Presto

Issue: 1924 1963

PRESTO
March 8, 1924.
ROLL SALES MEAN
MORE PLAYER SALES
Certain Effects for Good of Playerpiano Dealer
Assured by Effective Propaganda
of the Q R S Music
Company.
T. M. PLETCHER'S LETTER
President of Roll Manufacturing Company Discusses
Conditions and Procedures from Interesting
Psychological Standpoint.
competition in things that appeal to this age of case
and speed—the playerpiano, because the playerpiano
is the only musical instrument outside of the talking
machine and radio that provides immediate pleasure,
and most nearly meets the competition of the auto-
mobile and the many other things that make the
piano business a constant struggle.
Sincerely,
T H E Q R S MUSIC COMPANY.
T. M. Pletcher, President.
A. DALRYMPLE ENTERS RADIO
WITH WARREN C. WHITNEY
Well
Comparative Costs.
"The average man spends as much on golf in a
year as a playerpiano costs. Therefore I say that the
perpetuation of the music dealers' success depends
upon this: Putting effort behind the fundamental
musical instrument—the piano.
"But in the form that will most nearly meet the
Great French Pianist Selects Instrument from Cin-
cinnati Industry to Display Genius to America.
Edouard Risler, the great French pianist, has se-
lected a Baldwin grand for his first American tour.
His name is another famous one on the list of Bald-
win users recorded by the Baldwin Piano Co., Cin-
cinnati. Among the pianistic giants of this genera-
tion, the great French pianist, Edouard Risler, alone
had never before visited America. His coming was
awaited with pleasure by musical people everywhere.
Known Piano Men Will Distribute Ware
Neutrodyne, a Five-Bulb Receiving Set.
Warren C. Whitney, formerly vice-president of the
United Piano Corporation, Norwalk, O., and A.
Dalrymple, treasurer of the Estey Piano Co., New
"How many automobiles would have been sold if
York, have organized and incorporated the Dalrym-
it took from three to five years to learn to drive ple-Whitney Radio Corp., with offices in Suite 1005
around the block?" asks the Q R S Music Co., Chi- at 437 Fifth avenue, New York. The new corpora-
cago, in a letter to the trade this week. Accompany- tion will act as distributors of the Ware Neutrodyne,
ing the letter, signed by T. M. Fletcher, president is a five-bulb radio receiving set, made by the Ware
the proof of an ad of the company that will appear in
Radio Corp. of 160 Dunne street, New York. It is
ten of the leading national magazines in March and understood that Mr. Dalrymple will continue his in-
April.
terests in the Estey Piano Co.
"You will observe it is a general sales promotion
The music merchant who has extended his lines to
playerpiano ad as well as a Q R S roll ad," says the include radio will be catered to in a special way as
letter. The Q R S Music Company pays every cent an active beginning by the Dalrymple-Whitney Radio
of the cost of this campaign.
Corp., and it is reported that an encouraging number
of dealers have already booked orders with the com-
Suggests a Viewpoint.
"Suppose tor the moment you be good enough to pany for the five-bulb set. A feature of the business
forget any selfish motive we obviously have in ex- of the new corporation will be a service department
ploiting and suggesting to the dealer that he pushes for enabling music merchants in fitting up their stores
the sale of playerpianos. Let us discuss it from a for doing a radio business.
The retail music field is an inviting one for both
purely psychological viewpoint.
Mr. Dalrymple and Mr. Whitney in introducing a
"The great back pressure in the piano business has commendable
radio apparatus. Both are among the,
always been the fact that 80 per cent of all straight most widely known
men in the music trade. The
pianos sold are simply ornaments. Even if someone Ware Neutrodyne, which
works on either an inside
in the family learns to play, it usually takes years or an outside aerial, will be
in the offices of
before the purchaser gets any real music out of the the Dalrymple-Whitney Radio shown
Corp.
instrument.
What Happened.
"Is it any wonder that the player salesman is com-
pelled to get the pitch of every door bell in the terri-
tory to make a living? Is it any wonder that the
piano trade drifted into an installment business, when
even the instruments purchased on the longest terms
are paid for before they afford real musical enjoy-
ment? What do you think the volume of talking
machine business would have been if it took from
three to five years to learn to operate it? The fact
that a purchaser gets immediate enjoyment from his
investment, made the talking machine business
greater by millions than the entire piano business.
"In spite of these cold facts, some manufacturers
and some dealers are still trying to meet the com-
petition of talking machines, automobiles, moving pic-
tures, golf and radio, with a straight piano. If the
radio, as predicted by some, will affect the sales of
talking machines, then part of the volume of radio,
not sold by music dealers, will go to electric shops,
etc., and is lost forever to the music dealer.
EDOUARD RISLER PLAYS
BALDWIN ON FIRST TOUR
FIRE DAMAGES CLARK MUSIC CO.
