Presto

PRESTO
NINE TONS OF PAPER IN
STRAUBE ADVERTISEMENT
Curious Estimate Tells the Story of Great
Investment in the Interests of
the Trade.
Pointing out that it takes more than nine tons of
paper to print a Straube advertisement in The Satur-
day Evening Post, and that more than two hundred
pounds of ink are used for printing each advertise-
ment, a recent letter sent to the trade by the Straube
Piano Company, Hammond, Indiana, presents the
story of Straube's merchandising efforts in a novel
and interest-catching way. The letter reads as
follows:
Nine tons of paper?
And two hundred pounds of ink?
Yes, sir, that's exactly what we're using this month
to tell folks about the good features of Straube in-
struments.
The Straube message for March is being printed
on more than nine tons of paper, and it takes more
than two hundred pounds of ink to do the printing.
Those figures have just been given to us by The
Saturday Evening Post, which publication is carry-
ing Straube advertising this year. Sounds like a lot
:>f paper and ink, doesn't it?
Yet it seems quite reasonable when you stop to
think that The Post has a circulation of about two
and a half millions.
Just think of it! Twenty-five hundred thousand
people reading the Straube message in March! Do
you know that is many more people than most of us
see in a lifetime?
Of course, a lost of Post subscribers live right in
your town and will read the Straube advertising.
Naturally, they will be looking around for the dealer
who handles Straube instruments.
How would you like to have these prospects come
to your store? It would be pretty easy business,
wouldn't it?
If you want this business, mail back the enclosed
postal card today—and we'll tell you how to get it.
Cordially yours,
STRAUBE PIANO CO.
POLK'S TUNING SCHOOL
TWENTY=FIVE YEARS OLD
But the Passing of the Years Have Only Added to
the Efficiency in the Work There.
Polk's Tuning School, Valparaiso, Ind., is in its
twenty-fifth year of successful operation and the
influence of its methods is now brought to bear on
the instruments by over 20,000 graduates. The effect
on piano sales of the work of this army of efficient
tuners and repairmen can only be estimated, but that
it is beneficent is a fact of general knowledge.
In its close to a quarter of a century of operation
the school has collected an equipment that covers the
requirements of every phase of the school studies and
the practical class work. The extent of this equip-
ment may be estimated when the age of the school is
considered and constant desire of the president,
Willard R. Powell, and his efficient staff, to be abreast
of the time in piano structure and factory methods, is
realized.
The phases of the tuning and repair course include
repairing, regulating and voicing in which all varieties
of types and all player actions are employed. The
assemblage of demonstrating specimens is complete.
The player and electric piano courses are potent for
QUALITY
in Name and in Fact
TONE, MATERIALS, CONSTRUCTION,
WORKMANSHIP, DESIGN—all in ac-
cord with the broadest experience—are
the elements which give character to
Bush & Lane Products.
BUSH&LANE PIANOS
BUSH & LANE CECILIAN PLAYER PIANOS
take high place, therefore, in any com-
parison of high grade pianos because of
the individuality of character which dis-
tinguishes them in all essentials of merit
and value.
BUSH & LANE PIANO CO.
Holland, Mich
March IS, 1924.
results. The instruments are dissected and rebuilt by
students in groups and repair of all models of auto-
matic instruments are made by individual students.
FRANK E PARKER NEW
SAUNA BRANCH MANAGER
Former Resident of Kansas Town Returns to Man-
age Jenkins Sons' Music Co.'s Store.
Frank E. Parker, formerly a prominent Salina,
Kans., business man, has been made manager of the
local branch of Jenkins Sons' Music Co., succeeding
Joseph E. Wilde, who recently resigned and moved
to Newark, New Jersey. Mr. Parker has many warm
friends in Salina who will welcome his return. His
former activity in business there has made him
known over a wide radius. For several years he was
engaged in the tire business and later went with the
Chappell Music Company. He later went to Topeka
to assume the management of the musical merchan-
dise department of the Crosby Brothers Company,
where he has been for about two years.
While a resident of Salina in previous years he was
active in civic affairs and all good things that enter
into making a good community.
