Classic Mode

Presto

Issue: 1924 1964

Page 6 Text:

PRESTO
NINE TONS OF PAPER IN
STRAUBE ADVERTISEMENT
Curious Estimate Tells the Story of Great
Investment in the Interests of
the Trade.
Pointing out that it takes more than nine tons of
paper to print a Straube advertisement in The Satur-
day Evening Post, and that more than two hundred
pounds of ink are used for printing each advertise-
ment, a recent letter sent to the trade by the Straube
Piano Company, Hammond, Indiana, presents the
story of Straube's merchandising efforts in a novel
and interest-catching way. The letter reads as
follows:
Nine tons of paper?
And two hundred pounds of ink?
Yes, sir, that's exactly what we're using this month
to tell folks about the good features of Straube in-
struments.
The Straube message for March is being printed
on more than nine tons of paper, and it takes more
than two hundred pounds of ink to do the printing.
Those figures have just been given to us by The
Saturday Evening Post, which publication is carry-
ing Straube advertising this year. Sounds like a lot
:>f paper and ink, doesn't it?
Yet it seems quite reasonable when you stop to
think that The Post has a circulation of about two
and a half millions.
Just think of it! Twenty-five hundred thousand
people reading the Straube message in March! Do
you know that is many more people than most of us
see in a lifetime?
Of course, a lost of Post subscribers live right in
your town and will read the Straube advertising.
Naturally, they will be looking around for the dealer
who handles Straube instruments.
How would you like to have these prospects come
to your store? It would be pretty easy business,
wouldn't it?
If you want this business, mail back the enclosed
postal card today—and we'll tell you how to get it.
Cordially yours,
STRAUBE PIANO CO.
POLK'S TUNING SCHOOL
TWENTY=FIVE YEARS OLD
But the Passing of the Years Have Only Added to
the Efficiency in the Work There.
Polk's Tuning School, Valparaiso, Ind., is in its
twenty-fifth year of successful operation and the
influence of its methods is now brought to bear on
the instruments by over 20,000 graduates. The effect
on piano sales of the work of this army of efficient
tuners and repairmen can only be estimated, but that
it is beneficent is a fact of general knowledge.
In its close to a quarter of a century of operation
the school has collected an equipment that covers the
requirements of every phase of the school studies and
the practical class work. The extent of this equip-
ment may be estimated when the age of the school is
considered and constant desire of the president,
Willard R. Powell, and his efficient staff, to be abreast
of the time in piano structure and factory methods, is
realized.
The phases of the tuning and repair course include
repairing, regulating and voicing in which all varieties
of types and all player actions are employed. The
assemblage of demonstrating specimens is complete.
The player and electric piano courses are potent for
QUALITY
in Name and in Fact
TONE, MATERIALS, CONSTRUCTION,
WORKMANSHIP, DESIGN—all in ac-
cord with the broadest experience—are
the elements which give character to
Bush & Lane Products.
BUSH&LANE PIANOS
BUSH & LANE CECILIAN PLAYER PIANOS
take high place, therefore, in any com-
parison of high grade pianos because of
the individuality of character which dis-
tinguishes them in all essentials of merit
and value.
BUSH & LANE PIANO CO.
Holland, Mich
March IS, 1924.
results. The instruments are dissected and rebuilt by
students in groups and repair of all models of auto-
matic instruments are made by individual students.
FRANK E PARKER NEW
SAUNA BRANCH MANAGER
Former Resident of Kansas Town Returns to Man-
age Jenkins Sons' Music Co.'s Store.
Frank E. Parker, formerly a prominent Salina,
Kans., business man, has been made manager of the
local branch of Jenkins Sons' Music Co., succeeding
Joseph E. Wilde, who recently resigned and moved
to Newark, New Jersey. Mr. Parker has many warm
friends in Salina who will welcome his return. His
former activity in business there has made him
known over a wide radius. For several years he was
engaged in the tire business and later went with the
Chappell Music Company. He later went to Topeka