The Clark Music Company's store, 416 South Sa-
lina street, Syracuse, N. Y., was threatened with de-
struction last week when fire of undetermined origin
broke out on the fifth floor. The damage, estimated
at $2,000, is reported fully covered by insurance.
When the fire apparatus arrived the floors and ceil-
ings on the fifth floor occupied by the Clark Music
Company, were partly enveloped in flames and the
blaze had spread to the floor below and injured a
part of the music company's stock.
CORPORATIONS FILE BY MARCH 15.
EDOUARD RISLER.
Risler's position among the premier pianists of the
world has been won not only through his historic
cycle of Beethoven recitals, but also by his profound
interpretations of all the classic masters and his
finely balanced illuminations of modern works for the
pianoforte.
The opening New York concert of his first Amer-
ican tour took place the end of December and was
an overwhelming success. The critics were universal
in their praise of his pianistic talent.
It is significant of the dominant position of the
Baldwin in the concert world that this great artist
selects it above all others for the display of his genius
to American audiences.
A bulletin has been issued by the Corporation Trust
Company, of New York, calling attention to a new
ruling of the Treasury Department, whereby all cor-
porations must make a return not later than March
SAN FRANCISCO MEN APPOINTED.
15 of all dividend payments during the calendar year
The
following members of the music trade have
1923, stating the name and address of each stock-
holder, the number of shares by each, and the amount been appointed on the committee named by Mayor
Rolph to arrange details of the National Music Week
of the dividends paid to each.
to be held in that city from May 4 to 10: Philip T.
Clay, president of Sherman, Clay & Co.; George Q.
THE KING'S TUNER.
Chase, president of Kohler & Chase; Shirley Walker,
A company of piano tuners in London has been with Sherman, Clay & Co.; Byron Mauzy and
given a warrant of appointment to the King, which George R. Hughes of the Wiley B. Allen Co., and
gives J. W. Roberts & Son the authority to display president of the Music Trades Association of North-
ern California.
the royal arms.
ENERGY, PLUS THE LOADER WILL PRODUCE RESULTS
The piano business will lag just as long as the retail salesman lags. A little pep, a little enthusiasm, a little old fashioned
hard work, with the aid of a BOWEN LOADER will produce results,—right now. Try it and see.
Shipped on approval to responsible dealers.
Price $110.00 for the Loader complete, including springs and cover.
BOWEN PIANO LOADER CO.,
Winston-Salem, N. C.
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
10
PRESTO
HARRIETE CADY TO RECORD
FOR WELTE=MIGNON ROLLS
Clever Performer Has Attracted Great Attention
From Her Mastery of Russian Music.
Harriete Cady has become another exclusive artist
for the Welte-Mignon (Licensee) Reproducing Piano
and will make records for the Welte-Mignon (Li-
censee) Reproducing Roll Library. In securing this
famous pianist, the De Luxe Reproducing Roll Cor-
poration, New York, achieved a valuable service for
the patrons of the Welte-Mignon.
Miss Cady is a native of New York, but she is as
well known in Vienna, Dresden, Paris and London as
in her own country. She is a pupil of Leschetizky,
William Mason and Max Pinner, is well known for
her compositions, and has also gained distinction for
her pioneer work in the field of old music written for
the spinet and harpsichord. She has attracted atten-
tion particularly through her predilection for the
music of Russia, which she has championed ardently
and consistently for a great many years.
GRAND PIANO MADE BY
INGENIOUS ILLINOIS MAN
Home-made Grand Exhibited This Week in Show
Window of Galesburg Store.
A grand piano exhibited last week in the windows
of the Kellogg, Drake Company, Galesburg, 111., is
admittedly constructed "from the rough to the finish"
by Earle E. Olson, a Galesburg musician who spent
two years making what he claims is the only home-
made piano in the country.
The woodwork of the case is of laminated birch
and was accomplished by Mr. Olson without aid. He
says he did not have an extensive kit of tools, but
those usually found around the house for small car-
BRINKERHOFF
Player-Pianos
and Pianos
The Line That Sells Easily
and Satisfies Always
BRINKERHOFF PIANO CO.
OFFICES, REPUBLIC BLDG.
209 State Street
CHICAGO
Henry G. Johnson
Piano Mfg. Co.
pentry. The hacksaw he made of an old iron pipe.
He finished the case of his piano in mahogany.
Mr. Olson designed the pattern of the piano plate
and being a molder saw that the metal pouring job
was performed properly. He also whittled out the
keys from ivory strips, fashioned his own felt ham-
mers and performed the other essential things usually
assigned to expert workmen in the factories.
The amateur piano builder is a graduate of the
high school and of Augustana College, where he took
up piano. When the war broke out he was assigned
to recruiting work in the infantry and was later a
drill sergeant at St. Louis. He was the owner of two
pianos before the war and sold both. He then said
he needed a piano when he returned and decided to
make one of his own.
USING STRAWBERRY MONEY
TO PURCHASE PIANOS
Arkansas Is the State That Does This, and Straw-
berry Prospects Are Good.
