stand the hard
usage a c o i n - o p e r a t e d
piano gets.
C. A. HADDORFF.
that your stock is incom-
plete without SEEBURG
ELECTRICS.
IT IS A FACT
that you ought to write
to-day for catalogue and
particulars.
Do it!
J. P. SEEBURG
PIANO CO.
CHICAGO
ILLINOIS
CHARLES PRICE DIES
SUDDENLY IN CLEVELAND
Popular Traveler Had a Wide Range of
Friends in the Trade.
Wafth
Charles Price, traveling representative for the
Smith, Barnes & Strohber Co., Chicago, died from a
stroke of paralysis at his home in Lakewood, Cleve-
land. Ohio, April 28.
-Mr. Price was born in September, 1868, in Loudon,
Tenn. He was a musician and was for many years
an organist in the church. He was connected for
several years with the Phillips & Crew Piano Com-
pany, Atlanta, Ga., leaving there for Chicago, to be-
come wholesale representative for the Price & Teeple
Piano Company, traveling for them in Ohio and other
eastern territory. This position he filled for many
3 r ears with great credit to himself and his company.
Karly in 1924 be joined the Smith, Barnes & Strohber
organization in a similar capacity, with which con-
cern he was connected at the time of his death.
President C. H. Smith, of the company for which
Mr. Price traveled, spoke very feelingly of his death,
saying that Mr. Price was highly esteemed by all of
llu> company and that his going was a distinct loss
both in a business and personal scope. ''We cannot
well afford to lose such men," said Mr. Smith.
Mr. Price was a most genial and well informed man,
a member of the Masonic order, and of the National
Piano Travelers' Association, and was greatly liked
and beloved by a host of friends and acquaintances of
many years' standing.
Besides his wife, he is survived by a brother, Wil-
liam B. Price, president of the Price & Teeple Piano
Company, of Chicago. The funeral was held on
Thursday of this week at Lakewood.
IT IS A FACT
IT IS A FACT
penditure almost beyond the" possibility of money re-
turn within the life of its makers.
For the demand for concert grands is not great,
and the cost of the new Haddorff, while not ^pro-
hibitive in the case of artist-demand, is beyond the
average purchasing power of most people, and pro-
hibitive in its material splendor save in exceptional
homes of palatial equipment.
Must Interest Dealers.
However, this Concert Grand Haddorff will do
more than make money for its creators. It will add
to a fame already secure, and it will prove to the
world of music that out of the West may come the
splendors to which the East has laid claim. And that
is credit enough for C. A. Haddorff and the enterpris-
ing industry at Rockford, to which credit must be
given.
Meantime the dealers who understand pianos, and
pianists who love to play upon great instruments,
and can make them speak for themselves, in the lan-
guage beyond ordinary expression, will find in this
Haddorff Concert Grand a new source of inspiration.
so rare that few have developed them in all time—-
there are but few that maintain the comparative
greatness by which their fame was won.
A New Concert Grand.
What has been said suggests that when a full-sized
concert grand appears, with its powers of tone and
resonance comparable to nothing else in the realms
of music, the event is one well worth the comment of
the expert and critic of tone. At once the oldest,
and still the newest, form of piano, the concert grand
is an instrument which has always dominated a field
of its own. It has been regarded as the temple of
tone and the tower of strength in the interpretation
of the great master works of the keyboard.
One of the few notable grand pianos of recent years
is that of the Haddorff Piano Co., of Rockford, 111.
The industry named requires no commendation for
its courage and constant attainment. ,In the new
Concert Grand may be seen, and heard, the crowning
achievement of Chas. A. Haddorff, an acoustician
and piano expert whose name has become so fixed in
the world of music as to at once place the indelible
stamp of art upon any instrument that bears his
name. And in the new and really great Haddorff
Grand there are all of the characteristics by which
that fame has been earned.
A Haddorff Triumph.
This new Haddorff Concert Grand is a noble speci-
men architecturally. It is massive,- in proportion to
its purpose,, and correspondingly powerful in its
tonal response. In the finer shadings which to the
accomplished pianist is indispensable, the instrument
is a match for any of whatever name or make. It
is the result of the "old fashioned" kind of artistry
as applied to grand pianos—almost a lost art in the
world of modern mediocrity.
It is a creation of skill, experience and lavish ex-
NATIONAL CAMPAIGN OF
BALDWIN PIANO CO.
In Special Folder Representatives Are Given Details
of Comprehensive Plans.
The Baldwin Piano Co., Cincinnati, has issued to
dealers the details of the plans for the National Ad-
vertising campaign which begins May 1. It is tilled
with suggestions, and instructions to the Baldwin rep-
resentatives and shows how they may effectively co-
operate with the big publicity scheme.
After outlining the advantages of the Baldwin
dealer in the extent and high character of the Bald-
win line this is said:
"In addition to all these, we have inaugurated a
campaign of national advertising which will, in effect,
single out your most logical and likely prospects and
tell them directly of the quality of the Baldwin.
The following list of publications has been selected
for their high percentage of circulation in homes of
culture and purchasing power. Atlantic Monthly,
Century, House and Garden, Scribncr's, National Geo-
graphic, Harper's (aggregate circulation 1,148,418).
"And every month at least half of them will carry
the message of Baldwin prestige to the very homes
in your community most readily appreciative and best
able to purchase. A direct, selective and concen-
trated effort behind a quality product.
"For your use in local advertising—to hook-up with
our National Campaign—we have prepared an appro-
priate series of electrotypes. Run them in your news-
papers and programs. The best of national advertis-
ing will not help your sales unless your prospects
know where they may purchase."
OPENS IN WHITE PLAINS, N. Y.
Greenland's Music Store is the name of a new busi-
ness opened recently at 142 Main street, White Plains.
N. Y. Paavo Greenland and Ben \V. Wilson are t e
proprietors.
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