to assume the management of the musical merchan-
dise department of the Crosby Brothers Company,
where he has been for about two years.
While a resident of Salina in previous years he was
active in civic affairs and all good things that enter
into making a good community.
Cincinnati Factories of The Baldwin Piano Company
SUCCESS
is assured the dealer who takes advantage of
THE BALDWIN CO-OPERATION PLAN
which offers every opportunity to represent
under the most favorable conditions a com-
plete line of high grade pianos, players and
reproducers
For Information writt
^albtoin $t'ano Company
Incorporated
JACKSONVILLE, FLA., FIRM
BELIEVES IN PUBLICITY
The Arnold-Edwards Co. Provided with Spacious
Salesrooms and Auditorium Seating Two Hundred.
The Arnold-Edwards Co., Jacksonville, Fla., is one
of the persistent advertisers of music goods which
shows the results of every department.
The new music store of the company was occupied
by the company last November after being leased for
a long term by the music company. A prominent
feature of the building is an auditorium on the third
floor which seats 200 persons.
W. E. Arnold is president and treasurer and W. M.
Edwards vice-president and secretary.
Carrying a wide range of musical instruments and
supplies, the first floor is devoted to retail sales, in-
cluding pianos, band and string instruments, sheet
music and record counters and one band instrument
counter. Shelves line the store on both sides, dis-
playing other instruments.
A room for refinishing pianos, the only one of its
type in the south, is located on the second floor.
Also on this floor are repair rooms for pianos and a
large display room for pianos. On a large platform
back of a display room will be placed a grand piano,
lighted by concealed footlights for evening display.
A radio department for broadcasting is located on
the mezzanine floor between the first and second
floors. On the third floor, besides the auditorium, a
practice room is located at the rear for teachers.
SOME VERY LATE OPENINGS
IN THE RETAIL MUSIC TRADE
A Few of the New Ventures in the Best Business in
the World.
W. E. Jones, Mansfield, O., has purchased the stock,
fixtures and good will of the Seamann Music Com-
pany, Galion, O.
Lysle K. Moore, manager of Moore's Music Store,
White Plains, N. Y., has rented the store of John L.
Thorn, 7 Wheeler avenue.
The Morrilton Music Co., which recently opened a
store in Morrilton, Ark., is composed of Herbert
Roberts, Frank Scarborough and Miss Clyde Rey-
nolds, local resident.
Clarence Steffy has gone into partnership with
J. W. Dazey in the piano business on South 12th
street, New Castle, Tnd., in the Burk building.
CHAS. F. THOMPSON AT HOME.
After a month in a hospital in Pittsburgh "Charlie"
Thompson, piano traveler, and salesman for the Smith,
Barnes & Strohber Piano Co., is back in his Chicago
home. Mr. Thompson suffered a paralytic stroke
early in January, while making a sale in the Penn
Hotel lobby. He is rapidly recovering and expects
to be out and about again in the near future. He de-
serves everything good that can come to him. His
home is at 913 Windsor avenue, Chicago, friends will
be glad to know.
CHICAGO
BT. LOUIS
DALLAS
CINCINNATI
INDIANAPOLIS
LOUIBVILLI
NEW YOBK
DKNVBH
SAN FRANCISCO
The Heppe, Marcellus and Edouard Jules Piano
manufactured by the
HEPPE PIANO COMPANY
are the only pianos In the world with
Three Sounding Boards.
Patented !n the United States. Great Britain,
France, Germany and Canada.
Liberal arrangements to responsible agents only.
Main Office, 1117 Chestnut St.
PHILADELPHIA, PA.
n
I
1
== ^
^
Small
Grand
=E
Five foot case
=
=
full
grand tone, beautiful
design and finish.
Lester Piano Co.
1306 Chestnut S t ^ f l H
Philadelphia ^ £ W H M
1
=
=
few
!
'JLUI
A NEW CHICAGO STORE.
J. Swanson, long associated as factory superintend-
ent with prominent piano industries, has opened a re-
tail store at 4012 W. Chicago avenue, Chicago. Mr.
Swanson knows all about pianos and has a salable
line with which to prove that he is a salesman as well
as practical piano maker. He opened his new store
on Monday of this week. The E. P. Johnson piano
will be his leader for the time being.
When in doubt refer to
PRESTO BUYERS GUIDE
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/

