Presto

PRESTO
March 29, 1924.
CHRISTMAN
The First Touch Tells"
tt
Studio Grand
Q R S AID INCREASES*
PLAYER PIANO SALES
In Letter to Trade Thomas M. Pletcher Points
Out Valuable Features of Advertisement
in Prominent National Magazines.
DEALERS SEE HIS POINT
Orders for Mats and Cuts from Trade Everywhere
Bear Out the Cogent Reasoning.
Only 5 Feet Long
Has No Successful Rival with Dealers
Whose Trade Demands Fine Pianos at
Reasonable Prices.
Reproducing Grafad
Another stimulating letter from T. M. Pletcher,
President of the Q R S Music Co., Chicago, has been
addressed and mailed to the trade and in it the
Q R S president reminds the earnest playerpiano
dealer of an opportunity and points out the aid that
his own company provides for its realization.
Mr. Pletcher repeats his sound reasoning that
music rolls actually featured naturally resulted in
stimulating playerpiano sales. His reasoning is
cogent and every dealer with an active, well managed
music roll department will bear him out in his en-
thusiastic stand. Mr. Pletcher closes with the prom-
ise of continued service for the glory of the player-
piano trade and the increased profits of the player-
piano dealer. The letter of Mr. Pletcher enclosing
proof of a Q R S ad, follows:
Gentlemen: Lest you forget—
Yes, you have seen this ad before, as it was part
of our March campaign on back covers in four
colors.
We received so much favorable comment that we
decided to run it in ten other mediums including the
April issues of "The Quality Group''—The Ameri-
can Review of Reviews; The Atlantic Monthly;
Scribner's Magazine; Harper's Magazine, and The
World's Work.
The evidence that it is an effective Playerpiano ad
is substantiated by the hundreds of orders for news-
paper cuts or mats of the illustration itself we have
received and which we furnish to you free in two or
three column sizes or both.
Just ask for them—that's all—unless you have
already ordered them. We want to take advantage
of this opportunity and thank our many good friends
both for their letters of appreciation and also won-
derful co-operation in coupling up their advertising
with our own.
Good hard work through this spring and summer
will start us into the fall business with a momentum
that will insure the largest Playerpiano sales year
in the history of the business.
The Q R S Music Company will do their part in
Publicity—Quality & Service.
- - ~-^ :
Yours very truly.
T H E Q R S MUSIC COMPANY,
T. M. Pletcher, President.
BRITISH INDIA HAS ITS
FIRST PIANO FACTORY
An Artistic Success in Which There
Are All the Power of Expression and
Accuracy of Interpretation of the
World's Greatest Artists.
THE FULL LINE OF
CHRISTMAN
Uprights and Players
Are favorites with dealers who sell fine
instruments. They are as Perfect in
Operation as can be made, and they
are the True Christman in Tone and
Construction.
We Will be Clad to Send Particulars, Prices
and Terms to Live Piano Merchants
(€
The First Touch Tells"
Reg. U S. Pat. Off.
Christman Piano Co.
597 East 137th St.
New York
One Operated by English and Belgian Workmen Said
to Make All Parts in Plant.
A piano factory is in operation in Thaiming, Bur-
mah, according to Commerce Reports, quoting from
the Rangoon Gazette. Every phase of the work in
turning out these instruments both in construction
and assembling is under the careful supervision of
Englishmen and Belgians.
The report adds that the iron frames are manufac-
tured in Rangoon and in every feature the instru-
ments are made specially adapted to 'withstand the
trying atmospheric conditions and the temperature
of Burmah. Burmah is a province of British India,
with a population of about 10,000,000. Rangoon, with
a population of about 300,000, is the capital. The
factory is said to be the only one of its kind in
India and the nearest to Rangoon is at Shanghai.
CLEVELAND MUSIC FIRM
REMODELING ITS STORE
The MuehJhauser Brothers Piano Company Adds
Considerably to Its Wareroom Space on Euclid.