Cincinnati Factories of The Baldwin Piano Company
SUCCESS
is assured the dealer who takes advantage of
THE BALDWIN CO-OPERATION PLAN
which offers every opportunity to represent
under the most favorable conditions a com-
plete line of high grade pianos, players and
reproducers
For Information writt
^albtoin $t'ano Company
Incorporated
JACKSONVILLE, FLA., FIRM
BELIEVES IN PUBLICITY
The Arnold-Edwards Co. Provided with Spacious
Salesrooms and Auditorium Seating Two Hundred.
The Arnold-Edwards Co., Jacksonville, Fla., is one
of the persistent advertisers of music goods which
shows the results of every department.
The new music store of the company was occupied
by the company last November after being leased for
a long term by the music company. A prominent
feature of the building is an auditorium on the third
floor which seats 200 persons.
W. E. Arnold is president and treasurer and W. M.
Edwards vice-president and secretary.
Carrying a wide range of musical instruments and
supplies, the first floor is devoted to retail sales, in-
cluding pianos, band and string instruments, sheet
music and record counters and one band instrument
counter. Shelves line the store on both sides, dis-
playing other instruments.
A room for refinishing pianos, the only one of its
type in the south, is located on the second floor.
Also on this floor are repair rooms for pianos and a
large display room for pianos. On a large platform
back of a display room will be placed a grand piano,
lighted by concealed footlights for evening display.
A radio department for broadcasting is located on
the mezzanine floor between the first and second
floors. On the third floor, besides the auditorium, a
practice room is located at the rear for teachers.
SOME VERY LATE OPENINGS
IN THE RETAIL MUSIC TRADE
A Few of the New Ventures in the Best Business in
the World.
W. E. Jones, Mansfield, O., has purchased the stock,
fixtures and good will of the Seamann Music Com-
pany, Galion, O.
Lysle K. Moore, manager of Moore's Music Store,
White Plains, N. Y., has rented the store of John L.
Thorn, 7 Wheeler avenue.
The Morrilton Music Co., which recently opened a
store in Morrilton, Ark., is composed of Herbert
Roberts, Frank Scarborough and Miss Clyde Rey-
nolds, local resident.
Clarence Steffy has gone into partnership with
J. W. Dazey in the piano business on South 12th
street, New Castle, Tnd., in the Burk building.
CHAS. F. THOMPSON AT HOME.
After a month in a hospital in Pittsburgh "Charlie"
Thompson, piano traveler, and salesman for the Smith,
Barnes & Strohber Piano Co., is back in his Chicago
home. Mr. Thompson suffered a paralytic stroke
early in January, while making a sale in the Penn
Hotel lobby. He is rapidly recovering and expects
to be out and about again in the near future. He de-
serves everything good that can come to him. His
home is at 913 Windsor avenue, Chicago, friends will
be glad to know.
CHICAGO
BT. LOUIS
DALLAS
CINCINNATI
INDIANAPOLIS
LOUIBVILLI
NEW YOBK
DKNVBH
SAN FRANCISCO
The Heppe, Marcellus and Edouard Jules Piano
manufactured by the
HEPPE PIANO COMPANY
are the only pianos In the world with
Three Sounding Boards.
Patented !n the United States. Great Britain,
France, Germany and Canada.
Liberal arrangements to responsible agents only.
Main Office, 1117 Chestnut St.
PHILADELPHIA, PA.
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Small
Grand
=E
Five foot case
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full
grand tone, beautiful
design and finish.
Lester Piano Co.
1306 Chestnut S t ^ f l H
Philadelphia ^ £ W H M
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few
!
'JLUI
A NEW CHICAGO STORE.
J. Swanson, long associated as factory superintend-
ent with prominent piano industries, has opened a re-
tail store at 4012 W. Chicago avenue, Chicago. Mr.
Swanson knows all about pianos and has a salable
line with which to prove that he is a salesman as well
as practical piano maker. He opened his new store
on Monday of this week. The E. P. Johnson piano
will be his leader for the time being.
When in doubt refer to
PRESTO BUYERS GUIDE
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