SHEET MUSIC TRADE
FEATURING A REMICK SONG
Effective Publicity in Buffalo Store Further Increases
the Demands for Pronounced Winner.
Big sales of "Bring Back That Old Fashioned
Waltz," a winner in the list of Jerome H. Remick &
Co., are the results of the vigorous featuring of the
sheet music department of the W. T. Grant Co., Buf-
falo. An effective window display, supplemented
newspaper publicity and demonstration of the song
in the department. The efforts of the house were
made simultaneous with the appearance at Shea's
Hippodrome of Mary Jayne, who sang the song ac-
companied on the organ by her husband, Albert Hay
Malotte. Mr. Malotte is now on a tour in vaudeville
but it was in Shea's Hippodrome he achieved fame as
an organist.
Other Remick songs getting the favor of buyers
in the sheet music department of the W. T. Grant
Co. are "I Wonder Who's Dancing With You To-
night," "So I Took the Fifty Thousand Dollars,"
"Where the Lazy Daisies Grow" and "Watchin' the
Moonrise."
THE SHEET MUSIC SEASONS
Other Occasions and Incidents Which Suggest
Original Methods in Featuring the Goods.
The experienced sheet music dealer knows that
Spring turns the thoughts of the young to sentimen-
tal things and these are variously expressed in songs.
Dealers always find that the song written around
the element of love leads in demand as the vernal
season advances. A notable display of sheet music
in the window of a Chicago store this week was a
recognition of the pleasant fact.
Suiting the displays and the featuring of the sheet
music to events is an integral part in the success of
the sheet music dealer. It is salesmanship and with-
out this quality in presenting the numbers many
songs would never become hits. Seasonable events
must be recognized and the personal touch must dis-
tinguish every sale.
There are dealers who cater to the sheet music
wants of bands and orchestras and find it highly pro-
REMICK SONG HITS
Where the Lazy Daisies Grow
Watchin' the Moonrise
I Wonder Who's Dancing With
You Tonight
If You'll Come Back
So I Took the Fifty Thousand
Dollars
Arizona Stars
Until Tomorrow
Somebody's Wrong
You Can't Make a Fool Out of Me
Twilight Rose
Nearer and Dearer
Land of Broken Dreams
Steppin' Out
You've Simply Got Me Cuckoo
Bring Back the Old Fashioned
Waltz
J. H. REMICK & CO.
New York
25
PRESTO
March 15, 1924.
Chicago
Detroit
ductive of sheet music sales. It is easy to see re-
sults if the band represents a school, lodge, or in-
dustrial organization. Then the opportunity broad-
ens into selling the organization more than the few
copies of music for the orchestra. It makes for fu-
ture sales.
The wise sheet music dealer couples the sheet
music goods with current events. When a headliner
in a theater is singing something that easily takes the
public fancy, it is good business to feature the song
in the show windows. The vodville fan is usually a
good customer of the sheet music counter. In fact
it is admitted by observant sheet music dealers that
the theater goer and the dance fan purchase 80 per
cent of the popular sheet music.
Songs and other kinds of music must be heard in
order to achieve the popularity that results in sales.
When the new song is heard in movie house, hotel
dining room, and played by the bands it is on the
way to become a hit. The good pianist in the sheet
music department does his part in forcing the popu-
larity of a song.
Of course anything written about sheet music sell-
ing must involve something about the personality of
the salesmen and saleswomen. A cheerful person
behind the counter is an asset to any sheet music
department. It is fortunate cheerfulness usually goes
with ability. Some people come to the store to buy
a copy of something heard at a theater or elsewhere,
while others come merely to shop. It is the latter
class which tests the cheerfulness and salesmanship
of the sales force.
NEW HARRY VON TILZER SONGS
Representative Fero in West Adding to Interest in
New Catalog of Hits.
Mr. Fero, of the Harry Von Tilzer Music Pub-
lishing Co., 1587 Broadway, New York, is at present
on a business trip throughout the West and concen-
trating efforts on a new Harry von Tilzer ballad en-
titled "Little Moth, Keep Away from the Flame."
Amongst the successful numbers of our current
catalog are: Two Blue Eyes, a marvelous fox-trot
tune; The Little Wooden Whistle Wouldn't Whistle,
a great comedy song; and the newest publication,
Hot Toes, Hot Feet, Hot Shoes, which looks like the
"bluest" thing written in years.
BOOK TEACHES CORNET.
