Presto

PRESTO
PREMIER BABY GRAND
THEME OF BOOKLET
"Magic of Music" Issued by Premier Grand
Piano Corporation Gives Historical .Causes
Leading to Proud Result.
CONCENTRATES ON GRANDS
New Bit of Premier Publicity Admirably Describes
Manufacturing Efficiency That Makes Quantity
Production Possible.
"The Magic of Music" is the title of a new book-
let issued by the Premier Grand Piano Corporation,
510-523 West 23rd street, New York City, manufac-
turers of baby grands exclusively. The theme sug-
gested by the title is developed and in doing so
the historic facts, the influence of musical progress
on humanity as expressed in the growth of human
happiness, and the writer of the book naturally follows
the clear historic path from the making of the first
piano by Christofore to the presentation of perfection
in a small grand by the Premier Grand Piano Cor-
poration.
There is a clear connection between the "Magic
of Music" and the magical cause of fine piano music
made possible by the admirable little grand of the
New York manufacturers. From its earliest incep-
tion the grand piano has always been associated with
the artist. The professional pianist and the virtuoso
have favored this style of instrument generation after
generation. The grand piano, primarily due to the
horizontal scale, has been considered most worthy
to be played on by pianists of the first rank. Of
necessity the type of instrument was limited as to
general use. Apart from a high price, it was large
and rarely seen in a home of ordinary size. When
the Premier Baby Grand effected the situation is told
in the new Premier booklet:
"And now comes the period where size and price
considerations were swept aside by the development
of the small grand which would admirably fit in man-
sion, cottage or apartment and cost no more than the
quality upright piano of conventional design and ap-
pearance. The Baby Grand Piano, as exemplified
by the Premier, is an instrument which has success-
fully solved the problems which have for years re-
tarded the development of the small grand for gen-
eral, popular use in homes, studios and conserva-
tories.
"The Premier Baby Grand is first of all, a grand
piano of quality. A rich, mellow tone distinguishes
it. In appearance it possesses that charm and dig-
nity which characterize the grand piano only. Our
Grand Action is a most responsive action, and being
such an important feature, it is built in its entirety
in the Premier institution, thus insuring its highest
quality throughout.
"The Premier blends admirably with the room
furnishings. Whether the room be large or small,
elaborately ornate or chastely simple, the Premier
Baby Grand has a wonderful influence, for here are
beauty and utility combined. In the National Home
Beautiful movement, the Premier has taken an im-
portant part; the small grand, by virtue of its com-
bination of highly desirable qualities, occupies the
supreme place in the home, the studio and conserva-
tory."
Concentration on a small grand exclusively has
developed great facilities. The Premier Grand Piano
QUALITY
in Name and in Fact
TONE, MATERIALS, CONSTRUCTION,
WORKMANSHIP, DESIGN—all in ac-
cord with the broadest experience—are
the elements which give character to
Bush & Lane Products.
BUSH&LANE PIANOS
BUSH & LANE CECILIAN PLAYER PIANOS
take high place, therefore, in any com-
parison of high grade pianos because of
the individuality of character which dis-
tinguishes them in all essentials of merit
and value.
BUSH ft LANE PIANO CO.
Holland, Mich.
Corporation is made up of grand piano specialists,
piano makers with the artistic sense coupled with
practical knowledge of quantity production.
The factory at 510-532 West 23rd street, New York,
is a revelation to the student of industrial processes
and to the piano dealer, a source of pride and de-
light. The interior view featured in the new booklet
vizualizes in a limited way, the magnitude and char-
acter of the equipment and facilities.
The following models are shown in exquisite half-
tones: Model R, the Queen Anne Art Period Model,
William and Mary Art Period Model, the Jacobean
Art Period Model and the Aristocrat Model. The
structural features of the Premier Baby Grands are
set forth in an instructive way free from technicali-
ties.
In addition to the foregoing the Electric Expres-
sion Player Grand Piano and Reproducing Grand
Piano (Welte Mignon Licensee) are shown in pic-
tures with added descriptions.
The interesting booklet closes with a partial list of
professional musicians and institutions using and en-
dorsing the Premier Baby Grand Pianos.
HOW A PUBLICITY EXPERT
GETS MUCH OUT OF LIFE
B. H. Jefferson, of Lyon & Healy Advertising De-
partment, Has Beautiful Home in Niles, Mich.
How literary men in general get a good deal out
of life is told in many books. Usually they find a
way to at intervals escape from the dirt and turmoil
of the great cities, even if they are obliged to devote
a good share of their working days hemmed in by
the brick and stone.
Perhaps the most widely known of the literary men
who make publicity work their chief aim, and purely
booky matter their recreation, is Ben H. Jefferson of
the house of Lyon & Healy. Mr. Jefferson, while a
life-long resident of Chicago, really does his "living"
in the beautiful little city of Niles, Michigan, about
60 miles eastward.