Page 7 Text:

March 15, 1924.
PRESTO
L. L. DOUD, OF THE
A. B. CHASE CO., DIES
IT IS A FACT
That SEEBURG ELECTRIC
PIANOS can always be
relied upon.
Veteran and Secretary of the Famous Piano
Industry at Norwalk, Ohio, Passed Away
Full of Years and an Honorable
Record.
FORTY YEARS IN THE BUSINESS
IT IS A FACT
that SEEBURG ELECTRIC
PIANOS are dependable.
IT IS A FACT
One of the Original Members of the A. B. Chase
Company, and Consistent Advocate of
Fine Instruments.
Leandcr L. Doud, of Norwalk, Ohio, passed away
at his home Sunday, March 9, at 1:40 a. m., after an
illness of two weeks. He was eighty-six yeans of
age having been born near Greenwich, Ohio, May
20, 1838. Mr. Doud was a resident of Norwalk con-
tinuously for forty-nine years, going to Norwalk in
IT IS A FACT
that SEEBURG ELECTRIC
PIANOS when sold on in-
stallments bring back the
money quicker than any
other piano sale.
IT IS A FACT
that your stock is incom-
plete without SEEBURG
ELECTRICS.
IT IS A FACT
that you ought to write
to-day for catalogue and
particulars.
Do it!
J. P. SEEBURG
PIANO CO.
CHICAGO
ILLINOIS
Meeting of National Council in New York Last Week
Promised Desired Results.
DEALERS BUY TRUCKS
FOR SPRING BUSINESS
L. L. DOUD.
that SEEBURG ELECTRIC
PIANOS are real pianos,
built to stand the hard
usage a c o i n - o p e r a t e d
piano gets.
TRAVELING SALESMEN STILL
EXPECT MILEAGE REDUCTION
The delegates to the National Council of Traveling
Salesmen's Associations, meeting at the Hotel Penn-
sylvania, New York, last week, were gratified to learn
from Washington that the Interstate Commerce
Commission will hold another hearing on the measure
providing for reduction in mileage charges. The
date of the hearing was not announced, but the belief
is that it will be held within the next month.
The executives of the council pointed out that the
Supreme Court had not questioned the constitutional-
ity of the measure and also had sustained the jurisdic-
tion of the Interstate Commerce Commission in the
matter. The delegates met nearly all this week, car-
rying on a campaign for increasing the associate
membership of the council. This group includes
firms and corporations which employ traveling sales-
men. The campaign has met with a large degree of
success, according to executives of the council.
that SEEBURG ELECTRIC
PIANOS are durable.
IT IS A FACT
that stand out prominently from all other works of
art and in the field of things musical Starr-Made
Grand Pianos exemplify the apex of artistic achieve-
ment. In the Starr Minum and in the Starr Princess
models the ideal of the Starr organization has pro-
duced instruments for tone quality, for range in scale
and power, for a response of touch, that stand
supreme.
The heritage of Starr-Made Grand Pianos bespeaks
their intrinsic worth, for from decade to decade they
have been in the hands of craftsmen who have been
inspired with the Starr ideal of building nothing but
the best.
This ideal therefore has singled out one standard of
construction which has been rigidly maintained and
the result is an instrument supreme in musical worth.
From the standpoint of the Starr Grand's marvel-
ous full tone, its beauty of design and finish, its dur-
ability and its staple worth—considering all these—
Starr-Made Grands exemplify that standard of musi-
cal excellence you would have for your home.
1875 as an associate with A. B. Chase and others in
the organization and operation of the A. B. Chase
Piano Co.
Active to the Last.
Up to the last Mr. Doud took an active interest in
the A. B. Chase Piano Co. and was one of the men
responsible for the policy of making the A. B. Chase
the finest piano both from the standpoint of quality
and workmanship that it was possible to produce.
Mr. Doud is survived by his wife, Mrs. Harriet E.
Doud; one daughter, Miss Louie E. Doud, and one
son, Harry L. Doud, a well-known attorney of Co-
