PRESTO
MUSIC WEEK A
DEALERS' AFFAIR
What Apparently Is a Non-Commercial Event,
Offers to Music Merchants An Excep-
tional Opportunity for Strengthen-
ing Their Hold on Business.
MERCHANTS' ACTIVITY URGED
The Alert Man Who Sells Music Goods Realizes
How Development of Music in His Community
Should React Profitably for Him.
The members of the National Association of Music
Merchants are urged by its officials and by the offi-
cials of the Music Industries Chamber of Commerce
to take an active part in the events of National Music
Week to be observed next week from May 4 to 10.
Although it is apparently non-commercial in its
broader aspects, it offers to the music merchant an
exceptional opportunity for strengthening his hold
upon the 1 business he has built. "Give more thought
to music' is the slogan for Music Week and no one
can obey that belief without giving consideration to
the music of producing and reproducing music which
contribute the music merchants' stock in trade.
His Action Plain.
"With thousands of people recognizing the value
of music and working for its advancement, whether
selfishly or unselfishly, the music merchant cannot
fail to take his part in a movement which commands
public attention, nationally and locally, through civic,
religious, patriotic, industrial, fraternal, welfare and
educational channels," says the bulletin mailed to
dealers by the Music Industrial Chamber of Com-
merce.
"Music Week takes its initiative from public-spir-
ited enterprise, without which it would lose its char-
acter. The Music Merchant should encourage its
development in musical circles, in clubs, churches,
schools and everywhere his social and community
life may offer the opportunity, as well as in a busi-
ness way. He should give his cordial assistance in
the executive work of Music Week, give his time and
support to the general work, and, because he has a
business reason for doing so, he should help the
finance and program committees to the full extent
of his ability, loan instruments, distribute announce-
ments and literature, supply song leaflets, etc., and
contribute prizes for competitive Music Week events.
It is best to do these things through co-operative
effort in a Music Trade Association wherever pos-
sible."
How .Merchant May Help.
What the music merchant can do to promote inter-
est in the observance of the special week is suggested
in the bulletin:
Hold lectures, recitals and concerts in your own
hall or store if room is available, otherwise in public
meeting place. Noonday store concerts may be made
particularly attractive. Make halls and rooms avail-
able to committees or performers for programs of
music students, local speakers or artists who may
contribute their services to the success of Music
Week. Encourage demonstrations of every kind pos-
sible. Invite special groups of school children, club
members, church societies, etc., to attend store con-
certs and hear special programs arranged for them.
QUALITY
in Name and in Fact
TONE, MATERIALS, CONSTRUCTION,
WORKMANSHIP, DESIGN—all in ac-
cord with the broadest experience—are
the elements which give character to
Bush & Lane Products.
BUSH&LANE PIANOS
BUSH £ LANE CECIUAN PLAYER PIANOS
take high place, therefore, in any com-
parison of high grade pianos because of
the individuality of character which dis-
tinguishes them in all essentials of merit
and value.
BUSH ft LANE PIANO CO.
Holland, Mich.
Special store recitals may be by invitation or adver-
tised to the public. The usual opportunities for dem-
onstrations of music rolls and records may be in-
creased by "Open House" announcements and pro-
viding special entertainment for Music Week visitors.
Enlist speakers on music before such clubs as
Rotary, Kiwanis, Opimist, Lion, etc., and encourage
sermons and speeches for showing the value of music.
Help arrange for broadcasting of programs. The
special arrangement by which the American Society
of Composers, Authors and Publishers has given
permission for the National Music Week Committee
to authorize broadcasting of copyrighted music of
its members on Music Week programs has increased
the interest of hundreds of thousands of radio fans.
Window Displays Are Helpful.
Many forms of window and store display will sug-
gest themselves under the broad range of possibili-
ties offered by Music Week. Exhibits of the oldest
pianos or phonographs owned in your territory or
sold by you, or unique, ancient or foreign instru-
ments, are always attention catchers. A good his-
torical display could be made for Music Week, show-
ing how musical instruments have been developed
to their present perfection—how everybody can have
music. The Music Merchant's store should be in
gala dress for Music Week, so that everyone may
know that something out of the ordinary is going on.
The Window Display Contest for active members
of the National Association of Music Merchants offers
a special inducement to them, and as the purpose of
the Trade Service Exhibit at the convention is to give
window display ideas as well as encourage Music
Week activity, it will be appreciated if non-mem-
bers will also submit photographs of their window
displays.
Advertising Opportunities.
Every advertisement before and during Music
Week should contain some reference to it, including
the date, the slogan "Give More Thought to Music,"
as well as other slogans and quotations which will
carry the spirit of the week. Some copy suggestions
are submitted herewith, on the following page.
Music Week offers an excellent opportunity for
co-operative advertising in newspapers, and in local
Music Weeks throughout the country in past years,
local associations and groups of dealers have worked
together for special music pages to help make Music
Week a success.