The remodeling plans of the Muehlhauser Brothers
Piano Co., Cleveland, O., are being vigorously car-
ried out and it is expected that improvements will be
completed by the end of March. The formal open-
ing which will mark the occupation of the remodeled
warerooms will also celebrate the beginning of an-
other era in the business history of the progressive
Cleveland company.
The plans made by the architect follow the sugges-
tions of Otto C. Muehlhauser, secretary and general
manager of the company, who not only is aware of
the requirements in space today but is a capable
judge of the facilities of the future in a firm of such
activity in extending the circle of its customers.
A little over four years ago Muehlhauser Brothers
Piano Co. made its start in a small store but with
big ambitions. Within the year two additional floors
were added. Two years ago the firm moved to its
present location at Euclid and East Twenty-first
streets. Now the space is inadequate but the com-
pletion of the remodeling plans will provide enough
of selling space—for a while.
UNIFORM COST ACCOUNTING
IS DISCUSSED AT MEETING
Collective Problems of Industries Discussed at Con-
ference of Representatives of Industries at
Hotel Astor.
Business executives, accountants and association
officers of many of the important manufacturing in-
dustries of the country discussed the question of the
legality of trade association activities at the Uniform
Cost Accounting Conference held at the Hotel Astor,
New York City, this week. The question turned upon
the status of uniform cost accounting activities and
collective cost studies maintained by many of the
larger industries. The report of the discussion will
be considered in the light of actual experience on the
part of trade associations and of court decisions and
statements from official sources.
Practical problems involved in the establishment
of uniform cost accounting systems were discussed
during the two days of the conference, which was or-
ganized by the Fabricated Production Department of
the Chamber of Commerce of the United States. The
benefits to be derived from uniform cost accounting,
a typical plan for the organization of cost accounting
activities, and the function of cost accounting com-
mittees in developing uniform methods were among
the topics to be taken up.
There was a representative attendance from many
lines of industry at the conference and much valuable
information was discussed bearing upon cost account-
ing activities and the benefits derived from if by the
industries in which it has already been adopted.
SAYS ADVERTISING SHOULD
BE BARRED FROM RADIO
Inventor Believes That It Will Eventually Reduce
Sales of Receiving Sets.
Lee De Forest, the inventor, speaking at a meeting
of the Rotary Club in New York last week, attacked
the practice of using advertising material in radio
broadcasting, saying that no matter how much the
broadcasters got for advertising today, it would be
expensive in the end because it would depreciate the
value and interest of broadcasting and eventually re-
sult in restricted sale of receiving sets.
Dr. De Forest also spoke against any "monopoly of
the air" in the radio field. He urged Government
control of the industry as not only for its best inter-
est, but an absolute necessity. He commended Secre-
tary of Commerce Hoover for his efforts to limit
advertising by radio broadcasting. During his talk
he also discussed his latest invention, the phonofilm,
which is devised to project sight and sound syn-
chronously.
"The newspapers, billboards and magazines are the
proper places for advertising—not the ether," Dr. De
Forest said. "Suppose at the concerts at Carnegie
Hall an announcer appeared before each selection and
told the names of the orchestra members and the
names of the makers of each instrument. It is just
as ridiculous in the air."
Dr. De Forest said that his phonofilm is today
where the radio was in 1920. He said he sees two
functions of the phonofilm, the recording for posterity
of the voices of immortal men and the distribution of
music with feature films.
SPIRITED PUBLICITY WINS.
All roads seem to have led to Silvcrstein Brothers,
Terre Haute, Ind., last week, according to J. J.
Connor, manager of the piano department, who re-
ported that more than one-half of the stock of instru-
ments offered at alluring prices were sold. The store,
through its utilization of advertising, aroused the in-
terest of prospects to the extent that many people
each day called at the establishment for a demon-
stration.
WISCONSIN DEALER TO RETIRE.
On account of failing health H. F. Nott, of 309 W.
Milwaukee street, Janesville, Wis., piano dealer for
thirty-three years, has announced his intention to re-
tire. Mr. Nott has built up a very successful busi-
ness and the house is known for its honorable
dealings.
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/