Niles is the city, on the Michigan Central road,
where it has been customary, in season, for uniformed
messengers to pass through the trains and present all
lady passengers with flowers. And the Niles sta-
tion, in the flowering season, is a bower of blossoms.
Naturally, Mr. Jefferson picked out that pretty place
for his home and he has a handsome residence there
to which he goes every week end, returning to the
corner of Wabash avenue and Jackson boulevard,
Chicago, on Mondays.
It must seem, to any other hard worked member
of the music business, an ideal life—and so it is, not-
withstanding that Mr. Jefferson often works as hard
in Niles as in Chicago. For there he does a good
deal of his writing, including the feature articles
which frequently appear in Printer's Ink, and other
publications. Mr. Jefferson has been identified with
the house of Lyon & Healy for forty-five years and
there isn't a younger man in the big music house
today.
GOLDSMITH PIANOS AND
PLAYERS INTEREST TRADE
Smith & Nixon, Made by Division of Goldsmith
Piano Co., Also Favored by Dealers.
The lively interest in the reproducing piano and
playerpianos of the Goldsmith Piano Co., is expressed
in the activities in important departments of the fac-
tory at 1229-1233 Miller street, Chicago. "New
orders and reorders from the dealers are the best in-
dications of favor for the instruments," said A. Gold-
smith, president of the Goldsmith Piano Co., this
week. .-.
The Goldsmith uprights and grands are also in-
teresting to the shrewd dealers who appreciate in-
struments of proved profit possibilities. Many repre-
sentative dealers are prominently featuring the Gold-
smith grands which are remarkably handsome, of fine
tone quality and of great durability.
The Smith & Nixon pianos, uprights, grands and
players, manufactured
by a division of the Goldsmith
Piano Co : . are maintaining an undisputed place in
the esteem of discriminating musical people under the
best manufacturing conditions. The Smith & Nixon
pianos, instruments distinguished by one of the old-
est piano names in the American piano world, arc
1 eing presented with the characteristic vigor which
has made Mr. Goldsmith one of the most active fac-
tors in the continued liveliness of the piano industry.
MOVES IN DENVER.
The Columbia Stores Co. is the name of a wholesale
jobber of music goods in several western states, now
in new quarters at 1612 Glenarm street, Denver. The
store has been remodeled and made more attractive.
C. A. Delzell is manager.
April 5, 1924.
GREAT DEMAND FOR
MUSIC WEEK STICKERS
Manufacturers, Jobbers and Dealers Show
Eagerness to Get and Distribute Strik-
ing Little Reminders of Event.
The National Bureau for the Advancement of
Music has announced that it has already disposed of
one million National Music Week stickers, and ex-
pects to distribute half a million more through the
music industry. The sticker is 2^4 in. by 1 in., and
the wording is shown in the accompanying cut.
The widespread demand for these stickers among
the trade has been very gratifying to the committee,
as it shows the great interest which has been aroused
in the eventful week. One phonograph manufacturer
ordered 100,000 and a number of large jobbers have
used from 25,000 to 50,000.
The price of the stickers is only 25 cents per thou-
sand. Automobile windshield stickers may be ob-
tained from the National Bureau for the Advance-
ment of Music for one cent each, and window display
cards at ten cents each. All of these are a great help
in the promotion of National Music Week and should
be used to the best advantage by members of the
industry in all parts of the country.
CALIFORNIA FIRM ADDS PIANO.
Valencia & Percy, a firm of Victor dealers at Peta-
luma, Cal., has just added pianos to its line of musical
goods. The firm has installed the Sherman, Clay &
Co. lines.
Schumann
PIANOS and PLAYER PIANOS
GRANDS and UPRIGHTS
Have no superiors in appearance, tone
power or other essentials of strictly
leaders in the trade.
Warning to Infringers
This Trade Mark la cast
in the plate and also ap-
pears upon the fall board
of all genuine Schumann
Planoa, and all lnfringera
will be prosecuted. Beware
of lmitationa auch as Schu-
mann & Company, Schu-
mann & Son, and also
Shuman, aa all stencil
shops, dealers and usera of
pianos bearing a name in
Imitation of the name
Schumann with the inten-
tion of deceiving the public
will be prosecuted to the
fullest extent of the law.
New Catalogue on Bequest.
Schumann Piano Co.
W. N. VAN MATRE, President
Rockford, 111.
ESTABLISHED 1S54
THE
BRADBURY PIANO
FOR ITS
ARTISTIC EXCELLENCE
FOR ITS
INESTIMABLE AGENCY VALUE
THE CHOICE OF
Representative Dealers the World Over
Now Produced in Several
New Models
WRITE FOR TERRITORY
Factory
Leominster,
Mass.
Executive Offices
138th St. and Walton Ave.
New York
Division W. P. HAINES & CO., Inc.
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