Music Week stickers should be used on all cor-
respondence and direct mail advertising before and
during Music Week. The fullest use should be made
of song leaflets, dodgers, announcements of store
concert programs, etc.
List of Slogans.
The bulletin suggests the use by dealers of appro-
priate slogans for use in advertising and window
signs. The following is an excellent list used by
Boston's First Music Week Committee:
Music knows no race nor creed; nothing unites men
like music; music for the People, by the People; not
more music listening but music participation; not
more music for the ten per cent who make up our
concert listeners, but music for and by ninety per
cent who now depend on phonograph, the radio and
the movie; music for the sick in hospitals; music
for those shut in by prison walls; music for those
who now have none; A Correlation of all Musical
Forces of Greater Boston; more music in the schools
and churches; more music in the studios and clubs;
more music in the theatres and movies; more music
in the department stores; music in the public insti-
tutions; music in the factories and industrial plants;
music in every home; music hi the air; music every-
where; music by every chorus and singing group,
big and little; music by every band and orchestra,
great or small; music by every choir, of every creed,
in every tongue; music by every group of every race,
in native costume; music for the Joy in Making it;
music as part of life and real living; music as the
rightful heritage of every individual; music as a civic
asset; music as a social stabilizer; music as a peace
maker; music as a channel of self-expression; musit.
as a bond of union; music as a community service;
music as wings to rise above the sordid and earthly;
music as a message beyond words.
LEASES IN TERRE HAUTE.
A lease of the store room at 642 Wabash avenue,
Terre Haute, Ind., from the Elizabeth Ludowici estate
to Fred L. and Warner H. Paige and Joseph A. Kern
for a period of five years from Sept. 1, 1923, was
received for record by County Recorder L. B. Fer-
guson last week. The store room is now occupied
by the W. H. Paige Co's. music store. According
to the lease, a rental of $4,800 per year for the first
two years and $5,400 per year for the remaining three
years is charged.
TRIP PLEASES B. H. JEFFERSON.
Benj. H. Jefferson of Lyon & Healy, Chicago, just
returned from a short trip during which he studied
new plans of advertising in connection with several
of the firm's leading representatives. Mr. Jefferson
was especially pleased with the spirit of the music
trade in Detroit. That city, he says, seems to be
going ahead without any abatement of effort and
such houses as Grinnell Bros, and the J. L. Hud-
son Company are doing a very large volume of busi-
May 3, 1924.
CHAIN OF MUSIC CO. STORES
SELLS MANY LESTER PIANOS
Owners of United Music Co. Show Personal Appre-
ciation by Buying Lesters for Homes.
The enthusiasm of the United Music Company,
with headquarters at Brockton, Mass, for the line
of pianos and players of the Lester Piano Company,
Philadelphia, is resulting in many sales. The United
Music Co., which has a prosperous chain of stores
in Massachusetts and Connecticut, only recently took
on the Lester line, but the sales results to date have
been highly satisfactory to the United Music Co.,
and the Lester Piano Co.
Very satisfactory reports of interest in the Lester
instruments and actual sales have been received from
the branches in Brockton, Webster, and Plymouth,
Massachusetts, and from those at New London, Wil-
limantic, and Stafford Springs, Connecticut. Charles
Feldman and Charles Popkin, owners of the United
Music Co., have both bought Lester grands for their
homes. The action of the owners reflects the warm
appreciation for the Lester piano of the managers
and salesmen in the various branches.
A CHEERFUL INAUGURATION.
Cheerful incidents in the opening recently of a
branch of the Hoffman Piano Co., Buffalo, N. Y.,
at Tonawanda, N. Y., were the sale of two pianos
within the first hour and the sale of a playerpiano
before the close of the day's business. William J.
Rielly is manager.
Schumann
PIANOS and PLAYER PIANOS
GRANDS and UPRIGHTS
Have no superiors in appearance, tone
power or other essentials of strictly
leaders in the trade.
Warning to Infringers
This Trade Mark ia caat
In the plats and also ap-
pears upon the fall board
of all genuine Schumann
Pianos, and all tnfringers
will be prosecuted. Beware
of Imitations such as Schu-
mann & Company, Schu-
mann & Son, and alao
Shuman, as all stencil
shops, dealers and users of
pianos bearing a name in
imitation of the name
Schumann with the inten-
tion of deceiving the public
will be prosecuted to the
fullest extent of the law.
New Catalogue on Request.
Schumann Piano Co.
W. N. VAN MATRE, President
Rockford, 111.
ESTABLISHED 1*54
THE
BRADBURY PIANO
FOR ITS
ARTISTIC EXCELLENCE
FOR ITS
INESTIMABLE AGENCY VALUE
THE CHOICE OF
Representative Dealers the World Over
Now Produced in Several
New Models
WRITE FOR TERRITORY
Factory
Leominster,
Mass.
Executire Offices
138th St. and Walton AT«.
New York
DWi.ion W. P. HAINES * CO., Inc.
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