R. A. Burke, of the Story & Clark Piano Company,
Chicago, has just returned to that city from a trip
through Illinois, Iowa, Missouri, Arkansas and Ten-
nessee. On this trip he took some special orders for
Repro-Pharso instruments, which he says are finding
much favor.
"I found conditions in the Southwest improving
very much," said Mr. Burke to a Presto representa-
tive. "Dealers in Arkansas are particularly well
pleased with the prospect of a big strawberry crop,
which gives promise of being better than for two
years past. You know strawberries and cotton are
two of the principal crops of that state. It lies so
far south that they get their berries into the northern
markets early when prices are good."
Mr. Burke is starting on a new trip of two weeks,
leaving Sunday night for Nebraska, Kansas and other
states in the Southwest. E. M. Love, of the company,
spent a few days this week at Buffalo, N. Y., and
S. R. Harcourt, traveler, left on Monday night of
this week for Buffalo, Washington, New York and
Boston.
NOW SETTLED IN RALEIGH.
GERMANS AGAIN DUMPING
PIANOS IN AUSTRALIA
According to Australian Federation Pianos from
Fatherland Are Arriving at Very Low Prices.
The import of German pianos into Australia is a
growing cause for worry to British manufacturers as
well as to Australians hopeful of building up a piano
manufacturing industry in the Commonwealth. Im-
portant action has recently been taken by the Federa-
tion in the matter of the export of pianos to Australia
as affected by the Australian tariff and the Aus-
tralian Industries Preservation Act.
At a recent meeting at Australia House, London,
it was urged, by the Australian deputation, in the first
place that, although the protection now given under
Section 8 to Australian manufacturers benefits Brit-
ish as against German manufacturers, it is not suffi-
cient to allow the former to compete with German
manufacturers in the Australian market. In support
of that claim, the opinion expressed in the recently
issued Annual Report of H. M. Trade Commissioner
in Australia was quoted—viz., that in reference to the
piano trade in that country, "the British position con-
tinues to be thoroughly unsatisfactory."
The deputation pointed out that before the war
Australia was Germanys' second largest customer for
pianos, and Germany, which particularly wishes to re-
gain the Australian trade, is taking every step pos-
sible to reopen their markets in Australia, and is pre-
pared to make sacrifices to attain its end. It was
urged that, although no exact information is available
as to the pianos exported by Germany to Australia
since the Commonwealth embargo against them was
removed, there is every reason to believe that Ger-
man pianos are going into Australia in very large
quantities, and at very low prices.
The Rialto Music Shop, 1416 Douglas street,
Omaha, has purchased the entire phonograph and
record stock of the Lee-Coit-Andreesen Co.
THE
The J. B. Leonard Piano Company, which recently
moved to Raleigh, N. C, from Kinston, is now doing
a lively business on Fayetteville street in the Sir
Walter Hotel building. The firm will hold a formal
opening next week. The company had been in oper-
ation for thirteen years in Kinston, where a branch
office will be maintained under the management of
J. K, Alexander. J. B. Leonard, head of the firm, is
brother of J. Paul Leonard, secretary of the North
Carolina Merchants' Association. His father, J. S.
Leonard, was in the piano business in Statesville for
years—in fact, the Leonard family have been selling
pianos for over forty-five years.
W. P. HAINES & COMPANY
PRICE & TEEPLE TRADE GAINS.
GRANDS.
Albert F. Price, of the Price & Teeple Piano Com-
pany, Chicago, left last week over the Chicago &
Eastern Illinois road for a trip through the South.
He will call on the trade in Birmingham, Jacksonville,
Mobile. New Orleans and other cities. His father,
W. B. Price, president of the company, said in Chi-
cago this week: "Our trade is increasing; it was
much better in February than in January."
Otis Bigelow, piano dealer of Dowagiac, Mich.,
was in Chicago last week calling on piano manufac-
turers.
P I A N O S
THE PIANOS OF QUALITY
Three Generations of Piano Makers
All Styles—Ready Sellers
Attractive Prices
REPRODUCING GRANDS
UPRIGHTS and PLAYERS
AVAILABLE TERRITORY OPEN
W. P. HAINES & CO., Inc.
134th St. and Walton AT*.
N«w York City
Just What You Want!
Manufacturer* of
A Line of Pianos and Players
That Will Meet Every Re-
quirement of Your Business.
High Grade Pianos
and Players
BEAUTIFUL IN TONE AND IN
CASE DESIGNS
To Sell at Prices That Insure
Good Profits to the Dealers
and Always with Satisfac-
tion to Their Customers.
Factory and Offices
Bellevue, Iowa
Capacity
Chicago Office
6,000 per Annum 307 Great Northern Bldg.
March 8, 1924.
Send for Full Particulars
and We Will Do Business.
FUEHR&STEMMER PIANO CO.
2701-2709 South Wells Street
CHICAGO, ILLINOIS
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/

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