"The Novelty Cornetist," by Louis Panico, and
distributed by the Conn-Chicago Co., teaches the
cornet in a very thorough manner without the aid of
a teacher. The book contains 75 pages and is pro-
fusely illustrated. Chapters are devoted to special
effects in performance required by orchestra leaders.
Although it has been issued only a short time, the
sale of the book has always run into the thousands.
TO AMEND COPYRIGHT LAW.
Amendment of the copyright law is sought in a
bill just introduced in the House by Representative
Walter H. Newton of Minnesota. The measure seeks
to permit the playing of copyright music in theaters
or radio studios where the performance is not directly
for profit, without payment of royalties or license fees.
The bill is practically the same as one introduced
June 21, 1921, by Representative Lampert.
DENVER'S BIG EVENT.
Special plans for street and store decorations are
being worked out for Denver's music week in May
by Burt Wells, advertising man for the Knight-
Campbell Music Co., in co-operation with the Denver
Art Association. All the music dealers are active in
the arrangements for special musical features in the
stores, and all the bands, orchestras, choral and glee
clubs are rehearsing for their scheduled events.
THE SHEET MUSIC COUNTER
Every Means to Attract the Buyer of Popular Music
Should Be Employed by the Dealer.
Why do syndicate stores like Kresge, Kress, and
others not music merchants in the accepted sense,
devote valuable space to sheet music counters? Be-
cause sheet music is both a good advertiser and a
quick profit-maker when handled in the lively way
of such stores. The dealer who is giving his time
and energies to the music business may learn some-
thing from the methods of the syndicate stores even
while he roundly condemns them. It is that he
should not overlook any opportunity to bring the
possible buyer of popular songs and music generally
to his counter.
Another possibility of directing attention to his
sheet music business is within the reach of the dealer
ambitious to expand his sheet music business. That
is in the sale of orchestrations. There is a reasonable
profit in the business and it brings a distinct class of
customers into the store. Even considered as part
of the "service," the phase of the business is worthy
of attention. The dance, hotel dining room and
movie theater orchestra are great factors in popu-
larizing the new songs. So that selling orchestra-
tions of popular songs to the orchestra leaders is in
the line of publicity for the sheet music.
SHEET MUSIC TRADE NOTES
A Few Items Interesting to People in Sheet Music
Department Are Printed.
"I Wonder Who's Dancing With You Tonight,"
a Remick hit, is among the best sellers in the sheet
music department of the Seiberling-Lucas Music Co.,
Portland, Ore.
Senator C. C. Dill, of Washington, has introduced
a bill in the Senate to restrict owner of copyright to
the rights of the printed sheet.
"Lovey Come Back" in sheet music and Q R S
music roll is one of the hot favorites in Reno, Nev.
John J. Fitzpatrick, manager of the sheet music
department of the Shepard Store, Providence, R. L,
is such a radio fan that he has installed a receiving
set in his sedan.
Harold Fair plans to open a music store in Evans-
ton, 111. He is a member of the Goldhest Orchestra
of Detroit. Mr. Fair attended Northwestern Univer-
sity at Evanston and gave up his school work to be-
come a member of the Detroit orchestra.
Ben O. Talleson, of Russelville, Ark., has opened a
music store in Harrison, Ark.
A music department is included in the store of
James Donnelly recently opened in the Fine Arts
Theater Building, Westport, Conn.
George Stewart has opened a music store at 610
Indiana avenue, Indianapolis, under the name of the
Indiana Avenue Music Shop.
Raymond Charbonneau, who recently opened the
Great Lakes Music Store in Green Bay, Wis., has
moved his place of business to 313^ West Walnut
street, under the name of the West Side Song Shop.
ASKS FOR RECEIVER.
Application for a receiver for the Lyric Music Shop,
5438 East Washington street, Indianapolis, was filed
March 3 in Superior Court, room 3, by Brandt Bros.
& Co., on an alleged unpaid debt of $241.23. It is
charged the partners, Isadore Seidel and Willard
Brant, are individually insolvent.
SONGS THAT SELL
"I Ain't No Sheik, Just Sweet Papa,
That's All."
"I've Got a Man of My Own."
"Houston Blues." "The Fives."
"Muscle Shoals Blues." "The Rocks."
"You Have a Home Somewhere."
"Up the Country Blues."
"Shorty George Blues."
"I've Found a Sweetheart."
"Mammy's Little Brown Rose."
and the Sensational Waltz Success
"AT SUNDOWN"
Order From Your Jobber or Direct.
Geo. W. Thomas Music Co.
428 Bowen Ave.
Chicago, U. S. A.
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