11
PRESTO
April 5, 1924.
"The evidence that it is an effective playerpiano ad
is substantiated by the hundreds of orders for news-
paper cuts or mats of the illustration itself we have
received and which we furnish to you free in two or
three column sizes or both.
"Just ask for them—that's all—unless you have al-
Insistence in Quality in the Music Rolls Is ready ordered them. We want to take advantage of
this opportunity and thank our many good friends
Suggestive in Its Bearing Upon
both for their letters of appreciation and also won-
derful co-operation in coupling up their advertising
Selling Prices.
with our own.
That music rolls help sell pianos is as clearly con-
"Good hard work through this spring and summer
ceded as that traveling salesmen sell them. There- will start us into the fall business with a momentum
fore the combination of influences suggested by the that will insure the largest playerpiano sales year in
Q R S Music Company in that industry's call to piano the history of the business.
travelers, must have attention. The suggestion
"The Q R S Music Company will do their part in
appears on another page this week, and it will attract publicity—quality and service.
the attention of scores of active piano travelers who'
"Yours very truly,
read Presto every week, wherever they may happen
" T H E Q R S MUSIC COMPANY.
to be.
"T. M. Pletchcr, President."
The proposition of the Q R S company, while
unusual, is characteristic of that industry. It is that
NEW MANAGER APPOINTED.
any salesmen whose demonstration rolls may have
The United Music Co. has selected Roy T. Davis as
become worn by use, may have new ones merely by general manager of its chain of music stores in New
applying for them. And the announcement is fol- England. Mr. Davis has had a broad experience cov-
lowed by another suggestion, which must set many ering a period of twenty years in both retail and
retailers thinking. It is addressed to retail buyers— wholesale fields and has a wide knowledge of the
the dealers' customers—but it is just as important to music business. He will make his headquarters at
the dealers themselves. It is this:
the New London, Conn., branch. From that location
"When you buy your playcrpiano, you will find
he will not only be convenient to all of the six
that the dealer invariably suggests Q R S rolls in branches, but will be in close proximity to New York
spite of the fact that they cost him more than any City.
other roll. This because he is as anxious as you are
The United Music Co. now operates six complete
to place real music in your home."
and exclusive music stores located in Brockton,
The same thing applies to music rolls as to every-
Plymouth, Webster, Mass., Willimantic, Stafford
thing else in this world. You must pay for some- Springs, and New London, Conn.
thing more than the average thing. It is quality that
counts, and the cost of quality runs straight back to
ADD PIANOS.
the manufacturer, in the material used, the kind of
The Stark Dry Goods Co. has started construction
workmanship employed, and the character of the
on a modern two-story and basement building in East
product after it is completed and presented for sale.
Tuscarawas. street to house a modern department
That applies to music rolls, no less than to other
store, which will include a music department. This
things. And the high-grade promotion of the
Q R S Music Company sustains quality in the Q R S firm has been operating a moderate priced record
section, but in the new location will add a line of
rolls themselves.
In this connection the following communication by talking machines and possibly pianos. The store ex-
pects to occupy its new location about October 1.
President Thos. M. Pletcher, of the Q R S Music
Company, to the trade is timely and important:
STEGER & SONS MANAGER OUT.
"Chicago, U. S. A., March 21, 1924. -
"Gentlemen:
•'
W. S, Givler, who was made wholesale manager of
"Lest you forget.
the Steger & Sons Piano Co., Chicago, a few months
"Yes, you have seen this ad before, as it was part
back, is no longer acting in that important capacity.
of our March campaign on back covers in four colors.
Mr. Givler has again changed and is now engaged in
"We received so much favorable comment that we the radio business. He told a Presto representative
decided to run it in ten other mediums, including the
that he will have a prominent place with the Zenith
Review of Reviews, the Atlantic Monthly, Scribner's
Radio Company. A successor in the Steger house
Magazine, Harper's Magazine and the World's Work. has not been named.
ANNOUNCEMENT OF THE
Q R S IS COOPERATIVE
B. K. SETTERGREN CO,
Exclusive Manufacturers
ot
Internal Revenue Department Has Ruled That
Gold Mountings on Phonographs Does
Not Make the Instrument Taxable.
The attention of the Music Industries Chamber of
Commerce has been called recently to attempts of the
Collectors of Internal Revenue in Indiana and Illinois
to impose a tax under the "Jewelry Clause" of the
Internal Revenue Act on phonographs with gold or
silver plated tone arms.
In order to inform retail merchants in the states
mentioned as to the rights of the Internal Revenue
Collectors to impose this tax, the Chamber has writ-
ten as follows to the Indiana and Illinois members
of the National Association of Music Merchants:
"The Department has repeatedly ruled that the
Jewelry tax does not apply to phonographs even
when gold is used in tone arms and other similar
parts. This matter has been settled several times.
It was confirmed in the Wurlitzer case at Buffalo by
the department in its letter of November 9, 1923. It
was further confirmed in the matter of the Starr
Piano Company in March, 1922. It was confirmed by
the department on February 10, 1922, in the Linder-
man Piano Company case. This ruling was 'Pianos,
phonographs, not taxable under 1921 Act regardless
of materials of which made or ornamented.'
"If the collector insists, then you should file a
claim for abatement on a blank form procured from
the collector's office, and file it with the collector,
who will send it to the department at Washington,
which will make a decision and return it to the col-
lector.''
On Tuesday, March 25th, this matter was taken up
personally with officials of the Sales Tax Division of
the Internal Revenue Bureau at Washington, and the
previous opinion of the Bureau was confirmed.
GEO. SLAWSON IN WISCONSIN.
When Geo. M. Slawson, premier traveler for The
Cable Company, passed through Chicago recently he
told a Presto man that, notwithstanding the mud that
had concealed the Northwest where snow had dis-
appeared, he found the piano men feeling confident
of a good spring trade. "I can't understand any talk
about slowing up of business, for in my territory I
have founds the dealers cheerful and active. I think
it is more a matter of keeping after it that settles the
question of piano selling." Mr. Slawson was at Green
Bay, Wis., last week, where he has only friends.
For QUALITY, SATISFACTION and PROFIT
NEWMAN BROTHERS PIANOS
HIGH GRADE SMALL GRANDS
NEWMAN BROS. CO.
Established 1870
JJ Years' Experience in Piano Building
JEWELRY TAX DOES NOT
APPLY TO MUSIC TRADE
Factories, 816 DIX ST., Chicago, III.
BLUFFTON, IND.
Kinder & Collins
• Leins Piano Company,
Pianos
S20-524 W. 48lh S
NEW YORK
Makers of Pianos That Are Leaders
in Any Reliable Store
NEW FACTORY. 304 W. 42nd St.. NEW VORK
The True Test
Jesse French & Sons Style BB
KREITER
Compare the new Jesse French & Sons Piano
Pianos and Players
with any other strictly high grade piano in tone,
touch and general construction, and you will be
convinced at once that t h e y offer the most
exceptional v a l u e s to be found anywhere.
Write today for catalog and prices
Have No Competition Where
Beauty of Cases and Tone
Sustain Profit Making Prices.
Everything the Highest but
the Price.
"They are the one best buy on the market"
Inspect them Carefully and See.
JESSE FRENCH & SONS PIANO CO,
NEW CASTLF,
INDIANA
Kreiter Mfg. Co., Inc.
320-322 W. Water St., Milwaukee, Wis.
Factory: Marinette, Wis.
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