lumbus. He was prominent in all the activities of
Norwalk, taking great interest in civic and religious
affairs.
Universally Liked.
The funeral services were held from the Methodist
Church in Norwalk on Tuesday, March 11, at two
o'clock, and were attended by a delegation of men
from the A. B. Chase factory.
A great many readers of Presto were personally ac-
quainted with Mr. Doud and admired him, for he
was a likable character and one of the most upright
men in the annals of the American piano. His last
trip in the trade, though he was never a traveler in
the ordinary commercial sense, was taken about ten
years ago at which time he visited the A. B. Chase
dealers in the Middle West. His death will be sin-
cerely regretted by a great many of the active
younger men of the trade to whom the veteran of
Norwalk had given sound and helpful advice.
NEW LEAFLET FURTHER
STIMULATES STARR SALES
Starr Grand Merits Brought to Mind of Prospect in
Very Effective Way.
A recent leaflet from the Starr Piano Company,
Richmond, Ind., and designed for distribution by
dealers and salesmen is potent for creating interest
in the Starr grand pianos. The Starr Minum Grand
and Starr Princess Grand are pictured in halftone in
the leaflet and the interest of the reader is further
stimulated by the accompanying reading matter. This
is said:
In the Starr-Made Grand Pianos is embodied that
incomparable excellence the name Starr has signified
for half a century. There are productions of genius
Self-Lifting Piano Truck Co. Sees Evidences of Sea-
sonable Liveliness in Increased Orders.
More reliable than the robin's return, heralding
the approach of Spring, is the increase in the number
of orders for piano and phonograph trucks, for the
first two weeks in March, received from dealers by
the Self-Lifting Piano Truck Co., Findlay, O. A
lively Spring business in pianos and phonographs or
the assurances of a lively season by the music dealers
is always marked by increased activities in shipments
by the progressive Findlay firm.
The orders from the music trade are a recognition
of the labor-saving character of the trucks. In fact,
no wideawake dealer considers his equipment com-
plete without trucks from the Findlay industry for
handling pianos and talking machines.
The Self-Lifting Piano Truck Co., makes sill and
end trucks for pianos and the Lea Talking Machine
Truck for the phonograph men. With the latter one
man can handle the largest talking machine from the
wareroom to any apartment floor. The new circular
of the company is now ready.
LEXINGTON, KY., FIRM MOVES.
The Music Shop, for some time located at 149 East
Main street, Lexington, Ky., has leased quarters at
216-218 East Main street. The new location gives
the shop handsome and commodious office and sales
room. The Music Shop is under the management of
U. G. Rowbotham and W. A. Bennett. Mr. Row-
botham was for many years connected with the
Wanamaker store in Philadelphia and during part of
the time was manager of the music department.
KRAKAUER IN THE WEST.
The Sherman, Clay & Co., Portland, Ore., repre-
sentatives of the Krakauer pianos, were visited last
week by W. B. Marshall, vice president of the Kra-
kauer Bros, of New York. Mr. Marshall is making a
tour of the Pacific Northwest and in talking to J.
H. Dundore, manager of the Portland branch of
Sherman, Clay & Co., said he found conditions in
the Northwest excellent.
SERVICE FOR BUYERS.
Chase-Hackley Piano Co., Grand Rapids, Mich.,
has spacious quarters in the Ashton building, 78
Ionia avenue, N. W. The company is remodeling its
store and installing booths where patrons may hear
playerpiano roll music in the pleasantest way. The
booths are erected after the newest sanitary methods
of the sound-proof booths.
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/

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